Missing Lines & Hard Shapes
AUTUMN/WINTER 2010
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A/W collection
THE CUBIST EPOCH Inspired by the straight lines and hard shapes from the cubistic art, combined with the soft and natural influences from the collage art of the same era. Materials like wood, paper and all sorts of found objects are glued and taped together. While black, grey and white are key, this seasons colours range from spice brown to a dark duffel bag green accented a washed out aubergine and a muted jade green. Using qualities such as coated cotton makes for a draped dress to have a paper-like finish. Small amounts of metal spun in a cotton yarn makes a bomber jacket look worn and creased. Washed and soft qualities make the oversized squared shapes into feminine dresses. Double layered shirts for a collage effect tucked into corduroy trousers make the heritage gentleman style to have a modern twist. The tailored suit is back with minimalistic lines both for men and women. Calf length classic overcoats makes a statement this season alongside oversized cardigans in wool, worn together with deconstructed shirts. All of this styled happily together with our unisex flat boots. Besides the main collection Won hundred also goes back to its denim roots this season with a comprehensive jeans offer with some new perfectly tailored models and washes. The shoe collection has also been expanded with a broader range of shoes in leather, nubuck and suede.
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HAVE YOU SEEN THE FRONT OF THIS COAT? [BECAUSE I’M CURIOuS TO KNOW WHAT IT LOOKS LIKE.]
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lost Shoes
Answers to the name Freddie. Wandered off last weekend. Please check your sheds and gardens.
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This black spot is lost
If found please call [+45 36160904]
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How to make a ‘missing’ poster Losing something treasured can be the end of the world. Of course you want to do anything to get it back. Putting up a poster can be an important part of the search process. 1. Put a word like ‘lost’ or ‘missing’ at the top of the poster in capital letters. 2. Add a description of your missing item, with its most noticeable features. 3. Remember to include your contact details. 4. Complete the poster with a picture. 5. A good thing is to offer a reward - this will help people keep their eyes open. 6. Use telephone or street light poles at busy street corners to hang your poster from. 7. Go home and wait by the phone.
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Design philosophy
WON HUNDRED Appreciation for simplicity and understated design. A search for refined and clean lines transforms a classic wardrobe into a modern history. Inspired by heritage gentleman style and cultural influences from art, nature, music and people makes the minimalistic designs to have an old soul. A sharp eye for detailing and a love for fine qualities add to the heritage feeling off a strong and clean collection. “ We have a dream of creating clothes that enforces the personality of the person who wears it, as opposed to dictating an invented identity. We want the personality of the user to transcend through Won hundred’s designs. This way every piece becomes unique.” — CONCEPT, ART DIRECTION AND GRAPHIC DESIGN Femmes Regionales PHOTOGRAPHY Jonas Bie MAKE-UP AND HAIR Maria Hall MODELS Frederikke and Jacob J. / Unique OUTDOOR MODELS Christopher , Emilie, Frederik, Julia, Kamma Rosa, Kasper, Lennart, Marie Louise, Micha, Morten, Sally & Yukari. THANK YOU Monies Head office Won hundred Ryesgade 19e, 1st floor 2200 Copenhagen N Denmark Phone: +45 361 609 04 info@wonhundred.com www.wonhundred.com
Styles on Page:
02 Frederik: Blazer – Pain Shirt – Willus
4 Frederikke: Blazer – Crayon
0607 From left to right 01 - Morten: Jacket – Carson Jeans – Stone Mittens – Camera 02 - Kasper: Cardigan – Patrick T-shirt – MickSquare Trousers – Airen 03 - Christopher: Jacket – Dakota Shirt – Peter Jeans – Dean 04 - Frederik: Shirt – Willus Blazer – Pain Trousers – Jester
05 - Kamma Rosa: Jacket – Ebba Shirt – dance Trousers – Manga
03 - Frederik: Hat – Sailor Cardigan – Andrew Shirt – Peter
06 - Emilie: Jacket – Erin
04 - Emilie: Hat – Silly Scarf – Meteric
07 - Micha: Shirt – Elliot Blazer – Mineral Trousers – Strict 08 - Yukari: dress – Rocha Jacket – sandra Jeans – Lillian 09 - Sally: Blazer – Crayon Hood – Lina Tank top – Garnet Leggings – Resta
08 Jacket - Ebba
1011 From left to right 01 - Lennart: Scarf – Strepsil Jacket – Step 02 - Marie-Louise: Jacket – Nicky
05 - Kamma Rosa: Jacket – Erin 06 - Micha: Cardigan – Maxfield Jacket – Carson
17 Jacob: Jacket - Carsson Sweater - Neil
18 Shoes - Freddie
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01 - Frederik: Shirt – Alexander
13 01 - Emilie: Jacket – Erin Shoes – Tula 02 - Micha: Shirt – Elliot Blazer – Mineral Trousers – Strict Shoes - Walk 03 - Lennart: Cardigan – Richard T- shirt –Mick Cirkel Trousers – Corden 04 - Frederik: Blazer – Pain Shirt – Willus Trouser - Jester
02 - Kamma Rosa: Shirt – Nana
22 Frederik: Shirt – Willus Blazer – Pain Trousers – Jester Shoes – James
Thank you for finding me www.wonhundred.com