@WorkinFashion Presents The Spring Edition & The Sustainable Luxury Report

UK Edition Spring/2019

The Sustainable Luxury Report

by Yasmin Jones-Henry

Presents

Sustainable fashion

According to:

Christopher Raeburn

Priya Ahluwalia Mother of Pearl Katherine Hamnett MBE

Spring

Edition

13Birdsong, London

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#WorkinFashionPresents

‘Sans Filter’: The Visual Diet by Yasmin Jones-Henry

‘Sans Filter’ is the best way to describe Marine Tanguy.

‘Woman On a Mission’ is another. Our conversation is the equivalent of an adrenaline shot. For those of you who have read “When The World is Not Enough” and “Influencers Are So Last Season”, you will be well versed on what I think about the dark side of ‘influencer marketing’ and the toxic content often found on social media.

So, when Marine first contacted me to arrange a time to speak, I was excited to learn more about a campaign she has inspired through her work in raising awareness about the relationship between mental health. visual content and social media.

“I wanted to talk to you, because I know you get it” Marine explains. When I answered her call she was running between meetings, breathless as

this campaign begins to gather serious momentum.

This first week in February has brought her so much media attention already. The front cover of the Sunday Times newspaper, multiple reposts on social media with the hashtag #VisualDiet trending in all directions.

The initiative is being led by Mimi Gray, Head of Visual Content at M&C Saatchi in partnership with Marine Tanguy (CEO of MTArt Agency, an awardwinning agency for up and coming visual artists) and world-renowned British Photographer Rankin, who believes that selfie culture is both monotonous and dangerous.

The health of our visual diet and its impact on our mental health will be explored

using this campaign as a case study.

In a public statement Rankin said: “Imagery, like anything else, can be healthy or harmful, addictive or nutritious. And now, more so than ever, this has become a massive issue with the huge cultural impact of social media.

Every platform is full of hyper-retouched and highly addictive imagery, and it’s messing people up. As a photographer, I feel like my medium has been hijacked by people that are misusing and abusing its power.”

The Visual Diet project also includes an in agency exhibition of five inspiring artists throughout January, plus an Instagram account and a website, visualdiet.co.uk, where people can vote for which >

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“Sustainability is about common sense and efficiency”

– Orsola De Castro (Fashion Rev, 2019)

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AYNI

A Peruvian brand that specialises in ethically sourced knitwear. The ‘fabiana’ Jacket (left) is made from the Peruvian alpaca, it is hand knitted by communities in the Cuzco region in Peru, under ethical conditions.

Enter: 85XWIF at checkout to receive 15% discount. www.85Paris.com

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Heritier Freres

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