Handbook on Financial Resources Management and Development
1
Handbook on Financial Resources Management and Development
World Scout Bureau Asia-Pacific Region P.O. Box 4050, MCPO 1280 Makati City, Philippines Tel: (63 2) 817 1675/818 0984 Fax: (63 2) 819 0093 Email: asia-pacific@scout.org website: wwww.scout.org/asia-pacific
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Handbook on Financial Resources Management and Development
Handbook on Financial Resources Management and Development
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Handbook on Financial Resources Management and Development
C
World Scout Bureau
Asia-Pacific Region September 2007 ISBN 978-971-91927-7-0 www.scout.org
World Scout Bureau Asia-Pacific Region 4/F ODC International Plaza Building 219 Salcedo Street, Legaspi Village Makati City, 1229 PHILIPPINES Reproduction is authorised to national Scout associations which are members of the World Organization of the Scout Movement. Others must request permission from the publisher.
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Handbook on Financial Resources Management and Development
Contents I.
II.
Message of the Chairman
7
Foreword of the Regional Director
8
Financial Resources Management
9
• Financial Accountability • Ethics and Policy • Integrated Strategic Financial Planning • Fundamentals of Corporate Governance • Budgeting • Audit • Insurance • Investments III.
Financial Resources Development
22
• Internal Resources a. Membership Fees b. Property Development c. Scout Supplies d. Endowment/Foundation Funds e. Events f. Intellectual Property g. Business/Commercial Activities • External Resources i. Government Grants j. Donations and Sponsorship k. Special Events l. Affinity program
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Handbook on Financial Resources Management and Development
IV.
Fund Raising
40
• Principles of Fundraising • Techniques of Fundraising • Procedures of Fundraising • Examples of Fundraising V.
Partnerships
45
• Objectives of Partnerships • Principles of Partnerships • Creating a Partnership • Examples of Partnership VI.
Project Management
49
• Definition • The triple component • Features of Project Management • Project Management Activities • Elements of Project Management • Evaluation • Reporting • Challenges of Project Management • Project Manager VII.
6
Acknowledgement
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Handbook on Financial Resources Management and Development
Message Dear Readers, I am happy to present to you this much-awaited Handbook on Financial Resources Management and Development. This special gift to National Scout Organizations underscore the essential values of Scouting: resourcefulness and self-reliance. As Scouts, we have a great responsibility to take care of our God-given resources like nature and environment in as much as we are accountable to the resources, big or small, that are bestowed on us, Our goal is to manage our financial resources efficiently and use them effectively. I congratulate the APR Financial Resources Sub-Committee (2004-2007) who developed this booklet from its raw material to its final production, which is indeed a practical guide for National Scout Organizations. May I also commend the participants of the 1st International Resources Development Seminar held several years ago in Indonesia for conveying the idea that good practices can be learned, improved, strengthened and shared. Using this handbook as a guide, even small steps if taken in great numbers, could yield abundant results. Sustaining our resources could be a practical way of living up to the challenge left to us by Lord Baden-Powell – to try and leave this world a little better than we found it. Jejomar C. Binay Chairman APR Scout Committee
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Handbook on Financial Resources Management and Development
Foreword
possibilities emanating from the discussions gave birth to the idea of
This booklet is a resource for the
producing this handbook. It was also
financial management of a National
noted that a number of resource
Scout Organization (NSO). It pro-
materials have been written on this
vides principles that enable NSOs to
broad topic. However, the region’s
develop their own strategies and
Financial Resources Sub-Committee
procedures for the effective manage-
believes that a handbook customized
ment of their financial resources. It
for the unique culture of Scouting and
does not attempt to set out matters
its specific needs help NSOs in two
of policy and procedures of managing
areas:
finances within a NSO as such
• Financial Resources Management
requirements often vary from
• Financial Resources Development
country to country. In addition to standard financial The need for a guidebook on financial
norms, emphasis is on integrated
resources has been essential based
financial planning as well as on
on feedback from Scout leaders who
financial governance. These are two
attended various workshops on
significant areas which are found
resources development. Given that
lacking in many NSO’s financial
many National Scout Organizations
management. A segment on the why
are endowed with resources, there is
and how of developing and utilizing
an apparent call to develop, enhance
financial assets is featured with
and strengthen what they own, and
examples.
consequently, bring a significant impact on the development and
The Asia Pacific Region appreciates
growth of Scouting.
the initiative of the Financial Resources Sub-Committee (term 2004-
Back in 2003, the World Scout
2007) chaired by Paulus Tjakrawan
Bureau/Asia Pacific Region together
Taningdjaja and Mr Ian Langford-
with the Central Office in Geneva
Brown for editing this handbook.
organized the 1 International st
Resources Development and Management Workshop in Indonesia.
Abdullah Rasheed
Sharing of experiences and great
Regional Director
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Handbook on Financial Resources Management and Development
I. Financial Resources Management
Scouting ( eg down to the Group level) and not just at the NSO level.
Financial Resources Management is
There must always be a clear
the development and implementation
distinction between the funds and
of a range of guidelines and objec-
assets of the NSO and those of each
tives directed towards the financial
individual associated with a particular
growth of Scouting while at the same
Scouting organisation. A simple
time ensuring that the image of
precaution is to ensure that all funds
Scouting is not put at risk. The
and other assets are kept in the
various aspects which are outlined
name of the NSO and not in the
below are designed to meet the
name of individuals.
mission of the Scouting Movement and also comply with the needs and
Financial accountability should be based
requirements of both its members
upon a series of guidelines which have
and the community.
been formally approved by, and adopted for use within each NSO. These
At the same time it provides guid-
guidelines will in turn be implemented
ance on practical steps to take which
through a range of committee structures
not only assist in carrying out the
which have also been approved by, and
financial responsibilities within an
its members appointed by the NSO.
NSO but call attention to activities that do not meet or fall within the
The content of these guidelines serve
NSO’s strategic plan.
a fundamental and basic purpose;
Financial Accountability
namely to set out in simple terms the various steps that are required to be
In Scouting we are dealing with and
undertaken in managing each NSO’s
are responsible for looking after
finances. Examples to be found in
funds and assets which belong to our
these guidelines may include:
members. Accordingly, it is important that we are able to demonstrate both
• How many signatories are required
financial accountability and financial
to operate the NSO’s bank account(s)?
transparency in all aspects of our financial management. It is also
Ideally there should be two signato-
important to appreciate that these
ries out of an approved listing of
obligations apply at all levels of
three or four. 9
Handbook on Financial Resources Management and Development
• The process to be followed for the
such investments.
receipt and banking of income.
• How often should financial accounts
This should ensure that the person
be prepared and circulated to
who opens the mail, receives the
members?
money etc does not do the banking.
Audited financial accounts should be
In addition, all funds received should
prepared and distributed to members
be entered into the receipt book and
at least annually.
banked no later than 24 hours after receipt or the next working day..
In addition to establishing guidelines there is the necessity to formally
• Who is authorized to approve
appoint committees who are both
expenditure and is special approval
responsible for implementing the
required for expenditure above a
guidelines as well as providing
specified amount?
guidance and assistance as to their operation. A Finance committee
The Treasurer and other members of
should always be appointed and
the Finance Committee are usually
there are often additional committees
given authority to approve expendi-
for areas such as Investment and
ture up to an agreed amount. All
possibly Insurance.
amounts above that need to be approved by the Finance or similar
Membership of these committees
Committee.
should be comprised both of members skilled in finance as well as a
• In which type of institutions may
balanced representation from the
surplus funds of the NSO be invested
various sections of the NSO. This
and what approvals are needed to
ensures that the needs and wishes of
make such investments?
the NSO as a whole as well as those of each section are considered at all
It is common for the Finance Com-
times. In relation to committees
mittee to specify that surplus funds,
dealing with special areas such as
or funds not immediately required,
investments and insurance it is
should be invested with the NSO’s
advisable to appoint members who
bankers, in building societies, credit
have skills in those special areas.
unions etc. It is usually the role of
On the practical side, and as a first
the Finance Committee to approve
step, there is a responsibility to
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Handbook on Financial Resources Management and Development
ensure that proper books of account
NSO level extends to and embraces
are kept and regularly updated. These
its members, its Region as well as
can usually be simple in format with
WOSM. In other words the NSO has
their level of sophistication growing as
obligations both downwards to its
the level of funds and assets increase.
members and upwards to WOSM.
The keeping of books of account demonstrates accountability for the
In addition, and in special cases
receipt of all funds, the payment of all
where specific funds, trusts etc have
expenses and the acquisition and
been established, it may be neces-
ownership of assets.
sary to also account to parties who have provided funds for specific
The ultimate step is to prepare
purposes.
financial accounts, traditionally at year end, representing all financial
A simple example could be where
transactions during the year as well
someone gives the NSO a sum of
as the financial position at year end.
money to be used to send members
These accounts will not only record
to international Scouting events. In
the financial position but will also
this case it would be appropriate to
provide a record of all assets owned
give, possibly annually, a summary
by, and liabilities due by the NSO.
to that person of which international events were attended, the names of
It is also important to appoint external auditors to conduct an independent
those who went and the cost.
audit of the NSO’s financial accounts
Ethics and Policy
and for these audited accounts to be
Whenever we are dealing with other
presented to the members at the
people’s funds and assets we must
Annual General Meeting. This is a
always honour our ethical position
positive and practical example of
associated with the trust placed in us.
financial accountability as well as
This must also extend to ensuring
enabling all members to see the
that each Scouting Organisation
financial results for the year.
devotes all of its financial resources to the advancement of Scouting
Finally there is the overarching
within its jurisdiction.
requirement for the NSO to recognize that financial accountability at the
Put another way, the question should 11
Handbook on Financial Resources Management and Development
be asked of every proposed com-
traditionally conducted by Scouting
mercial activity “is it one that Scout-
organisations. It may be wise to
ing should engage in”?
check the taxation position in your respective country.
Furthermore, Scouting must ensure that every one of its financial actions
As part of the process of maintaining an
and transactions are conducted and
ethical focus it is necessary for all
constituted in such a way that it always
members having an involvement in the
reflects and enhances its non-commer-
financial affairs of each NSO to give
cial, and usually tax free, status.
appropriate declarations that they have
In some countries Scouting organiza-
no “Conflict of Interest” in any of their
tions come under the broad heading
personal activities with that of the NSO.
of “charitable” entities, not because
When fundraising, seeking sponsorships
they do not need to make money but
or considering partnerships with parties
as a recognition that any profits that
outside Scouting it is essential that you
are made are wholly used in the
study the profile, image and ethics of
conduct of Scouting activities. This
the prospective donors/partners so as to
description, which carries a certain
ensure that their values are not in
kudos within the broad community, is
conflict with those of Scouting.
another reason for being open and ethical in all financial activities.
It is also important that formal guidelines are also implemented
The need to carefully monitor the
setting out the requirement for
various money making activities of
keeping accurate minutes of all
each NSO is becoming more and
financial matters pertaining to each
more important as the Revenue
NSO. These minutes should record
Authorities in some countries are
decisions relating to such matters as
reviewing the commercial activities of scouting and similar bodies with a
• membership of the Finance Com-
view to levying tax thereon. The
mittee and the appointment of its
approach is not necessarily to tax all
Chairperson
of the profits but, at least, to impose
• setting the level of membership fees
tax on the profits from those activi-
• decisions to acquire or dispose of
ties that are seen by the Revenue
assets and/or investments
Authorities as being outside those
• names of the NSO’s bankers, auditor etc
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Handbook on Financial Resources Management and Development
• details of cheque signatories
Having such information to draw
• routines established for the receipt
upon will be of assistance, not only in
and banking of all funds received etc
ensuring that all traditional categories
Integrating Strategic Financial Planning
of income and expenditure are recognized in the budgetary process but that the financial needs of each
Because of the complexities and
section are considered. There should
demands of today’s world, especially
also be an outline of a process to be
in the world of finance, it is important
followed when unusual or “one off”
that each NSO develop and circulate
items are to form part of the budget.
a range of notes and instructions to assist their financial office bearers in
• A check list of the necessary steps
properly addressing the many
to be taken so as to ensure that the
functions associated with their role.
NSO has, and maintains adequate and
The following are a range of sce-
effective insurance for all its assets,
narios which should be addressed:
its office bearers, its members and members of the public who may have
• The relationship and interaction
some interaction with the NSO.
between the NSO’s Strategic Plan and its Financial Plan
In today’s litigious world there is an ever increasing need to ensure that
• A chart of accounts to be used
all of our members and office
throughout the NSO
bearers are adequately covered against any financial claims that are
This ensures that there is a consis-
made against them. It is also impor-
tent approach to the recording and
tant to ensure that all assets and
display of all financial transactions
investments are properly insured and
and those similar items of both
that their insured value is reviewed
income and expenditure are shown
regularly.
under the same headings. In limited cases “self insurance”, • A process or method to be used in
which is a decision by an NSO not to
developing financial budgets within
insure for a certain risk or part
the NSO.
thereof (eg to cover the first $100,000 of building insurance from 13
Handbook on Financial Resources Management and Development
its own funds) may be appropriate or
• A business plan for the operation
even necessary. If this step is taken
and conduct of any commercial or
then adequate financial reserves
business activity that the NSO is, or
must be in place to meet any claims.
intends to be engaged in.
• A process and policy whereby
Given the increasing need for NSOs
adequate registers are maintained in
to fund their scouting programs from
respect of all assets and investments
a wide variety of activities and
either owned or leased by the NSO.
business ventures it is important that each NSO has in place business plans
In any organization where members
outlining both the concept and
and office bearers are often chang-
method of operation for each activity.
ing, registers such as these may be the only way of remembering or
These may be as simple as practical
knowing exactly where each asset or
guidance on how to operate a
investment is located. It also pro-
business ( such as a Scout Shop, a
vides an ideal check list to ensure
Training Camp, a Hostel etc) or more
that all assets are properly main-
detailed guidance on the acquisition
tained and insured.
of investments ( such as sources of funding, expected returns, cash flow
A similar register of all known or
forecasts etc).
potential liabilities that the NSO may be exposed to is another useful tool
One of the main benefits to be
in developing a comprehensive
derived from developing such
system of financial management
business plans is in providing guid-
within the Organisation.
ance and assistance on possible ways to derive maximum financial benefit
Yet another useful register is a record
from the utilization of business assets
of all contractual arrangements (e.g.
or the conduct of business activities.
to support sponsors etc) entered into ensure that contractual arrangements
Fundamentals of Corporate Governance
are met but they are also met on
While the concept of both Corporate
time thereby enhancing the relation-
and Financial Governance may not be
ship with sponsors.
fully developed in some countries it is
by the NSO. This register will not only
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Handbook on Financial Resources Management and Development
a concept which is being adopted
tees be established and that both the
quite quickly in many countries.
composition of its members, and their roles and duties are formally
As a result of the ever growing require-
established.
ments flowing from these areas of Governance it is important to anticipate
• It is important that an independent
their requirements and incorporate
audit of the NSO’s financial position is
aspects such as the following as part of
conducted at least annually.
each NSOs preparations for financial management.
It is highly desirable that an open tender process should be used for
A number of these aspects are also
the supply of all financial services to
addressed in other segments of this
and within the NSO (eg banking,
Handbook:
insurance, investment advice, audit
• The financial resources of each
services etc).
Scouting Organisation must be totally applied for, and directed towards the
Budgeting
advancement of Scouting in each
As mentioned above budgeting is an
jurisdiction.
integral part of successful financial
• All the financial resources and
management and the level of detail
assets of each NSO must be kept
required will depend upon the volume
completely separate from those of its
of financial activities as well as the
individual members.
complexity of the activities involved. Moreover, it is important to appreci-
• Appropriate levels of financial
ate that some form of budgeting is
accountability and responsibility must
important at all levels of Scouting. To
be established at all levels through-
illustrate, a budget for the NSO will
out each NSO.
be far more complex that that required by a local Cub Pack or
• The division of financial duties and
Scout Troop. The NSO’s budget needs
levels of financial responsibility within
to cover all aspects of its operation
and without each NSO must be
while the local Cub Pack etc only
formally established.
needs to ensure that it has adequate funds to run their weekly activities
• It is essential that Finance Commit-
and to pay their own bills. 15
Handbook on Financial Resources Management and Development
the budget period needs to be When preparing a budget the following
identified and considered as well as
is an outline of many of the compo-
expected returns from any projected
nents that need to be considered:
sales of capital items.
• To identify all categories of known
Not only are there revenue and
and potential sources of income.
expenditure considerations arising from such transactions themselves
These will range from membership
but any reductions in income arising
fees; returns from investments;
from using investments to fund these
surpluses from business activities;
transactions must be allowed for.
fund raising; sponsorships; donations;
• The budgeting process must take
grants from (government) bodies;
into account the financial aspects of
surpluses from Jamborees etc.
any strategic plans; major events such as jamborees and the initial funding
• At the same time it is necessary to
needs of special/one off projects.
identify all known and potential items of expenditure.
In events such as these funding may only be of a temporary nature (ie the
Not only will these include normal
funding may be refunded from future
running and operating expenses such
activities) but there may also be
as postage and telephone; adminis-
“unusual” expenditure which is not
trative salaries; traveling costs;
normally encountered during the
insurance; printing and stationery etc
budget process.
but it will also include costs of maintaining training facilities;
• An important component of any
business premises and meeting halls.
budget documentation is the preparation of a cash flow statement for the
• There must always be consultation
budget period.
with each section of the NSO to ensure that both their income
This document ensures that periods
expectations and their expenditure
of tight liquidity are known in ad-
needs are known and discussed
vance and appropriate arrangements
before the budget is completed.
made to cover any cash shortfalls.
• Likely capital expenditure during 16
Handbook on Financial Resources Management and Development
• The final step is to have the budget
audit should be conducted on a
discussed, amended where necessary
regular basis and should be conducted
and then approved by both the Finance
at all levels of financial responsibility
Committee and the NSO’s Executive
with each NSO. Not only will such
Committee. The final budget docu-
internal audit supplement the inde-
ments should then be submitted to the
pendent audit but it should also
members for their approval before the
provide an early indication of any
budget period commences.
problems that have arisen or areas
Audit
where assistance may be required
In most countries there is a
Insurance
recognised auditing profession and
In today’s world insurance has
the audit of each NSO’s finances and
become such an integral part not
their financial activities is a statutory
only of our daily lives but is also an
requirement. Even if an audit is not
essential part of financial manage-
formally required it is strongly
ment. This is not only a reflection of
recommended that a full audit is
our litigious society but also a
conducted, at least annually, by an
recognition of the increasing sophisti-
independent party.
cation which has developed and been embraced by insurance companies
It is recommended that some form of
around the world.
audit be conducted at all levels within an NSO as not only does it provide a
Therefore the first step that each NSO
level of protection for the person(s)
should take is to find an insurance
looking after the finances but it is
broker who both understands the role
also a key measure in ensuring both
and various activities of a Scouting
the proper application and transpar-
Organisation and who also has an up-
ency of all finances and assets within
to-date, working knowledge of the
the NSO.
insurance industry. It may take a while to find the right party but be
In addition it is strongly recom-
assured that it will be time well spent.
mended that each NSO implement an appropriate process of internal audit,
It is also important to remember that
i.e. a measure of review and control
as insurance is such a specialized
conducted by the NSO itself. Internal
area the appointment by the NSO of 17
Handbook on Financial Resources Management and Development
an Insurance Committee would be appropriate. The members of the
• Ensure that all members and office
committee would include people with
bearers are covered for appropriate
knowledge and skills in insurance and
risks as well as the level of insurance
may well include your insurance
cover being adequate.
broker. If the insurance broker is not appointed as a member of the
• Ensure that all assets, owned or
Insurance Committee then the broker
leased by the NSO, are properly and
should attend all meetings of that
adequately insured. In addition, it is
Committee as an advisor.
necessary to ensure that all parties who may have an insurable interest ( eg in
In partnership with your insurance
respect of equipment which has been
broker you can then proceed to
lent or leased to the NSO) are properly
undertake a review of areas such as:
recorded on the insurance policy.
• The type of risks that need to be
• If the NSO undertakes any business
insured against.
or commercial activities then ensure that full an adequate insurance cover
• Ascertain what statutory classes of
is in place including insuring the
insurance each NSO is required by
people who work there as well as
law to carry.
customers.
• Determine whether the NSO is financially able to carry any level of
• Ensure that a complete and up-to-
“self insurance” and, if so, what
date asset register is maintained
would be the appropriate areas of
thereby providing a basis of ensuring
insurance in which to “self insure”.
that all assets are insured.
Some NSOs have been able to “self
• Ensure that a regular program of
insure” some part, say the first
asset maintenance is in place as this,
$100,000, of their building insurance.
of itself, provides a measure of asset
This being possible because the NSO
protection.
has adequate financial resources to
• Ensure that all/any people who are
meet any such claim while, at the
not members of the NSO, such as
same time, having a good claims
tradespersons, business customers,
history in relation to buildings.
people hiring scouting facilities etc
18
Handbook on Financial Resources Management and Development
are covered by appropriate and
Investments
adequate insurance.
Types/Categories Today, many NSOs will have acquired
As will be apparent from the above,
assets as a means of enabling them to
insurance is a specialised business
deliver the Scout Program. The
and in order for each NSO to be
majority of assets are likely to be
adequately and comprehensively
owned, either directly by the NSO or
covered it is essential to use a skilled
by some related party. However, some
and competent insurance broker. In
may be either leased (eg for a period
addition, it is essential that regular (at
of years) or subject to some other
least annual) reviews of all insurance
form of restriction as to use or tenure.
needs are carried out and, where necessary, insurance policies updated
These assets will include some which
and the level of insurance increased.
simply provide the setting for the conduct of Scouting while others will
It should not be forgotten that
be income producing. Common
Scouting has its own, inbuilt form of
examples include:
insurance protection, namely the development and implementation of
• Land and Buildings – such as scout
proper Risk Management practices
halls; campsites; headquarters;
and procedures. Scouting has a
training centres and centres providing
proud history of managing risk
accommodation for various courses.
whether it is in planning its adventurous activities or producing check lists
• Equipment used for Scouting
for scout hall maintenance.
activities – including sailing craft; aircraft; climbing and abseiling
It is therefore important that both
towers; flying foxes and “challenge
your insurance broker and your
course” equipment.
insurance company is fully briefed on the extent of your Risk Management
• Motor vehicles and office equipment.
procedures and practices as this knowledge should be beneficial in
• Income producing investments such
terms of the amount of premiums
as stocks and shares; funds on
paid and the levels of insurance
deposit etc.
cover obtained.
• Investments in scouting business 19
Handbook on Financial Resources Management and Development
activities – including scout shops;
made at the appropriate level of
training centres; hostels etc
authority within each NSO.
• Investments in non-scouting business activities – such as collect-
Another very important criteria is to
ing aluminum cans; manufacturing
carefully consider whether or not the
honey, growing fruit and vegetables
proposed investment is one that
and investments in media.
Scouting should be involved in. This
• Investments in business partner-
has implications both as to the
ships with outside parties including –
perceived image of scouting by the
running staff development days for
general public as well as potentially
corporations; working with govern-
influencing the attitude of govern-
mental agencies on environmental
ments and corporations towards
projects; provision of refreshments
providing assistance to Scouting.
to those attending non-scouting activities eg corporate functions.
Having made the fundamental decision to invest there are a number
This is another aspect of financial
of other factors which must now be
management where its own commit-
considered before the final decision
tee, an Investment Committee may
to proceed can be made. These
be advisable. This would depend
include:
upon the level and complexity of the investments and if such a Committee
• Develop a business plan to deter-
was appointed then its membership
mine whether or not the investment
would include people with good
will be financially viable.
investment skills as well as represen-
In relation to investing in financial
tatives of the Finance Committee.
products such as cash on deposit, debentures etc the financial viability
Decisions to Invest
will be readily apparent.
The availability of financial resources couple with a commonsense approach
However if the proposed investment
to the suitability of any proposed
is a business opportunity you will
investment are always important
need to consider issues such as
criteria involved in making investment
customer needs and competition;
decisions. That is not forgetting that
sourcing and supply of materials;
all investment decisions must be
cost and availability of the required
20
Handbook on Financial Resources Management and Development
finance; location of business pre-
ance policies are in order
mises etc.
• Ensure that the Scouting In addition you need to ensure that
Organisation already has, or can
the product can be offered at a
readily obtain the necessary skills
competitive price, one that produces
and people that will be required to
a profit.
fully run and manage the investment.
• As part of the business plan you must develop cash-flow models to ensure that the proposed investment will generate an appropriate return of income to justify the investment. • Check to ensure that the price to be paid for the investment is reasonable. • This will involve having the investment proposal reviewed by someone with appropriate skills and experience; calling tenders to establish prices for the supply of product; comparing market values etc. • Consider any legal aspects associated with the purchase. It will be important to engage a lawyer to undertake various searches and enquiries to ensure that you will be able to obtain clear title to any property being acquired; that any governmental etc zoning requirements can be complied with and that all necessary permits can be obtained. • Ensure that all appropriate insur21
Handbook on Financial Resources Management and Development
II. Financial Resources Development
source. The benefits to an NSO of having funds available are twofold. There is a positive demonstration of
The financial strength of any organi-
the development of a resource, the
zation, in our case the NSO, depends
generation of income, as well as the
to a large extent upon the various
creation of an additional resource,
resources which it either owns or
namely cash.
which are available to it. It is from the development and utilization of
This section of the Handbook seeks
such resources that an NSO is able to
to illustrate various ways, including
generate income as well as providing
steps that can be taken, to fully
and maintaining the facilities needed
develop the various resources
for its successful and continued
available to an NSO. In so doing the
operation.
resources have been divided into two broad categories – internal and
The range of resources available to an NSO comes in many forms. Not
external.
only do they include tangible assets
Internal Resources
(such as land and buildings; invest-
A. Membership Fees
ments and similar assets) intangible
Membership fees are one of the most
assets such as Intellectual Property
readily available forms of income
but they also include its members
available to any NSO. It is traditional
and its supporters. The ability,
for anyone who is a member of an
ingenuity and willingness of these
organization, be it a sporting club, a
people to work towards enhancing
professional body, a theatre club etc
the financial strength of an NSO can
to pay membership fees. The same
often be the key to generating or
rationale applies in Scouting.
developing its required level of resources.
We should always remember that BP himself, when organizing the first
When thinking about the develop-
experimental camp for 20 boys on
ment of financial resources it should
Brownsea Island, charged a token
not be overlooked that the receipt of
fee to each boy as he believed that
income is, in its own right, the
anything free will not be appreciated
gaining or development of a re-
by the receiver.
22
Handbook on Financial Resources Management and Development
The challenge is, of course, to
Section); seeking sponsorship; using
determine the correct level of
profits from business or commercial
membership fees to apply at any
activities etc. Whatever the means
point in time. This is an important
there is always the possibility of a
part of resource development as it
benefit accruing to Scouting from
requires regular and careful monitor-
such fundraising especially if the
ing to ensure that the fees remain
relationship with the external party
affordable. However, at the same
providing the funds is strengthened,
time, it is important to keep in mind
thereby enhancing the image of
that the level of membership fees
Scouting.
should also reflect the value and benefit which membership of Scout-
B. Property Development
ing confers on each member.
Many National Scout Organizations (NSOs) own land and buildings which
Accordingly, when producing a
they may be able to use to generate
budget, there is always a logical
income. These are valuable assets
nexus between the number of
and should be properly managed so
members and the amount to be
as to maximize the amount of income
received from membership fees.
which can be generated for the benefit of the NSO. The value of the
While the focus will be on the quan-
property to the NSO, as well as how
tum of the fee this does not auto-
it can best be used to generate
matically imply that they will be
income, will often depend upon a
actually paid, in part or in full, from
range of factors such as:
the member’s own funds. The
• the location of the property;
obligation to pay remains with the
• its size (area);
member but the source of the funds
• the facilities available or the scope
becomes part of the development
of facilities to be developed; and
process associated with this re-
• any specific conditions, restrictions
source.
etc which may be embodied within, or specified in its title deeds or other
The challenge then becomes how
legal documentation relating to the
best to fund (develop) this resource.
property.
Possibilities include fundraising by the member or their local Group (or
For example, if the property is 23
Handbook on Financial Resources Management and Development
situated in an urban or a commercial
moved or modified and new docu-
area it may well be suitable for the
ments of title issued. This is impor-
construction of commercial buildings
tant not only in ensuring that the NSO
such as hostels, hotels, offices or
has the legal right to begin the
shops. If it is located in a suburban/
development but also because the
residential area it may be suitable for
title deeds will often be the key
residential housing and if it is situated
document under which finance for the
outside the township/city limits it
development will be obtained. i.e. by
would probably be suitable for a
way of mortgage, collateral etc.
Camp Site; a Training Centre or an Activities Centre.
The optimum is to have a “win/win� situation whereby the NSO achieves
The first step before proceeding to
its target of obtaining the necessary
the development stage is to under-
funds to complete the development
take a detail study/search of the
within a nominated time frame and is
documents or title deeds pertaining
also able to complete all necessary
to the land especially to ascertain
searches and reviews to ensure that
whether they contain any restrictions
all risks are minimized.
that may apply to or govern its use. This is essential as any specific
B.1 Property Development
conditions in the title deed for the
Committee
land must be complied with or, as is
An initial part of the development
sometimes appropriate, an official
process is to create a Property
request can be made to the appropri-
Development Committee which
ate authority seeking to have these
should be established at the com-
restrictions either removed or
mencement of the development
modified. It is often the case that
project. Membership of this Commit-
with the passing of time, changes in
tee should include people skilled in
an area’s demographics etc restric-
finance, contract management,
tions made in the past may no longer
architecture and property develop-
be appropriate.
ment as well as having an appropriate mix of uniform members and
In any event it is important that no
non- uniform (lay) members. It is
development is commenced until any
critical, in the interests of good
restrictions have either been re-
governance and transparency, that
24
Handbook on Financial Resources Management and Development
none of the members of the Commit-
ity study include:
tee have a personal interest in any part of the development.
• production of site plans and architectural drawings;
Should the development be of a size
• preparation of cash flow forecasts,
that warrants it, specific sub-commit-
costing and financial modeling;
tees such as Finance and Project
• consideration of potential revenue
Management could also be estab-
projections etc
lished. as such information is needed to give In addition, it is essential that a
the Committee both an overall
reputable legal firm be engaged to
picture of the financial viability of the
attend to all the legal aspect of the
project while also assisting it to make
project. Furthermore, before the
appropriate decisions relating to the
proposed project gets underway the
project.
Committee should engage a skilled consultant to undertake, and provide
The method of financing the project,
them with a feasibility study of the
as well as the level and source of
overall project. The feasibility study
finance are all important decisions.
will, as indicated below, be a key
Aspects to consider will include
reference document as the project
whether the NSO is able to undertake
progresses.
the project on its own or whether it is necessary to seek a partner(s) to
It is important to appreciate that
participate in the project and if a
undertaking the various steps
partner is required what contribution
mentioned above are just as impor-
will be required from that partner;
tant to the development of a new
who should be approached to provide
camp site as they are to the building
the necessary finance; the term of
of (say) a hostel complex. Each step
any borrowings; what security will be
is vital in ensuring that the NSO gains
required by the lender etc.
the maximum benefit both from the
In some instances it will be appropri-
asset as well as its development.
ate for a project to be undertaken together with another party. Reasons
B.2 Feasibility Study and Finance
for such a decision could include the
The various components of a feasibil-
need to secure certain skills such as 25
Handbook on Financial Resources Management and Development
marketing; sources of supply;
will traditionally flow from:
ownership of trade marks and other
• Sale(s) of property
industrial property or access to
• Renting the property for extended
favourable funding. If a decision is
periods;
taken to join with another party then
• Renting the property for short
legal advice will be required to draw
periods (workshops, seminars, social
up an appropriate joint-venture or
and corporate functions); and
partnership e agreement, one which
• The provision of short term accom-
ensures that the rights and responsi-
modation (renting rooms in a hostel,
bilities of each party are adequately
hotel etc).
protected. To achieve the desired outcomes It is also necessary to ensure that
from each of the above categories
when choosing a partner the party
requires the involvement of people
chosen is reputable, trustworthy; and
with both experience and specific
well regarded as we must always
expertise. It is therefore important to
protect the image and reputation of
engage professionals, be they
Scouting and ensure that our high
members of the NSO or otherwise, to
ideals are maintained.
undertake each of these activities or, if necessary, to contract them out.
Once all the preliminary issues have been addressed and a decision taken
Whatever step is taken it is important
to proceed, appropriate tender
to ensure that there is a suitably
documents will be prepared and
drawn contract between the NSO and
issued. The decision as to which
the party providing the service.
tender to accept should be made by the Committee, and this decision
Successful NSOs in Hostel Develop-
should be endorsed by the NSO.
ment and Management in the Asia-
However it is important to recognize
Pacific Region:
that, for any of a number of reasons,
• Hong Kong Scout Association
the cheapest tender may not always
• Persekutuan Pengakap Negara
be the one best suited to the NSO.
Brunei Darussalam on Office, Shop Houses and National Headquarters
B.3 Sales and/or Rental of Property
Project.
Revenue generated from property
• Bangladesh Scouts Association on
26
Handbook on Financial Resources Management and Development
Development of National Headquar-
attendance at the camp is fun and
ters Building
exciting. In some countries open fires are not permitted and accordingly, in
B.4 Scout Camps
those locations, it will also be neces-
Development and Operation
sary to provide proper kitchen
of a Scout Camp
facilities for meals and refreshments.
As an opening remark it is recommended that in relation to the initial
All activities, courses etc must be
development, or any major extension
under the guidance, and supervision,
of a Scout Camp, NSOs follow the
of qualified instructors and facilita-
various steps and procedures set out
tors. This is a requirement not only
above in relation to “Property
for insurance and safety purposes
Development�
but should be part of every NSOs Risk Management processes and
Camping is synonymous with Scout-
procedures.
ing thus every NSO has a camp site. Differences are traditionally only in
Depending on the location, nature
terms of size or location. Never-the-
and purpose of the camp site (is it
less every Scout camp needs to be
just for camping or is it also designed
properly maintained, and upgraded
to appeal to the corporate market)
on a regular basis, so as to ensure
there may be a need to provide
that it remains a successful centre
various standards of accommodation
and one that continues to attract not
as well as conference facilities.
only Scouts but the general public.
Developing a camp site to this extent
This enables many people to enjoy
will also benefit the NSO by providing
what it has to offer as well as
a suitable training venue for leaders
providing an excellent setting in
and a location for the holding of
which to experience life in the
meetings. In addition it will also act
outdoors.
as an incentive for parties who are not members of the NSO to hire the
Scout camps must not only provide
camp thereby providing an additional
open areas for camping and outdoor
source of income for the NSO.
activities but they must also have a range of properly supervised activi-
The availability of challenging
ties and challenges to ensure that
activities within the camp site will 27
Handbook on Financial Resources Management and Development
also add to its appeal not only to the
Successful NSOs on Camp Sites in
various Scouting sections but also to
the Region:
the corporate world and the commu-
• Gerakan Pramakua
nity in general All such activities
Indonesia
Bumi Perkemahan Chibubur
provide not only fun and excitement
•The Bharat Scouts and Guides India
but they assist in team building, self
• Bangladesh Scouts
confidence and motor skills. C. Scout Supplies An innovative and efficient Camp
Providing Scouting supplies is a
Warden, supported by good manage-
service which many NSOs offer to its
ment and maintenance teams, will
members and it embraces the
keep the camp site attractive and
production or purchase of a range of
able to offer good programs through-
merchandise which is offered for sale
out the year. Support of this nature
to its members. Traditionally this
will ensure that the camp site is
service does not run at a loss and is
popular, not only with Scouts but also
often a profit centre for the NSO.
with non-Scout users. It should be able to generate a good source of
A NSO may decide to run its scout
revenue for the NSO thereby provid-
supply service in its own right or it
ing funds to adequately reward the
may choose to provide this service
staff as well maintaining and upgrad-
through some form of commercial
ing the camp site.
arrangement, such as a franchise, or through an associated entity such as
The gross rental received by a camp
a Scout Foundation. Irrespective of
site will naturally depend on its
the method of operation the key
usage. At the same time it is usual to
decisions such as pricing, quality
offer priority bookings and lower
control etc relating to the scout
charges to members of the move-
supply service should remain with the
ment as compared to those charged
NSO. Ongoing monitoring of this
to the public. A professionally
service should be undertaken by a
produced brochure advertising the
separate committee, such as a Scout
camp and highlighting its facilities
Supplies Management Committee,
should be developed and widely
with designated powers which should
circulated.
extend to the managing of the surplus funds derived from the
28
Handbook on Financial Resources Management and Development
service.
and success and the overall business must be administered professionally.
As part of the initial decision making process there are a number of steps to
As part of the process of deciding
be undertaken to enable a full assess-
whether to open one or more shops
ment of the proposed service while, at
the NSO must evaluate the size of its
the same time hopefully identifying,
membership as well as undertaking a
and protecting against, any risks that
feasibility study covering the poten-
are likely to arise such as:
tial sales volume, sources of supply, the anticipated costs of operation etc.
• Undertaking an overall feasibility
This information can then be used to
study of the proposed Scout supply
develop a business case as to the
service
viability of opening a Scout shop as
• Ensuring that competent manage-
well as indicating both the number
ment is available to operate the
and location of shops that will be
service
required.
• Preparing financial models of the proposed service
NSOs may choose to establish their
• Reviewing any existing competition
shop(s) within their Headquarters as
• Determining an appropriate
both a cost reduction measure as
marketing strategy
well as being a convenient location for its members. Headquarters in
C.1 Scout Shops
other locations such as Regions or
Many NSOs provide this service
Districts can operate as agents for
through their own scout shop(s)
the Scout shop(s).
thereby offering a facility where members can purchase their uni-
C.2 Stock Control and
forms, badges, publications and a
Management
range of Scouting paraphernalia
The financial success of a Scout shop
under the one roof.
depends on a number of factors including a sound business plan, good
If it is decided to operate a Scout
governance, proper management of
shop it must be treated as a busi-
stock, transparency in their opera-
ness. Ideally it will have full time
tions as well as sound financial
staff dedicated to its management
controls. 29
Handbook on Financial Resources Management and Development
Stock control is a key element and
product range is usually categorized
before commencing operations the
into “essential” and “non-essential”
management has to source reliable
items and lower profit margins are
manufacturers who can guarantee
traditionally applied to those desig-
timely delivery of high quality
nated as essential items. Essential
products at reasonable prices. It is
items will include uniforms, badges
also advisable to establish good term
and often publications and the sale
of credit either with the manufactur-
price of these items will be set so as
ers or the NSO’s financiers. Good
to cover the cost of sales with
stock control is also essential and a
possibly a small contribution towards
minimum level of supplies must be
administrative costs.
maintained at all times. Given that there is often a large range of stock
Higher profit margins will be applied
items, often including ones of low
to the non-essential items, such as
value, the shop manager must
camping gear, wet weather gear and
ensure that stock records are
souvenirs so as to generate a surplus
maintained and regularly updated.
from the operation of the shop. Such items are often sold to people who
C.3 Products and Pricing Policy
are not members of Scouting and for
While the range of items carried will
the benefit of members it is not
vary the following are commonly sold
uncommon for such goods to be sold
in Scout shops:
at different prices, one price for members and one for non-members
• Scout uniforms
with a membership card being used
• Scouting badges, awards and
to identify members. This is normally
decorations
expressed as a percentage discount
• Scout publications
being available to members.
• Jackets, wet weather gear and camp shirts
As part of the pricing policy prices
• Camping gear including tents,
need to be reviewed regularly so as
backpacks, sleeping bags and
to reflect changes in the cost of sales
cooking gear
and the market situation generally.
• Souvenirs and handicraft items
Obsolete, slow moving and dead stock should be cleared out, possibly
In determining a pricing policy the 30
on an annual basis, by selling at
Handbook on Financial Resources Management and Development
discounted prices on occasions which
acumen, as well as people skills to
are widely publicised. New items or
both manage the business as well
product lines may be introduced to
guiding and supervising other staff
members by offering, well publicised,
members.
special promotional discounts. C.5 The Concept of Service C.4 Staff Competence
When it is decided to commence
The competence of the staff involved
business there will always be an
plays a critical role in the success or
element of risk. One common area of
otherwise of a scout supply service
risk is competition and Scout shops
and it is vital that the Management
often have to compete with other
Committee responsible for the
shops that sell items that are not
service comprises members of the
Scouting’s propriety products, such
NSO as well as business people who
as camping/outdoor equipments and
are familiar with market situations as
accessories. Competition can often
well as operating in a retail environ-
be a matter of price and in times of
ment. While it is often difficult to find
price competition the deciding factor
staff to work in a small business
may be as simple as the service
environment, and while it is desirable
provided by the staff. A warm smile
to employ people who have retail
and a polite manner are simple yet
sales experience, members of an
very effective tools.
NSO are often willing to try and can be provided with on-the-job training
While profit is an integral part of the
so as to ensure that they are
operation there will be times when
equipped with ample product knowl-
service to both the members and the
edge and customer service skills.
NSO may be the appropriate decision
This is one area in which the mem-
to take.
bers of the Management Committee can contribute.
Successful NSOs in Scout Supplies in the Asia-Pacific Region:
The key staff member is the Shop/
• Hong Kong Scout Association
Service Manager and in addition to
•Scout Association of Japan
having a background in retail selling this person needs to have the necessary business and financial 31
Handbook on Financial Resources Management and Development
D. Endowment Funds and
special terms and conditions are to
Foundations
apply to the income derived by these
Many NSOs are fortunate in having
funds.
such a dedicated resource, or a similar source of funds, the income of
An associated step is to appoint a
which is to be used by or applied for
group of people, either as Trustees or
the benefit of the NSO. In most cases
as a Committee, to administer the
it is only the income of the fund that
Fund. If the Fund was created by way
is available to the NSO thereby
of a bequest or gift the party provid-
ensuring that the capital is main-
ing the funds should be represented
tained and continues to be available
otherwise those appointed should have a strong affinity with Scouting in
The development of such a resource
general as well as the NSO con-
should be considered at three distinct
cerned.
levels: Having established the Fund, an • The creation of the Fund;
ongoing requirement should be to
• The maintenance of its capital
maintain its capital base. A simple
base; and
way to achieve this goal is to limit the
• The growth of its capital base
distribution of income each year by
• each of which have as its primary
retaining within the Fund an amount
aim the building of a financial asset
of income calculated by reference to
which provides an income stream
the inflation rate. This increases the
dedicated to assisting the NSO in
capital base so that each year it
delivering the Scouting program.
equals the amount of the original capital adjusted to reflect all in-
The initial funding can come from a
creases in inflation since that date.
variety of sources such as a bequest; a fund raising campaign or surpluses
The optimum development technique
arising from a major event such as a
is to undertake regular fund raising
Jamboree. Whatever the source, the
exercises to increase the capital base
next steps are to ensure that the
and thereby providing a greater
funds are separately maintained
income stream for use by the NSO.
away from the general funds of the
However, careful thought should be
NSO while also ascertaining what
given, before any new funds are
32
Handbook on Financial Resources Management and Development
raised if only to ensure that the
Potential answers would include
additional income generated can be
seeing this event as:
readily and beneficially used by the
• an opportunity to raise funds, from
NSO. The point being that sometimes
the event surplus, for the future
the terms and conditions governing
benefit of the NSO; or
the use of income derived by a
• an opportunity to raise funds for
particular Fund may be unduly
the development of a specific asset
restrictive.
such as a camp site • and in these situations funds can be
If such restrictions exist, or are likely
raised, for example, by including a
to arise, then the focus of any fund
special levy in the event fee or, as an
raising should be undertaken in
ongoing practice, include a small
another, more flexible vehicle so as
“development” amount in the course
to gain maximum benefit to the
fee for every training course held by
specific needs of the NSO.
the NSO. • an ideal opportunity to develop an
E. Events
ongoing financial relationship with a
Suitable events that are either large
major sponsor
enough, or important enough, to
•an example would be to grant
warrant inclusion as part of an NSO’s
naming rights, for a specific period,
financial resource management
in respect of nominated events
program are not likely to occur every
• an ideal opportunity to enter into an
year. Never the less certain events,
ongoing partnership(s) with suitable/
such as Jamborees fall into the
logical partners
category of “major” events and these
• such as with a tent manufacturer
should come within any resource
whereby the NSO agrees to sell their
management program.
tents in their Scout shop and the
When considering the development of
manufacturer provides a number of
financial resources associated with
free tents at Jamboree time.
major events a key question to be
• a promotional opportunity to
answered is
enhance the image of Scouting
“What are the financial aspect(s)
• whereby the NSO agrees to raise
associated with this particular
funds for a charity and, in return,
resource are we interested in
receives appropriate publicity.
developing?” 33
Handbook on Financial Resources Management and Development
Having decided which areas to focus
jurisdiction. Each NSO has the ability
on enables the NSO to determine
to use these resources to improve its
what steps are required to obtain the
finances. A possible way of fund
best financial outcomes from a
raising would be to grant a license to
particular event. In so doing the NSO
an acceptable, from a Scouting
will gain assistance from other
perspective, party to pay a royalty
aspects of financial management and
for the use of a (trade)mark, training
development outlined elsewhere in
publications etc which have been
this Handbook. Topics to consider
properly registered.
would include “Fund Raising”; “Partnerships” and “Project Manage-
Further information can be found in
ment”.
the recent publication “Guidelines for the Protection of Intellectual Prop-
F. Intellectual Property
erty”.
Scouting is fortunate in that it has available to it a range of valuable
G. Business/Commercial
Intellectual Property which can be
Activities
developed to enhance the financial
Entering into business or commercial
position of many NSOs. While
activities has never been regarded as
Intellectual Property is a resource
a major part of Scouting activities.
which has not been greatly utilized
Certainly many NSOs operate Scout
within Scouting it is one that should
shops, rent out camp sites, sell
not be overlooked.
publications and possibly license Intellectual Property and these will
Common examples include:
continue to be part of traditional
• emblems (the National Scout
Scouting activities.
Emblem and the National Scout Badge)
However it is a significant step, and
• registered (trade) marks
one only to be taken after careful
• designs
consideration of the many potential
• training programs
risks that may be encountered, for
• publications
any Scouting organization to under-
and provided that each item of
take, or enter into any form of major
Intellectual Property is properly
business or commercial activity.
registered and protected in its 34
Handbook on Financial Resources Management and Development
There are certainly a range of
External Resources
successful activities being conducted
This section focuses on specific areas
by NSOs such as raising cattle,
of developing financial resources and
collecting and bottling honey, building
should be read together with other
hostels and shopping complexes and
sections such as Fund Raising and
collecting and crushing aluminum
Partnerships.
cans. No doubt other possibilities will present themselves to many NSOs.
Government Grants The obtaining of grants from Govern-
In other sections of this Handbook we
ment will be easier for some NSOs
have provided some guidance in
than others. Furthermore, it may be
areas such as financial accountability,
easier to obtain grants from some
ethics, strategic financial planning
levels of Government, or some
and corporate governance and each
Governmental Departments than
of these must be carefully considered
others. There may be many reasons
before deciding to participate in any
for this such as:
business or commercial activity. • The relationship between a NSO Once a decision has been taken to
and a particular Government;
enter into an appropriate activity the
• Whether the Government has grant
next step should be to undertake
funds available; or
feasibility studies and due diligence
• The use to which available grants
reviews. These steps should be part
can be applied.
of the overall process to enable you to be satisfied, as best you can, that
The number of levels of Government
the proposed activity will provide a
can vary between countries as in
safe financial return to the NSO.
some countries there will be up to three levels while in others there
Another important step, before a final
may only be one or two. When there
decision to proceed can be taken is
are different levels of Government
to obtain approval from your NSO to
there are usually specific areas of
proceed, especially as both the
responsibility assumed at each level
image of Scouting as well as the
(eg one level may be responsible for
financial security of the NSO is at
education and training while another
stake.
may be responsible for sport and 35
Handbook on Financial Resources Management and Development
youth, recreation or small grants to
NSO.
business). Therefore an important step is to
It should also be recognized that
ascertain details of all grants that are
when grants are received appropri-
available, which areas of Govern-
ate, public recognition must be given
ment provides the various grants as
to the Government making the grant.
well as the relevant criteria under
Also, in certain instances the best
which grants may be made.
interests of both the Government and the NSO may be served by working
Having ascertained this information
together to achieve the desired
the NSO should determine which
outcomes from obtaining the grant.
grants they will apply for and commence to prepare the necessary
The following examples illustrate a
application(s). At the same time
range of grants that have been
enquiries should be made as to any
received by various NSOs:
personal contacts that may be available to the NSO to assist in
• A grant for the long term develop-
receiving a favourable response to
ment of Scouting (youth develop-
the various grant applications.
ment).
At a practical level, grants are more
• A grant to enable each Scout Hall in
likely to be received if they are
a NSO to install water tanks, thereby
made, or followed up at a personal
assisting to preserve water.
level. This will assist the NSO in the following ways:
• A grant to work with indigenous people, in remote areas, to introduce
• It will enable the NSO to receive
the Scouting program to those
guidance on how to frame the grant
people.
application and who the application should be forwarded to; and
• A grant to meet the annual costs of both activities for youth members
• It will be the person responsible for
and Leader development courses.
approving grant applications to have a greater awareness of the needs of,
• A grant to cover annual operating
and areas of expertise within the
expenses.
36
Handbook on Financial Resources Management and Development
• A grant to assist in celebrating the
deductible which is of considerable
Centenary of Scouting.
assistance when NSOs are seeking financial support.
• A grant to assist in developing international relationships and
NSOs may seek donations in different
friendship.
ways. One approach may be to have
• A range of small grants to enable
a major campaign at periodic
Scout Groups to acquire computers
intervals – say every three years -
or other small items of equipment.
directed towards both the corporate world as well as high wealth individu-
Applying for grants, and developing a
als which are conducted at periodic
good working relationship, including
intervals – say every three years.
developing partnerships, with all
These campaigns are often focused
levels of Government is a positive
around specific needs (e.g. to
way of developing financial re-
develop a new camp site) or to
sources.
provide a major source of funding for
Donations and Sponsorship
particular activities (e.g. to provide
Both donations and sponsorship are
Leader training).
important sources of funding for NSOs and are areas where time and
Another approach is to establish an
resources can be usefully deployed.
ongoing donor program whereby people become members of a
It is recommended that efforts in
specially created fund and the
these areas be coordinated under
members commit to making regular
specially created committees whose
donations, usually on an annual
members have skills and expertise in
basis, of varying amounts. The net
these forms of fund raising. It is also
income of this fund is distributed in
recommended that these activities be
accordance with pre-determined
coordinated at the NSO level so as to
guidelines.
maximize effort and to minimise duplication in approaching potential
Every NSO has a need for increasing
donors and sponsors.
its financial resources and accord-
In some countries donations and
ingly is important that all NSOs have
sponsorship contributions to organi-
in place a strategy and a focus
zations such as Scouting are tax
directed towards seeking donations. 37
Handbook on Financial Resources Management and Development
It is an activity that should be
strong, ongoing relationships, be they
ongoing and undertaken at all levels
“partnerships” or other arrange-
within an NSO.
ments. It must also be appreciated that, in today’s financial climate,
Sponsorship may well be associated
business will only sponsor organiza-
with major Scouting events such as
tions such as Scouting if they see
jamborees which provide ideal
that they are receiving something in
opportunities to develop ongoing
return. This will be a matter of
relationships. These relationships can
negotiation in each individual case.
be established for the supply of a wide range of products and services
Special Events
from food and soft drink, paint and
As the name implies “special” events
maintenance items, use of motor
do not occur regularly and should
vehicles and computer equipment to
only be conducted in conjunction with
providing a fully equipped and staffed
a significant fund raising event. It is
hospital.
important to appreciate that it is easy to annoy potential donors, especially
However sponsorship is certainly not
major donors, by continually ap-
limited to major events and can be of
proaching them for funds.
considerable benefit through all levels of Scouting. For example, at
A recent example of a special fund
the Group level a local business may
raising event was one organized to
provide camp shirts while at a higher
raise funds to rebuild a large camp
formation the ongoing use of a motor
site which was completely destroyed
vehicle(s) may be negotiated.
in a bush fire. Being in aid of a very good cause, permission was obtained
When developing relationships with
to hold the main fund raising event in
sponsors it is essential that the NSO
a prestigious location and the event
fully understands what form the
was successful. The function con-
sponsorship will take as well as
sisted of a formal dinner, with a
understanding the level and form of
significant attendance fee, and
acknowledgement that the sponsor is
considerable funds were raised by
seeking.
auctioning a range of donated items at the end of the dinner.
The key to success is to develop 38
Handbook on Financial Resources Management and Development
To ensure the success of the occasion
which provide benefits in respect of
particular care and attention was
the purchase of nominated goods and
given to its organisation including
services.
producing high quality invitations and dinner menus, the caliber of the
Another area is where fees are paid
speakers and the location.
to NSOs when their members take out housing and other loans with a
Affinity Programs
particular bank.
This is an area of financial resource development which is relatively new to Scouting. It also has many similarities to, and can be considered as an extension of, sponsorship. Also the World Organization of the Scout Movement in 1996 entered into an agreement with Visa International and Seoul Bank for the issuance of Visa Cards to Socut members through World Scout Affinity Program. The Scout Association of Hong Kong has entered into with a local Bank for the issue of a Scout Visa cards to its members. Other examples include telephone companies issuing specially designed cards for members of NSOs, including ones which are issued to younger members to provide them with the facility to call their parents should the need arise, and discount and membership cards issued by some NSOs 39
Handbook on Financial Resources Management and Development
IV. Fund Raising
use their donations not only to assist Scouting but also to enhance their
Fund raising is a valuable part of
prestige and honour in their commu-
strengthening Scouting as cash and
nity. It is therefore important to
non-cash contributions and resources
acknowledge all donations and praise
are needed to carry out our desired
the donors for their loyalty to the
and planned activities. The obtaining
community and for their much
of resources is therefore a desired
needed and appreciated support. The
and honourable task and fund raisers
two most important words in raising
are to be acknowledged and praised.
funds, and thereby running a suc-
The image of Scouting as well as its
cessful NSO, are “Thank You!�.
contribution to the community, coupled with the significant contribu-
Accountability
tion that fund raising makes in
Donors want to know what has been
achieving them, must be consistently
achieved with their donation and
conveyed to the public.
whether we reached, or partially
Principles of Fund Raising
reached the objectives we outlined when we asked for a donation. A
Integrity
very effective way of keeping them
Integrity is the key to fund raising. It
informed is to send donors a
is most important that those raising
progress report.
the funds as well as those providing the funds are convinced as to the
Transparency
integrity and worth of Scouting. In
Transparency goes together with
addition, everyone associated with
accountability. All accounting records
and responsible for the fund raising
must be open and available and they
must believe in the benefits and
include Published Accounts, Annual
value of the activity, or project that
Reports and similar documents. It
the funds are being raised for. The
must be remembered that these
level of commitment is a most
records should also be open and
important attribute.
available to the public.
Acknowledgement
Persistence
Acknowledgement is not only a
Not everybody is a donor. You must
courtesy – it is a must. Many donors
recognise that not being able to
40
Handbook on Financial Resources Management and Development
obtain a donation from one source
through Leaders, members of Scout
does not imply failure. Do not give
Committees, government officials
up. You may experience eight
and senior members of your local
rejections but the ninth and tenth
community.
request may bring the needed donations.
Know how to get it: A simple, yet professional letter of introduction,
Recording Project Inputs
clearly setting out who you are and
It is important to create and maintain
what you are seeking, including the
accurate records of all funds and
purpose for which the donation will
resources donated to a particular
be used, is important. Make it simple
project. Too often certain donations
and easy to read and always ensure
(especially communal labour and
that it is politely and correctly
gifts in kind) are overlooked and not
addressed. Being able to add a
recorded and therefore the true
personal touch to a letter is always
worth of the project is undervalued.
an advantage. If you take the time to
Techniques of Fund Raising
learn a little about the person you are writing to, it will help your
There is no magic formula for
request by adding a personal touch
successful fund raising. Basically,
to your letter. It is also helpful if you
there are only four simple steps:
are able to request a well known and respectable person to sign the letter.
Know where the money is: Identifying donors for a particular
Go out and get it: A common
fund raising project is an important
reason for not giving is not being
step. This is not always easy as
asked. In addition, do not assume
decisions have to be made as to
that the potential donor fully under-
specific segments of the business
stands the request simply by receiv-
world or the community to be
ing a letter. Ask clearly and directly
approached while, at the same time
for exactly what is being sought and
avoiding undesirable sponsors such
repeat the message. Ask more than
as liquor and tobacco companies and
once, especially if a large donation is
other unethical or otherwise unac-
being sought, and make it as easy as
ceptable parties. Potential donors
possible for the donor to respond and
may be identified, and sought
contribute. The person presenting to 41
Handbook on Financial Resources Management and Development
the prospective donor must be
guidelines and regulations relating to
knowledgeable and well briefed
fund raising in the relevant jurisdic-
before hand. Preparation of a
tion, and as decreed by the NSO, to
proposal setting out how much
ensure that you will be able to
funding is required, how the donation
comply with these requirements.
will be utilized and how many people will benefit will be helpful..
•
Obtain approval from your NSO and
then obtain the necessary approvals Thank you: Saying “thank you” is a
and licenses from the various
simple and polite way of reassuring
authorities to undertake the fund
the donor that the
raising activities.
donation has made, or will make an important contribution to Scouting
• Set the goals of the fund raising
and that the donor is reassured that
campaign, including preparing a
the right decision has been made.
detailed budget. It is important to ensure that the amount raised can be
It is always a nice gesture to publicly
tallied with the donations, effort and
recognize the donor at an appropri-
resources put into the campaign.
ate event such as at a prize giving ceremony, the Annual General
•
Meeting, at the camp site where the
raising campaign including the
donation was used. In addition,
appointment of a Planning Committee
sending a photo of how the donation
and key officers of the campaign
was used will always be a positive
including the Fund Campaign Direc-
way of saying “thank you”. Long-
tor/Manager.
Prepare an overall plan for the fund
term recognition such as a name plaque etc. should be arranged for
•
those who make significant dona-
fund raising activity(ies) including
tions.
consideration to any limitations that
Procedures of Fund Raising
Determine the actual format of the
are likely to arise or should be imposed.
The procedures and steps associated with a fund raising campaign include:
•
Ensure that all relevant insurance
issues are considered, and cover
•
Review the various laws, policies,
42
obtained, to protect both the NSO as
Handbook on Financial Resources Management and Development
well as all people participating in any
Examples of Fund Raising
fund raising activities. Funds may be raised through the
•
Develop an appropriate publicity
following formats:
and public relations campaign to promote both the fund raising activity
•
as well as the image of Scouting.
and/or sponsorship
•
•
Seek the support of outside parties
in identifying potential donors and
Direct solicitation for donations
Developing various fund raising or
expense reduction partnerships
soliciting sponsorship.
•
• Establish and maintain appropriate
Approaching retired Leaders,
retired members of Committees etc.
accounting and financial records and
and establish a regular “donor
arrange for an audit at the comple-
program” for such people. Obtaining
tion of the fund raising activity.
tax deductions for donations will be a positive incentive
• At the end of the campaign, hold an appreciation ceremony to recognize all
•
those who were involved, especially
uniforms, equipment etc
Operating Scout shops selling scout
donors, sponsors and volunteers.
• Renting camp sites to outside Make an evaluation of the campaign
parties
and prepare a report for future reference (this would include docu-
• Writing, publishing and selling
menting the whole process, its
Scouting publications
financial outcome, the programs and activities undertaken, a list of
•
achievements and lessons learned).
social activities
Holding Banquets, balls and similar
The report should be presented to the NSO and any regulatory body
•
requiring such a report.
plays, movies etc
•
Sponsoring Gala premieres of
Producing variety shows, plays and
musical performances 43
Handbook on Financial Resources Management and Development
•
Conducting raffles, lucky draw
competitions, trivia nights etc
•
Arrange a fund raising soccer
match and charge admission
•
Organise a Charity walk
• Holding a Flag day •
Selling souvenirs and other items of
interest
•
Performing a service (job week, car
washing, shoe-polishing, painting, cleaning up areas etc)
•
Obtaining paid advertising in
Scouting magazines
Conclusion Fund raising is a job to which all should contribute and for which all should be responsible. Do it with enthusiasm, integrity and confidence.
44
Handbook on Financial Resources Management and Development
V. Partnerships
Committee Members as well as
A Partnership exists when two or
increasing the recognition and
more parties (be they individuals,
awareness of Scouting both in the
corporations, organizations etc),
community, with governments and in
having a mutual interest, agree to
the business world.
seek a common outcome or achieve common goals by implementing an
Provided that partners are chosen
agreed plan of action, a program or
carefully, and that the rationale
project while adopting common
behind a particular partnership is
strategies and actions.
soundly based, there will be a reasonable expectation that the
In many countries “partnerships”
partnership will continue and will
have legal status or recognition and
provide mutual benefits over many
therefore it is necessary to ensure
years.
that each partnership is created, and operated in accordance with the laws
Objectives of a Partnership
and regulations that apply in each
Each partnership will have its own
respective jurisdiction.
aims and objectives. However, it is essential that when considering the
To assist your understanding of
formation of any partnership all
partnerships in the Scouting context
prospective partners initially spend
it is important that you also read
time identifying and agreeing a
“The Marrakech Charter – Bangalore
common set of objectives which will
Revised Edition” on ‘Partnerships in
govern that partnership.
Scouting” produced by the World Scout Bureau.
While many objectives will be based on sound business practice, as well
Today, many NSOs are recognizing
as the Intended outcomes that each
the range of benefits and opportuni-
partner desires, there are various
ties which flow from entering into
fundamentals which should always
strategic partnerships, albeit with
apply. These will include a genuine
partners whose stature and ideals
commitment to the partnership; high
match those of Scouting. Benefits can
levels of service and performance;
be of a financial nature; lead to the
the achievement of specified out-
recruitment of additional Leaders and
comes; the protection of the interests 45
Handbook on Financial Resources Management and Development
of each partner and being open and
Creating a Partnership
trusting in partnership dealings.
Principles of a Partnership
The creation and operation of a partnership usually comprises a
Complying with all relevant laws and
number of phases which follow one
regulations relating to partnerships
from the other and may include:
as well as abiding by the following ated with financial cooperation, will
• •
reinforce the agreed partnership
phase;
objectives as well as creating a
• •
generally accepted principles associ-
positive atmosphere between the
A planning phase; An implementation (or launching) A development stage; and The productive stage.
partners: Before entering into a partnership it
• Determining jointly the aim of the
is most important that the Scouting
activity or project(s) to be funded;
partner obtains approval from its
•
NSO to do so. In addition, and
Agreeing on the criteria and rules
governing the injection of funds and
throughout each stage it is essential
the provision of services;
for the Scouting member of the
•
partnership to comply with the
Ensuring transparency in financial
management;
various policies, rules and guidelines
•
established by its NSO.
Exchanging information on adminis-
trative and financial procedures; and
•
Evaluating jointly.
The partners must work closely together so as to ensure not only the
Within every successful partnership
success of the partnership but also
there should be mutual trust as well
the development of a relationship
as benefit and reward for all part-
that will readily accommodate
ners. This may well require change to
changes and refinements to its
previously agreed objectives and
objectives, vision and direction. The
outcomes as well as the possible
design of the partnership structure;
introduction of additional or varied
its processes and the roles and
resources. All partners must there-
responsibilities of its staff should
fore be flexible in their approach to
always be aligned to the objectives
their partnership.
and strategies of the partnership.
46
Handbook on Financial Resources Management and Development
Progress of the partnership should be reviewed at least annually.
• Business entities both public and private
•
Public, semi-public and private
The practical, operating aspects of a
agencies
partnership will include:
•
Industry bodies such as Chambers
of Commerce and Industry
•
Developing budgets and ensuring
that adequate finance is available
•
•
Other charitable, community and
voluntary bodies
Designing and installing appropriate
accounting procedures
and within each of these groups of
•
potential partners there will be many
Maintaining appropriate accounting
records
opportunities and avenues of poten-
•
tial benefit to pursue.
Ensuring that adequate insurance
cover has been obtained
• Agreeing how the profits (and
In recent years some of the partner-
losses, if any) are to be shared
ships that Scouting has entered into
•
have a specific financial focus, such
Agreeing on the provision of
resources as between partners
as receiving funding from Govern-
•
ment to work with indigenous people
Preparing and signing a partnership
agreement
or to provide funds for advertising to
Examples of Partnerships Within Scouting
enhance the image of Scouting; to reduce the cost of communications and to provide support for major
Today, Scouting is entering into
events such as reduced cost of goods
partnership with a diverse range of
for major events.
partners while, at the same time, ensuring that the goals of each
However some partnerships have
partnership remain directed towards
been created specifically to provide
attaining and enhancing the goals of
other benefits both to Scouting and
Scouting.
the community. These have included partnerships with community organi-
The following illustrate the range of
zations to provide a source of new
potential partners for Scouting;
Leaders; working with volunteer
• Governments
groups to provide computer training;
and Government
Departments at all levels of government
providing education on AIDS and 47
Handbook on Financial Resources Management and Development
environmental support such as planting trees. In these later partnerships the financial reward will often flow from a heightened level of awareness of Scouting in the community.
48
Handbook on Financial Resources Management and Development
VI. Project Management Definition
While it is not a technique that suits itself to everyday tasks it certainly has a place in larger activities such
Everything we do, not only in Scout-
as planning and running a jamboree,
ing, requires managing at one level
building a new camp site or establish-
or another. However in the context
ing a scout shop.
of this section of the Handbook, “management” is the utilization of
A Project is a one-time job that has
(financial) resources to achieve the
defined starting and ending dates, a
aims of the enterprise in a controlled
clearly specified objective or scope of
and structured manner.
work to be performed, a pre-defined budget and usually a temporary
It is an essential organizing and
organization that is dismantled once
managerial discipline that requires
the project is completed.
execution skills in getting things done. It is a set of well-defined
Scouting has long been a leader in
methods and techniques for manag-
the field of Risk Management, which
ing a team of people to continuously
certainly has a role in Project
monitor the progress and finally
Management, and accordingly this is
accomplish a series of work tasks,
an area where experience and skill
within a well-defined schedule and
will be available.
budget. While it directs to everyday tasks it certainly has a place in a
The Triple Components
larger activities such as planning and
There are three important compo-
running a jamboree, building a new
nents of project management which
campsite or establishing a scout
guide each project:
shop.
• Scope – a project must meet the customer requirements – where the
Project Management is the discipline
customer is often the NSO
of organising and managing re-
• Time – a project must be com-
sources in such a way that these
pleted on time
resources deliver all that is required
•
to complete a project within its
its budget
Cost – a project must not exceed
defined scope, time and cost constraints. 49
Handbook on Financial Resources Management and Development
The scope defines what must be done
keep track of the various project
to produce the project’s end result;
tasks.
the time component refers to the
•
amount of time available to complete
requires resources on an unplanned,
a project while cost refers to the
ad-hoc basis.
budgeted amount available for the
•
project. These three aspects often
reduce risk and increase the chances
compete against each other as an
of success.
Project management frequently
Project management is designed to
increase in the scope typically means increased time and increased cost, a
and these are factors which often
tight time line could result in in-
distinguish a project using project
creased costs and reduced scope
management from those engaged in
while a tight budget could mean
more conventional and ongoing
increased time and reduced scope.
activities.
Project management can therefore be described as providing the tools
Project Management Activities
and techniques that enable a project
The constraints and controls embod-
team to so organise their work so
ied within a project management
that they are able to work within
exercise embrace a host of different,
each of these components.
yet never-the-less related activities
Features of Project Management The main features of project man-
and functions. This attention to control and organization is the trademark of project management.
•
Planning the work and agreeing the
agement include:
overall objective
•
•
Project management can be
Reviewing the various components
complex and accordingly is not
of the project as a whole and deter-
appropriate for small tasks.
mining the individual objectives which have to be met to completion
•
Project management has both a
•
Assessing and mitigating the
definite beginning and an end; it is
various risks which are likely to arise
not an open ended process.
during the project
•
• Estimating the total level of re-
Project management uses a range
of management tools to measure
sources and allocating them across
what has been accomplished and to
the project
50
Handbook on Financial Resources Management and Development
•
Arranging the overall work plan,
conclusion of the project at the time
acquiring the necessary human and
of the post-implementation review.
material resources and assigning
The actual controls to be used will be
them to individual tasks
determined on a project by project
•
basis involving every step in the
Directing and controlling project
execution and tracking, measuring
process as too much control is time
and reporting progress
consuming and too little control can
•
be costly. Control systems are often
Analysing the results and defining
the outcomes achieved
used in areas relating to costs, risk,
• Forecasting future trends in the
quality, communications, time
project
requirements, change, procurement
• Ensuring that there is “Quality
and human resources.
Management” (including Risk Management) and“Issues Management”
Initiation
throughout the life of the project
The initiation stage, its conception, is
Elements of Project Management
critical in determining the nature and scope of the overall project. There are significant risks to the project as
Project management is often conve-
a whole if this part of the process is
niently divided into two distinct
not undertaken with due care and
segments; the first comprises its
attention to detail as a lack of
control systems and the second is
planning may result in the project not
comprised of the following four
meeting its desired needs, objectives
stages:
and expectations. The major require-
• initiation; • planning and design; • production or execution; and • closing and maintenance.
ment at this stage is to have a full
Control Systems
and complete understanding of both the business and commercial environment in which the project will be undertaken.
Project control is that segment of a
Planning and Design
project that keeps it on-track, on-
Once the concept has been devel-
time and within budget. It begins with
oped, the planning and design takes
the initial planning to determine what
place. Occasionally a small prototype
systems are required and ends at the
of the final product is built and 51
Handbook on Financial Resources Management and Development
tested. The outcome of the design
Closing and Maintenance
stage should result in a concept and
Closing marks the formal completion
a design that:
of the project and the formal handing over to the customer. The project is
• satisfies the end user (the NSO)
all but completed. Certain adminis-
and meets all business requirements
trative activities, include the
associated with the project
archiving of files, plans, manuals etc
• should function as intended. • will meet all quality standards. • can be completed within time and
and the preparation of a formal report on the project, may remain but these will be quickly completed.
budget constraints
•
meets all necessary requirements
and regulations
Production or Execution
Maintenance is ongoing throughout the project and will include:
• Providing continuing support to the customer/end user.
The production or execution stage is
•
when the design or plan is converted
equipment or product etc as required
into a fully operational project. All
and, if appropriate, rectifying the
systems are “go” and the various
fault under warranty.
segments of the project come on
•
stream. If computer software
versions become available ( if
systems are employed, this will be
required within the terms of the
Replacing and/or repairing plant,
Updating software systems as new
the appropriate time that any
project)
necessary conversions, production of
•
documentation and training are
maintenance tasks provided for
carried out. Training is important
within the terms of the project.
because it ensures that the project
Undertaking any servicing or
of the project’s work and the incur-
Challenges of Project Management
ring of all expenditure, capital and
There are many potential challenges
revenue, occurs during this phase.
and pitfalls which may be encoun-
software is used correctly. The bulk
tered when undertaking project management. While the following is by no means an exhaustive list it does provide an indicative outline: 52
Handbook on Financial Resources Management and Development
•
Failure to properly define goals;
planning based on inaccurate information; poor communication; inadequate lines of responsibility; project estimates based on incomplete data; teamwork; people being continually reassigned; ballpark estimates; personality conflicts; poor management to name just a few.
Project Manager The role of the project manager carries great responsibility. It is the project manager’s job to direct, supervise and control the project from beginning to end and to do this the project manager should not be directly involved in the project itself but be able to devote their time to manage the project. A project manager must have, and use, a range of skills:
• • •
Strong leadership People management The ability to communicate (verbal
and written)
• • •
Be a good negotiator Understand planning A sound knowledge of contract
management
• • •
Problem solving Creative thinking Good IT skills 53
Handbook on Financial Resources Management and Development
VII. Acknowledgement The production of this handbook is a
• Ian Langford-Brown for providing
collective effort of many individuals
his time and expertise in strength-
who saw the need to put together the
ening the write-up and putting
principles and concepts of managing
together the chapters.
and developing financial resources. This is also a product of years of
• S Prassanna Shrivastava for his
experience of NSOs which, as non-
own contribution, coordinating the
profit organizations, have survived
Sub-committee work and the rest
and thrived for many decades.
of the regional staff for editing, design and production
On behalf of the Asia-Pacific Region, we acknowledge the work and
• Mr Luc Panissod of World Scout
contributions of the following:
Bureau for reviewing the text
• Members of the Asia Pacific
Finally, we thank the participants of
Financial Resources Sub-Committee
the 1st International Workshop on
(2004-2007) for writing and editing
Resources Development and
the manuscript:
Management who inspired the idea that a handbook of this nature,
Paulus Tjakrawan, Chairman
designed for the specific need of
Sutham Phanthusak, Vice-Chairman
NSOs, is indeed possible.
Ian Langford-Brown Kazumasa Maehara Hj Radzwan Hussain Paul WC Ho Zainuddin Jaafar Sang Ho Shim Sung-Yuan Hsu Shantha Madurawe Sanjay Mohan Eko Adrianto John C Y Hui (Adviser)
54
Handbook on Financial Resources Management and Development
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Handbook on Financial Resources Management and Development
56