LIFT Airline

Johannesburg, South Africa

Introducing SA’s newest and most innovative airline, pioneering a new model of customer-focused flexibility. Co-founded during lockdown 2020, LIFT is the brainchild of Jonathan Ayache and Gidon Novick and took just 90 days from ideation to first ticket sales.

Over a year later, LIFT is flying high with its unique offering of unlimited, free changes and cancellations, a digital LIFT Wallet for instant refunds and complimentary onboard vida e cafe coffee.

During LIFT’s 16 months in operation, they’ve also added a Premium class offering as well as dog-friendly flights - a first for local aviation!