World Luxury Hotel Awards Marketing Brochure

ABOUT World Luxury Hotel Awards

Established in 2006, World Luxury Hotel Awards is the pinnacle of achievement in the luxury hotel industry, offering international recognition as voted by guests, travelers and industry players alike.

Over 300 000 international travelers vote each year, during a three-week period to select the winners.

Luxury hotels have the opportunity to participate in the World Luxury Hotel Awards by entering hotel categories that showcase their unique selling points and destinations.

Why enter our awards?

Participation alone delivers brand growth. As an official participant, each hotel receives a fully comprehensive website profile, along with a digital marketing service and promotional campaign toolkit to ensure maximum exposure on all marketing platforms. Winning a World Luxury Hotel Award will not only inspire the confidence of guests and retain a loyal clientele in this highly competitive market, but it will also stimulate continuous growth and development of your hotel.

How was my hotel nominated?

Luxury hotels can nominate themselves, be nominated by guests, travel agents or tour operators for consideration in the World Luxury Hotel Awards, which is made possible by the nomination facility on our website. Constant feedback from guests about their experience at a property allows us to evaluate the respective hotels to qualify them for participation. The successfully qualifying hotels are then formally invited (or accepted) to participate and register in the awards. Official nominees will automatically be invited to register in the following year’s award season at a preferential rate.

1. Dedicated Page on our Website Promoting your Hotel

Each participant receives a dedicated online website profile that showcases the hotel’s unique selling points. International travellers visit the World Luxury Hotel Awards website each month in order to discover and book luxury hotels.

The profile offers the following:

• Description, logo and images of the hotel

• Address and contact details of the hotel

• An array of Features & Facilities to choose from to showcase your unique selling points

• Guests can book or make contact via an email enquiry form

• Add a direct booking link to your booking platform

• Add a link to a 360° tour of your hotel

• Upload your hotel fact sheet, a promotion or a press release

• Upload a YouTube video

• A live feed of your Facebook page can be featured on your profile

• Links to your website and social media pages, such as Facebook, Instagram, X, YouTube, Linkedin, Pinterest, etc..

• Your page link can be shared from the profile via Email, Facebook, X and WhatsApp

• Your award wins are displayed annually according to winning level (Country/Regional/ Continent/Global)

• Add images and descriptions of nearby attractions or points of interest

• Link to the geographical location of the hotel on each profile

• Visitors vote directly from your profile page during the voting phase

2. Nominee / Marketing Pack

We provide a nominee tool kit which includes the nominee logo, an e-mailer, social media artwork as well as instructions in order to launch a successful marketing campaign. Official nominee logos are to be used on all hotel marketing material.

Each hotel participant receives a personalised Nominee Video for the relevant awards year, to be used on their social media channels and/or website. The hotel participant has the right to use their respective authorized logos and video at their discretion for years to come.

3. Voting Pack

We provide a voting tool kit which includes a voting button (logo), an e-mailer, social media artwork as well as instructions in order to launch a successful voting campaign.

Official voting logos are to be used on all hotel marketing material.

World Luxury Hotel Awards promotes participants on Facebook and Instagram.

Each restaurant profile on the World Luxury Hotel Awards website can host a live feed from the Facebook page of the respective participant, thus restaurant news and promotions can be viewed live by travellers visiting the World Luxury Hotel Awards website.

Travellers and visitors to the World Luxury Hotel Awards website can also share their profiles to Facebook, X, WhatsApp or via Email.

e-Magazine Feature - Luxury Landings

Luxury Landings is a digital travel magazine that is published on the interactive magazine platform, Issuu and sent out via an email marketing platform to our subscribers each month.

All award winners will receive the following:

• Digital, print-ready Certificate of Recognition*

• Winner Logo for the relevant award year

• Winner email signature

• Social media announcement posts for Facebook and Instagram

• PowerPoint emailer to insert your images for mailing out to your client database

• Winner video (landscape) stating the hotel name and award/s won with hotel visuals

• Winner video (portrait) stating the hotel name

• Winner Image stating the hotel name and award/s won on the image

• Personalised Winner Logo stating award/s won

* All participants, including Finalists, will receive a certificate of recognition for their participation in the awards for the relevant year.

Each participant receives a full page feature in the Ultimate Hotel Guide which is published online.

8. Exclusive Invitation to Awards Gala Ceremony

The Gala Ceremony offers the opportunity to network and connect with peers and leaders of the hospitality industry, as well as be recognized and awarded on stage for their achievements. Participants gain immense media exposure at the event. Although very beneficial, attendance is optional and does not affect the overall results.

Award winners also have the opportunity to participate in a video interview which is provided on a complimentary basis.

9. Dedicated Hotel Awards Liaison

Each hotel participant receives an allocated professional consultant who manages the hotel’s registration, sets up and administrates the hotel’s digital online profile, communicates all important information, provides the relevant tool kits (Nominee/Voting/ Winner) and general support to ensure a successful journey.

PRICING STRUCTURE

Independent Hotel: Hotel Only

GBP 950

Package 1:

Hotel, Spa & Restaurant

GBP 1490

Package 2: Hotel & Spa or Restaurant

GBP 1190

Package 3: Spa & Restaurant

GBP 700

WINNER MERCHANDISE

Only participants that have been voted as an official winner can order the below items and more, from our online shop.

World Luxury Hotel Awards Trophy

£630

(Excludes Shipping & Handling)

World Luxury Hotel Awards Plaque

£190

(Excludes Shipping & Handling)

World Luxury Hotel Awards Trophy & Plaque Package

£720

(Excludes Shipping & Handling)

World Luxury Hotel Awards Miniature Trophies

£250

(Excludes Shipping & Handling)

THE AWARDS PROCESS

• Complete the online registration form HERE.

• Settle the registration fee within 7 working days from entry date and submit the proof of payment via email.

• Send us 5 high resolution, landscape images (300 DPI, JPEG format) as well as your logo and a short description of the hotel (150 words).

• Implement the nominee logo on your marketing platforms.

• Encourage all guests and social media followers to vote for your hotel during the 3-week voting process.

• Attend the optional gala ceremony.

• Receive the Digital Winner Pack

• Order Winner Merchandise (optional)

Click on the image below to watch a video about The World Luxury Awards

SOCIAL REACH

To give an idea of our global reach, we commissioned the services of Meltwater, a software as a service solution and the world’s first online media monitoring company.

The below statistical report was generated for the World Luxury Awards by Meltwater, for the year to date.

MEDIA PARTNERS & SPONSORS

The World Luxury Awards have a long standing relationship with the media news channel, France 24.

Throughout the years we have received coverage from a vast amount of media publications both digital and print. We have also received sponsorship from a variety of brands including Etihad Airways, Turkish Airlines, Valser, Veuve Clicquot, Moët et Chandon, and others.