DLF Q3 Newsletter 2024

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Happening now: New Products, Updates and Opportunities!

This quarter has been bustling with activity and innovation, and we humbly bring you our latest updates.

We have officially launched our brand new Heartridge website to celebrate a decade of Heartridge. But that’s not all – stay tuned for our upcoming collaboration with Taubmans Paint, which will introduce an innovative new tool on our website.

In addition, we introduced Heartridge’s brand new Elmfield Vinyl Collection, offering 12 stunning colours, which can be used with Ultralay, our new Hard-Set Vinyl Plank Adhesive. Our commercial underlay range is also expanding with the fast-approaching launch of Performa 7 – a new dual bond carpet underlay.

We would also like to extend our thanks to our valued retail partners at Solomons, Andersens, Carpet Court, Floorworld and Harvey Norman for inviting us to their annual conferences.

As always, these events offered excellent opportunities to showcase new products and strengthen our connections.

We continue to support Sacred Heart Mission each month by sending a team of volunteers to prepare and serve meals at their dining hall to the homeless or disadvantaged. A special thanks to our partners at Choices for dedicating their time to support this invaluable cause.

If you have any news, updates or exciting stories to share, we value your input and would love to hear from you.

In This Issue

• Longevity is the key to success, so congratulations to our team

• All Hands on deck in POS

• Watch this space: Dunlop x Taubmans

• Introducing Elmfield Vinyl Plank Collection

• Heartridge Riviera Oak: A Timeless Flooring Choice

• National Highlights

• Bona Spring Clean Giveaway

• Celebrating 10 Years of Heartridge

• Performa 7: Coming to you soon!

• Dunlop’s Brand New Ultralay Hard-Set Vinyl Plank Adhesive

Dunlop Flooring

380 Dohertys Road, Truganina VIC 3029

dunlopflooring.com.au

Customer Service 1800 622 293

Longevity is the key to success, so congratulations to our team

A huge congratulations to Sanjay for 15 years with Dunlop!

We’re excited to celebrate Rebecca, our Finance Manager, for 15 incredible years at Dunlop! Her unwavering commitment to the company, readiness to help, and immense value she brings to the team are truly commendable. We are grateful for her many contributions and dedication over the years. Congratulations Bec and thank you for everything you do!

As our Finance Director, Sanjay’s commitment and exceptional leadership have been pivotal to the company’s success. His strategic insights and unwavering dedication have greatly contributed to the company’s growth & stability. Here’s to many more years of continued success and leadership.

All Hands on deck in POS

Our Point-of-Sale team has been incredibly busy, and we are incredibly grateful for the patience shown by our retailers. With the high demand and tight deadlines, our entire team has rallied together, from the General Manager and Logistics Manager to everyone in between.

A big thank you to everyone involved for their dedication and teamwork in navigating this busy time.

Sanjay Senanayake

WATCH THIS SPACE:

After months of behind-the-scenes work, we’re thrilled to announce our exciting collaboration with Taubmans Paint! Soon, you will be able to visit our Heartridge website to seamlessly match our Engineered Timber floors with Taubmans’ specialist colour recommendations for your walls. This new platform will simultaneously save you time and provide inspiration, helping you coordinate your floors and walls effortlessly. Stay tuned for more details and get ready to transform your space with ease!

FIND YOUR PERFECT STYLE

VINYL PLANK ELMFIELD COLLECTION

The Elmfield Collection boasts 12 new colours, offering both style & functionality to any home. The detailed embossing and low gloss finish add texture, while the vinyl material ensures durability, easy maintenance, & comfort underfoot. With acoustic impact reduction and Sensitive Choice approval, this range is an excellent choice for a quieter, allergy-friendly environment.

*high colour variation

*high colour variation

DOVE GREY
SNOW FALL
STORM
COASTAL SPOTTED GUM
CAMBRIDGE
HAZEL
ASH
MANUKA

WHY VINYL PLANK?

MICRO-BEVELLED EDGE

The micro-bevelled edge is a subtle touch that completes the look to suit any decor in your home.

THE QUIET ACHIEVER

All Heartridge Vinyl Planks come with the benefit of a sound absorption quality that will add to the tranquillity of a space.

TESTED AND APPROVED

Our Vinyl Planks undergo rigourous testing in accordance with Australian standards. They are free from toxic phthalates and have remarkably low levels of VOCs.

WIDE PLANK

Our wide format planks provide a more expansive look to your floors. With fewer boards required to fill your room, your home will look and feel more spacious.

SOFT UNDERFOOT

Our uniquely flexible PVC formula gives our product a soft and comforting feel underfoot.

LAYING DESIGNS

Have the freedom to explore various laying designs to suit your interior style.

EASY TO CLEAN AND MAINTAIN

To maintain your Vinyl Plank floors, simply wipe them with a damp, or dry, cloth to keep them looking brand new and your home beautiful.

PERFECT FOR HIGH TRAFFIC AREAS

Each Plank is intricately embossed and features a micro-bevelled edge for that added element of realism. The 0.55mm wear layer will help your floor stand up to the tests of daily family life.

BE SURE TO SPEAK TO YOUR LOCAL SALES REPRESENTATIVE TO FIND OUT MORE, OR HEAD TO DUNLOP FLOORING ONLINE TO PLACE YOUR ORDERS TODAY.

ENGINEERED TIMBER

Discover Riviera Oak, our latest and most premium Engineered Timber range, featuring 10 stunning colours that add a touch of luxury to any space. With its exceptional quality and versatile design, Riviera Oak is perfect for creating a sophisticated and timeless look in any home.

RIVIERA OAK RANGE

BENEFITS

NATURAL TIMBER VARIATION & CHARACTER

Engineered Timber is a natural product; each board is different in its own unique way. Timber flooring has natural features and character, with knots and variations in each colour.

ACOUSTICALLY SOUND

As more people choose multilevel, residential living, the issue of sound insulation has never been more important. For added acoustic performance, a Dunlop Timber Underlay is recommended for installation.

COATED FOR SURFACE PROTECTION

Our flooring is protected by an exceptional Klumpp UV-cured urethane coating, ensuring outstanding wear resistance to preserve the excellent condition of your timber floor.

LAYERED TO LAST

Our Engineered Timber is designed for strength and durability. Each plank is layered with a 3mm thick, European oak veneer that matures naturally with age, while a pine core provides optimal stability underfoot.

LOW MAINTENANCE

Maintaining the beauty of your hardwood floors is easy. Simply wipe with a damp or dry cloth to always keep them looking their best.

FAST AND EASY INSTALLATION

Our Engineered Timber floors use a 5G click locking system for easier installation that is twice as fast as older systems, letting you enjoy your space in no time.

LAUREL ALMOND
ECRU
AMBERWOOD
SEQUOIA ACACIA
KENTIA OAK
EBONY
BIRCH
SYCAMORE

National Highlights

Solomons Roadshow Recap

We are thrilled to share our highlights from the recent roadshow where the Dunlop team hit the road across WA, SA, VIC and QLD. This year, we were able to showcase our Fairhaven 120 Collection Hybrid range and introduce the brand-new Fairhaven Premium Oak.

The response was positive with many expressing excitement over our latest products. A huge thank you to Solomons for hosting us for another year and making this event such a success.

Andersens Conference Highlight

It was a great opportunity for Dunlop to present some of our top products at the Andersens Conference held at the Gold Coast, QLD. We showcased our new Heartridge Riviera Oak range, Renu Underlay, and Andersens-exclusive Diamond Touch 9 and 11 Underlays. The Dunlop stand was buzzing with activity and positive feedback from attendees.

We want to extend our thanks to the Andersens team for putting together a successful event and for having us yet again.

Behind the scenes Elmfield Photoshoot

As part of our recent product launch, we recently have had a photoshoot featuring our new Elmfield Vinyl collection in our very own Dunlop studio. A big thank you to our photographers and the team who made the shoot a success.

If you’re interested in seeing the photos, please don’t hesitate to get in contact with us.

Harvey Norman Conference

We would like to thank Harvey Norman for inviting us to their conference this year. The event proved to be highly productive, offering us a valuable opportunity to present our diverse product range and explore new opportunities with the attendees.

Engaging in insightful discussions with the group allowed us to better understand their needs and interests, and we are excited about the potential collaborations that may arise from these interactions.

National Highlights

Carpet Court National Members Meeting

We had a successful time at Carpet Court’s Innovation Expo, held at the Crown Promenade in Melbourne. We had the opportunity to introduce several new exciting products including the exclsuive UltraPet Hybrid and Vinyl Collection, Precinct Oak, the Altura flooring range, and our newly branded Court-O-Pedic carpet underlay. A special thanks to Carpet Court for hosting us this year!

Journey to Saigon with Floorworld

What an exciting opportunity we had to attend the muchanticipated Floorworld Conference in Vietnam! Whilst it was a lovely time exploring the culture and beauty that Saigon has to offer, it was also a productive time to further enhance our brand visibility and strengthen Dunlop’s partnership with Floorworld. We would like to thank the team at Floorworld for orchestrating such a successful conference!

Sacred Heart Mission with KHQ Lawyers

KHQ lawyers have a long-standing relationship with Dunlop Flooring, and of course we had to come together for the Sacred Heart Dining Hall experience and give back to our community.

Thank you to Paul, Michael, and Mark. Looking forward to next time!

Sacred Heart Mission with Choices Flooring

Each month, our dedicated team of volunteers continues to support those experiencing homelessness or disadvantage by preparing and serving meals at Sacred Heart’s Dining Hall in Victoria. In August, we were glad to have our partners at Choices Flooring join us for a meaningful volunteer day.

It’s truly a privilege to contribute to Sacred Heart’s mission of providing essential services to individuals in need. If you’re interested in joining us to support this noble cause, please reach out to your Dunlop sales rep for more details.

If you would like to support this amazing organisation, you can help us raise funds for their program via www.sacredheartmission.org/donate

Bona Spring Clean Giveaway

For a limited time only, as part of our Request a Sample program, we will be giving away a free Bona Cleaning kit to all consumers who end up purchasing our floors. How customers can claim:

1. Purchase your flooring – find your closest store using our store locator at heartridge.com.au

2. After purchasing your floors at any participating retailer, take a photo of your invoice and send to customerservice@dunlopflooring.com.au

3. Receive your new Bona Cleaning Kit delivered straight to your door!

CELEBRATING 10 YEARS OF HEARTRIDGE

IN CASE YOU MISSED IT, WE HAVE LAUNCHED OUR BRAND NEW, RE-IMAGINED HEARTRIDGE WEBSITE IN CELEBRATION OF OUR 10-YEAR ANNIVERSARY. SOME OF OUR NEW WEBSITE FEATURES:

Updated Design and Layout - Experience the very best of Heartridge, with a re-imagined look & feel that makes it easier than ever to inspire, browse and shop.

Improved store locator – easily find a retailer close by to view our range in store. Get in contact with us if you stock our products and can’t find your store.

Requesting a sample is now easier – we have updated the request samples process to make the process easier. Your first 3 samples are free!

New digital brochure viewer – looking for inspiration? Take a look at our digital brochures on our resources or products page.

Performa 7: Coming to you soon!

Our commercial underlay range is growing as we will soon be introducing a new high specification, hard-wearing, dual bond carpet underlay. Performa 7 will provide excellent underfoot comfort, reduce noise, and give heat insulation for all commercial applications.

Dunlop’s Brand New

Hard-Set Vinyl Plank Adhesive

Ultralay is a full cure hard-set adhesive with low VOC emissions. It is a high-performance polymer blend-based adhesive designed for the installation of commercial and domestic PVC planks and tiles.

DFO Dunlop Flooring Online

With Dunlop Flooring Online, it’s never been faster or easier to order your underlay or hard flooring products. You can now view your purchase history, invoices, access product images and so much more. For anyone on the go you can now do all this through our Dunlop app!

Fire rating & test certificates

View past order history

Credit claim requests

Technical product information

Price lists

Create underlay & hard flooring orders

View Hard Flooring stock availability

Recycling pick up

Thermal property specifications

Acoustic rating & specifications

Point of sale requests

Product gallery

Automated Underlay order processing

Web-based App Available

Credit card checkout

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