p o rt fo l i o very end of the age.
and surely i am with you always, to the
obey everything i have commanded you.
of the holy spirit, and teaching them to
the name of the father and of the son and
disciples of all nations, baptizing them in
been given to me. therefore go and make
authority in heaven and on earth has
then jesus came to them and said, “all
title: one /
/ title: designer: won seo
one won won
title: one /
won
then jesus came to them and said, “all authority in heaven and on earth has been given to me. therefore go and make disciples of all nations, baptizing them in the name of the father and of the son and of the holy spirit, and teaching them to obey everything i have commanded you. and surely i am with you always, to the very end of the age.
T h i s L o rd i s my s h e p h e rd . title: one /
p o rt fo l i o
This is my journey, and you are part of it.
won
/ title: name: won seo
one won
one / won
he theme that i chose is German Noise level. ckground(204); ff = xoff + .01; oat n = noise(xoff) * width; ne(n, 0, n, height);
at noiseScale=0.02; d draw() { > school
academy of art university, school of graphic design > name
won jeong seo 415.640.8270 /
pprg g 21@ gmail.com
> c l a ss
senior portfolio > i n s t r u cto r
mary scott > title of book
one / won > p h oto g r a p h y
won seo lighting
/
melogram studio
> t y p e fac e s
centaur mt, berthold script, din > program
adobe cs4 > printer
epson stylus photo r 2400 > binder
the key bindery > t e x t s to c k
mohawk
50/10
matte
80
lb text
Š2011 all rights reserved.
title: one /
table of contents > no. 01
turn off the gaze > no. 02
one everlasting love > no. 03
his helmet is gold > no. 04
i will say again–rejoice > no. 05
let the land produce vegetation > no. 06
rain on your land > no. 07
let there be light. > no. 08
better is one day > no. 09
italia delizioso > no. 10
business system
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Semicircular canals Strrup Cochlea
Anvil
Hammer Auditory nerve
Auditory canal
Pinna
{
Eerdrum
Round window
The theme that i chose is German Noise level. background(204); xoff = xoff + .01; float n = noise(xoff) * width; line(n, 0, n, height); } float noiseScale=0.02; void draw() {
project
01
won
01. {
The theme that i chose is German Noise level. background(204); xoff = xoff + .01; float n = noise(xoff) * width; line(n, 0, n, height); }
turn off the gaze float noiseScale=0.02; void draw() {
note 01 > The objective of this book was to choose a typeface, pick a word related to the photo, and match both of them. The word drives the entire book and keeps it centered and focus.I chose one of their line of typefaces and explored its meaning and associations typographically. The type “Din� drives the entire book and the purpose of the book is to promote this typeface. The concept that I chose was noise levels in Germany. >
p r oj e ct
01 / Book & Poster
> pac k ag e
> c l a ss / Typography 4
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> t i t l e / German Noise
> identity
> i n s t r u cto r / Ariel Grey > c l i e n t / FF Font > p h oto g r a p h y / Won Seo, Flicker
Semicircular canals Strrup Anvil
Cochlea
Hammer Auditory nerve
Auditory canal
one / won
Pinna
Eerdrum
Round window
{ The theme that i chose is German Noise level. background(204); xoff = xoff + .01; float n = noise(xoff) * width; line(n, 0, n, height); } float noiseScale=0.02; void draw() {
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an uncommonly gentle young man, who happens to have scissors for hands, falls in love with a beautiful teenage girl.
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project 02
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02.
one everlasting love
an uncommonly gentle young man, who happens to have scissors for hands, falls in love with a beautiful teenage girl. note 02 > The
objective of this package design project was to design a wall clock based on a subject. I designed my clock based on a famous movie called “Edward Scissorhands�directed by Tim Burton. I designed it based on a story about an uncommonly gentle young man who happens to have scissors for hands and falls in love with a beautiful teenage girl. This clock is to be sold in the 20th Century Fox gallery as a 20th anniversary limited edition.
>
p r oj e ct 02
/ Wall Clock
> pac k ag e
> c l a ss / Pakage Design 3
> print
> t i t l e / Edward Sissiorhands
> identity
> i n s t r u cto r / Tomas McNulty > c l i e n t / 20th Century Fox
an uncommonly gentle young man, who happens to have scissors for hands, falls in love with a beautiful teenage girl.
> p h oto g r a p h y / Won Seo
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p ro j e c t 03
Withstands until the sweet assault Their chivalry consumes, While he, victorious, tilts away To vanquish other blooms.
Like trains of cars on tracks of plush t hear the level bee: a jar across the flowers goes, Their velvet masonry
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03.
his helmet is gold Like trains of cars on tracks of plush I hear the level bee: A jar across the flowers goes, Their velvet masonry Withstands until the sweet assault Their chivalry consumes, While he, victorious, tilts away To vanquish other blooms.
note 03 > Create a revitalized design for a company of your choice. This project will require a whole new brand system. I chose Burt’s Bees because it is an organic cosmetic company. This company has a long history about being directly connected with natural resources. They are very nature oriented and concerned with being earth friendly. > p r oj e ct 03 / Branding
> pac k ag e
> c l a ss / Identity 2
> print
> t i t l e / Burt’s Bees
> identity
> i n s t r u cto r / Todd Hedgpeth > c l i e n t / Burt’s Bees > p h oto g r a p h y / Won Seo
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04
how constant how divine this song of ours will rise oh, how constant how divine this love of ours will rise will rise...
turn your ear to keaven and hear the noise inside the sound of angels awe the sound of angels' songs and all this for a king we could join and sing all to christ ourking!'
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04.
i will say again– rejoice Like trains of cars on tracks of plush I hear the level bee: A jar across the flowers goes, Their velvet masonry Withstands until the sweet assault Their chivalry consumes, While he, victorious, tilts away To vanquish other blooms.
note 04 > Create a revitalized design for a company of your choice. This project will require whole new brand system. Crosley is a turn table and radio company. This company has a long history about being directly connected with music resources. > p r oj e ct 04 / Branding Design
> pac k ag e
> c l a ss / Print 2
> print
> t i t l e / Crosley
> identity
> i n s t r u cto r / Roland Yang > c l i e n t / Crosley > p h oto g r a p h y / Won Seo
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12And the earth brought forth grass, and herb yielding seed after his kind, and the tree yielding fruit, whose seed was in itself, after his kind: and God saw that it was good.
p ro j e c t
Let the earth bring forth grass, the herb yielding seed, and the fruit tree yielding fruit after his kind, whose seed is in itself, upon the earth: and it was so.
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05
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05.
let the land produce vegetation let the earth bring forth grass, the herb yielding seed, and the fruit tree yielding fruit after his kind, whose seed is in itself, upon the earth: and it was so. 12. and the earth brought forth grass, and herb yielding seed after his kind, and the tree yielding fruit, whose seed was in itself, after his kind: and God saw that it was good. The place Your glory dwells
note 05 > This project was about creating an entirely new retail store brand, product lines of two price points, and a new brand packaging system. My retail store sells cookingware products for both women and men who care about the environment. The company uses only organic ingredients for all of the products, and recyclable and biodegradable materials for the products’ packages. The brand name, Kate's Kitchen, represents women and men who have become healthier after using Kate's Kitchen products. I used handwriting to reflect the idea of being natural. > p r oj e ct 03 / Retail Store Design
> pac k ag e
> c l a ss / Package 4
> print
> t i t l e / Kate's Kitchen
> identity
> i n s t r u cto r / Tomas McNulty > c l i e n t / Kate's Kitchen > p h oto g r a p h y / Won Seo > i l lu s t r at i o n / Won Seo
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so if you faithfully obey the commands i am giving you today—to love the lord your God and to serve him with all your heart and with all your soul— 14 then i will send rain on your land in its season, both autumn and spring rains, so that you may gather in your grain, new wine and olive oil. 15 i will provide grass in the fields for your cattle, and you will eat and be satisfied.
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p ro j e c t 06
won
06.
rain on your land Like trains of cars on tracks of plush I hear the level bee: A jar across the flowers goes, Their velvet masonry Withstands until the sweet assault Their chivalry consumes, While he, victorious, tilts away To vanquish other blooms.
note 06 > The scope of this assignment was to create a unified set of communications for a major museum exhibit. The design objective was to emphasize the creative and conceptual use of typography, imagery, and materials that would not only draw the public in, but educate them. I chose an exhibit called “The Secrets of Soil� at the Smithsonian Museum. I used natural colors, rough textures, paintings, and handwritten texts to represent the exhibit. > p r oj e ct 06 / Museum Project
> pac k ag e
> c l a ss / Graphic Design 3
> print
> t i t l e / The Secrets of Soil
> identity
> i n s t r u cto r / Laura Milton > c l i e n t / Smithsonian Museum > p h oto g r a p h y / Won Seo
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the king rejoices in your strength.kow great is his joy he shouts with joy because you give him victory. in the victories you give! in your strength the king will be glad, and in your salvation how greatly he will rejoice! i will sing of your strength, in the morning i will sing of your love; for you are my fortress, my refuge in times of trouble. but the king will rejoice in god; all who swear by god's name will praise him, while the mouths of liars will be silenced.
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project 07
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07. like trains of cars on tracks of plush i hear the level bee: a jar across the flowers goes, their velvet masonry
let there be light. withstands until the sweet assault their chivalry consumes, while he, victorious, tilts away to vanquish other blooms.
note 07 > In the senior identity class, we were required to rebrand a nation. I chose Korea which is my home country. There are so many exciting things to do in Korea. The branding process started with gathering relevant inspiration and designing the logotype. The logotype is specially designed to embrace the existing style of the Korean script as well as to ground the identity in bright colors and raw texture. > p r oj e ct 07 / Rebranding a Country
> pac k ag e
> c l a ss / Identity 3
> print
> t i t l e / Be Touched
> identity
> i n s t r u cto r / Darrell Nayden > c l i e n t / Korea > p h oto g r a p h y / Won Seo
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B e Touched
u To
u To
ed
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korea project
ch
ch
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B e Touched
Be
Be
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Seoul city tour Be t o uche d
DATE: ADMISSION:
$ 20
SEOUL TOUR HOURS MON: CLOSED TUE: WED: THU: FRI: SAT:
a country of a thousand expressons
> identity
/
korea project
SUN:
9:30–5:30 9:30–5:30 9:30–5:30 9:30–9:00 9:30–9:00 9:30–5:30
n o . 0 7 53 6 8
Be t ouched
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they will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.
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project 08
won
08.
better is one day in your house better is one day in Your house better is one day in Your courts than thousands elsewhere (Than thousands elsewhere) One thing I ask, and I would seek, to see Your beauty to find You in The place Your glory dwells (One thing I ask) One thing I ask And I would seek, To see Your beauty To find You in
note 08 > Diesel is an innovative, international design company which was founded in 1978 in Italy. The objective of this project was to innovate the brand image by creating a packaging system for five household appliance items. The target audience is from 20–50 years old, independent men and women who appreciate trends and pursue highquality fashionable household products. I picked metal products, all of which expressed a futuristic style to match the stylish and unique design of the Diesel fashion brand. I also represented the dynamic, dignified, and unconventional feeling of the brand and store image by using wood textures and type treatment in their package design. > p r oj e ct 08 / Household Designs
> pac k ag e
> c l a ss / Package 3
> print
> t i t l e / Diesel
> identity
> i n s t r u cto r / Tomas McNulty > c l i e n t / Diesel > p h oto g r a p h y / Won Seo, Plotnet
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so if you faithfully obey the commands i am giving you today—to love the lord your God and to serve him with all your heart and with all your soul-14 then i will send rain on your land in its season, both autumn and spring rains, so that you may gather in your grain, new wine and olive oil. 15 i will provide grass in the fields for your cattle, and you will eat and be satisfied.
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p ro j e c t 09
won
09.
italia delizioso Like trains of cars on tracks of plush I hear the level bee: A jar across the flowers goes, Their velvet masonry Withstands until the sweet assault Their chivalry consumes, While he, victorious, tilts away To vanquish other blooms.
note 09 > taste Italia is a popular food magazine. It is one of the oldest food magazines published. This magazine has a unique format. I wanted the magazine to look different from others. I used water color textures to represent delicious food. > p r oj e ct 09 / Magazine Design
> pac k ag e
> c l a ss / Print 1
> print
> t i t l e / Taste Italia
> identity
> i n s t r u cto r / Jeremy Stout > c l i e n t / Taste Italia > p h oto g r a p h y / Won Seo
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They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint.
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project
> identity
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burt ’ s bee project
10
won
10.
business systems Like trains of cars on tracks of plush I hear the level bee: A jar across the flowers goes, Their velvet masonry Withstands until the sweet assault Their chivalry consumes, While he, victorious, tilts away To vanquish other blooms.
note 10 > I developed logos and identities for various organizations and/or businesses utillizing my research and conceptual skills. The identities needed to capture the essence of who they were and what they were about. > p r oj e ct 10 / Logo Designs
> pac k ag e
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> print
> p h oto g r a p h y / Won Seo
> identity
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08
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Je s u s C h r i s t h e i s my G o d , my s av i o r, my s o u rc e o f i n s p iration. a n d b i g ge s t s u p p o rt . T h a n k s t o my fa m i l y wh o a l ways give m e u n c o n d i t i o n a l l ov e a n d s u pport. T h a n k s t o my l ov e l y k m 1 fa mily.
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