Stewards of the Sea Campaign

In support of the WMU Endowment Fund efforts, the Stewards of the Sea campaign was developed throughout 2019 to achieve the strategic objective of long-term financial stability, independence and sustainability of the University as well as to augment WMU’s capacity to provide education, training, research, scholarship and capacity building in maritime and ocean related matters for government officials and industry stakeholders, particularly those in developing countries.

Supported by the Endowment Fund Committees and a resources mobilization and communication specialist, the University devised an Institutional Advancement and Communications Plan as the basis for strategic and systematic engagement with potential donors across a range of funding opportunities, including giving to the WMU Endowment Fund. In addition, strategic communication for external engagement was developed and included in a dedicated WMU Business Case brochure titled “Stewards of the Sea”. The implementation of the Stewards of the Sea campaign began at the close of 2018, continued in 2019 and will be pursued in 2020 and beyond with targeted outreach to foundations, high net worth individuals, the private sector and governments.