Positioned For Success For the many years I worked in the corporate world. I always wondered how on earth some of the people in the senior jobs actually managed to get where they were. It was not so much the fact that I thought they were rubbish but more that I felt that they were no way more qualified than many others. Several years down the line I am starting to appreciate the power of being Positioned For Success. I have taken almost 40 years to start to believe that you do not have to be an expert or an industry guru to position yourself for success. Why does it have to be that you must be an acclaimed expert before you can start branding yourself in a position of authority? Here is a story from a few years back: A good friend of mine was just another regular IT ‘tester’ during the dotcom years. He earned reasonably good money happily charging his services at around £250 a day. He was comfortable in his current role and he felt he was getting paid what he was worth. A new job offer came up and while he was tempted he just felt that he was more than happy to stay where he was. But, as an afterthought he decided to submit his CV with a ludicrous offer of what he expected in terms of day rate. He was on £250 a day so he decided that he would ask for £500 and take the job if they offered it to him. Well, unbelievably for him they offered the job to him. There are a few things we can take away from this story but the bottom line is that my friend Positioned Himself For Success. The hiring company was none the wiser that they were doubling his salary and in the interview process he would have been relaxed and confident – not really concerned about the outcome. In this instant my friend positioned himself for success almost by default but the point I am illustrating is that we can all make a choice about our positioning. I am positioning myself right now. If you are reading this and are getting the message about taking action and positioning yourself for success then you will naturally be inclined to think that I am some sort of authority on the subject. The truth is that I probably know just as much as you do but I am telling you matter-of-factly what you probably already know. I am positioning myself in a place that makes me the one that appears to be an expert.
Positioning Yourself For Success Here is another example: You are a successful business owner and you are looking for someone to do a social media campaign for a new product launch you have coming out. You post the spec on a job site like People Per Hour stating that you are willing to pay up to £1000 for the whole campaign and suggest people contact you and pitch for the work. Are you
going to hire the person who pitches for the work at £250? Highly unlikely! You are going to be looking at those who pitch close to the £1000 mark. The reason is that you want someone good, and people are always inclined to believe that the reason someone charges more is because they are better qualified! So even though prospect A is just as good as prospect B, the business man chooses B because he believes because he cost more he is better – it’s called Positioning Yourself For Success. I just want to clarify however that you still have to be able to do the work and walk the walk. You cannot simply say that you want to be paid five times your salary. However you can certainly create the impression that you are worth more and are an expert in a niche – basically position yourself for success. Remember, the higher up the expert matrix you are, the less competition and more money there is. How many people can stand on a stage and do a speech? Probably plenty … How many actually go out there and position themselves as somebody who will stand on stage and make a speech? Not that many!
Are You Positioned for Success Position yourself for success. We all have the ability to be successful in our chosen fields, and I believe it’s a mindset that we need to get right. One of the key aspects of positioning yourself for success is creating a personal brand. If you want more insight into creating your personal brand, Multiplying Your Income, Having More Time and More Purpose Doing What You Love then message me to set up a short consultation. Together we can achieve more,
Skype: workwithgordon gordon@workwithgordon.com P.S. Looking to start your own online business? Sign Up For My FREE 7 Day Video Marketing Bootcamp! Positioned For Success Gordon Robinson
This entry was posted in Motivational, Self Confidence and tagged assume responsibility, branding, Canade, expert, expert success formula, Home Based Business, Motivation, online business, personal brand, Positioned For Success, SA, UK, work from home by Gordon Robinson. Bookmark the permalink.