Asiana Airlines Identity Design Proposal
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Title Here
Beautiful Corporation
The design and materials printed in this proposal book are the sole property of your company name. The contents must not be copied, duplicated, reproduced or used in any way without the permission of your company name.
Established in 1988 with the management ideology, ‘maximum safety and customer satisfaction through service’, Asiana Airlines had developed into a truly global airline. Our level of service is unsurpassed, Asiana Airlines approaches customer service without compromise. We pursue safety as our highest priority. We are striving to become the world’s greatest airline, making intensive efforts for sustainable growth. We hope you enjoy a fun, comfortable journey with Asiana Airlines.
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Introduction
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Asiana Airlines stand for “Korea Asia Airlines”; formerly Seoul Airlines. It is one of South Korea’s two major airlines, along with Korean Air. Asiana has its headquarters in Asiana Town building in Seoul. Asiana Airlines is Korea’s second national airline, has carved out an impressive place for itself during its relatively brief time in the skies.
Table of Contents Company Logo 08 Stationery Application 14 Rollouts 20 Asiana Airlines Offices 32 Airplane Interior 42 Airplane Design 50 Transportation 53 Website 56 Social Media 60 Mobile Application 64 Disclaimer 72
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Table of Contents
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Company Logo Color
Company Logo B&W
The new Asiana Airlines logo was inspired by the Wind meaning of Korea flag symbol and color. It can be presented on both black and white background.
The black, white, gray version of the logotype also use a different shade of gray to provide the best visibility.
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ASIANA AIRLINES
ASIANA AIRLINES
ASIANA AIRLINES
ASIANA AIRLINES
Company Logo
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Company Logo Symbol Only A symbol was designed for Asiana Airlines to be used specifically in social media and on mobile devices.
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Company Logo
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Asiana Airlines’ mission is to become recognized worldwide by our customers, shareholders, and employees as the best airline in the world. We will focus our energy on performing services that are consistent with our mission by decentralizing authority, empowering employees, exceeding customers’ expectations, and continually improving by providing on-going education.
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Chapter Description
Stationery Application The updated Asiana Airlines includes business card, envelopes, and letterheads. They use the stacked logotype and are formed to create a strong hierarchy of information.
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Stationery
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ASIANA AIRLINES
Asiana Airlines Inc. 1600 Pechtree Street Suite 5000 Atlanta, GA 30309 United States
Jeongmi Kim Senior Director of Communications Asiana Airlines Inc. Asiana Town, PO Box 98, No 47 Osae-Dong, Gangseo-gu, Seoul, South Korea
flyasiana.com
ASIANA AIRLINES
Asiana Airlines Inc. 1600 Pechtree Street Suite 5000 Atlanta, GA 30309 678.779.3353 O 678.779.3354 F Jamie Lee Director of Graphic Design jamielee@graphicest.com
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Stationery
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You can experience comfortable and efficient world travel with Star Alliance member flights through quick, convenient transfers and various benefits such as Asiana Club mileage accrual and award upgrade, lounge services, and more.
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Chapter Description
Chapter Description
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Boarding Ticket The boarding ticket is intelligently organized to make the travel easier for the passenger. With its new design, the boarding pass successfully translates clarity and efficiency.
No : 123456789000000000000
BOARDING PASS
ASIANA AIRLINES
BOARDING PASS
ASIANA AIRLINES
NAME : JOE HAWKINS FLIGHT :
GATE :
95678A
O2
SEAT :
TIME :
22 D
06 : 30
FROM :
ATL
SEAT
22 D
FIRST CLASS
BOARDING PASS FLIGHT :
95678A SEAT :
22 D GATE :
O2
FROM :
ATL TO :
ICN SEAT :
TIME :
06 : 30
22 D
TO :
ICN
No : 123456789000000000000
FIRST CLASS
BOARDING PASS ASIANA AIRLINES
No : 123456789000000000000
NAME : JOE HAWKINS FLIGHT :
GATE :
95678A
O2
SEAT :
TIME :
22 D
06 : 30
FROM :
ATL
SEAT
22 D
FLIGHT :
95678A SEAT :
22 D GATE :
O2
FROM :
ATL
BOARDING PASS
TO :
SEAT :
ICN SEAT :
TIME :
06 : 30
22 D
TO :
ICN
No : 123456789000000000000
ASIANA AIRLINES
22 D No : 123456789000000000000
ASIANA AIRLINES
BOARDING PASS
SEAT :
ASIANA AIRLINES
22 D No : 123456789000000000000
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Boarding Ticket
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Asiana Club Mileage Credit Card The Asiana club card can be used to purchase goods and services from Asiana Airlines. The passenger gets bonus miles for every purchase made.
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Credit Card
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Uniform
T-shirt & Tote Bag
The redesign of the uniform is a modern traditional look. It was inspired by Asiana Airlines color, which makes the attendants still appear distinguishable, modern, and professional.
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Food Packaging The organic shape derived from the mark is used throughout every packaging.
ASIANA AIRLINES
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Food Packaging 27
Sleeping Products
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Sleeping Products
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Asiana Airlines has pursued consistent customer satisfaction management under the goal of customer satisfaction through maximum safety and services..
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Office Supplies
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Note Pad
Duty Free Bag
Contents Company Logotype. 00 Stationery Application 00 Packaging 28 Apparel 30 Transportation 34 Corporate Offices 36 Convention Display 38 Website 40 Social Media 46 Mobile Application 48 Disclaimer 00
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Corporate Offices The redesign of the interiors communicates grace and style while giving to the Asiana Airlines family a comfortable environment.
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Corporate Offices 37
Indoor Signage
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ID Tag
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Airport Interior Advertising The airport interior where Asiana Airlines’ ticketing and gates are located provides clarity and friendliness for the passengers.
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Airport Interior
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Airport Interior Advertising
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Airport Interior 45
Airport Interior Advertising
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Airport Interior 47
Title Here Advertising Newspaper Bodycopy here. Don’t write more than will fit this box. Seribus nimustorro eumque nonsed estemporem que eveliqui aliquae samus. Pa exerrup tatetur, cus quibus vendunt. Illigendam, omnient ist et entiur? Et vitiistiis issecat ibusapel estio tem volecto voloreptatem ea dit aceris sum faccus, sae quisqui squaecto dolorehendam volesedi omnias mo bla cusam il moluptassita.
Contents Company Logotype. Stationery Application Packaging Apparel Transportation Corporate Offices Convention Display Website Social Media Mobile Application Disclaimer
00 00 28 30 34 36 38 40 46 48 00
Chapter Description
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Modern, agile and high-tech. This is Asiana Airline’s fleet of aircraft that fly thousands of passengers to their destinations every day.
Airplane Design Asiana’s airplane design shows both the pure and clear philosophy of the airline. The Asiana Airlines planes are easily identified by their distinctive color and design. Clarity and freshness are shown with a clean look integrating the organic shape on the body derived from the logo.
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Airplane Design
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Transportation Additional methods of transportation such as vans and trucks are in place to facilitate passengers transferring. The logotype was applied to the vehicles so the passengers can continuously be in touch with the brand even when outside of the airplane.
Transportation 55
The commitment to diversity leadership helps Asiana Airlines ensure that customers and communities receive excellent service delivered by dedicated, passionate people.
Website The website was designed for efficiency are practicality. A passenger will easily identify Asiana Airline’s website as an inviting and uncomplicated way to travel.
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Website
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Social Media Social media for Asiana Airlines is important to keep frequent flyers and passengers up to date with the promotions, featured destinations and related news which promotes the brand.
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Social Media
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Chapter Description
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Mobile Application The mobile application is easy to use so passengers can access all the useful information from the website.
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Mobile Application
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Mobile Application
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Asiana Airline’s mission is to bring people closer safely and intelligently. Asiana Airline is dedicated to providing safe, dependable and friendly air service to all of its customers.
Disclaimer The design and materials printed in this proposal book are the sole property of your Jamie Woohyun Joo. The contents must not be copied, duplicated, reproduced or used in any way without the permission of Jamie Woohyun Joo.
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