World Scouting Brand, Protection & Commercial Use 2018 by World Organization of the Scout Movement

World Scouting Brand Protection and commercial use By the World Scout Bureau, Communications and Partnership

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Overview

• World Scouting's Brand & its Trademarks • Who can use them? • Historical and legal background information • How to adapt the Brand at National Level • FAQ

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The World Scout Emblem

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The World Scout Emblem

The World Scout Emblem is the distinctive symbol of our movement and is worn by Scouts worldwide. It is one of the best known symbols on the planet. The World Scout Emblem has not changed. It is a protected symbol and is therefore subject to licensing restrictions.

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The World Scouting Brand Logo

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The World Scouting brand logo Wordmark

The World Scout Emblem

Registration symbol

Claim

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The brand logo consists of the World Scout emblem, the word “Scouts” and the vision of the movement “Creating a better world.”

The World Scouting Brand Logo

The World Scouting brand makes a social impact because it displays our active claim “Creating a Better World.”

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What's with all the purple?

Basically, colour can help send out a message about the brand, or make it easier to remember, or to associate with. Why Purple and White? The colours of the World Scout Emblem and logo are a white on a royal purple background. These, too, are symbolic. In heraldry white represents purity and royal purple denotes leadership and helping other people.

Other companies do the same, do you know them?

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Programme Logos

Other trademarks and logos belonging to World Scouting include: - Better World Framework Logos - The JOTA-JOTI Logo - as well as a few other logos for World Events These trademarks are related to the programmes or to specific events and therefore have different conditions of use that will not be covered in this presentation.

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Ownership of trademarks

As other Non-Governmental Organisations (NGOs) who have National Members, WOSM has determined that the best strategy is that there be only one owner of the trademarks. This duty is given to the World Scout Bureau, the legal entity representing WOSM. Similar decisions have been made by these Organisations on the right.

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Who can use them?

•

Member Organisations of the World Organization of the Scout Movement

•

International and official Scout events organisers

•

Contractors and suppliers of the Scout movement

•

Partners of the Scout Movement

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Additional language versions of the World Scout Brand Logo National Scout Organizations only may request the adoption of a recognized translation of the claim “Creating a Better World” in an additional language for their country by contacting the World Scout Bureau

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National Scout Identity Brand National Scout Organizations only may apply for the creation of a national brand derived from the World Scouting Brand Logo. The purpose of the National Scout Identity Brand logo is to visually identify the member country with the wider family of World Scouting.

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Mark of identity and sense of belonging WOSM encourages the adoption of the brand by National Scout Organisations that wish to use it in order to improve its greater visibility, as well for members of these national organisations to signify their belonging to a great international youth movement that is World Scouting.

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The World Scouting Brand Logo

The World Scouting brand logo does not replace the World Scout emblem. However, its increases the Movementâ&#x20AC;&#x2122;s visibility and is recognised by people who did not already equate the emblem with the Scout Movement.

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Historical and legal Background information

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First World Scout Conference Resolutions

Conference Resolution 12/1961 l

Conception of the World Scout Emblem (WSE)

Conference Resolution 5/1969 l l

l l

Defined the emblem Defined the role of the World Scout Bureau to act on behalf of the Movement to control protection of the Emblem and to license whenever appropriate its reproduction in any form intended for sale Encouraged Members to wear it as a sign of Unity Provided merchandising articles for the NSOs

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First policy on the use of the World Scout Emblem

World Scout Committee Decision, Meeting 12/1973 Adopted the report which was presented to them establishing a use policy for the WSE l

“Cat A” - Free use for identification purposes “Cat B” - 10% royalties on manufacturing costs for commercial purposes

World Scout Bureau Circular 4/1974 Publicised the new use policy for the World Scout Emblem

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2006 / 2007 Decision policy on the use of the World Scout Emblem

World Scout Committee Decision - Meeting 09/2006 Reaffirmed that the World Scout Emblem is the property of the World Scout Bureau World Scout Committee Decision - Meeting 03/2007 Decided on the conditions of use and commercialisation of the World Scout Emblem

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Decisions regarding the World Scouting Brand Logo

World Scout Committee Decision - Meeting 04/2006 The World Scout Bureau is the owner and entity in charge of the management of the World Scout Brand and its trademarks World Scout Committee Decision - Meeting 09/2006 Affirmed that the World Scouting Brand Logo (WSBL) is the property of the World Scout Bureau World Scout Committee Decision - Meeting 03/2007 Decided on the conditions of use and commercialisation of the World Scouting Brand Logo

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Conference Resolution 2014-18 National Scout Identity Brand (NSIB) - Exemption from Commercial Licencing

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2014-18 National Scout Identity Brand (NSIB) Exemption from Commercial Licencing The Conference ... • referring to Circular No 28/2014: Strengthening the World Scout Brand • appreciating that the World Scout Committee has simplified the usage of the NSIB • bearing in mind that, as the largest youth movement in the world, WOSM has a very potent global brand and that it is the duty of the World Scout Bureau to defend its brand integrity • remembering also that it is our common duty as members to protect and promote the very values defended by that brand taking into account local socio–economic circumstances • furthermore encouraging the members of the Scout Movement to adopt a global brand • identity and encourage the growth and sustainability of National Scout Organizations to achieve WOSM’s objectives for 2023 ……….. § requests the World Scout Committee to consider the license terms related to exemption of National Scout Organizations carrying the NSIB from the current commercial licensing for the usage thereof, to be in place by 31 March 2015.

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2 © W 5 o r l d S c o u t B u r

Conference Resolution 18/2014 National Scout Identity Brand (NSIB) - Exemption from Commercial Licencing

• requests the World Scout Committee to consider the licence terms related to exemption of National Scout Organizations carrying the NSIB from the current commercial licensing for the usage thereof, to be in place by 31 March 2015.

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WORLD SCOUTING BRAND LOGO IN SUMMARY

WORLD SCOUT EMBLEM IN SUMMARY Non-commercial use By virtue of their membership of WOSM, National Scout Organizations, and by extension National Scout Associations, are entitled to use the World Scout Emblem for non-commercial purposes. Partner organizations are simply invited to apply for a non- commercial license whenever that need may arise. Commercial use The reproduction of the World Scout Emblem on any item being offered for sale is subject to obtaining a product special commercial license for each item.

Non-commercial use By virtue of their membership of WOSM, National Scout Organizations, and by extension National Scout Associations, are entitled to use the World Scouting Brand Logo for non- commercial purposes

The intention here is to encourage the wider non-commercial use and adoption of our brand and promoting our common claim to be “Creating a Better World”. Partner organizations are simply invited to apply for a non-commercial license whenever that need may arise. Commercial use The reproduction of the World Scouting Brand Logo on any item being offered for sale is subject to obtaining a product speci c commercial license for each item. ©WSB Inc. | Communications & Partnerships | page 26

Current licence terms in brief Non-commercial use “educational material, promotional…”

No fee

Commercial use “any item offered for sale”

FAQ Frequently Asked Questions

FAQ

Where should the “SCOUTS” logo badge be placed on the uniform? l

The “SCOUTS” Logo badge is not compulsory for WOSM members. The World Scout Badge remains the main badge that is encouraged to be worn by all WOSM members. However, if you wish to also wear the SCOUTS badge, the following figures will demonstrate where badges should be placed on the uniform in the Arab Region

FAQ

Can girl guides also use the “SCOUTS” badge and/or logo? •

•

The use of the logo/badge is permitted to all members of SAGNOs. WAGGGS exclusive members should not use the logo/badge, however we cannot enforce a strict application.

FAQ

What will happen to the Regional Scout Logo/Emblem?

• When the World Scout Committee took a decision in April 2006 (World

Scout Committee Decision 04/2006) which requested all regions to strictly adopt the new Brand Logo as the new identity of the World Organization of the Scout Movement for all communication.

• Later on, to avoid any confusion, World Scout Committee decision 03/2007 stipulates:

• Exclusive use of new brand logo The World Scout Committee confirms its decision of April 2006 to create a new brand logo and requests that it be used exclusively (i.e. without any other logo or emblem) in one of the five customary working languages of the Organization on all communication and promotional materials emanating from WOSM, in the totality of places in which it is situated and in the totality of its activities.

FAQ

• Am I permitted to translate the claim or change it completely? • The claim 'Creating a better world' is currently available in the two official

languages of WOSM (EN & FR) and the additional working languages (AR, RU & SP).

• Translation into unofficial languages is permitted, however you must make a

request to the World Scout Bureau Central Office, and you will be provided with the logo and translated claim. Under no circumstances can the logo be used with a translation that has not been approved by the World Scout Bureau.

• Changing the claim is also not permitted unless expressly approved by the World Scout Bureau.

• NB: The word 'Scouts' cannot be translated under any circumstances

Thank Thank you.you for your Be onattention! brand!

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Thank you for your Communications attention! & Partnerships June 2018

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