Tammy Hembrow: 5 Business and Life Lessons

What are the top five lessons you have learned creating and developing the SASKI Collection brand?

1. Start with what you have

I started Tammy Hembrow Fitness with no capital. I built my brand online with no investment, and my first product was created by myself and sold via a Word Press site created by myself. I was amazed at how much money I made off the first product and immature it was. Looking back today, I have to say I’ve come a long way. I was lucky in the fact that my first product funded the next phase of my business which involved a proper website design, and more digital products.

2. Company culture and brand is key

Company culture is extremely important to our brand. It’s highlighted every day in the quality of what people are doing and the satisfaction they achieve doing it. We have a very active online social presence and we often give sneak peaks into our office and the culture. We have created a work environment that is not only designed for collaboration and productivity but also incorporates things that the employees have suggested or contributed themselves. Not to mention we have friendly dogs in the office!

3. Don’t listen to the haters and be confident in yourself

I overcame the criticism attached to the stigma of young mums and pregnancy and built an online community supporting women, business, family and fitness. When I first fell pregnant, I faced comments like ‘’You’re about to ruin your body’’, ‘’Your life is over’’, and ‘’There goes any business aspirations’’. These comments were confronting but it only fuelled my fire. I was confident in the fact that I could be a mum and still achieve everything I wanted to achieve. This has been a part of my brand. People see not only my fitness business and clothing line but that I also have two young children. I was able to represent being a successful business owner who is a mum, and through doing my own programs I was able to get my body into even better shape than it was before I was pregnant. I became my own spokesperson for my product and shared my experience which helped my business grow.

4. Learn from your failures

My children are my proudest achievement. They have taught me so many things that I apply to my businesses. I have learnt how to better prioritise, balance my social and work life but also to accept failure. That might sound weird but I think it’s not talked about enough. I know I’m most definitely not perfect, failing at things is what has pushed me to do better and improve. I would say the things I have failed at have been significant as my achievements. It forces growth, determination and resilience. These are all characteristics I bring into the workforce and share with my online community. They’re the foundation of my brand.

5. Know your customer

I understand who the Saski girl is, so I know how to target that girl and what she is looking for in her clothing. The same goes for my app; my online community is interested in working out for their specific goals so I designed an app that I would personally want in the market for when I’m doing that myself.

Tammy is the mother of two, owns her personal fitness brand, Tammy Hembrow Fitness, and established SASKI Collection, a luxury athleisure label dedicated to women with a passion for fitness and fashion. With an 8 million plus social media following, Tammy is an influencer motivated to inspire and share her journey with women across the world.