Interview: Ultimate Flooring

Interview with The Ultimate Flooring company

Tell us a little about the background of Ultimate Flooring? The Ultimate Flooring is a wood flooring shop local to Richmond upon Thames. We work with the world’s leading suppliers to provide only the highest quality wood, laminate, and vinyl floors. With over 25 years of experience working with numerous high-profile clients from London and the home counties, we provide a truly bespoke service for supply, installation, and renovation at the best possible rates.

What are your most popular products and styles? Our most popular floors tend to be from our designer brands, such as Ted Todd, Quick Step, and Original Timber. Because of our excellent relationships with our suppliers, we can guarantee the best prices on some of the most sought-after floors. Our herringbone ranges have always been incredibly popular, as the style is classic and elegant. However, recently a lot of clients have been opting to use our renovation services to restore their existing floors. This option allows for a bespoke, personalised finish whilst also being environmentally friendly.

Is there a project you are most proud of? While we are proud of every project we complete, our most rewarding projects are those which require creative and intelligent solutions to overcome a difficult problem. In one instance, we encountered a floor which had underfloor heating pipes laid close to the surface. We needed to cut through the floor to access the joists but could not do this without potentially cutting a pipe. A simple but costly solution would have been to take up the entire floor from the edge to access the joists in the middle. However, the solution we arrived at was to let the floor cool down overnight, and then switch on the underfloor heating and use a thermal imaging camera to view the pipes under the floor. We could then cut through without damaging a single pipe. This solution saved our client two weeks of work in their home and thousands of pounds.

Will you visit a clients home to advise them what to choose? We are happy to arrange obligation-free surveys for all our clients. It is advisable to visit our showroom on Richmond Hill to see our full range of styles, grades, and finishes, but we will always visit to measure and assess what work is required. During these visits, the client has the opportunity to ask any questions they may have.

What is the best thing about working in South West London? Working in South-West London is ideal for us because we are accessible to such a range of clients. It ensures that we get a wide variety of different project types in many different areas – from commercial flooring in hotels and skyscrapers to residential projects in town houses and flats. There is no project too hard for our skilled floor fitters, and South-West London provides plenty of exciting work. We have completed projects across London and the Home Counties and have even sent fitters to commercial projects in Brighton, Birmingham, and even Manchester.