NORMA Group Guidelines by Workbox Communication AB

Customer Value through Innovation.

Brand Identity and Visual Guidelines.

Brand identity and Visual Guidelines Introduction

march 2013 version 2

Brand Identity and Visual Guidelines. Content NORMA Group............................................. 7 EJT – Engineered Joining Technology........... 38 Infrastructure........................................... 52 Pharma & Biotech – Connectors................. 66

DS, Distribution Services ABA®.......................................................... 98 Breeze®.................................................... 113 GEMi............................................................ 0 NORMA®................................................... 128 Serflex®........................................................ 0 Torca®...................................................... 175

Brand identity and Visual Guidelines Introduction

march 2013 version 2

Our business and design transformation continues NORMA Group continues to progress from a product-oriented company to a dynamic provider of high-tech joining solutions and supplier of market-leading brands and services to global high-growth regions. The way we communicate with this world â&#x20AC;&#x201C; our design, image and voice â&#x20AC;&#x201C; must reflect and strengthen this transformation. The updates we describe are not major. As before, we shall talk more about futuristic joining solutions and less about products. We shall continue to add more color, energy and movement to create a picture of a dynamic, forward-thinking group with strong, world-beating brands. The new Connectors visual profile for the Pharma & Biotech sector is one clear example of this strategy. You remain an important part of this transformation, and our newly-revised Brand Identity and Visual Guidelines manual will guide you in this vital task. Please read it, use it and refer to it regularly.

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Brand identity and Visual Guidelines Introduction

march 2013 version 2

Using this manual This manual helps us create and maintain a consistent worldwide profile by describing basic design features of printed business stationery, brochures, leaflets, advertisements, PowerPoint presentations, corporate logotypes, brand and trade names, and related materials. It cancels and supersedes all preceding design directives. All branches of the NORMA Group and its subsidiary companies must change existing marketing materials and business stationery to comply with the directives in this manual. Any design work that is not expressly described in this manual and whose design cannot be derived logically from its contents must be agreed with the NORMA Group Corporate Marketing Department before implementation.

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Brand identity and Visual Guidelines Introduction

march 2013 version 2

Business areas and Product brands Business areas

Product brands

EJT â&#x20AC;&#x201C; Engineering Joining Technology

Making cleaner, more efficient use of precious energy sources

Infrastructure

Ensuring safe, clean environments free from leakage and pollution

Pharma & Biotech

Complying with stringent requirements for purity and sterility

Aviation

Acting at the cutting-edge of materials science and technology

DS â&#x20AC;&#x201C; Distribution Services

Delivering superior clamping products whenever and wherever needed

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Brand identity and Visual Guidelines Introduction

Overview guidelines Corporate

EJT

Infrastructure

Pharma & Biotech

DS overview

DS ABA

DS NORMA

DS Breeze

DS GEMi

DS Torca

DS Serflex

Logotype Fixing and connecting technology

for buildings and infrastructure. Connecting and supConnecting techporting technology Customer Value nology for Pharma for buildings and through Innovation. New NORMA Heated SCR LinesLorem ipsum autem a se movetur. and Biotech infrastructure.

Value Tagline Customer through Innovation.

Customer Value through Innovation.

Connecting technology for Pharma & Biotech.

Lorem NORMA Group now introduces new and improved Heated SCR Lines. By heating from the ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe auodque ipsum agitatur inside, NORMA Heated SCR Lines considerably reduce power consumption and heating time while still maintaining high quality and efficiency. This innovative solution also offersaliunde quando finem habet motus viven necesse est. fewer and more robust parts, easier assembly, and lower costs per complete system. Whatâ&#x20AC;&#x2122;s more, NORMA Heated SCR Lines fit any truck, bus or passenger vehicles. Itâ&#x20AC;&#x2122;s the road to cleaner emissions!

ConneCtors LoreM IPsUnt aUteM a se MovetUr.

Graphical component

NORMA iNFrastruCture Ensuring safe, Complying with clean environments stringent requirefree from leakage ments for purity and pollution and sterility

Delivering superior clamping products whenever and wherever Customerneeded Value through Innovation.

Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe

auodque ipsum agitatur aliunde quando finem habet motus viven necesse est. Solum igitur quod se

ipsum movet quia numqvam ne moveri quidem desinit. Quin etiam ceteris quae hoc principium est mov-

endi. Principii autem nulla est origo. Nam oriuntur omnia ipsum autem nulla ex re alia nasci protest nec

CoNstruCtioN

saNitarY

Water treatmeNt

enium princip quod gigner aliunde. Quod si nimquam oritur ne umquam. Nec ipsum ab alio renascetur sHipBuiLDer creabit siquid necesse est a principio orir omnia ita ut motus eo sit quod ipsum a se movetur.

Connecting technology for Pharma & Biotech.

Meet Euro 4, 5, 6 and Tier 4 emission requirements

rcb2.se

Business area

Making cleaner, more efficient use of precious energy Customer Value throughsources Innovation.

10-1Z-6-120201-SE

march 2013 version 2

ConneCtors LoreM IPsUnt aUteM a se MovetUr.

www.normagroup.com

Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe

www.normagroup.com

auodque ipsum agitatur aliunde quando finem habet motus viven necesse est. Solum igitur quod se ipsum movet quia numqvam ne moveri quidem desinit. Quin etiam ceteris quae hoc principium est mov-

www.normagroup.com

endi. Principii autem nulla est origo. Nam oriuntur omnia ipsum autem nulla ex re alia nasci protest nec enium princip quod gigner aliunde. Quod si nimquam oritur ne umquam. Nec ipsum ab alio renascetur creabit siquid necesse est a principio orir omnia ita ut motus eo sit quod ipsum a se movetur.

AD_A4_SCR.indd 1

2012-10-11 16.21

Image

www.normagroup.com

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Customer Value through Innovation.

Brand Identity and Visual Guidelines.

NORMA Group Basic elements – Corporate level – Internal material – Stationary – Buildings, etc

Brand identity and Visual Guidelines

NORMA Group march 2013 version 2

Basic elements – NORMA Group Content Norma Group logotype.................................. 9 Logotype and colors..................................... 10 Incorrect use of logotype.............................. 11 Free space and placement............................ 12 Typography................................................. 13 Typography, digital material.......................... 14 Mandatory spelling...................................... 15 Tagline....................................................... 16 Boilerplate.................................................. 17 Tone of voice.............................................. 18 Part number key generator .......................... 19 Paper specification at printing....................... 20 Give aways................................................... 5

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NORMA Group Corporate level.................. 19 Internal Material NORMA Group................ 26 Stationary, buildings, etc – NORMA Group........................................... 30

Brand identity and Visual Guidelines

NORMA Group

Basic elements

Norma Group logotype

march 2013 version 2

The NORMA Group logotype is widely-recognized and well-established. This goes a long way to creating one of the key corporate messages for our public â&#x20AC;&#x201C; sustainability. In other words, that NORMA Group is strong and stable and will be around for many years to come. Graphical elements The arc running above the NORMA Group name represents the globe and symbolizes the world-wide engagement of the group. It also symbolizes bonding, while the orb positioned on it stands for flexibility and innovation. Note: we no longer show other images of the globe, e.g. contours of the earth, in connection with the group logo. The NORMA Group logo is used as an integrated design element only. Do not separate or redraw the elements and do not change the logoâ&#x20AC;&#x2122;s proportional sizes or distances.

20 % black x

Colors and placement The NORMA Group logo appears in the blue and black tones defined opposite. For black and white printed materials, use 100% black. Keep the logo well clear of other graphical or text elements. Do not place it on top of other images such as photographs.

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0 % black

20 % black 35 % black 45 % black

Brand identity and Visual Guidelines

NORMA Group

Basic elements

Logotype and colors

march 2013 version 2

Use the NORMA Group logo in the two-color (blue and black) version whenever possible.

100%

Pantone Black CMYK 100/0/0/0 RGB 0/0/0

Single-color logo blue. Use for low-quality print that does not allow color gradients.

100%

Pantone 287 c RAL 5005 Signal blue CMYK 100/70/0/10 RGB 0/82/156

Single-color logo black Use for low-quality print that does not allow color gradients or colored print (e.g. fax sheets).

Single-color logo negative white

Single-color logo silver For very sophisticated applications, use the silver logo (hot stamping foil No. 9006) on blue background (Pantone 287 c). Back to Index, page 2

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Brand identity and Visual Guidelines

NORMA Group

Basic elements

Incorrect use of logotype

march 2013 version 2

Do not condense or expand the NORMA Group logo.

Do not change the colors or color composition.

It is no longer permitted to use the old â&#x20AC;&#x2DC;handwritingâ&#x20AC;&#x2122; style for the Customer Value through Innovation tagline, nor to place the tagline below the NORMA Group logo.

Customer Value through Innovation

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Brand identity and Visual Guidelines

NORMA Group

Basic elements

Free space and placement

march 2013 version 2

NORMA Group logo works best and has maximum impact when surrounded by plenty of free space. Never clutter it with close-lying elements. Always follow the guidelines specified below.

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First choice: Upper right-hand corner. Alternative: Upper left-hand corner. Never centered.

Brand identity and Visual Guidelines

NORMA Group

Basic elements

Typography

march 2013 version 2

The NORMA Group company font is Helvetica Neue LT Pro 47 Light Condensed. Use it for all running text fonts, generally in font size 10 pt, full justification. Tables are set in 9 or 8 pt font. For headlines and sub-headlines, use Helvetica Neue LT Pro 67 Medium Condensed or Helvetica Neue LT Pro 77 Bold Condensed.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 47 Light Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 57 Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 67 Medium Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 77 Bold Condensed Back to Index, page 2

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Brand identity and Visual Guidelines

NORMA Group

Basic elements

Typography, digital material

march 2013 version 2

The Arial font is only allowed for PowerPoint and other internal uses, e.g. office templates, when Helvetica Neue is not available.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Narrow

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Narrow Bold

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Brand identity and Visual Guidelines

NORMA Group

Basic elements

Mandatory spellings

march 2013 version 2

Special rules apply for writing the company group name and the individual brand names. The group name is always written in capital letters, i.e. NORMA as in NORMA Group. Note also that we write NORMA Sweden and NORMA Germany, etc., not Norma Sweden and Norma Germany. In text, Group is always written as Group. Never hyphenate the company group name or a brand name.

NORMA Group NORMA Group

NORMA Group Norma group

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Brand identity and Visual Guidelines

NORMA Group

Basic elements

Tagline

march 2013 version 2

The NORMA Group tagline Customer Value through Innovation underlines the technological, innovative and dynamic character of the brand. It is used extensively as a text element in our communication with the outside world.

Customer Value through Innovation.

www.normagroup.com

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Brand identity and Visual Guidelines

NORMA Group

Basic elements

Boilerplate

march 2013 version 2

A boilerplate is short, standard text that can be reused in many contexts or applications without being changed from the original, e.g. at the bottom of corporate, product, application or recruitment advertising. NORMA Group’s boilerplate is written below.

About NORMA Group NORMA Group is a leading manufacturer and distributor of innovative engineered joining technologies in Europe and North America with a strongly increasing presence in Asia. The company is headquartered in Germany and operates across 60 countries, encompassing 24 subsidiaries and 12 manufacturing facilities in Western Europe, CEE, USA, Mexico, and Asia. With an expected turnover of over 400 million Euro (2010) and more than 3,400 employees worldwide, NORMA Group offers in excess of 35,000 products for a variety of industrial applications ranging from cooling systems, air intake & induction, emission control, ancillary systems, and infrastructure to distribution services. NORMA Group’s strong brand portfolio includes the well-known brand names ABA®, BREEZE®, NORMA®, R.G.RAY®, Serflex®, Serratub®, TERRY® and Torca®. NORMA Group serves customers in industry and distribution. The company´s global presence, decades of know-how and complete system solutions from one source, contribute to the sustainable success of its customers satisfaction.

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Brand identity and Visual Guidelines

NORMA Group

Basic elements

Tone of voice

march 2013 version 2

Tone of voice is how we shape our writing to convey who we are and how we want to be perceived. In writing, we are clear, straightforward and easy to understand. We use concise language and common words. We express ourselves in active, well-balanced sentences. We use professional illustrations and photos to support what we say. In line with our corporate strategy, we are moving away from talking just about our products to instead discussing how we can best help our key customer groups find solutions to their joining technology needs. We are also focusing more strongly on our main application areas. NORMA Group corporate language is American English.

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Brand identity and Visual Guidelines

NORMA Group march 2013 version 2

Part number key generator Type 1 2 3 4 5 6 7 8 9 10 11 12 13

Catalogue Flyer Folder Poster Roll-up Sticker Calendar Postcard Note pads Advertising Invitation Instruction Pricelist

99 Others

Category 1 2 3 4 5 6 7 8

Brand

Group Distribution Colling Systems Air Intacte and Industry Emission Control Ancillary System Infrastructure Retail / Quincalerie

A B C D E F G H I J K

ABA NORMA BREEZE Serflex Serratub Terry Torca Clamp-all Multi-brand Gemi RG RAY

Z NORMA Group

Language 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Swedish Dutch Spanish Italian German English French Spanish Finnish Russian Japanese Chinese Korean Czech Polska Turkish

Date yy-mm-dd

Country of production SE DE US FR CN AU SP UK JP I RU CZ

Sweden Germany United State France China Australia Spain United Kindom Japan Italy Russia CZech Republic

99 Multi-languages

Example: 1-2B-6-090401-SE/1000 means that it is a NORMA Distribution catalogue in English produced 2009-04-01 by Marketing dept in Sweden and printed in 1000 ex.

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Brand identity and Visual Guidelines

NORMA Group march 2013 version 2

Paper specification at printing Catalogue type Norma DS Cover 250g profi silk + varnish + Partiell uv varnish insert 115 Profi silk

Poster 150g profi gloss mounted in wall Business card 280g Elfenben Cardboard

Catalogue/brochure (Brands and Pricelists) Cover 250g profi silk + Varnish Insert 170g profi silk

Glue binding Staple

Folder/datasheet 200g profi silk + varnish

4 36 pages 4 56 pages

Brands Pricelists

After treatment Depends on how long the product will exist

Hard Sheet 300g Silk + Varnish (Digitalt print- Laminate)

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Brand identity and Visual Guidelines

NORMA Group march 2013 version 2

Corporate level – NORMA Group Content NORMA Group graphical components............ 22 Images....................................................... 23 Advertising.................................................. 24 Brochure..................................................... 25 Posters....................................................... 26 Roll-up....................................................... 27

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Basic elements- NORMA Group.................. 8 Internal Material NORMA Group................ 26 Stationary, buildings, etc – NORMA Group........................................... 30

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Customer Value through Innovation.

Brand identity and Visual Guidelines

Corporate level

NORMA Group

NORMA Group graphical components

march 2013 version 2

Technical lines, 0.5 p, white. Appears in the bottom of the picture, at the front and at the back on folders and catalogues.

www.normagroup.com

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Brand identity and Visual Guidelines

NORMA Group

Corporate level

Images

march 2013 version 2

The style of photography plays a major role in communicating NORMA Group’s new profile. It makes a powerful visual statement that cements together all activities directed at our target markets. As you can see, it is far removed from the traditional photography that has always focused on products. At the corporate level, the images convey a strong sense of energy and direction of movement. They symbolize a proactive, future-thinking group that takes initiatives, knows where it is going, and lies at the forefront of technological innovation. As we state in the new NORMA Group corporate presentation “Making cleaner, safer and more efficient use of energy. Keeping industries, enterprises and vehicles on the move.”

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Brand identity and Visual Guidelines

Corporate level

NORMA Group

Advertising

Corporate march 2013 version 2

Portrait (upright) or landscape formats are allowed. Do not include product or people photos in corporate advertising.

Customer Value through Innovation. Norma Group is your strategic development partner and global solution provider of engineered joining technologies. We bring together the world’s leading brands in standard hose and pipe fastenings. And with our unrivalled applications expertise in areas such as cooling systems, air intake and induction, emission control and fluid connections, we can supply innovative, cost-effective solutions for your special joining needs. Together we can make cleaner, safer and more efficient use of precious energy resources in transport and infrastructure – keeping vehicles, industries and enterprises on the move. Contact us today.

Due to the corporate nature of the copy, the boilerplate is not included in corporate advertising.

Customer Value through Innovation. 3

Norma Group is your strategic development partner and global solution provider of engineered joining technologies. We bring together the world’s leading brands in standard hose and pipe fastenings. And with

NORMA Group logo: width 51 mm 10 mm gap from the right-hand and upper edge

our unrivalled applications expertise in areas such as cooling systems,

www.normagroup.com

air intake and induction, emission control and fluid connections, we can supply innovative, cost-effective solutions for your special joining needs. Together we can make cleaner, safer and more efficient use of precious energy resources in transport and infrastructure – keeping vehicles, industries and enterprises on the move. Contact us today.

Customer Value through Innovation. 32 pt, Helvetica Neue 47 Light Condensed, black and blue

Copy: 10 pt / 16 pt, Helvetica Neue 57 Condensed, black

Technical lines: 0.5 pt, white

Bleed the photograph at the sides and lower edge and gradually tone it out at the top.

www: 15 pt, Helvetica Neue 57 Condensed, white

Part number, please refer to page 68: 6 pt, Helvetica Neue 57 Condensed, white Back to Index, page 2

10-1Z-6-110223-SE/1000

4 7

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www.normagroup.com

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Brand identity and Visual Guidelines

NORMA Group Corporate

Corporate level

Brochure

march 2013 version 2

We have a corporate brochure that communicates NORMA Group’s new profile and describes our refocused business initiatives. It makes full use of the new imagery to convey energy and direction of movement, as well as to highlight the Engineered Joining Technology and Distribution Services segments. This brochure follows the typography, placement, brand and photography guidelines described in this manual. It should cover your immediate needs for a corporate presentation of NORMA Group.

Customer Value through Innovation.

If you have any questions regarding its use or content, or wish to produce your own corporate presentation, please contact the NORMA Group Corporate Marketing Department.

Making cleaner, safer and more efficient use of energy Keeping industries, enterprises and vehicles on the move

NORMA Group today… NORMA Group is a strategic development partner and global solution provider of Engineered Joining Technologies. Our Distribution Services combine the world’s leading brands in standard hose and pipe fastenings with unrivalled applications expertise in areas such as Emission Control, Cooling System, Air Intake & Induction, Ancillary System and Infrastructure.

www.normagroup.com

Investing in innovative R&D, modern materials science and advanced production technologies

Superior joining function, durability and quality Our standing as the leader in Engineered Joining Technology and unique distribution network rests on our ability to deliver a superior joint integrity, be it an individual component or a complex, multi-material system. Close working partnerships with end-users are only part of the story. Once we have defined their application needs, innovative R&D plus materials know-how and manufacturing skills are still required. Modern, high-tech compounds such as “thermoplastic resins” lend themselves to lightweight design solutions that seal better, offer higher corrosion-resistance and save on individual parts. We can also manufacture clamps with automatic re-tensioning in the event of hose relaxation, as well as with idletightening torque and clamping-force torque for ultimate sealing performance. Helping to optimize your manufacturing economy is also a major goal for us. By reducing component parts and improving accessibility, we speed up assembly time and thereby cut costs. Every NORMA Group joining solution condenses years of engineering experience. And we make it all available to you.

...and tomorrow

We will continue to grow organically and via strategic acquisitions. Our quality standards set industry benchmarks. Our reputation as the leader in Engineered Joining Technologies will go unchallenged. Together with you, we shall continue to make cleaner, safer and more efficient use of precious energy resources in transport and infrastructure – keeping industries, enterprises and vehicles on the move.

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Brand identity and Visual Guidelines

Corporate level

NORMA Group

Posters

Corporate march 2013 version 2

NORMA Group logo: width 122 mm 20 mm gap from the right-hand and upper edge

Customer Value through Innovation. 88 pt, Helvetica Neue 47 Light Condensed, black and blue

Bleed the photograph at the sides and lower edge and gradually tone it out at the top.

Customer Value through Innovation.

www.normagroup.com

Technical lines: 1 pt, white

Customer Value through Innovation.

www: 30 pt, Helvetica Neue 57 Condensed, white

Part number, please refer to page 68: 7 pt, Helvetica Neue 57 Condensed, white

www.normagroup.com

Customer Value through Innovation.

50x70 cm

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10-1Z-6-110223-SE/1000

Customer Value through Innovation.

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www.normagroup.com www.normagroup.com

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Brand identity and Visual Guidelines

Corporate level

NORMA Group

Roll-ups

Corporate march 2013 version 2

Use a corporate image as the base at the bottom of the roll-up. Then mix other approved images and text according to the occasion and purpose.

NORMA Group logo: width 300 mm 40 mm gap from the edge Customer Value through Innovation. 164 pt, Helvetica Neue 47 Light Condensed, black and blue

Headline: 120 pt, Helvetica Neue 57 Condensed, blue

Technical lines: 3 pt, white

Bleed the photograph at the sides and lower edge and gradually tone it out at the top.

www: 80 pt, Helvetica Neue 57 Condensed, white

Part number, please refer to page 68: 8 pt, Helvetica Neue 57 Condensed, white

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Willkommen Bienvenue Welcome Välkommen Bienvenidos Witaj 欢迎 Vítejte Benvenuto Welkom Hoşgeldin ППриветствовать Powitanie

10-1Z-6-110223-SE/1000

5-1Z-99-101125-SE(0)

Height 350 mm

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Brand identity and Visual Guidelines

NORMA Group Internal march 2013 version 2

Internal material – NORMA Group Content Colors........................................................ 29 Posters....................................................... 30 Other productions........................................ 31

Basic elements - NORMA Group................. 8 NORMA Group Corporate level.................. 21 Stationary, buildings, etc – NORMA Group........................................... 32

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Brand identity and Visual Guidelines

NORMA Group Internal

Internal material

Colors

march 2013 version 2

Internal marketing will also benefit from the structured use of color and form. Use the correct color to identify the source of the information, e.g. HR, Business Development or Finance departments.

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Operation

Business development

Finance

ICT

Additional color

100%

Pantone 1355 CMYK 0/30/60/0 RGB 255/197/110

Pantone 320 CMYK 90/0/30/0 RGB 0/152/166

Pantone 563 CMYK 62/5/36/0 RGB 133/185/174

Pantone 2655 CMYK 45/50/0/0 RGB 150/120/211

Pantone 2925 CMYK 90/10/0/0 RGB 25/156/220

Pantone 550 CMYK 42/7/8/8 RGB 141/185/202

75%

50%

25%

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Brand identity and Visual Guidelines

Internal material

NORMA Group

Posters

Internal march 2013 version 2

NORMA Group logo: width 122 mm 20 mm gap from the right-hand and upper edge Customer Value through Innovation. 2

self-evaluation

E ac

OY E

A One-Page Talent Management (OPTM) survey measures our 18 Leadership Success Factors critical for success. Participants are shown how others perceive strengths and development needs and starts an individual development process.

Fe e

How does the OPTM survey work? Participants invite a full circle of Supervisors, Peers, Employees and Customers to anonymously comment online to the NORMA Success Factors.

Part number, please refer to page 68: 7 pt, Helvetica Neue 57 Condensed, white

Participant receive invitation and password

Participant nominate rates on-line

Surveys are sent to raters via mail

Raters complete survey in 7-10 min.

Then What? Participants receive a conﬁdential full circle assessment of their observable behaviors. The development process continues by writing a plan and taking action! Do much more!!

4-1Z-6-130328-SE

www: 30 pt, Helvetica Neue 57 Condensed, white

ER OM ack

e Fe

360o FEEDBACK What is NORMA’s 360° FEEDBACK?

Technical lines: 1 pt, white

FOCUS PERSON

Use a colored background with rounded corners.

PE edba RV ck ISO R

Customer Value through Innovation. 43 pt, Helvetica Neue 47 Light Condensed, black and blue ck ba ed R Fe EE

Do more!

What’s the benefit of a 360° FEEDBACK? • • • •

Identify lessons to learn. Establish new work experiences. Develop critical competencies. Identify possible problems.

• Avoid stalling a career. • Excel at what’s expected of a NORMA Group Leader from the full-circle of those they inﬂuence.

5 Poster_360Feedback.indd 1

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Do not change.

www.normagroup.com

50x70 cm 2013-04-08 13.20

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Brand identity and Visual Guidelines

NORMA Group

Internal material

Posters

march 2013 version 2

NORMA EMEA Employee Satisfaction Survey NORMA EMEA

Our Safety Our Safety In your hands

Employee Satisfaction Survey Välkommen attcongratulating deltaga i NORMA Groups Let us begin by our NORMA Group employees for their outstanding participafototävling för Kalender 2013! tion in last year’s ESS isurvey. Employee Satisfaction Survey Välkommen attcongratulating deltaga NORMA Groups Let us begin by our NORMA Group employees for their outstanding participafototävling för Kalender 2013!

Water Theme

Our Safety

Välkommen att deltaga i NORMA Groups What matters? fototävling Kalender 2013! The most important för points: Välkommen att deltaga i NORMA Groups What matters? • To take reasonable care to protect the fototävling för Kalender 2013! The most important points: health and safety of yourself and of other

Photo competit

Välkommen atthelp deltaga i NORMA Groups We need your again this year to generate

In your hands

ESS is more than an abbreviation or simple survey; tion in last year’s ESS survey. it’s a proven and effective continuous improvement process. You all have directly contributed to maattcongratulating deltaga i NORMA Groups ESSVälkommen isLet more than by an abbreviation orour simple survey; us begin NORMA Groking a better work environment for allparticipaof us, and we up employees for their outstanding it’s a proven andfototävling effective continuous improvement för Kalender 2013! thank you for that. The 88% participation is really tion You in last survey. process. allyear’s have ESS directly contributed to masomething to be proud of. We would also like to king a better work environment for all of us, and we ESS is all more an abbreviation or simple survey; thank ourthan employees and Managers to have parthank you for that. The 88% participation is really it’s a proven andactively effectiveincontinuous improvement ticipated very the follow-up workshops. something to be proud of. We would also like to process.workshops You all have directly contributed to ma-improThese built a foundation of good thankking all our employees and Managers to have a better work environment for all of us, andparwe vement actions at each location and department, ticipated follow-up workshops. thankvery youactively for that. in Thethe 88% participation is really directly based on the outcomes of the survey. to built be proud of. We would also improlike to Thesesomething workshops a foundation of good thank all our at employees and Managers to have parvement actions each location and department, ticipated actively in the follow-up workshops. directly basedvery on the outcomes of the survey. www.normagroup.com

NORMA Groups calendar for 2013. Submit Välkommen atthelp deltaga i NORMA Groups We need your again this yearför to generate fototävling Kalender 2013!a NORMAphotograph Groups calendar 2013. Submit youfor have taken ona the theme of fototävling för Kalender 2013!

people in the workplace To take reasonable care to protect the health and safety of yourself and ofthat other • Not to engage in improper behaviour people in theyourself workplace will endanger or others Välkommen deltaga i NORMA Groups Whatattmatters? fototävling för Kalender that 2013! The most points: to engage inimportant improper behaviour • • ToNot follow the health and safety related will endanger yourself or others procedures •

Välkommen atthelp deltaga i NORM We need your again this year NORMAfototävling Groups calendar 201 för for Kalen

1. Only Only photos of good quality are accepted. 1. photos of good quality are accepted. photograph you have taken on t Format: Landscape 297x255 mm, quality minimum 3500 x 2655 dpi. water and which could represen Format: Landscape 297x255 mm, quality minimum 3500 x 2655 dpi. 2. Due to confidentiality, we do not accept images with people. next yea 2. Due to confidentiality, we do not accept images with people. 3. One photo per person may be submitted. 3. per person may benot submitted. 4. One Thinkphoto of all the months of the year, just summer. 5. Think Submit of your to rita.orneus@normagroup.com, before August 15, 2012. 4. allimage the months of the year, not just summer. 1. Only photos of good quality are accepted. 5. Submit your image to rita.orneus@normagroup.com, before August 15, 2012. Format: Landscape 297x255 mm, quality minimum 3500 x 2655 dp This competition is open to employees throughout the NORMA Group. 2. Due to confidentiality, we do not accept images with people. We expect contributions from all over the world! Take the opportunity One photo per person may be submitted. to have your photo added to NORMA throughout Group’s3.calendar. This competition is open to employees the NORMA Group. 4. Think of all the months of the year, not just summer. We expect contributions from all over the world! Take the opportunity 5. Submit your image to rita.orneus@normagroup.com, before Augus

To take reasonable care to protect the health and safety of yourself and of other

follow the health and safety related in equipment the workplace • • ToTo use thepeople safety provided procedures • Not to engage in improper behaviour that • To report any defect inyourself the workplace will safety endanger or provided others or • equipment To use the equipment which might be a danger to health•andTosafety follow the health and safety related • To report any defect in the workplace or procedures equipment which might be a danger to • and To use the safety equipment provided health safety

www.normagroup.com

to haveforward your photo addedcontribution! to NORMA Group’s calendar. Looking to your

www.normagroup.com

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Back to Index - Basic Elements

This competition is open to employees throughout the

We expect contributions from all over the world! Take Looking forward to your contribution!

to have your photo added to NORMA Gr

www.normagroup.com

Looking forward to your co

4-1Z-6-120615-SE

4-1Z-6-120821-SE

www.normagroup.com

4-1Z-6-120615-SE

To report any defect in the workplace or equipment which might be a danger to health and safety www.normagroup.com

4-1Z-6-120615-SE

4-1Z-6-120821-SE

•

Water Th

photograph takencould on therepresent theme of a month in wateryou andhave which water and which could represent a month in next year’s calendar. next year’s calendar.

•

4-1Z-6-120821-SE

www.normagroup.com

Photo competition Water Theme

In your hands

NORMA EMEA

These workshops built a foundation of good improvement actions at each location and department, directly based on thewww.normagroup.com outcomes of the survey.

Photo competition

Back to Index - Internal Material

Brand identity and Visual Guidelines

NORMA Group march 2013 version 2

Stationary, buildings, etc â&#x20AC;&#x201C; NORMA Group Content Letterhead.................................................. 33 Envelopes................................................... 34 PowerPoint................................................. 35 Booth......................................................... 36

Buildings.................................................... 37 Reception................................................... 38 Clothes....................................................... 39 Basic elements - NORMA Group................. 8 NORMA Group Corporate level.................. 21 Internal Material NORMA Group................ 28

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Brand identity and Visual Guidelines

Stationary

NORMA Group

Letterhead

march 2013 version 2

This example shows the first choice for general correspondence. In contrast to other printed material, the NORMA Group logo is positioned upper left rather than upper right. 1

NORMA Group logo: width 38 mm, 10 mm gap from the edge

ORMAâ&#x20AC;&#x2C6;Group Holding GmbH: N 8 pt, Helvetica Neue 77 Bold Condensed

Address: 8 pt, Helvetica Neue 47 Light Condensed

Technical lines: 0.5 pt, 20 % black

NORMA Group Holding GmbH Wallingatan 2 SE-111 60 Stockholm Sweden

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www.normagroup.com

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Brand identity and Visual Guidelines

Stationary

NORMA Group

Envelopes

march 2013 version 2

Example: Envelope DIN C4 1

ORMA Group logo: width 38 mm, N 10 mm gap from the edge

ORMAâ&#x20AC;&#x2C6;Group Holding GmbH: N 8 pt, Helvetica Neue 77 Bold Condensed

Address: 8 pt, Helvetica Neue 47 Light Condensed

Technical lines: 0.5 pt, 20 % black

NORMA Group Holding GmbH Wallingatan 2 SE-111 60 Stockholm Sweden

2 3

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Back to Index - Stationary, buildings, etc

Brand identity and Visual Guidelines

NORMA Group

PowerPoint

march 2013 version 2

For PowerPoint presentations, apply the following typographic specifications and font sizes:

Title of presentation: 28 pt Arial Narrow Bold, blue Subtitle of presentation: 20 pt Arial Narrow, blue

Headline of slides: 28 pt Arial Narrow, blue Subhead of slides: 20 pt Arial Narrow, blue Body text / bullets: 14-18 pt Arial Narrow, black

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Brand identity and Visual Guidelines

NORMA Group

Booth

march 2013 version 2

NORMA Group at the 2010 Hannover exhibition. This booth illustrates the simple and restrained use of key profiling elements, i.e. corporate photos, the corporate blue, application area names, people working together and clear brand identities.

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Brand identity and Visual Guidelines

NORMA Group

Buildings

march 2013 version 2

Walls and other large areas are painted white and different shades of grey. Details such as doors, frames, etc., are painted NORMA Group blue.

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Brand identity and Visual Guidelines

NORMA Group

Reception

march 2013 version 2

Generally, we shall strive to have open reception areas, which the visitor feels welcome. Be economical with messages. It is better to concentrate on a few ones with a corporate feeling which have greater impact than to try to tell so much that the message knock out one another.

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Brand identity and Visual Guidelines

NORMA Group

Clothes

march 2013 version 2

Preferably working clothes shall be black or blue. The trademark shall be used in negative directly on the garment. For shirts and T-shirts, white, grey or blue is suitable color and the trademark shall be placed on one side of the bust or on the sleeve.

www.normagroup.com

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Customer Value through Innovation.

Brand Identity and Visual Guidelines.

EJT Engineered Joining Technology

Brand identity and Visual Guidelines

EJT april 2013 version 2

EJT

Content Focus development areas...................... sida 42 Logotype and colors.............................. sida 43 Tagline................................................ sida 44 Images................................................ sida 45 Focus development area images............ sida 46 NORMA Group graphical components..... sida 47 Typography.......................................... sida 48

Back to Index, page 2

Part number key generator ................... sida 49 Paper specification at printing................ sida 50 Advertising........................................... sida 51 Posters................................................ sida 53 Catalogue cover................................... sida 54 Catalogue pages................................... sida 55

Brand identity and Visual Guidelines

EJT

Focus development areas

april 2013 version 2

Our Engineered Joining Technology business group focuses on close strategic cooperation combined innovative technical solutions to achieve client success and a secure, energy-efficient future. It’s a key sector for us and is often characterized by development partnerships with major vehicle manufacturers. The four product divisions now found in Engineered Joining Technology are: • Emission Control • Cooling System • Air Intake & Induction • Ancillary System

Engineered Joining Technology – our four focus development areas Emission control

Cooling System

Air Intake & Induction

Ancillary System

Hot/cold side of exhaust systems, incl. turbo charger inlet & outlet

Cooling circuit

Charged air connections

Oil transportation

Fuel supply

Steering cooling

Engine ventilation

Heating circuit

Transmission cooling

Intercooler connections

Hydraulic clutch connections Retaining systems

Fresh air/natural aspiration

Air conditioning

The visual device in the upper right corner is always NORMA Group – never a brand name.

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Brand identity and Visual Guidelines

EJT

Logotype and colors

april 2013 version 2

Use the NORMA Group logo in the two-color (blue and black) version whenever possible.

100%

Single-color logo blue. Use for low-quality print that does not allow color gradients.

Pantone Black CMYK 100/0/0/0 RGB 0/0/0

Single-color logo black Use for low-quality print that does not allow color gradients or colored print (e.g. fax sheets).

100%

Pantone 287 c RAL 5005 Signal blue CMYK 100/70/0/10 RGB 0/82/156

Additional color for EJT

100%

Single-color logo negative white Pantone ---CMYK - - RGB ----

Single-color logo silver For very sophisticated applications, use the silver logo (hot stamping foil No. 9006) on blue background (Pantone 287 c). Back to Index, page 2

Back to EJT

Brand identity and Visual Guidelines

EJT

Tagline

april 2013 version 2

1 2

Customer Value through Innovation.

NORMA Groupâ&#x20AC;&#x2122;s Engineered Joining Technologies and applications know-how provide cleaner, more efficient use of precious energy sources in areas such as Cooling System, Air Intake & Induction, Emission Control and Ancillary System.

NORMA Group logo: Width 50 mm 10 mm from both upper and right-hand edges

Tagline: 15 pt, Helvetica Neue 47 Light Condensed, black/blue. Align the bottom of the tagline with the bottom of the logo.

Visit us at www.normagroup.com for more information about our solutions.

10-1Z-6-121212-SE

www.normagroup.com

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Brand identity and Visual Guidelines

EJT

Images

april 2013 version 2

â&#x20AC;&#x2DC;Open roadâ&#x20AC;&#x2122; images without any visible barriers and with blue sky and green grass. Show clean, bright positive environments without vehicles.

We are able to use images showing movement and direction in real situations characterized by pleasant and inviting environments; bright / sunny pictures, blue skies, green grass, clean water, etc. Can be used within catalogues.

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Brand identity and Visual Guidelines

EJT

Focus development area images

april 2013 version 2

Use the following four combinations of image/application area only.

Emission Control

Cooling System

Air Intake & Induction

Ancillary System

When referring to all or several of these focus development areas in text, use the following order: Emission Control, Cooling System, Air Intake & Induction, Ancillary System.

Professionals working side-by-side to solve joining problems. This illustrates the productive partnership we seek to achieve with customers in these areas and supports the key statement in the NORMA Group corporate presentation â&#x20AC;&#x153;Your strategic development partner and global solution provider in engineered joining technologies.â&#x20AC;?

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In these photographs, bring the people in close and put them in natural situations. Get them discussing products, drawings, etc. Aim for positive, satisfied expressions on their faces. Avoid messy or cluttered backgrounds and overtly-posed situations. Note: Use NORMA Group employees.

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Brand identity and Visual Guidelines

EJT

NORMA Group graphical components

april 2013 version 2

workbox.se

Technical lines, 0.5 p, white. Appears in the bottom of the picture, at the front and at the back on folders and catalogues.

10-1Z-6-130311-SE

NORMA Groupâ&#x20AC;&#x2122;s Engineered Joining Technologies and applications know-how provide cleaner, more efficient use of precious energy sources in areas such as Cooling Systems, Air Intake & Induction, Emission Control and Ancillary Systems.

www.normagroup.com

Back to Index, page 2

Back to EJT

Brand identity and Visual Guidelines

EJT

Typography

april 2013 version 2

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 47 Light Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 57 Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 67 Medium Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 77 Bold Condensed Back to Index, page 2

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Brand identity and Visual Guidelines

EJT april 2013 version 2

Part number key generator Type 1 2 3 4 5 6 7 8 9 10 11 12 13

Catalogue Flyer Folder Poster Roll-up Sticker Calendar Postcard Note pads Advertising Invitation Instruction Pricelist

Category 1 2 3 4 5 6 7 8

99 Others

Group Distribution Colling Systems Air Intacte and Industry Emission Control Ancillary System Infrastructure Retail / Quincalerie

Brand A B C D E F G H I J K

Language

ABA NORMA BREEZE Serflex Serratub Terry Torca Clamp-all Multi-brand Gemi RG RAY

Z NORMA Group

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Swedish Dutch Spanish Italian German English French Spanish Finnish Russian Japanese Chinese Korean Czech Polska Turkish

Date yy-mm-dd

Country of production SE DE US FR CN AU SP UK JP I RU CZ

Sweden Germany United State France China Australia Spain United Kindom Japan Italy Russia CZech Republic

99 Multi-languages

Example: 1-2B-6-090401-SE/1000 means that it is a NORMA Distribution catalogue in English produced 2009-04-01 by Marketing dept in Sweden and printed in 1000 ex.

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Brand identity and Visual Guidelines

EJT april 2013 version 2

Paper specification at printing Catalogue type Norma DS Cover 250g profi silk + varnish + Partiell uv varnish insert 115 Profi silk

Poster 150g profi gloss mounted in wall Business card 280g Elfenben Cardboard

Catalogue/brochure (Brands and Pricelists) Cover 250g profi silk + Varnish Insert 170g profi silk

Glue binding Staple

Folder/datasheet 200g profi silk + varnish

4 36 pages 4 56 pages

Brands Pricelists

After treatment Depends on how long the product will exist

Hard Sheet 300g Silk + Varnish (Digitalt print- Laminate)

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Brand identity and Visual Guidelines

EJT

Advertising

april 2013 version 2

NORMA Group logo: width 52 mm 10 mm gap from the right-hand and upper edge

Headline: 25 - 35 pt, Helvetica Neue 77 Bold Condensed, Helvetica Neue 47 Light Condensed

New NORMA Heated SCR Lines 3

Technical lines: 0.5 pt, white

”Bleed” the photograph at the sides and lower edge. Gradually tone it out at the top, together with the curve components.

www: 15 pt, Helvetica Neue 57 Condensed, white/black

Part number 6 pt, Helvetica Neue 57 Condensed, white/black

4 rcb2.se

Copy: 10 pt / 16 pt, Helvetica Neue 47 Light Condensed

10-1Z-6-120201-SE

Meet Euro 4, 5, 6 and Tier 4 emission requirements

7 6

AD_A4_SCR.indd 1

Back to Index, page 2

NORMA Group now introduces new and improved Heated SCR Lines. By heating from the inside, NORMA Heated SCR Lines considerably reduce power consumption and heating time while still maintaining high quality and efficiency. This innovative solution also offers fewer and more robust parts, easier assembly, and lower costs per complete system. What’s more, NORMA Heated SCR Lines fit any truck, bus or passenger vehicles. It’s the road to cleaner emissions!

Back to EJT

www.normagroup.com 2012-10-11 16.21

Brand identity and Visual Guidelines

EJT

Advertising

Naturally – your customers demand the best.

april 2013 version 2 At NORMA we guarantee that as a distributor you have the widest range of products to choose from. Whether your customers are small or large companies, our products will fit every customer’s connection technology needs.

These are a few examples of how the tagline, pictures and graphical elements can be used.

www.normagroup.com

Customer Value through Innovation.

NORMA Group’s innovation Engineered Joining Technologies and applications know-how provide cleaner, more efficient use of precious energy sources in areas such as Cooling System, Air Intake & Induction, Emission Control and Ancillary System. Visit us at www.normagroup.com for more information about our solutions.

New NORMA Heated SCR Lines

Cooling System

Air Intake & Induction

Emission Control

www.normagroup.com

Meet Euro 4, 5, 6 and Tier 4 emission requirements

www.normagroup.com

www.normagroup.com AD_A4_SCR.indd 1

Back to Index, page 2

2011-10-05 07.55

10-1Z-6-120201-SE

rcb2.se

NORMA Group’s Engineered Joining Technologies and applications know-how provide cleaner, more efficient use of precious energy sources in areas such as Cooling Systems, Air Intake & Induction, Emission Control and Ancillary Systems.

10-1Z-6-130311-SE

workbox.se

2_AD_A4_Norma_NormaGroup.indd 1

2012-10-11 16.21

Back to EJT

Brand identity and Visual Guidelines

EJT

Posters

april 2013 version 2

These are a few examples of how the tagline, pictures, graphical elements and the curve components can be used for a variety of posters.

Back to Index, page 2

Back to EJT

Brand identity and Visual Guidelines

EJT

Catalogue cover

april 2013 version 2

These are a few examples of how the tagline, pictures and graphical elements can be used for a variety of catalogue covers.

Customer Value through Innovation.

Air Intake & Induction Leak free solutions for a higher efficiency

Cooling System Less weight for a lighter future

NORMA - a NORMA Group brand

Back to Index, page 2

Customer Value through Innovation.

www.normagroup.com

Back to EJT

Emission Control Providing greener solutions

www.normagroup.com

NORMA - a NORMA Group brand

www.normagroup.com

Brand identity and Visual Guidelines

EJT

Catalogue pages

april 2013 version 2

Here are some examples of pages that works as introductions, as well as pages featured in the catalogues. Use these colors to distinguish different catalogues from each other.

Hose Clamps

100%

50%

30%

CMYK 0/30/100/0

Reducing permeation rates is important for us. Smaller engines that weigh less, require less fuel and give a higher performance is what we strive to achieve.

Hose Clamps

Modular System

Variants

NORMAClamp® FBS – Springband hose clips to DIN 3021

NORMAClamp® FBS

Because of their design, NORMACLAMP® FBS springband hose clips are particularly suitable for use with hose-spigot connections which are submitted to extreme temperature changes. Once assembled NORMACLAMP® FBS provide a continuously readjusting dynamic tightening effect.

Our customers choose NORMA Group because they know high quality products will pay off economically. We offer complete connector, fluid systems and clamp solutions that fulfill your requirements.

Also at low temperatures the radially acting tightening force is sufficient to assure a reliable tightness of the system. Even hoses that are submitted to extreme temperature cycles, or those with a tendency to “creep” can be combined to form a safe connection when NORMACLAMP® FBS are used.

Hose Clamps

Air intake & Induction

NORMAClamp® FBS R is a space-saving clamp. It was designed with the aim of realising the technical minimum overall height to allow its use in difficult assembly situations.

1 Lot number stamped on clamp band 1

– safe retraceability

Cooling System

2 NORMA® Logo – the visible sign for high quality 3 Inorganic/organic coating

100%

50%

NORMAClamp® FBS HC is a pre-opened version secured by a plastic retaining clip. After slipping the clamp onto the hose, this clip can be easily removed by hand.

– optimal protection against corrosion Coating in different colour – improved engine design 4 Nominal diameter stamped on the clamp – prevention of mistakes

30%

5 Special design – uniform distribution of clamping 6

forces and optimal roundness 6 Round band edges

NORMAClamp® FBS mC is a pre-opened (and, if desired, pre-positioned) clamp secured by a small metal clip. The retaining clip for this version is remov-ed by using pliers.

– optimal hose protection

CMYK 100/26/0/10

The advantages at a glance

Materials C 75 S X

Emission Control

Zinc-Aluminium Coating Basecoat

Organic Coating Topcoat

• Single-part hose clips without screw • Uniform distribution of clamping forces • Optimal roundness • Temperature resistance from –40 °C up to 200 °C • Unmistakable tracing due to lot numbering • Visual control of nominal diameters by colour codes • Corrosion resistance in salt spray testing – from 480h

NORMAClamp® FBS C is a pre-opened clamp which is pre-positioned on the hose. The retaining mechanism for this version is an integral part of the clamp band.

10 NORMA GROUP

30% Hose Clamps

CMYK 100/26/0/10

NORMA Group

Pipe connections and profile clamps

50%

Hose Clamps

100%

NORMA GROUP 11

Hose Clamps Modular System

Hose Clamps

NORMAClamp® TORRO® The TORRO® modular system offers several accessories that can be added to the clip, in order to modify its technical characteristics. You are free to combine two or more of these accessories according to your requirements.

The Notch

Customer Value through Innovation. NORMA Group's innovative Engineered Joining Technologies and applications know-

Pipe connections and profile clamps

The notch is a clever means for pre-positioning the TORRO® hose clip on the hose. In this case the oval hole in the clamp band finds its exact counter part on the hose surface. Thus the TORRO® is safely and accurately kept in place prior to the final assembly. Advantage: • Safe pre-assembly on the hose.

how make cleaner, more efficient use of precious energy sources in areas such as Cooling System, Air Intake & Induction, Emission Control, Ancillary System and

The Prefix Clip

Infrastructure. Distribution of NORMA Group trademark products is undertaken via a

With this accessory the TORRO® can also be pre-positioned on the hose. The two ‘teeth’ of this device keep the TORRO® hose clip safely in place if it needs to be stocked or transported prior to its final assembly.

network of carefully selected companies specializing in volume distribution in their national market segments to reach the industrial aftermarket segment.

Advantage: • Safe pre-assembly on the hose.

Global needs for greater energy efficiency in key sectors like transport and industrial infrastructure offer excellent growth prospects across the group's broad portfolio of Engineered Joining Technology. Maintained investments in innovative solutions fund the continued development of new products and technologies.

The optimum sealing solution for all applications. The range varies from standard products with or without constant tension spring to special usage clips and heavy duty clamps

The close strategic cooperation that has helped clients use our Engineered Joining Technology solutions to make a major impact on their businesses will be strengthened. We shall develop forward-thinking partnerships for our mutual benefit.

The Spring insert

For this version of the NORMACLAMP® TORRO® the standard hose clip is equipped with a spring insert on the inside of the clip band. When tightening the screw the spring is loaded and stores sufficient clamping force to ensure a longlasting automatic retensioning effect. Thus the radial clamping force achieved will be sufficient even under extremely low temperatures. Therefore, the TORRO® is an optimal solution for applications under extreme temperature changes. Advantage: • Automatic re-tensioning effect in the event of hose relaxation • Increased sealing reliability across a wide temperature range

The PreFix System

The NORMACLAMP® PreFix System is a concept for integrated clamps and clips on hoses and pipes. The demand for complete systems that include the appropriate sealing function is increasing.

Both industrial and OEM manufacturers rely on NORMA Group Pipe Connecting Solutions as a safe means of connecting pipes in various applications that feature different materials and sizes.

Advantage: • Safe pre-assembly on the hose.

6 NORMA GROUP

Back to Index, page 2

NORMA GROUP 7

Back to EJT

14 NORMA GROUP

NORMA GROUP 15

Customer Value through Innovation.

Brand Identity and Visual Guidelines.

Infrastructure

Brand identity and Visual Guidelines INFRASTRUCTURE

march 2013 version 2

Infrastructure

Content Infrastructure brand visual profile........... 54 Logotype and colors..................................... 59 Tagline....................................................... 60 Images....................................................... 61 NORMA Group graphical components............ 62 Additional graphical components................... 63 Typography................................................. 64

Back to Index, page 2

Part number key generator .......................... 65 Paper specification at printing....................... 66 Advertising.................................................. 67 Posters....................................................... 68 Catalogue cover.......................................... 69 Catalogue pages.......................................... 70 Display units............................................... 71

Brand identity and Visual Guidelines INFRASTRUCTURE

Infrastructure business group profile

march 2013 version 2

Everyone has the right to live, work and play in environments that are clean, safe and free from pollution hazards. This basic human need is reflected in our decision to elevate Infrastructure from a division of Engineered Joining Technology to a business group in its own right. This strategic initiative means that Infrastructure now comes with specific recommendations about how we communicate our connecting and supporting technology solutions for construction and infrastructure projects.

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Back to Index - Infrastructure

Brand identity and Visual Guidelines INFRASTRUCTURE

Logotype and colors

march 2013 version 2

Use the NORMA Group logo in the two-color (blue and black) version whenever possible.

100%

Pantone Black CMYK 100/0/0/0 RGB 0/0/0

Single-color logo blue. Use for low-quality print that does not allow color gradients.

100%

Pantone 287 c RAL 5005 Signal blue CMYK 100/70/0/10 RGB 0/82/156

Single-color logo black Use for low-quality print that does not allow color gradients or colored print (e.g. fax sheets).

Single-color logo negative white

Single-color logo silver For very sophisticated applications, use the silver logo (hot stamping foil No. 9006) on blue background (Pantone 287 c). Back to Index, page 2

Back to Index - Infrastructure

Brand identity and Visual Guidelines

Tagline

INFRASTRUCTURE

march 2013 version 2

The tagline is a core formulation stating what the Norma Group product range is all about: Connecting and supporting technology for buildings and infrastructure.

1 2

NORMA INFRASTRUCTURe

This summarises how we write about and describe the Norma Group brand and product range elsewhere, irrespective of whether it is on the web, in printed materials or an editorial article. CONTACT infrastructure.info@normagroup.com

Connecting and supporting technology for building and infrastructure.

Adress

NORMA Group width 50 mm NORMA Group logo: Edisson Strasse 4 10 mm from 63477 bothMaintal upper and right-hand edges GERMANY

Connecting and supporting technology for buildings and infrastructure. 16 pt / 19 pt, Helvetica Neue 47 Light Condensed and Helvetica Neue 77 Bold Condensed, black. Align the bottom of the tagline with the bottom of the word GROUP.

NORMA INFRASTRUCTURe CONSTRUCTION

www.normagroup.com

Back to Index, page 2

SANITARY

WATeR mANAgemeNT

SHIPBUILDINg

1-7Z-6-121101-SE

Back to Index - Infrastructure

www.normagroup.com

Brand identity and Visual Guidelines INFRASTRUCTURE

Images

march 2013 version 2

A clear pictorial language will help promote Norma Group and Norma Infrastructure. It constitutes the connecting thread in all activities aimed at the market. This pictorial style captures the brand message and showing both technical strength as well as a strong strategic vision for the future. The images are tough and trendy and often spectacular, symbolising a brand that takes the initiative and wants to be at the cutting edge of technology. They can naturally be varied to suit different markets or segments. The pictorial language chosen to create the brand image shows perspective views of buildings and infrastructures in a large context â&#x20AC;&#x201C; modern futuristic photos of building and infrastructure projects, either completed and/or under construction. These create a feeling that they require advanced solutions plus great engineering know-how. Thus, we cannot show photos of small office blocks or an ongoing installation in a small road tunnel in image creating situations. We can, however, show installation situations and actual products within a catalogue or brochure, for example. Image-creating futuristic photos of buildings, etc. can also be combined with products in advertising and other printed items.

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Back to Index - Infrastructure

Lorem ipsum autem a se movetur.

Brand identity and Visual Guidelines

Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe auodque ipsum agitatur aliunde quando finem habet motus viven necesse est.

NORMA Group graphical components

INFRASTRUCTURE

march 2013 version 2

Technical lines, 0.5 p, white. Appears in the bottom of the picture, at the front and at the back on folders and catalogues.

NORMA iNFrastruCture CoNstruCtioN

saNitarY

Water treatmeNt

sHipBuiLDer

www.normagroup.com

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Brand identity and Visual Guidelines INFRASTRUCTURE

Additional graphical components

march 2013 version 2

White box with 60 to 90% opacity. The text describes the four areas covered by infrastructure. In advertisements or posters, the relevant area can be black while the three others are grey.

NORMA INFRASTRUCTURE CONSTRUCTION

SANITARY

WATER MANAGEMENT

SHIPBUILDING

This decor element is used in the bottom area of the design and is laid over another image. It symbolizes the flow that NORMA Group helps provide in various infrastructure projects, e.g. roads, pipes, bridges, etc. The image holds the Infrastructure business group together. Its color may not be changed.

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Brand identity and Visual Guidelines INFRASTRUCTURE

Typography

march 2013 version 2

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 47 Light Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 57 Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 67 Medium Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 77 Bold Condensed Back to Index, page 2

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Brand identity and Visual Guidelines INFRASTRUCTURE

march 2013 version 2

Part number key generator Type 1 2 3 4 5 6 7 8 9 10 11 12 13

Catalogue Flyer Folder Poster Roll-up Sticker Calendar Postcard Note pads Advertising Invitation Instruction Pricelist

99 Others

Category 1 2 3 4 5 6 7 8

Group Distribution Colling Systems Air Intacte and Industry Emission Control Ancillary System Infrastructure Retail / Quincalerie

Brand A B C D E F G H I J K

ABA NORMA BREEZE Serflex Serratub Terry Torca Clamp-all Multi-brand Gemi RG RAY

Z NORMA Group

Language 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Swedish Dutch Spanish Italian German English French Spanish Finnish Russian Japanese Chinese Korean Czech Polska Turkish

Date yy-mm-dd

Country of production SE DE US FR CN AU SP UK JP I RU CZ

Sweden Germany United State France China Australia Spain United Kindom Japan Italy Russia CZech Republic

99 Multi-languages

Example: 1-2B-6-090401-SE/1000 means that it is a NORMA Distribution catalogue in English produced 2009-04-01 by Marketing dept in Sweden and printed in 1000 ex.

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Brand identity and Visual Guidelines INFRASTRUCTURE

march 2013 version 2

Paper specification at printing Catalogue type Norma DS Cover 250g profi silk + varnish + Partiell uv varnish insert 115 Profi silk

Poster 150g profi gloss mounted in wall Business card 280g Elfenben Cardboard

Catalogue/brochure (Brands and Pricelists) Cover 250g profi silk + Varnish Insert 170g profi silk

Glue binding Staple

Folder/datasheet 200g profi silk + varnish

4 36 pages 4 56 pages

Brands Pricelists

After treatment Depends on how long the product will exist

Hard Sheet 300g Silk + Varnish (Digitalt print- Laminate)

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Brand identity and Visual Guidelines

Advertising

INFRASTRUCTURE

march 2013 version 2

NORMA Group logo: width 52 mm 10 mm gap from the right-hand and upper edge 2

Fixing and connecting technology for buildings and infrastructure.

Tagline: 16 pt / 19 pt, Helvetica Neue 77 Bold Condensed, black

Lorem ipsum autem a se movetur. Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe

4 3

auodque ipsum agitatur aliunde quando finem habet motus viven necesse est. Solum igitur quod se ipsum movet quia numqvam ne moveri quidem desinit. Quin etiam ceteris quae hoc principium est mov-

Headline: 22 pt, Helvetica Neue 77 Bold Condensed, black

Copy: 10 pt / 16 pt, Helvetica Neue 47 Light Condensed 6

Technical lines: 0.5 pt, white

â&#x20AC;?Bleedâ&#x20AC;? the photograph at the sides and lower edge. Gradually tone it out at the top, together with the curve components.

10-1Z-6-110223-SE/1000

www: 15 pt, Helvetica Neue 57 Condensed, white/black

NORMA iNFrastruCture CoNstruCtioN

Part number 6 pt, Helvetica Neue 57 Condensed, white/black

Back to Index, page 2

saNitarY

Water treatmeNt

sHipBuiLDer

www.normagroup.com

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Brand identity and Visual Guidelines INFRASTRUCTURE

Posters

march 2013 version 2

These are a few examples of how the tagline, pictures and graphical elements can be used for a variety of posters.

Fixing and connecting technology for buildings and infrastructure.

Lorem ipsum autem a se movetur.

Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe auodque ipsum agitatur aliunde quando finem habet motus viven necesse est.

NORMA iNFrastruCture CoNstruCtioN

saNitarY

Water treatmeNt

NORMA iNFrastruCture

sHipBuiLDer

CoNstruCtioN

saNitarY

Water treatmeNt

www.normagroup.com

Back to Index, page 2

NORMA iNFrastruCture

sHipBuiLDer

www.normagroup.com

Back to Index - Infrastructure

CoNstruCtioN

saNitarY

Water treatmeNt

sHipBuiLDer

www.normagroup.com

Brand identity and Visual Guidelines INFRASTRUCTURE

Catalogue cover

march 2013 version 2

Please follow the instructions featured for the A4 advert for correct use of logotype size, placement, lines etc.

N infr TAC T ast ruc ture

.inf o@ nor r ma NO ess g ro RM up. A Edis com Gro s u 634 on Str p ass 77 e4 GER Ma MA intal NY

NORMA NORMAINFRASTRUCTURe INFRASTRUCTURe

CONTACT infrastructure.info@normagroup.com

Adress

Connecting and supporting technology Cobuilding for and infrastructure. n for nectin bui g an ldin d s g a uppo nd infrrting t ast echn ruc olo tur gy e.

NORMA Group Edisson Strasse 4 63477 Maintal GERMANY

1-7Z-6-121101-SE 1-7Z-6-121101-SE

NORMA INFRASTRUCTURe CONSTRUCTION

TRU

SANITARY

CTI

RM SA

WATeR mANAgemeNT

A IN

NIT AR Y

FRA

STR

WA TeR

SHIPBUILDINg

TUR

gem

eNT

e SH

IPB

w.n o

rma

gro

DIN

up.

com

www.normagroup.com

Back to Index, page 2

UIL

www.normagroup.com

Back to Index - Infrastructure

w.n o

rma

gro

Brand identity and Visual Guidelines INFRASTRUCTURE

Catalogue pages

march 2013 version 2

Here are some examples of pages that works as introductions, as well as pages featured in the catalogues. Use these colors to distinguish different chapters from each other.

flex/flex e The protective pipe coupling OD

DCS CMYK 41/36/70/0

Standard strip insert

Heavy duty lock bars

(mm)

Protection ring

26.9 28.0 30.0 33.7 35.0 38.0 42.4 44.5 48.3 54.0 57.0 60.3 63.0 70.0 73.0 76.1 78.0 80.0 84.0 88.9 101.6 104.0 108.0 110.0 114.3 122.0 129.0 133.0 139.7 141.3 154.0 159.0 168.3

aDvantages Compensation of pipe gaps allows thermal elongation of the pipes. Joining all kind of pipe materials are possiblefor example steel, plastic, cast iron and others.

tecHnical Data Sizes: 26,9 mm - 1219,1 mm Working pressure:70,0 - 7,0 bar Material: AISI 304, AISI 316 Ti EPDM: Sizes from 26,9 mm up to 168,3 mm: - 30 °C up to + 125 °C. Sizes > 180,0 mm: - 20 °C up to + 80 °C NBR: from - 20 °C up to + 80 °C

Dimensions

featuRes FLEX/FLEX E couplings are used for connecting restrained pipes. Given outside pipe diameters of > 180 mm the Flex type is suitable for high pressure and the Flex E type for low pressure applications.

PSS CMYK 0/34/80/45

Clamping range

PN1)

WP2)

Cmax

Dimensions

ODmin – ODmax

FLEX

Additional CMYK 0/34/80/45

Double-lip sealing system

FGR CMYK 0/34/80/45

FLEX E

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

27.5 28.5 30.6 34.3 35.6 38.6 43.0 45.1 50.5 54.6 57.7 61.0 63.9 71.0 73.8 77.0 78.9 80.8 85.0 89.9 102.8 106.1 109.2 111.4 115.5 123.2 131.1 134.4 141.6 142.8 156.1 160.7 170.1

approx. (mm)

70 70 70 75 75 80 85 85 90 95 100 105 105 110 115 120 120 120 125 130 145 145 150 150 155 165 185 190 195 200 210 215 225

clamped (bar)

(mm) 26.4 27.5 29.5 33.0 34.5 37.5 41.7 44.0 47.6 53.3 56.3 59.5 62.2 69.0 72.1 75.2 77.1 79.0 83.0 87.0 100.4 102.8 106.8 108.8 113.0 120.8 127.6 131.5 138.1 139.6 152.3 157.3 166.5

16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16 16

(bar)

(mm)

approx. (mm)

70 70 70 60 60 60 50 50 50 50 50 40 40 40 40 35 35 35 35 35 35 35 35 35 35 32 32 32 32 32 32 32 32

3 3 3 3 8 8 8 8 8 17 17 17 17 25 25 25 25 25 25 25 25 25 25 25 25 35 35 35 35 35 35 35 35

67 67 67 67 63 63 63 63 63 78 78 78 78 98 98 98 98 98 98 98 98 98 98 98 98 113 113 113 113 113 113 113 113

50 50 50 55 55 60 65 65 70 75 80 85 85 90 95 100 100 100 105 110 125 125 130 130 135 145 155 160 165 170 180 185 195

1) PN (nominal pressure) is the max. admissible working pressure in shipbuilding, based on a safety factor of ≥ 4. 2) WP is the max. working pressure in industrial applications, based on a safety factor as per NORMA specification.

26 FGR

NORMA INFRASTRUCTURE

FGR 27

FGR

NORMA iNFRAstRuCtuRe – IN LINe WITH YOUR NeeDS

We ARe HeRe

OUR SOLUTION FOR CONNECTING – FGR

NORMA iNFRAsTRuCTuRE offers a wide range of solutions for needs you face on the field. see, on the next pages, more details about our solutions which are suitable to your applications.

INdUSTRIES

FGR pipe couplings are a compact, economical and reliable means for connecting plain-ended pipes. They are suitable to join plastic and metal pipes and especially pipes made from stainless steel. They can be used in mechanical engineering and construction, shipbuilding, civil engineering and in hydro technology.

SHIPbUILdINg

CONSTRUCTION

Supply pipes as well as exhaust pipes for solid, liquid or gaseous media can be joined easily and safely in a very short period of time even in narrow spaces.

WaTER MaNagEMENT

Thanks to the wide range of various types and sizes they are suitable for use both in standard and specialized applications.

dRaINagE SYSTEMS

bUILdINgS SERvICES: HvaC

SaNITaRY

AppROvALS No. 68

PIPES & TUbES – SEWagE

Certified and/or approved in compliance with: TS 16949 DIN EN ISO 9001 EAQF • FORD Q1 DIN EN ISO 14001

GL-Directory 2006/2007 6

NORMA INFRASTRUCTURE

16 FGR

NORMA INFRASTRUCTURE

FGR 17

Your hotline to GL for fleet in service

+49 40 · 36149 · 1111

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Brand identity and Visual Guidelines INFRASTRUCTURE

Display units

march 2013 version 2

Here are a few examples how to work with display units. Fixing and connecting technology for buildings and infrastructure.

Lorem ipsum autem a se movetur. Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe auodque ipsum agitatur aliunde quando finem habet motus viven necesse est.

NORMA iNFrastruCture CoNstruCtioN

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saNitarY

Back to Index - Infrastructure

Water treatmeNt

sHipBuiLDer

Customer Value through Innovation.

Brand Identity and Visual Guidelines.

Pharma & Biotech CONNECTORS

Brand identity and Visual Guidelines Pharma and Biotech Connectors

Connectors â&#x20AC;&#x201C; Pharma & Biotech

march 2013 version 2

Content Connectors brand visual profile................... 3 Logotype and colors....................................... 4 Free space and placement.............................. 5 Tagline......................................................... 6 Images......................................................... 7 Additional graphical components..................... 8 NORMA Group graphical components.............. 9 Typography................................................. 10

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Typography, digital material.......................... 11 Advertising.................................................. 12 Posters....................................................... 13 Binder and catalogue cover.......................... 14 Binder and catalogue pages.......................... 15 Display units............................................... 16 Booth......................................................... 17 Other products and giveaways...................... 18

Brand identity and Visual Guidelines Pharma and Biotech

Connectors brand visual profile

Connectors

march 2013 version 2

The new visual profile of the Connectors brand stems from its main area of application â&#x20AC;&#x201C; the pharmaceutical and biotechnology (Pharma & Biotech) industries. Both sectors are characterized by the need to meet high standards of purity and sterility regarding their final products and the equipment used to manufacture them. Colors that dominate the production and research environments typically found in Pharma & Biotech are lighter shades of blue, green and grey, as well as the shine of stainless steel. Together they convey a clean and hygienic appearance. The pictorial style chosen to show the Connectors brand range of clamps, valves, tubes and joining solutions thus reflects this environment. Light blue, green, grey and stainless steel feature strongly in the images, while the more restricted use of brighter colors, e.g. red screw caps, adds contrast and extra interest. Note also the general use of light backgrounds with a soft focus. Additional graphical components also reflect this intention. Their matching colors, sweeping lines and clean backgrounds merge seamlessly with product images. Furthermore, their strong wave shapes emphasize the secure transport of fluids, which is one of the key tasks of the Connectors brand product line.

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Brand identity and Visual Guidelines Pharma and Biotech

Logotype and colors

Connectors

march 2013 version 2

Colors and placement The CONNECTORS logo appears in the black and grey tones defined opposite. For black and white printed materials, use 100% black. Keep the logo well clear of other graphical or text elements. Do not place it on top of other images such as photographs.

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100%

Pantone Black CMYK 100/0/0/0 RGB 0/0/0

Back to Index - Connectors

100%

Pantone 650 CMYK 25/12/11/0 RGB 209/216/229

100%

Pantone 7698 CMYK 65/29/23/23 RGB 84/115/139

Brand identity and Visual Guidelines Pharma and Biotech

Free space and placement

Connectors

march 2013 version 2

CONNECTORS logo works best and has maximum impact when surrounded by plenty of free space. Never clutter it with close-lying elements.

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First choice: Upper right-hand corner. Alternative: Upper left-hand corner. Never centered.

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Brand identity and Visual Guidelines

Tagline

Pharma and Biotech Connectors

march 2013 version 2

The CONNECTORS tagline Connecting technology for Pharma and Biotech underlines the technological, innovative and dynamic character of the brand, in this case for the phamaceutrical and biotech industries. It is used extensively as a text element in our communication with the outside world (see examples throughout these guidelines).

1 2 Connecting technology for Pharma & Biotech.

ConneCtors LoreM IPsUnt aUteM a se MovetUr. Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe auodque ipsum agitatur aliunde quando finem habet motus viven necesse est. Solum igitur quod se

ipsum movet quia numqvam ne moveri quidem desinit. Quin etiam ceteris quae hoc principium est mov-

Connectors logo: width 30 mm 10 mm from both upper and right-hand edges

Connecting technology for Pharma & Biotech. 13 pt, Helvetica Neue 47 Light Condensed, black. Align the bottom of the tagline with the bottom of the word CONNECTORS. A4

www.normagroup.com

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Brand identity and Visual Guidelines Pharma and Biotech

Images

Connectors

march 2013 version 2

Colors that dominate the production and research environments typically found in Pharma & Biotech are lighter shades of blue, green and grey, as well as the shine of stainless steel. Together they convey a clean, light, and hygienic appearance. The pictorial style chosen to show the Connector brand range of clamps, valves, tubes and joining solutions thus reflects this environment. Light blue, green, grey and stainless steel feature strongly in the images, while the more restricted use of brighter colors, e.g. red screw caps, adds contrast and extra interest. Note also the general use of light backgrounds with a soft focus. Additional graphical components also reflect this intention. Their matching colors, sweeping lines and clean backgrounds merge seamlessly with product images. Furthermore, their strong wave shapes emphasize the secure transport of fluids, which is one of the key tasks of the Connector brand product line.

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Back to Index - Connectors

ConneCtors LoreM IPsUnt aUteM a se MovetUr.

Brand identity and Visual Guidelines

Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe

NORMA Group graphical components

Pharma and Biotech

auodque ipsum agitatur aliunde quando finem habet motus viven necesse est. Solum igitur quod se ipsum movet quia numqvam ne moveri quidem desinit. Quin etiam ceteris quae hoc principium est movendi. Principii autem nulla est origo. Nam oriuntur omnia ipsum autem nulla ex re alia nasci protest nec

Connectors

enium princip quod gigner aliunde. Quod si nimquam oritur ne umquam. Nec ipsum ab alio renascetur creabit siquid necesse est a principio orir omnia ita ut motus eo sit quod ipsum a se movetur.

march 2013 version 2

Technical lines , 0.5 p, white. Appears in the bottom of the picture, at the front and at the back on folders and catalogues.

www.normagroup.com

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Brand identity and Visual Guidelines

Additional graphical components

Pharma and Biotech Connectors

march 2013 version 2

Main curve component. This is the most common component to use (See Advertising for reference). Should appear against a white background and gradually tone together with the picture. Appears at the top of the picture.

For conventions, expos, roadshows or for different spaces and/or formats that demands more components, these two alternatives can be used.

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Brand identity and Visual Guidelines Pharma and Biotech

Typography

Connectors

march 2013 version 2

The NORMA Group company font is Helvetica Neue LT Pro 47 Light Condensed. Use it for all running text fonts, generally in font size 10 pt, full justification. Tables are set in 9 or 8 pt font. For headlines and sub-headlines, use Helvetica Neue LT Pro 67 Helvetica Neue LT Pro 77 Bold Condensed. Black or darker bluegrey.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 47 Light Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 77 Bold Condensed

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Brand identity and Visual Guidelines Pharma and Biotech

Typography, digital material

Connectors

march 2013 version 2

The Arial font is only allowed for PowerPoint and other internal uses, e.g. office templates, when Helvetica Neue is not available.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Narrow

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Narrow Bold

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Brand identity and Visual Guidelines Pharma and Biotech

Stationary

Connectors

march 2013 version 2

These are examples of businesscards, letters and envelopes. Envelope front Printed onBusinesscard, two sides

Envelope, back

Envelope Printed on two sides CHRISTOPH FERSTL Area Sales Manager Asia

Phone: +41 5235 46825 Mobile: +41 79 175 52 00 Christoph.Ferstl@normagroup.com CONNECTORS – a Member of NORMA Group

Connectors Verbindungstechnik AG Zürcherstrasse 53 CH-8317 Tagelswangen Switzerland www.connectors.ch www.normagroup.com

Businesscard, back CONNECTORS – a Member of NORMA Group

Christoph Ferstl Area Sales Manager Asia Phone: +41 5235 46825 Mobile: +41 79 175 52 00 Christoph.Ferstl@normagroup.com

CONNECTORS – a Member of NORMA Group

Connectors Verbindungstechnik AG Zürcherstrasse 53 CH-8317 Tagelswangen Switzerland www.normagroup.com

Envelope, front CONNECTORS VERBINDUNGSTECHNIK AG Zürcherstrasse 53 • CH-8317 Tagelswangen • Switzerland • www.connectors.ch

Customer Value through Innovation. CONNECTORS – a Member of NORMA Group

www.normagroup.com

Letter

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Brand identity and Visual Guidelines Pharma and Biotech

PowerPoint

Connectors

march 2013 version 2

LOREM IPSUM

The Arial font is used for PowerPoint.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

LOREM IPSUM

•

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

A member of the NORMA Group

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

•

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•

Brand identity and Visual Guidelines

Advertising

Pharma and Biotech Connectors

CONNECTORS logo: width 30 mm 10 mm gap from the right-hand and upper edge

1 2 Connecting technology for Pharma & Biotech.

Connecting technology for Pharma & Biotech. 13 pt, Helvetica Neue 47 Light Condensed, black Headline: 25 pt / 27 pt, Helvetica Neue 77 Bold Condensed, darker bluegrey color

ConneCtors LoreM IPsUnt aUteM a se MovetUr.

Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe auodque ipsum agitatur aliunde quando finem habet motus viven necesse est. Solum igitur quod se ipsum movet quia numqvam ne moveri quidem desinit. Quin etiam ceteris quae hoc principium est movendi. Principii autem nulla est origo. Nam oriuntur omnia ipsum autem nulla ex re alia nasci protest nec enium princip quod gigner aliunde. Quod si nimquam oritur ne umquam. Nec ipsum ab alio renascetur creabit siquid necesse est a principio orir omnia ita ut motus eo sit quod ipsum a se movetur.

Copy: 10 pt / 16 pt, Helvetica Neue 47 Light Condensed

Technical lines: 0.5 pt, white

â&#x20AC;?Bleedâ&#x20AC;? the photograph at the sides and lower edge. Gradually tone it out at the top, together with the curve components.

www: 15 pt, Helvetica Neue 57 Condensed, white/black

10-1Z-6-110223-SE/1000

march 2013 version 2

www.normagroup.com

Part number 6 pt, Helvetica Neue 57 Condensed, white/black

Back to Index, page 2

5 8

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Brand identity and Visual Guidelines Pharma and Biotech

Posters

Connectors

march 2013 version 2

These are a few examples of how the tagline, pictures, graphical elements and the curve components can be used for a variety of posters.

Connecting technology for Pharma & Biotech.

ConneCtors LoreM IPsUnt

Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe auodque ipsum agitatur aliunde quando finem habet motus viven necesse est.

www.normagroup.com

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www.normagroup.com

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www.normagroup.com

Brand identity and Visual Guidelines Pharma and Biotech

Binder and catalogue cover

Connectors

march 2013 version 2

Binder cover. Please follow the instructions featured for the A4 advert for correct use of logotype size, placement, lines etc. Connecting technology for Pharma & Biotech.

ConneCtors LoreM IPsUnt aUteM a se MovetUr.

www.normagroup.com

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Brand identity and Visual Guidelines Pharma and Biotech

Binder and catalogue pages

Connectors

march 2013 version 2

Here are some examples of pages that works as introductions, as well as pages featured in the catalogues. Use these colors to distinguish different chapters from each other.

PMS 556 PMS 617 PMS 7458 PMS 5005 PMS 5483 PMS 7723 PMS 459 PMS 7688 PMS 7675 PMS 632 PMS 7654 PMS 452

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Brand identity and Visual Guidelines Pharma and Biotech

Display units

Connectors

march 2013 version 2

Here below a few examples how to work with display units. Use big, light pictures combined with the curve components, with white walls. Logotypes shall be featured in the corners.

www.normagroup.com

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Brand identity and Visual Guidelines Pharma and Biotech

Booth

Connectors

march 2013 version 2

For a booth at a convention, expos or at roadshows, use big, light pictures combined with the curve components, and white walls. Logotypes shall be featured in the corners.

For colors, use lighter shades of blue, green and grey, as well as the shine of stainless steel. Together they convey a clean, light, and hygienic appearance.

Use only white furniture and/or equipment. The floor shall be featured in mixed darker bluegrey color. As stated in chapter 3.2 (Images) the pictures and addtional graphical elements shall have the distinct, clinical look, signalling hygiene and clinic environment.

For showing the Connector brand range of products, use light blue, green, grey and stainless steel features, while the more restricted use of brighter colors, e.g. red screw caps, adds contrast and extra interest. Note also the general use of light backgrounds with a soft focus.

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Brand identity and Visual Guidelines Pharma and Biotech

Other products and giveaways

Connectors

march 2013 version 2

Folder

CD box and cover

T Connectors IPSUN LOREM

www.n

ormagro

Connecting technology for Pharma & Biotech.

up.com

ConneCtors LoreM IPsUnt doLores

www.normagroup.com

T SUN Connectors EM IP LOR

www.

Connectors IPSUNT LOREM

www.n

ormagrou

norm

agroup

.com

Banners

Connectors LOREM IPSUNT Dolores Lorem ipsum autem a se movetur. Nam quod sember.

p.com

Connectors LOREM IPSUNT Lorem ipsum autem a se movetur. Nam quod sember movetur aeternum est quod autem motum affe.

www.normagroup.com

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Brand identity and Visual Guidelines

DS march 2013 version 2

DS â&#x20AC;&#x201C; Distribution Services

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Brand identity and Visual Guidelines

Distribution Services

march 2013 version 2

Whenever and wherever the need for superior clamping products arises, NORMA Group Distribution Services ensures that it is met. We work closely with suppliers and customers to develop products with outstanding performance, and we give our distribution partners industry-leading cooperation and support. Everyday, we ensure that top brand names in standard, off-the-shelf hose and pipe fastenings â&#x20AC;&#x201C; ABA, Breeze, Clamp-All, NORMA, RG Ray, Serflex, Serratub, Terry and Torca â&#x20AC;&#x201C; reach customers around the world. We operate via a network of carefully-selected companies specializing in volume distribution, placing special emphasis on high-growth regions and the important industrial after-market segment.

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Brand identity and Visual Guidelines

Display units

march 2013 version 2

Here is some examples how to work with display units.

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Brand identity and Visual Guidelines

ABA march 2013 version 2

DS â&#x20AC;&#x201C; Distribution Services

ABA Content

ABA profile is under development

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Brand identity and Visual Guidelines

ABA

Distribution Services

march 2013 version 2

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Brand identity and Visual Guidelines

ABA

ABA brand visual profile

march 2013 version 2

Characteristics of the brand •

Meets the high requirements of Swedish SS2298 standards

•

Safeseal technology

•

Robust, solid design – one-piece housing!

•

Exclusivity! (jewel box type)

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Brand identity and Visual Guidelines

ABA

Logotype and colors

march 2013 version 2

Primary colors The structure of the ABA速 brand logo is clearly defined and must not be changed. The logo may only be proportionally enlarged or reduced in size. Corresponding specified sizes for predefined applications must be complied with.

100%

Pantone 287 c RAL 5005 Signal blue CMYK 100/70/0/10 RGB 0/82/156

Do not use other colors or color compositions.

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Brand identity and Visual Guidelines

NORMA® march 2013 version 2

DS – Distribution Services

NORMA® Content NORMA® brand visual profile...................... 101 Logotype and colors................................... 102 Free space and placement.......................... 103 Tagline..................................................... 104 Images..................................................... 105 Additional graphical components................. 107 NORMA Group graphical components.......... 108 Typography............................................... 109 Mandatory spellings .................................. 110 Part number key generator ........................ 111

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Paper specification at printing..................... 112 Advertising................................................ 113 Posters..................................................... 115 Binder and catalogue cover........................ 116 Binder and catalogue pages........................ 117 Data sheets............................................... 118 Display units............................................. 119 Booth..........................................................?? Other products and giveaways.......................??

Brand identity and Visual Guidelines

NORMA®

Distribution Services

march 2013 version 2

Whenever and wherever the need for superior clamping products arises, NORMA Group Distribution Services ensures that it is met. We work closely with suppliers and customers to develop products with outstanding performance, and we give our distribution partners industry-leading cooperation and support. Everyday, we ensure that top brand names in standard, off-the-shelf hose and pipe fastenings – ABA, Breeze, Clamp-All, NORMA, RG Ray, Serflex, Serratub, Terry and Torca – reach customers around the world. We operate via a network of carefully-selected companies specializing in volume distribution, placing special emphasis on high-growth regions and the important industrial after-market segment.

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100

Brand identity and Visual Guidelines

NORMA速

NORMA速 brand

march 2013 version 2

Hose clamps, pipe connections, retaining products or plastic products. Regardless of its use, every NORMA brand product is designed, produced and delivered within the framework of a TS 16949 certified quality-management system. This development procedure is essential for achieving the innovative yet robust designs demanded by end-users in the automotive industry and related sectors. The NORMA brand logo and its use are described on the following pages.

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101

Brand identity and Visual Guidelines

NORMA®

Logotype and colors

march 2013 version 2

The NORMA® logo appears in the blue. For black and white printed materials, use 100% black. Keep the logo well clear of other graphical or text elements. Do not place it on top of other images such as photographs. The structure of the NORMA® brand logo is clearly defined and must not be changed. The logo may only be proportionally enlarged or reduced in size. Corresponding specified sizes for predefined applications must be complied with.

100%

Pantone 287 c RAL 5005 Signal blue CMYK 100/70/0/10 RGB 0/82/156

Pantone 321 HKS 59 RAL 5021 Wasserblau CMYK 100/0/40/0 RGB 0/46/40

Do not use other colors or color compositions. To gain better and faster recognition of this business area, we have introduced an optional color in the product name. Product names are now presented as follows:

Do not change the position of the tagline in the NORMA® logo and do not use it on its own.

NORMACLAMP®

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102

Brand identity and Visual Guidelines

NORMA速

Free space and placement

march 2013 version 2

CONNECTORS logo works best and has maximum impact when surrounded by plenty of free space. Never clutter it with close-lying elements.

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First choice: Upper right-hand corner. Alternative: Upper left-hand corner. Never centered.

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103

Brand identity and Visual Guidelines

NORMA速

Tagline

march 2013 version 2

The connecting professionals 1

Logo: Width 30 mm 10 mm from both upper and right-hand edges

Tagline: Use the original tagline. A4

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104

Brand identity and Visual Guidelines

NORMA速

Images

march 2013 version 2

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105

Brand identity and Visual Guidelines

NORMA®

Images – NORMA background

march 2013 version 2

The image shown below is a special ready-made background photograph. It connects with the overall corporate image by featuring the same feeling of speed and direction of movement.

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Products are photographed from the side at an angle of approximately 45 degrees and freed of their own background.

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Place the products slightly overlapping one another on the background. Successively decrease their size to create the impression that they are ‘on the move’. Product images have a slight reflection underneath. Use a layered style: Multiply the image, turn it upside-down and fade out the reflection.

106

NORMACLAMP® TORRO®

Brand identity and Visual Guidelines

multi-range hose clamps are instantly recognized by their looks and by their performance. Their patented asymmetric housing signals the

NORMA®

NORMA graphical components

outstanding tensile strength, a high fracture torque and even tension force distribution, which are essential for leak-free, high mechanical load applications.

march 2013 version 2

Technical lines, 0.5 p, white. Appears in the bottom of the picture, at the front and at the back on folders and catalogues.

When quality and reliability are critical for your end-products’ reputation and profitability, look no further than the NORMACLAMP® TORRO®.

rcb2.se

10-2B-6-20110829-SE

NORMA – a NORMA Group brand

www.normagroup.com

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107

Brand identity and Visual Guidelines

NORMA®

Additional graphical components

march 2013 version 2

Images can be divided in a grid pattern that follows the technical lines in terms of size, color and placement.

The framed image can be made to stand out by using white backgrounds with reduced opacity. This produces a translucent effect.

Naturally Heavy-duty clamps – when the pressure is on

– you demand the best.

NORMACLAMP® GBS®

Now able avail also h solid wit ions n trun

With its three-fold improved band tensile force and greatly enhanced failure torque, NORMACLAMP® GBS® takes on the toughest clamping jobs. Fastening hardened or reinforced suction and pressure hoses, for example.

We have the widest range of products to choose from, fitting every customer’s The clamp’s mechanical lock has no welds,connection which means greater strength and no contact corrosion. Rounded, reinforced band loops technology needs. boost safety and the hollow trunnion avoids band or bolt deformation,

so the clamps are easy to re-use. To suit the requirements of all markets, NORMACLAMP® GBS® is also now available with solid trunnions. What’s more, NORMACLAMP® GBS® is extremely easy to install using standard tools. Quick Release Closure and Multi-part versions are also available. Manufacture is according to ISO 9001, TS 16949, OHSAS 18001

and ISO 14001.

NORMA is certified to ISO 9001 and ISO/TS 16949.

A pioneer with no equal.

workbox.se

10-2B-6-130304-SE

10-2I-6-130206-SE

Meeting industry and user requirements with a most comprehensive product line of worm-gear, T-bolt, V-band and specialty clamps.

BREEZE is certified to ISO 9001 and ISO/TS 16949. NORMA – a NORMA Group brand www.normagroup.com Norma Group Products India Pvt. Ltd. • Plot No. 13/3, MIDC Talegaon, Village-Navlakh Umbre, Taluka-Maval, Pune - 410507 • http://www.normagroup.com • info.in@normagroup.com • Telephone +91 2114 660540

AD_A4_NORMA_GBS.indd 1

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2013-03-04 15.26

108

Brand identity and Visual Guidelines

NORMA速

Typography

march 2013 version 2

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 47 Light Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 57 Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 67 Medium Condensed

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Neue LT Pro 77 Bold Condensed Back to Index, page 2

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109

Brand identity and Visual Guidelines

NORMA®

Mandatory spellings

march 2013 version 2

Headlines In headlines, product names composed of two elements (see below) are formed from two font sections (Helvetica Neue LT 57 Condensed) with the word NORMA® in black or blue and the title (Helvetica Neue LT 77 Bold Condensed) in 100% HKS 59 or black.

NormaFLEX®

NORMA Group Regarding brand names, only ABA and NORMA are written in capitals, as shown in the list below. All brand names are written with the registered trademark symbol ® as superscript, i.e. Breeze®.

ABA® Breeze® NORMA® Serflex® Terry® Torca®

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Note also that whenever we list all or several brand names, we always use the following order: ABA, Breeze, NORMA, Serflex, Terry, Torca.

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NormaCLAMP® TORRO® NormaCLAMP® GBS NormaCLAMP® COBRA NormaCLAMP® FBS NormaPLAST® NormaFIX® RSGU NormaFIX® NORMETTA®

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Brand identity and Visual Guidelines

NORMA速 march 2013 version 2

Part number key generator Type 1 2 3 4 5 6 7 8 9 10 11 12 13

Catalogue Flyer Folder Poster Roll-up Sticker Calendar Postcard Note pads Advertising Invitation Instruction Pricelist

99 Others

Category 1 2 3 4 5 6 7 8

Group Distribution Colling Systems Air Intacte and Industry Emission Control Ancillary System Infrastructure Retail / Quincalerie

Brand A B C D E F G H I J K

ABA NORMA BREEZE Serflex Serratub Terry Torca Clamp-all Multi-brand Gemi RG RAY

Z NORMA Group

Language 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Swedish Dutch Spanish Italian German English French Spanish Finnish Russian Japanese Chinese Korean Czech Polska Turkish

Date yy-mm-dd

Country of production SE DE US FR CN AU SP UK JP I RU CZ

Sweden Germany United State France China Australia Spain United Kindom Japan Italy Russia CZech Republic

99 Multi-languages

Example: 1-2B-6-090401-SE/1000 means that it is a NORMA Distribution catalogue in English produced 2009-04-01 by Marketing dept in Sweden and printed in 1000 ex.

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111

Brand identity and Visual Guidelines

NORMA速 march 2013 version 2

Paper specification at printing Catalogue type Norma DS Cover 250g profi silk + varnish + Partiell uv varnish insert 115 Profi silk

Poster 150g profi gloss mounted in wall Business card 280g Elfenben Cardboard

Catalogue/brochure (Brands and Pricelists) Cover 250g profi silk + Varnish Insert 170g profi silk

Glue binding Staple

Folder/datasheet 200g profi silk + varnish

4 36 pages 4 56 pages

Brands Pricelists

After treatment Depends on how long the product will exist

Hard Sheet 300g Silk + Varnish (Digitalt print- Laminate)

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112

Brand identity and Visual Guidelines

NORMA®

Advertising

march 2013 version 2

NORMA logo: width 30 mm 10 mm gap from the right-hand and upper edge Headline: Helvetica Neue 47 Light Condensed, blue Helvetica Neue 77 Bold Condenced, green

Naturally – you demand the best.

At NORMA Group we guarantee that you have the widest range of products to choose

from. Our products will fit every customer’s connection technology needs. We are continuously improving our solutions and services so that we we will always be your first choice for superior clamping products. NORMA is certified to ISO 9001 and ISO/TS 16949.

Copy: 10 pt / 16 pt, Helvetica Neue 47 Light Condensed, black

Technical lines: 0.5 pt, white

10-2-B-6-120612-SE

”Bleed” the background picture at the sides and lower edge. Gradually tone it out at the top.

NORMA – a NORMA Group brand

8 6

www: 10-15 pt, Helvetica Neue 57 Condensed, white/black

Part number: 6 pt, Helvetica Neue 57 Condensed, white/blue

Brand name: 10-15 pt, Helvetica Neue 57 Condensed, white/black

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6 www.normagroup.com

113

Brand identity and Visual Guidelines

NORMA®

Advertising Naturally – you demand the best.

march 2013 version 2

At NORMA Group we guarantee that you have the widest range of products to choose from. Our products will fit every customer’s connection technology needs. We are continuously improving our solutions and services so that we we will always be your first choice for superior clamping products. NORMA is certified to ISO 9001 and ISO/TS 16949.

10-2-B-6-120612-SE

These are a few examples of how the tagline, pictures and graphical elements can be used.

www.normagroup.com

NORMA – a NORMA Group brand

NORMACONNECT® FGR – enklaste vägen till bästa resultat!

Heavy-duty clamps – when the pressure is on Stable and secure – the TORRO hallmark.

NORMACONNECT® FGR är en typgodkänd rörkoppling som spar tid vid reparation eller sammanfogning. Finns i Flex-, Grip- och Reparationsutförande. Rörkopplingen ersätter både flänsar och svetsarbete och förenklar jobbet tack vare snabb monteringstid och behändigt format. Patenterad dubbelförslutande tätning av hög kvalitet gör NORMACONNECT® FGR till det säkraste och bästa alternativet. Upptäck själv fördelarna med produkter från NORMA!

NORMACLAMP® GBS®

Quick Release Closure and Multi-part versions are also available. Manufacture is according to ISO 9001, TS 16949, OHSAS 18001 and ISO 14001.

10-7B-1-130115-SE

The clamp’s mechanical lock has no welds, which means greater strength and no contact corrosion. Rounded, reinforced band loops boost safety and the hollow trunnion avoids band or bolt deformation, so the clamps are easy to re-use. To suit the requirements of all markets, NORMACLAMP® GBS® is also now available with solid trunnions. What’s more, NORMACLAMP® GBS® is extremely easy to install using standard tools.

Enkel montering – Ersätter svets och fläns – Både i vakuum och tryck

workbox.se

Now able avail also h solid wit ions n trun

NORMA – a NORMA Group brand.

www.normagroup.com

A5_Norma_FGR.indd 1

NORMACLAMP® TORRO®

2013-01-17 10.58

Naturally – your customers demand the best.

multi-range hose clamps are instantly recognized by their looks and by their performance. Their patented asymmetric housing signals the outstanding tensile strength, a high fracture torque and even tension force distribution, which are essential for leak-free, high mechanical load applications. When quality and reliability are critical for your endworkbox.se

At NORMA we guarantee that as a distributor you have the widest range of products to choose from. Whether your customers are small or large companies, our products will fit every customer’s connection technology needs.

10-2B-6-130304-SE

10-2B-6-20110829-SE

rcb2.se

products’ reputation and profitability, look no further than the NORMACLAMP® TORRO®.

www.normagroup.com AD_A4_Norma.indd 1

2011-08-30 15.52

NORMA – a NORMA Group brand

AD_A4_NORMA_GBS.indd 1

www.normagroup.com

2013-03-04 15.26

Customer Value through Innovation. NORMA Group’s innovation Engineered Joining Technologies and applications know-how provide cleaner, more efficient use of precious energy sources in areas such as Cooling System, Air Intake & Induction, Emission Control and Ancillary System. Visit us at www.normagroup.com for more information about our solutions.

Cooling System

Air Intake & Induction

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Emission Control

114

Brand identity and Visual Guidelines

NORMA速

Posters

march 2013 version 2

These are a few examples of how the tagline, pictures and graphical elements can be used.

NORMACLAMP速 TORRO速

Worm drive hose clamps in accordance with DIN 3017

5-2B-1-111123-SE

Multi-range hose clamps are ideally suited to applications with high mechanical loads. Thanks to the continuous developments these products have undergone.

A NORMA Group brand

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www.normagroup.com

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115

Brand identity and Visual Guidelines

NORMA速

Catalogue cover

march 2013 version 2

Please follow the instructions featured for the A4 advert for correct use of logotype size, placement, lines etc.

NORMA速 Distribution Services

Your partner for innovative connections

www.normagroup.com

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NORMA - a NORMA Group brand

116

Brand identity and Visual Guidelines

NORMA®

Catalogue pages

march 2013 version 2

Here are some examples of pages that works as introductions, as well as pages featured in the catalogues. Use these colors to distinguish different chapters from each other.

NORMA® – Your partner for innovative connections

About NORMA Group NORMA Group is an international market and technology leader in engineered joining technology. The company manufactures a wide range of innovative engineered joining technology solutions in three product categories (clamp, connect and fluid) and offers more than 35,000 high-quality products and solutions to approximately 10,000 customers in 90 countries.

NORMA Group joining products can be found in vehicles, ships, trains, aircraft,

Naturally – you demand the best

domestic appliances, engines and plumbing systems. NORMA Group generated sales of around EUR 580 million in 2011. With around 4,400 employees, NORMA Group operates a global network of 17 production facilities as well as numerous

Wherever in the world you are, and whenever you need superior clamping products, there is always one of our products for your first choice.

sales and distribution sites across Europe, the Americas and Asia-Pacific.

For over sixty years we have been dedicated to work closely with suppliers and customers to develop products that boast outstanding functional performance. We enjoy support from dedicated employees, all of whom have the goal of exceeding the expectations that customers bring us on a daily basis.

NORMACLAMP® – Hose Clamps

Our distribution partners rely on both the quality we offer and our cooperation and support. Quality has always been and remains our hallmark.

NORMA Group has its headquarters in Maintal, near Frankfurt am Main, Germany. NORMA Group was formed in 2006 as a result of the merger between the

A reliable system thanks to optimised components

company is listed on the German stock exchange and included in the SDAX index since June 2011.

Hose clamps

NORMACLAMP®

German Rasmussen Group and the Swedish ABA Group. Since April 2011, the

NORMA Catalogue Distribution Services

www.normagroup.com

NORMA Catalogue Distribution Services

www.normagroup.com

Whether you're looking for static hose clamps without springs or dynamic ones with springs, single-range or multi-range clamps, with NORMACLAMP® you'll find the perfect solution for any application.

NORMACLAMP® TORRO® Smooth

Band width 7.5 mm • W2, W3 with smooth inside

Stamped

Band width 9 mm • W1 with smooth inside • W2, W3, W4, W5 with stamped inside

The key feature of a NORMACLAMP® TORRO® product is its asymmetrical construction - an instant sign that it is a genuine TORRO®. Asymmetric housing provides high clamping force and superior torque strength. Even distribution of clamping pressure. Clamp aligns perfectly on the hose and ensures the optimal sealing of the connection.

Features and short description

Improved asymmetric housing – even distribution of forces and safe assembly

Screw support – Ease of assembly due to the safe guidance of the emerging band end

4 5 2

Material and clamping range stamped on the band – prevention of errors

Asymmetric extension – prevents the housing from tilting over when the clamp is tightened

Short housing saddle – even contact pressure – improved efficiency

6 6

Band width 12 mm • W1, W2, W3 with smooth inside • W4, W5 with stamped inside

Phillips head

SW 7*

Slotted head

SW 7

•

Hose clamps

Types of clamp band and screw

NORMACLAMP®

Worm drive hose clamps in accordance with DIN 3017 NORMACLAMP® TORRO® multi-range hose clamps are ideally suited to applications with high mechanical loads. Thanks to the continuous developments these products have undergone, they remain the benchmark within modern clamp construction.

Philips

Slotted

* Band width 7.5 mm = SW 6

Materials

W1*

* No chromium(VI) used for the coating on the closure components Material

Smooth or stamped inside of band – optimal hose protection

Corrosion resistance in salt spray testing

Min. 144 h

Min. 72 h

Min. 200 h*

Min. 240 h

Min. 400 h

* Max 10% corrosion of the base material allowed

Advantages at a glance

Applications

• • • •

• • • • • • •

Multi-range hose clamp Material W1, W2, W3, W4, W5 No chromium(VI) used for coating purposes Clamping ranges in acc. with DIN 3017: 8-16 mm to 140-160 mm • Larger diameters available on request

www.normagroup.com

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NORMA Catalogue Distribution Services

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Joining cooling water lines Depressurised and pressurised fuel lines and ventilation systems Oil lines Joining lines in sanitary applications Joining lines in machine building applications Lines in the household appliance industry Hose lines in the commercial vehicle industry

NORMA Catalogue Distribution Services

www.normagroup.com

NORMA Catalogue Distribution Services

117

Brand identity and Visual Guidelines

NORMA®

Data sheets

march 2013 version 2

Lot number stamped on – reliable traceability

NORMA® logo – a visible sign of quality

Organic/inorganic coating – optimum protection against corrosion Different coating colours – improved engine design

NORMACLAMP® FBS

NORMACLAMP® SVS

NORMACLAMP® GBS

Springband hose clamps in acc. with DIN 3021

Quick-release clamps

Heavy-duty clamps for multiple applications

Thanks to their dynamic spring properties, NORMACLAMP® FBS springband hose clamps are the perfect choice for hose spigot systems that are exposed to significant temperature fluctuations. Once installed, NORMACLAMP® FBS clamps ensure an automatic re-tensioning effect for an extended period. Even at low temperatures, this mechanism still enables sufficiently high levels of radial clamping force to be achieved, which in turn ensure excellent sealing reliability. With NORMACLAMP® FBS clamps, even hoses that are exposed to significant temperature fluctuations or have a tendency to “creep” can be joined securely.

NORMACLAMP® SVS and NORMACLAMP® SVSP clamps are secure, flexible joining elements designed for applications where joints need to be closed and released frequently and quickly, such as filtering and filling systems or food industry pipeline systems that are continually being cleaned.

NORMACLAMP® GBS are designed primarily for use in applications where hose clamps must meet stringent requirements. In particular if suction and pressure hoses - complete with plastic or steel inserts and high shore hardness values - are to be connected and attached. They are therefore particularly suitable for use on commercial and special vehicles. Their standout feature is the exceptionally high levels of band tensile force they demonstrate. NORMACLAMP® GBS clamps are also extremely easy to install, whether you’re using manual, pneumatic or electrical standard tools.

4 2

Quick close and release – Secure over-centre lever for manual opening and closing without the need for installation tools

Bridge – Optimum hose protection

ND stamped on – prevents mistakes

Reinforced band loops – ability to withstand much higher torques

Mechanically locked closure – no welding spots and no contact corrosion

Special design – even distribution of clamping force and excellent roundness 6

Rounded outer edges of band – optimum hose protection

W1/W2/W4 New specially designed bolt with integrated spacer – improved performance; captive W5 – Socket head cap bolt

Bridge – hose protection

Robust band with rounded edges – prevents injuries and damage to hoses.

Hollow trunnions – reduces the tensile forces on the bolt and to the mechanical lock

Advantages at a glance

Applications

Advantages at a glance

Applications

Advantages at a glance

Applications

• • • • • •

• • • • • • • • •

• Closure can be opened and closed easily by hand • No installation tools required

• • • • • •

• Failure torques improved twice over • Band tensile force levels improved three times over

• • • • •

One-piece, bolt-free hose clamp Even distribution of clamping force Optimum roundness Temperature resistance from –40 °C to 200 °C Clear traceability thanks to lot numbering Nominal diameters can be checked visually by means of colour-coding

www.normagroup.com

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Machine building White goods Food and beverage industry Agricultural machines Engine manufacturing Cooling and heating water circuits Fuel vent system Air ducts Water and brine outlet lines

NORMA - a NORMA Group brand

www.normagroup.com

Back to Index NORMA®

Machine building Chemical industry Food and beveridgeindustry Railway industry Building machines Pump and filter

NORMA - a NORMA Group brand

www.normagroup.com

Machine building Chemical industry Irrigation systems Ship manufacturing Railway industry

• • • • •

Agricultural machines Building machines Engine manufacturing Pump and filter Mining Industry

NORMA - a NORMA Group brand

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Brand identity and Visual Guidelines

NORMA速

Display units

march 2013 version 2

Here below a few examples how to work with display units. Use big, light pictures combined with the curve components, with white walls. Logotypes shall be featured in the corners.

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119