TAC Brand Guidelines (2024) by WorldMark Marketing

Branding & Positioning

Brand elements & logos Fonts Colours

Corporate Stationery

Operational Procedures

Store Exteriors

Store Interiors Workshop Vehicle Livery Uniforms Product Branding

The essence, definition and importance of Tint a Car’s brand guidelines.

The common link is ‘consistency’ so therefore it’s important as we plan for the years ahead that we build on our strong and recognisable brand identity.

Above all else, our messaging must be relatable across all applications and help Tint a Car reinforce for all franchisees the paramount importance of maintaining a consistent brand image.

Finally, this document serves as a roadmap to ensure that all brand communications, whether internal or external, are consistent, clear and most importantly, aligned with the company’s objectives and reputation.

Brand Positioning

This section covers the brand standards and how the brand is to be positioned.

Branding & Positioning

Brand elements & logos

Fonts

Colours

Design Elements

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Branding & Positioning

We’re more than just a Car, Home and Office Window Tinting Franchise.

Brand and positioning should consistently best describe what we do and signal that to customers with absolute clarity.

For over five decades, Tint a Car has made few changes to its look and feel. The brand may make directional changes from time to time but always around the fundamentals of the business.

Tint a Car today markets a lot more than car and home window tinting. Recent additions have seen vehicle Surface Coatings and Dash Cams plus a growing list of associated car care merchandise. Primary reason for this is to offer Franchisees additional revenue opportunities and offer customers relevant products that add a level of ‘protection’ to their vehicle. Tint a Car Protects Best.

Branding & Positioning

Brand elements & logos Fonts

Colours

Design Elements

Operational Procedures

Store Exteriors

Store Interiors

Branding & Positioning Brand elements & logos

Reserve Areas

The Tint a Car logo is the most important graphic element of the Tint a Car visual identity. Accordingly, it should be present in all visual communications and can only be reproduced with complete consistency.

There is a minimum 5mm reserve area for both logos allowing for space from the edge of the artwork.

Improper Use

As an integral brand, it is vital to note the proper usage when using the Tint a Car logo. Below are examples of how the logo must not be used.

Do not:

• Distort, disfigure or add effects

• Re-arrange elements of logo, crop or change colours

Use of the TAC logo in marketing and promotional materials must be approved by the General Manager and the marketing team.

Branding & Positioning

Brand elements & logos

Fonts

Colours

Design Elements

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding Marketing

Branding & Positioning

Brand elements & logos

Reserve Areas

The Tint a Car logo is the most important graphic element of the Tint a Car visual identity. Accordingly, it should be present in all visual communications and can only be be reproduced with complete consistency.

There is a minimum 5mm reserve area for both logos allowing for space from the edge of the artwork.

Improper Use

As an integral brand, it is vital to note the proper usage when using the Tint a Car logo. Below are examples of how the logo must not be used.

Do not:

• Distort, disfigure or add effects

• Re-arrange elements of logo, crop or change colours

Use of the TAC logo in marketing and promotional materials must be approved by the General Manager and the marketing team.

Download Logos

HEADING: MYRIAD PRO BOLD

Branding & Positioning

Brand elements & logos

Fonts

Colours

Design Elements

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media GBP

Print / Digital Marketing

In order to preserve the integrity of the Tint a Car brand, it is necessary to incorporate some basic rules when using the Tint a Car typeface.

It is mandatory that only these fonts are used in marketing material for Tint a Car.

SECONDARY HEADING: MYRIAD PRO SEMI BOLD

BODY COPY: LATO REGULAR & BOLD

Website Usage

In order to preserve the integrity of the Tint a Car brand, it is necessary to incorporate some basic rules when using the Tint a Car typeface.

It is mandatory that only these fonts are used across the Tint a Car website. Note: This is for the Marketing Team only.

Headings: Sarabun (Medium and Bold)

Sub Headings: Lato (Italic)

Body Copy: Lato (Regular and Bold)

Highlight Text (buttons/menus): Lato (Bold)

HIGHLIGHT TEXT: LATO SEMI BOLD

CORE COLOURS

Branding & Positioning

Colours

Brand

Core

Colours

Design Elements

Operational Procedures

Store Exteriors

Store Interiors Workshop Vehicle Livery Uniforms

Product

The Tint a Car colour palette takes on a modern approach to suit today’s market trends. Black, navy and yellow are the core brand colours, while red and grey are used as complimentary/additional colours.

Colour breakdowns are listed on this page for use across all mediums when creating Tint a Car artwork.

Secondary Colours

Tint a Car’s secondary colours are to be used by the Marketing Team for in-house presentations, social media or website applications. These colours are not to be applied to general instore POS unless otherwise advised.

SECONDARY COLOURS

For Marketing use only. If you require templates, please contact the team.

This is an example of the current design elements that are used across the Tint a Car corporate marketing material. For presentations, various corporate documentation and across our social media platforms.

You might recognise it from applications in eDMs, social media tiles and promotional materials. If you require a template, please contact the Marketing Team and they will assist you with your social media campaigns or presentations.

See the Stationery & Templates page for the link to request PPT and other templates.

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media

GBP

Stationery & Templates

Corporate Stationery

Tint a Car stationery uses a corporate branding design template.

This template must be used when creating business cards, letterheads, email signatures, envelopes and other components of stationery, to maintain consistency throughout the brand’s corporate identity.

If you require corporate stationery, please email your request to: support@tintacarcorp.com.au or click the link below.

Request Stationery

Templates

The following templates are available to download and use immediately:

- Email Signatures (Word format)

- Email Response Template (Word format)

- Daily Planner (Excel format)

- Letterhead (Word format)

- PPT Presentation Templates

View all Templates

Brand Application

This section covers how the brand is applied across a range of mediums.

Octane Darkest Legal Window Tint

Product Branding & Elements

Octane Car Window Tint

There are three car window tints that Tint a Car positions as a good, better, best offering. Octane is positioned as ‘good’, and is promoted as ‘darkest legal tint’, the most popular searched for online car tint phrase.

The collection is designed to promote specific benefits for each individual film, with each product having its own distinctive brand elements to be used for individual promotion.

If you require specific point of sale for any of the Tint a Car products, please contact us at support@tintacarcorp.com.au

Spectre Ceramic Window Tint

Product Branding & Elements

Spectre Car Window Tint

Of the three car window tints that Tint a Car offers, SPECTRE is positioned as ‘better’ and is marketed and promoted as ‘ceramic film technology’.

The inclusion of a ceramic film in the customer offering has helped franchisees bundle SPECTRE with ELITEX Ceramic Surface Coatings to add to the customer’s shopping cart.

The word ‘ceramic’ has become the ‘buzz’ word in vehicle protection products in recent times with SPECTRE now Tint a Car’s highest selling car window film.

If you require specific point of sale for any of the Tint a Car products, please contact us at support@tintacarcorp.com.au

Download Spectre POS

Black Panther Window Tint

Product Branding & Elements

Black Panther Car Window Tint

Black Panther is global best technology car window tint and therefore is deservedly positioned as ‘best’ in the good, better, best offering.

This heat absorbing nano-ceramic technology film is the best example of hybrid matrix technology, manufactured to outperform just about everything else in the market.

The secondary focus is around high glare reduction and maximum UV protection. It’s underlying personality is that it’s simply ‘great looking’!

If you require specific point of sale for any of the Tint a Car products, please contact us at support@tintacarcorp.com.au

Download Black Panther POS

Branding & Positioning Brand

Product Branding & Elements

Home Tinting by Tint a Car

Tint a Car offers a vast range of home window films that sit under the Home Tinting by Tint a Car umbrella.

Stationery & Templates

Operational

Store

The collection promotes a problem/solution concept, amplified in current point of sale. For example: “I want to stop my neighbours looking in through my windows” Solution: Privacy film. This direction is echoed in evolving messaging (online, video, web) with the use of the phrase ‘Home Tinting by Tint a Car. Making a Difference’.

The Home Window Tint collection has its own brand guidelines, including logos, colours, fonts and images which must be adhered to.

If you require specific point of sale for any of the home Tinting by Tint a Car products, please contact us at support@tintacarcorp.com.au

& Templates

Product Branding & Elements

There are four primary components to the EliteX range:

1. Elite X Graphene Infused Surface Protection

2. Elite X Interior Surface Protection

3. Elite X Paint Protection Wrap

4. Elite X Car Care Merchandise Range

This page is an introduction to the range, more details can be found in this document.

The entire collection has its own brand guidelines, containing logos, colours, fonts and images which can only be supplied by contacting support@tintacarcorp.com.au

Similarly, if you require specific brand assets or point of sale for any of the Elite X range, please contact support@tintacarcorp.com.au

Green Gradient

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery Uniforms

Product Branding

Product Branding & Elements

Elite X Paint Protection Wrap manufactured by LLumar

Paint Protection Wrap is one of the fastest growing products in the film world.

Tint a Car offers three Generations of Paint Protection Wrap giving customers once again a good, better, best choice. This page is simply an introduction to the range.

The entire collection has its own brand guidelines, containing logos, colours, fonts and images which can only be supplied by contacting support@tintacarcorp.com.au

Similarly, if you require specific brand assets or point of sale for any of the Elite X range, please contact support@tintacarcorp.com.au

Store Exteriors

Signage

There a specific guidelines that must be adhered to when applying new signage or replacing old signage. Here we explain those guidelines and how they are to be applied.

A request is to be put through to the Marketing Team who will provide an exterior (and interior if required) mockup of the new signage concept.

TAC Logo and ‘Protects Best’ text

Space dependent, the Tint a Car logo and ‘Protects Best ‘positioning can be side-by-side or in a stacked logo form. If there’s insufficient space however, the words ‘Protect Best’ can be placed at equal centered height on the opposite end of the building.

Sign to be applied near entrance door on closest wall - if there are no walls, signage may be applied to windows. Artwork setup allows for empty space at base of sign. Wayfinding Entrance Sign

This text is to sit right justified (unless sitting on left side of building) and stacked together.

The yellow triangle is to be used on the edge of the building, either left or right justified. On either wall surfaces or windows. Yellow Triangle

This sign is to sit above the workshop entrance, above the red line which will be painted on. Workshop Sign

Coloured strips

The yellow strip is to be used at the top of the building, scaling the full width, at 20cm in height. The red strip is only to be used above the workshop entrance at 10cm in height.

Store Exteriors

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media

GBP

Signage guidelines

To preserve the integrity of the Tint a Car brand, it’s a mandatory requirement to incorporate binding rules when applying external signage.

The colours to be applied (Black, Yellow & Red) have been specifically chosen to match Dulux Paint and Vinyl Swatches. NO other colours are to be used. Sign writers must follow the mock-ups provided and use the print ready artwork supplied by Marketing and have approval from the General Manager (GM)

Should variations be required, approvals must be granted by both Marketing and the GM prior to any installation.

Mandatories

1. Tint a Car logo

2. Protects Best.

3. Yellow painted strip (20cm high)

4. Yellow painted triangle

5. Call 13 TINT

6. tintacar.com.au

7. Workshop Sign with Red Strip (10cm high)

8. Wayfinding Entrance Sign

All building designs will be created by the Marketing Department.

Store Exteriors

Branding & Positioning

Brand elements & logos Fonts

Stationery & Templates

Operational Procedures

Store Exteriors

Graphic Elements

TAC Logo and Protects Best tagline:

There are 2 design options for the logo placement on FOH signage. Depending on the size of the store and it’s fascia, the primary option is to be used where the Tint a Car logo is positioned to the left of the fascia (in the most prominent position) and Protects Best wording sits to the right side of the fascia. In other circumstances where the fascia isn’t large enough to separate the wordmarks, the full stacked logo is to be used (variation 2, as shown here). Marketing will supply an approved mock-up before commencing with print and application.

Call to action (Call 13TINT and web):

This text is to sit right justified wherever possible and stacked.

Yellow Triangle:

The yellow triangle is to be used on the edge of the building, either left or right justified, on either wall surfaces or windows, from ground level.

Wayfinding Entrance Sign:

Sign to be applied near entrance door on closest wall. If there are no walls, signage may be applied to windows. Artwork set-up allows for empty space at base of sign.

Workshop Sign:

This sign is to sit above the workshop entrance, above the red line which will be painted on.

Yellow Strip: (Applied by paint)

The yellow strip is to be applied to the top of the building, scaling the full width. Must be 20cm in height.

Red Strip: (Applied by paint)

The red strip is applied above the workshop entrance. Must be 10cm in height.

Coloured strips

Store Exteriors

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media GBP

Ratio Rules

To keep the consistency of the Tint a Car brand across all stores, the below ratios must be adhered to. If you have any questions about ratio usage, please email support@tintacarcorp.com.au

Colour Palette

Black must always be painted onto exterior walls, while red, yellow and dark grey must be used for digitally printed vinyl’s using the Pantone colours provided or the below specified vinyl swatches.

Note: There may be slight colour variances across digitally printed colours.

RATIO RULES

COLOUR PALETTE

PANTONE Swatches:

DULUX Paint Swatches:

Swatches:

Branding & Positioning

Brand elements & logos

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery Uniforms

Store Exteriors

ORDERING PROCESS

Ordering Process

Signage guidelines in this manual are current and must be strictly adhered to with stores ensuring that any variation must be approved by the GM. Tint a Car signage has been designed to simplify the look of all Tint a Car stores nationally and to showcase to customers the professionalism of the business and the brand.

General specifications are outlined in this manual however we fully understand that stores come in different shapes and sizes, therefore specific designs will need to be customised for individual stores.

To request a mock-up and/or print ready artwork for signwriters, please first liaise with your RFM who will submit a request to Marketing. All signage must be approved by Marketing and the GM prior to installation.

Franchisee makes a request to Regional Franchise Manager (RFM)

Once all approvals have been received, Marketing send final artwork files to franchisee for on-send to signwriter for print and installation. 1 2

RFM submits a detailed request for a mock-up to Marketing (include photos of exterior, interior and floor plan of store customer area)

3 4

Marketing create a customised design within 10-12 business days. Draft to be approved by GM.

Store Interiors

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Customer Journey

Primary Objective: To create a profitable in-store customer experience with a design based on creating a calculated yet ‘disruptive’ journey that leads the customer to first view products before arriving at the counter. These are products that our surveys tell us customer are largely not aware of.

Secondary Objective: To create an affordable and workable store design that can be implemented in small, medium and large stores to maximise floor and wall space with including minimal ‘comfortable’ furniture.

Tertiary Objective: Encourage stores to replace ‘outdated’ auto tint POS and replace with alternate product stories that help attract customers to buy products beyond car tint.

The Loop Layout

A ‘loop’ store layout creates a deliberate, controlled path, leading shoppers from the entrance, through merchandise and finally to the counter to make a booking or sale.

Store Interiors

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media

GBP

Store Interior Guidelines

Refer to ‘customer journey’ on previous page.

In summary:

• Interior store layouts are designed to lead customers on a controlled pathway through the ‘showroom.

• The objective is to prompt enquiry, prompt an upsell and/or an impulse purchase.

• To achieve success, it’s critical that each store creates an uncluttered workable space that enables the customer to more clearly see the primary products that compliment a cross-sell or upsell during their visit.

• If you feel the need to add POS, items, displays, or any other elements not specified in the mock-ups and PR material provided by Marketing, please contact your Franchise Manager and obtain permission before proceeding.

Colour Palette & Wall Treatment(s)

Stores that require a makeover in line with Tint a Car’s ‘current’ store interior guidelines will need to provide Marketing via their RFM a floorplan with measurements and current photographs of the interior walls. Marketing will provide a mock-up as approved by the General Manager prior to interior makeovers commencing.

Once approved, posters and category signs will be printed and delivered to your store. All interior walls are to be painted Dulux Vivid White and only wall posters included in this Brand Manual can be affixed to walls.

Store Interiors

Wall Layouts

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media GBP

SCALABLE WALL POSTERS DESIGNED TO FIT AND COMPLEMENT YOUR STORE

To help customers differentiate, ensure category lettering is applied above each set of wall poster,

Home Window Tinting Zone

The ‘Home Window Tinting Zone’ in the floor plan wherever possible is to be positioned first in the series and wall mounted closest to the front door.

This is designed to be the first and last wall poster the customer will see when they visit or leave the store. This gives Franchisees the opportunity to walk-the-walk with customers at both ends of their visit to highlight features and benefits and most importantly, reasons to buy!

Again, point out why the QR code will be useful to scan as the information will help fill in all the gaps on home tinting ‘problem/ solution’ examples.

Store Interiors

Wall Layouts

& Positioning

& logos

& Templates

Both Elite X Graphene Infused Ceramic Paint Protection and Elite X Paint Protection Wrap are combined on one wall poster set.

Fundamentally, this is to communicate to car owners that one offers Ultimate Durability and Shine, and the other Extreme Protection for the most Vulnerable Areas.

The clear strategy with this is to demonstrate to customers the subtle differences and allow for selling at least one or choosing both!

Branding & Positioning

Brand elements & logos Fonts Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Wall Layouts Car Window Tinting Zone

Tint a Car’s Good, Better, Best strategy is on show in the Car Tinting Zone. Strategically positioned as near to the counter as the floor plan allows, positioned on the wall after both Home Tint and the EliteX Range.

Importantly, positioned close to the counter (or Transaction Zone) to enable a final opportunity to sell-up from the car tint the customer has already booked in for.

We strongly recommend car tint poster(s) are positioned close to the demonstration machines (if practical) which offers another opportunity to demonstrate the heat rejection capabilities and a calculated chance to sell-up to a better performing film.

SCALABLE

WALL POSTERS DESIGNED TO FIT AND COMPLEMENT

YOUR STORE

To help customers differentiate, ensure category lettering is applied above each set of wall poster, as follows.

Car Window Tinting

Livery

Branding

SCALABLE WALL POSTERS DESIGNED TO FIT AND COMPLEMENT YOUR STORE

Store Interiors

Wall Layouts

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media

GBP

Scalable Layouts

The series of wall posters are designed to be customised and scalable to individual stores.

Should your specific store not be able to accommodate the full suite as illustrated, Marketing will work with Franchisees and RFM’s to scale up or down to get the best result.

Speak to your Regional Franchise Manager to make a plan for your store.

Store Interiors

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media

GBP

There are two options.

Recommended Option: Where stores are able to facilitate this option, this Welcome Wall artwork is to be positioned immediately behind the counter to endorse the store name and help create a relationship between customer and ‘the specific’ store. It’s recommended that the complete artwork is printed on vinyl and adhered professionally onto the wall.

Alternate Option: Where stores are unable to facilitate this option due to lack of space or fixed existing wall treatments, use the alternate option. Position as close as possible behind the counter to endorse the store name. All wording and shapes to be printed on vinyl and adhered professionally directly onto the wall.

to the City Store

Wall Layouts

Welcome Wall Welcome to the City Store

Branding & Positioning

Brand elements & logos

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Vehicle Livery Uniforms

Ordering Process

Signage guidelines are this manual is current and must be strictly adhered to with stores ensuring that any variation must be approved by the GM. Tint a Car signage has been designed to simplify the look of all Tint a Car stores nationally and to showcase to customers the professionalism of the business and the brand.

Complete the Template.

Complete the ‘Store Fit Out’ template. Be accurate, clear and concise about image size and all other required measurements.

FM to Contact Marketing.

Your Regional Franchise Manager will contact the marketing team with a request to create mockups ‘to scale’ as per your supplied photos and measurements.

1 3 5 2 4 6

Store Mockup Approval.

Once the mockups have been created by the marketing department your Regional Franchise Manager will present and discuss options with you.

Forward to your Franchise Manager

Once you have fully complete the template, forward to your Regional Franchise Manager (RFM).

Marketing to Create Concepts.

Marketing will create mockups and return them to your Regional Franchise Manager to discuss with you. Turnaround time is approx. 2/3 weeks.

Store Artwork Distribution.

Once approved, Marketing will either print wall posters on your behalf OR create all the print ready assets and supply to stores for them to print locally.

DEMONSTRATION UNIT/S & CABINET/S

Store Interiors

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Demonstration & Display Zone

Display cabinets are available through Ikea as flatpack items. Demonstrations machines are to be placed on top of the display cabinets. If space allows in your store, two cabinets side by side are preferred to facilitate the number of demonstration machines and associated materials.

These cabinets have been selected due to their practicality, their cost effectiveness, and ability to store and display merchandise from the EliteX range.

Branding & Positioning Brand elements & logos

Store Interiors

Stationery & Templates

Operational Procedures

Store Exteriors Store Interiors

Furniture Requirements

To comply with the ‘in-store’ customer journey it’s strongly recommended that the items featured on this page are in place in your store.

Numbers of each items will of course vary depending on size of store. At all times liase with your Franchise Manager regarding requirements.

View Bunnings Chairs

View Bunnings Coffee Table

View Bunnings Plants

Customer Seating:

These chairs are chosen for customer comfort, costeffectiveness, colour, sturdiness and practicality. Available from Bunnings in a flat pack.

TAC TV:

Positioning of the in-store TV will be included in the mock-up provided by Marketing, along with links to videos and other online initiatives.

Coffee Table:

Chosen for cost effectiveness, colour, sturdiness, practicality. Available from Bunnings in a flat pack.

Purchase or re-location in store to be discussed with your Regional Franchise Manager.

Most TVs are smart TVs which will allow streaming Tint a Car YouTube videos, however if you do not have a smart TV, you can purchase a Chromecast to stream. If a TV is in your store, it must be playing these designated videos.

Uniforms

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media

GBP

A range of apparel has been designed to suit all staff, all genders, all sizes to further enhance the brand, and help create the total Tint a Car retail experience for customers.

This is a range that allows for comfort and flexibility either when in the store or the workshop.

Ordering

View the full uniform catalogue below or to place an order, please visit weatherware.com.au

Order Uniforms View Full Uniform Catalogue

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media

GBP

Vehicle Livery Cars, Vans & Utes

Tint a Car’s vehicle signage plays an important role in representing the products and services that the brand offers. In order to keep consistency across all vehicles, the following examples with specifications have been created.

Marketing will develop the design for your specific vehicle, with consideration of its make and model. Brand elements should follow the design lines of the vehicle allowing for some flexibilities.

Mandatories

- Black Car Only

- Tint a Car Logo

- tintacar.com.au

- 13TINT (or local store number)

- Store Name (in yellow) ie. Bundaberg

Vehicle Livery

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media

GBP

Home Tinting Vans

Home Tinting by Tint a Car vehicle signage plays an important role in representing this category.

In order to keep consistency across all vans, the following example and specifications have been created. Marketing will develop the design for your vehicle, with due consideration of its make and model.

Some store specific details can be customised with approval from the Marketing Department and the GM.

Mandatories

- Black Van Only

- Home Tinting by Tint a Car Logo

- tintacar.com.au

- 13TINT (or local store number)

- Store Name (in yellow) ie. Bundaberg

MEDIUM VANS

SMALL VANS

LARGE VANS

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media

GBP

Marketing Assets

Marketing

Social Media Guidelines

If your store is not committed to using social media (SM) to drive enquiries and consolidate your customers’ experience, you’re missing out!

Why use Social Media?

» Primarily to ENGAGE, build relationships with current and potential customers.

» To EDUCATE, sharing valuable content about products and services.

» BUILDS STORE PROFILE: Encourages loyalty and trust through authentic content.

» HIGHLIGHTS store promotions, new products, customer feedback.

Focus on these platforms:

» FACEBOOK: Best for sharing community-focused news, promotions and events. with engaging captions and a mix of photo and

» video content.

» INSTAGRAM: Best for visually striking content, product highlights, reels.

» TIKTOK: Specifically for short form creative short videos.

Try to:

» Have fun, take risks, try new techniques, maintain consistent posting.

» Create unique content about your store.

» Make sure you align with Tint a Car’s brand values.

At all times focus on combining engaging captions and a mix of photo and/or video content.

Marketing Assets

Branding & Positioning

Brand elements & logos

Fonts

Colours

Stationery & Templates

Operational Procedures

Store Exteriors

Store Interiors

Workshop

Vehicle Livery

Uniforms

Product Branding

Marketing

Social Media

GBP

Marketing Assets

Photos & Videos

We have a range of images and videos available for download.

These images and videos can be used across your social media accounts, in store and throughout personalised POS material that Marketing can create upon request.