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THE WOOSTER VOICE
MEDIA KIT 2010 - 2011
THE WOOSTER VOICE
ABOUT US Welcome to the Wooster Voice Media Kit! FROM THE
BUSINESS MANAGER The Wooster Voice is a student produced paper that is published and distributed to a student population of 1,854 as well as faculty and staff. Each week, our publication strives to deliver interesting news and information to this audience, including advertisements. The College of Wooster is a niche market that is waiting to be broken into, whether you represent a graduate program looking for recruits or are the owner of a restaurant, searching for ways to attract new customers. To help you enter this market, we have developed this media kit in order to provide the simplest and most effective service possible. Over 500 First Year students will attend the College of Wooster this academic year searching for restaurants, barber shops and salons, convenience stores, and entertainment for the first time. Rather than relying solely on word of mouth, your enterprise can reach every student through one medium; the Wooster Voice. In addition to promoting your own business or event, advertising in the Wooster Voice is contributing to an entirely volunteer run organization, dedicated to serving the campus since 1883. Your advertisement is not simply a promotion, but supporting a time honored, College of Wooster tradition. Placing an ad in the Wooster Voice is a no lose situation for all parties, and we’re happy to provide the opportunity. So please, investigate this media kit, and do not be afraid to contact us if any questions arise. Kevin Carpenter Business Manager
THE COLLEGE OF WOOSTER
STATISTICS CIRCULATION
1,500 +
DAILY ONLINE PAGEVIEWS
1,700
UNDERGRADUATE ENROLLMENT
1,854
ENROLLMENT BY RACE
69.42% (1287) 2.91% (53) 2.37% (45) 6.15% (114) 4.85% (90)
Caucasian
Asian Hispanic/Latino African American
International
ENROLLMENT BY LOCATION
56% (1038) 30
Out of State students
Number of foreign countries represented at Wooster
PUBLISHING
CALENDAR
This calendar is subject to change. Advertisers will be informed of any changes at least 30 days prior.
2010
2011
SEPTEMBER
JANUARY
MAY
S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
OCTOBER
FEBRUARY
S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
THE WOOSTER VOICE IS PUBLISHED WEEKLY ON FRIDAYS DURING THE FALL AND SPRING SEMESTERS
NOVEMBER
MARCH
S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
DECEMBER
APRIL
S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
THE WEBSITE, THEWOOSTERVOICE. COM IS UPDATED DAILY
A SPECIAL ISSUE, THE WOOSTER VICE IS PUBLISHED APRIL 1
PRINT ADVERTISING
RATES SAMPLE SIZES & RATES
QUARTER PAGE AD 5.5” x 10.25” 11” x 5.12” BUSINESS - $280.34 COLLEGE - $112.14
EIGHTH PAGE AD 5.5” x 5.12” 11” x 2.56” BUSINESS - $155.25 COLLEGE - $62.10
TWO COLUMN AD 4.3” x 3.75” BUSINESS - $80.63 COLLEGE - $32.25
ADVERTISING $5 pci for local and national businesses, and RATES $2 pci for school sponsored events and student groups PCI (per column inch)
The sizes and prices listed above are only a few of your options. In case you’re interested in learning how we calculate our prices, here’s a brief explanation: Multiply the dimensions of your ad in inches (Length x Width). Then, multiply the result by the appropriate dollar rate. In simple terms, PCI = (Length x Width x Rate). For example, if you are a business that would like to purchase a two column ad in one issue. 4.3” (length) x 3.75” (width) x $5 (rate for a business) = 80.625. Therefore, the price for you to place an ad is $80.63.
DISCOUNTS & 10% OFF SPECIAL OFFERS A 10% frequency discounts are available for businesses that choose to run an advertisment for five weeks in a row.
ONLINE ADVERTISING
RATES BANNER AD
800 x 100 pixels BUSINESS PRICE $40/week, $125/month COLLEGE PRICE $15/week, $40/month
TALL SIDEBAR AD 250 x 450 pixels
BUSINESS PRICE $30/week, $80/month COLLEGE PRICE $12/week, $35/month
Banner ads run at the top of the page and are the very first thing visiters will see aside from the Voice’s flag. Design services to help maximize the space are included.
A tall vertical ad, this sidebar ad can be placed on every page. Their height helps maintain visibility even as visitors scroll downwards.
SQUARE SIDEBAR AD Our most economical op250 x 250 pixels BUSINESS PRICE $20/week, $60/month COLLEGE PRICE $10/week, $25/month
tion, this sidebar ad can appear on every page. Call today for more information.
ADVERTISING ON THE FRONT PAGE There is an extra fee of $10 to advertise on the front page. Any of the sizes on this rate sheet can be displayed on the front page. Any other placement requests will be considered case by case and every effort will be made to meet them. Advertising space for just the front page is available upon request. Call our business department today for more information.
GUIDELINES &
MECHANICS CREATIVE Advertising doesn’t come cheap and we at the Voice realize that truly effective SERVICES advertising doesn’t consist of cramming as much text as you can in you display space. Rather effective advertising uses negative space to draw the eye and communicates your message in a simple, easy to understand way that will keep your brand in readers’ minds. The Wooster Voice is proud to offer basic design services to help your ad stand out, whether you choose to go with the print or online edition. Contact us today for more information.
IMAGE The Wooster Voice has specific requirements for all images submitted. If you RESOLUTION are submitting an image to be published in the print edition, submit them at a resolution of 300 dpi. Images intended for publication on the website must be submitted at a resolution of 72 dpi.
FILE FORMATS The Wooster Voice runs on Macinstosh OS. While PDFs are our preferred file format, we can also accept PNG, JPEG, GIF, and PSD files. We are also able to accept most files created on a PC, including Publisher files. If you have an questions or concerns, the business department is here to help.
FONTS Font files are not universal and often, businesses find that using a special font enables them to develop a brand and distinguish themselves from competitors. In order to make sure your advertisment is published the way your business needs, please be sure to include any and all font files you wish for us to use. If you are sending Photoshop files, please flatten the image and if you are sending PDF files, please ensure that all fonts are embedded when you save the file. If these rules aren’t adhered to, it might become necessary for the Voice to substitute fonts without notification.
PROOFS & If our production department is creating or designing an advertisement for DEADLINES you, all relevant information is due at least a week before the paper is printed in order to ensure there is enough time to edit and re-edit the ad to youradvertising needs. Please see the next page for an illustrated example.
ADVERTISING
POLICY The Wooster Voice reserves the right to revise its rates or any other POLICY & TERMS conditions set forth in this media kit at any time with 30 days’ notice to advertisers. Advertisement cancelations submitted after after the publications deadline has passed will be charged in full. The Voice must know basic ad content before agreeing to run any ad; the staff of the Voice reserves the right to refuse any ad. Advertisements run incorrectly at the fault of the Voice will be refunded in full. Advertising space is not available on either the front page of the print edition or on any pages in the Viewpoints section. The Voice does not accept classified ads. The Wooster Voice accepts requests for specific placement in the issue, but does not guarantee placement. All advertising materials are due five days before publication. Honors its guarantees, no exceptions.
The Wooster Voice will run the correct ad on the correct date You will receive a copy of the issue your advertisement ran in if we have received a mailing address You will receive an invoice within 31 days for your advertisement unless the advertiser would prefer one invoice for multiple advertisements and pending receipt of a malling adress. Your check will be deposited within 31 days of when it is received. If any of these guarantees are not met, your ad will be free or you can run a new ad for free.
GUARANTEES
CONTACT BUSINESS MANAGER
Kevin Carpenter
BUSINESS ASSISTANT
Brenna Fujimoto
(219) 771 4511 kcarpenter12@wooster.edu
(303) 877 6806 bfujimoto13@wooster.edu
WEB EDITOR
Katherine Sowers
EDITORSIN-CHIEF
Madelyn Halstead
(703) 447 0476 ksowers12@wooster.edu
mhalstead11@wooster.edu
Margaret Donnelly mdonnelly11@wooster.edu SUBMISSION Decide what size and price options work best for your needs. PROCESS
Submit your ad at least fives days prior to the desired publication date. Email the Wooster Voice business department at WoosterVoiceAdvertising@gmail.com with the following information: 1. Your ad material attached preferably as a PDF 2. The date(s) you would like to run the ad 3. A mailing address to which the Voice can send an invoice If you decide that you would like The Wooster Voice to design your ad, please include a description of what you would like included in the ad and our creative department will contact you with more information. The business department will contact you with more information. Please refer to the Wooster Voice website for more information. Contact the Business Manager at KCarpenter12@wooster.edu if you have an questions, comments or concerns.
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THE WOOSTER VOICE Box C-3187 | 1189 Beall Ave. | Wooster, OH 44691 Phone: 330-263-2598 | Fax: 330-263-2596 www.TheWoosterVoice.com