What is Kano Model? | Scrum Master Training - World Of Agile In Agile — Scrum Prioritization is important while defining the requirements. Prioritizing is all about getting attention focused on important things since budgets and time is always limited and also so that the team is not confused and is not working on many things at a time. Prioritization has to be based on customer value i.e. at any point in time, “Do what is of most value to the customer”. Kano analysis is a quality measurement tool used to prioritize customer requirements based on their impact to customer satisfaction. According to the Kano Model (developed by Dr Noriaki Kano in the 1980s), ● There are 2 things which impact the Satisfaction levels ● Existence of Features ● Degree of Implementation ● If feature is implemented for name sake and not useful at all then the satisfaction level will be low ● When the feature is fully implemented then it will lead to higher level of satisfaction ● Some features lead to satisfaction up to a basic level but do not go beyond it. ● Some features have a linear relationship with the satisfaction levels. The more you implement them the higher will be satisfaction. ● Other features have an exponential relationship i.e. as you go on implementing these features the satisfaction levels climb up exponentially. According to Kano Model, a product or service can have three types of attribute (or property): ● Threshold Attributes: Which customers expect to be present in a product.
● Performance Attributes: Which are not absolutely necessary, but which are known about and increase the customer’s enjoyment of the product. ● Excitement Attributes: Which customers don’t even know they want, but are delighted when they find them. Threshold Attributes affect customers’ satisfaction with the product or service by their absence: If they’re not present, customers are dissatisfied. And even if they’re present, if no other attributes are present, customers aren’t particularly happy. For More Information, Follow the Links below- Website - https://worldofagile.com/ Facebook - https://www.facebook.com/Fascinating.World.Of.Agile/ Twitter - https://twitter.com/WorldOfAgile LinkedIn - https://www.linkedin.com/company/world-of-agile/ YouTube - https://www.youtube.com/c/WorldOfAgile Tags - Scrum Master Certification, S crum Master Certification Mumbai, Scrum Master Certification Pune, Certified Scrum Master Training in Delhi, Scrum Master Certification Kolkata, CSPO Certification, Agile Scrum Master Certification Online, Advanced Certified Scrum Master Training, DevOps Training, Prince2 Certification, PMP Certification, ITIL Certification