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INDEX CONTENTS
INDEX interzum is the world’s leading trade fair for furniture production and interior design. Cologne is where the most important business is conducted and momentum for the global furniture supply industry is created. interzum World is your official publication
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06 | WELCOME TO INTERZUM 2019 Koelnmesse’s Chairman and Chief Executive Gerald Bose welcomes you to this year’s fair and tells us why it will be well worth a visit
10 | NEWS AND INSIGHT FROM THE INDUSTRY A round-up of the latest news from the industry at large and some of the exhibitors showing in Cologne, including award winners
20 | GUANGZHOU FOCUS
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Record visitor numbers established last month’s fair as Asia’s leading furniture industry event. We asked exhibitors for their views and what it means for China
22 | INSIGHT – DR. PETER ZEC The former Kopf des Jahrs, Red Dot founder and interzum Awards jury member ponders the past, present and future
28 | PRODUCTS A snapshot view of the sort of talking-point products visitors can expect to see around the booths over the next few days
34 | INSIGHT - JON CHRISTIE The former nightclub DJ-turned-furniture designer recalls his early experimentation with 3D printing and predicts the sort of impact it will have on production
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Director Alexander Collis Managing Editor Richard Burton Design Digital/Print World Show Media Operations & Production Alena Veasey Accounts Controller Martin Reece Project Services Alex David, Jeffrey Hoffman, Adam Croft, Helen Sinclair, Corinne Germaine
interzum World 2019 is produced and published by World Show Media for and on behalf of Koelnmesse GmbH. World Show Media Tel: +44 (0)203 960 1999 Fax: +44 (0)845 862 3433
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Website: www.worldshowmedia.net For all sales enquiries: alex.david@worldshowmedia.net For all corporate enquiries: corporate@worldshowmedia.net
40 | DIGITALISATION Dr. Gerd Wolfram and Tanja Kruse Brandâo on the impact the so-called fourth industrial revolution is set to have on the industry in the next few years
46 | MATERIALS AND NATURE
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| Sabine Gimpel Head of Research marketing at TITV Greiz discusses the impact of technical textiles and why the future is Smart | Insight - the man and woman behind New Human Architecture | Insight - Daniel Trappen of kadawittfeldarchitektur talks about the latest developments in materials and surfaces | Pillow talk - innovations driving the latest thinking in sleep science | Insight - Sebastian Herkner, one of today’s most sought-after designers, talks about the connection between the new and the traditional
92 | FUNCTION AND COMPONENTS
96 | Compact spaces - small is the new big when it comes to how we live today, from the homes we build to the rooms we create 104 | Black is back - how darkened wood has gained worldwide appeal and the ways it is being used to complement its environment
112 | TEXTILES AND MACHINERY
114 | Colour trends - experts give their views on current preferences and we discover why, these days, it’s as much about taste as vision
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interzum World is published under contract by World Show Media and provides visitors with comprehensive industry information and essential reference material, helping delegates to enjoy the event. The interzum trademark is owned and protected by Koelnmesse GmbH. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or transmitted in any form or by any means, electronic, photographic, recording or otherwise, without the prior permission of Koelnmesse GmbH and World Show Media. While every effort is made to ensure information is correct at the time of going to press, neither the publisher nor the organisers can be held responsible for any errors, omissions and changes to the event programme and content.
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WELCOME GERALD BÖSE
INTERZUM 2019
SHOW TIME This year marks a special birthday and, as expected, it promises to be one that is worthy of celebration
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nterzum is 60 this year - an anniversary that looks set to be celebrated by the arrival of tens of thousands of visitors, many of them new to the show. So what can they expect? Quite simply, the best insights into the sort of product innovation that has established the fair as the most important platform for communication and trade for the international furniture supplier industry in the world. It’s where, via the specially themed piazzas, they will find highly diverse answers to the market’s key questions on subjects as diverse as digital printing, tiny spaces and disruptive materials. Previous shows have been of an impressively high standard and our aim is to build on them in the future: We see our mission as an evolution of the trade fair, not as a revolution. Regular visitors and exhibitors will notice small optimisations in terms of hall layout and space dedicated to a new special exhibition area for digitalisation, designed to highlight its impact on suppliers and manufacturers. And they can expect greater use of social media to address visitors and, in particular, reach the younger generation more efficiently. As you’d expect from an event of such global influence, this is where you’ll continue to find the most innovative products, new technological developments and innovations in materials. As well as global - and often household name - key players, the whole industry descends on Cologne to witness a whole host of product premieres
RIGHT | Chairman and Chief Executive, Gerald Bose
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– and to steal a glimpse of the future. There will be plenty of room for interaction, thanks to a range of congresses and lectures organised in conjunction with international market and opinion leaders. These present the perfect opportunity to establish contact with experts and share knowledge. Trade visitors will also have access to The Speakers Corner where they can choose their own topics and then present them in allocated 25-minute slots. And this year, the 60th birthday year, we can promise one thing for sure - the celebrations are guaranteed to be fun.
"It's an evolution, not a revolution. We need to maintain and build on our high standards"
Strength comparison +33%
+5%
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+40%
ThreespineÂŽ
Conventional method
We expect that our range of furniture with Threespine will enrich many customers’ lives. Manager, Nitori Product Development Laboratory
Välinge introduced its click furniture technology in 2014 and several companies including world-
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NEWS WHAT’S NEW
GLOBAL NEWS Over the next six pages the interzum World team rounds up some of the major news stories from a few of the companies that will be exhibiting at this year’s trade fair
COFFEE PANELS ARE GROUNDS FOR A NEW COLLECTION Pladec designs and manufactures high-end architectural and decorative MDF panels for wall coverings and furniture applications. Based in the north of Portugal, they export to all corners of the globe. Their ecological collection of architectural panels were designed as an alternative to traditional flat wall panels. | creativearq.com/pladec
Pladec, the Portuguese manufacturer of both modern and contemporary 3D wall paneling have produced a new series to add to their growing ecological collection. They include coffee panels, made from composite materials produced from coffee grounds. Most of their panels are made of reclaimed materials and are popular because their natural appearance.
ITALIAN ROLLER All exhibitors looking to increase their exposure need to reserve space now for the interzum World Digital Review magazine. This is mailed out to the interzum database after the fair, the interzum World Review is packed with news, key products and events from the exhibition and gives advertisers an unrivalled opportunity to target interzum visitors and exhibitors after the event. Alex David | +44 (0) 20 3960 1999
New Roller is an insertion mechanism with a simple opening system where the seat and back cushions can be left in place while converting from sofa to bed. The Italian Altaflex mechanism has bayonet joints that make assembly and disassembly of the sofa (armrest, back, front panel) easier and which solve handling problems during transport. It has a high resistance frame in epoxy painted furniture and the mechanism is made up of curved beech wooden slats. This kind of system makes the sleeping surface orthopedic. The wide range of mechanisms for sofas strictly respect the properties of elegance, comfort and durability excellent design mechanisms, easy to handle and carefully designed to guarantee the right use. In the most varied shapes and sizes the company’s mechanisms have been requested for years by some of the world’s most prestigious manufacturers of sofa beds. | altaflex.eu
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HAWA’S DISAPPEARING DOOR Hawa Sliding Solutions AG, will be presenting several products, including the Junior 80 B Pocket, a special fitting for wooden sliding doors weighing up to 80kg. It makes the doors disappear in wall pockets when they are opened. Their products can be experienced in seven spaces this year. The technology and comfort area puts the newly invented EKU Combino family in the spotlight with 16 new designs and additional weight classes as well as the innovative EKU Clipo with the comfort roller. In the residential spaces it’s going to be all about sliding comfort for kitchens, living rooms and bedrooms with the Hawa Concepta pivot and folding/slide-in fitting family and the modernized EKU Banio shower fitting. | hawa.com
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The structure of the cross-grain veneer edging produced by the Heitz Group runs vertical to the banding, as the name suggests, and not parallel to the veneer as in regular banding. As a result, the edges become optically accentuated eyecatchers and are used effectively for a variety of design elements. The edging is produced in a variety of wood species. The surface is smoothly sanded and the back then roughly sanded for better adhesion. They are available in a range of standard thicknesses with others on request. With around 300 employees, the Melle-based company produces veneer edges and profile wrapping veneers made of real wood to the furniture, wrapping, door and window industry, as well as to the trade. | h-heitz.de
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NEWS WHAT’S NEW
LEADING LIGHTS LINE UP TO SHARE THEIR KNOWLEDGE For the first time, interzum will have its own platform for knowledge transfer between companies. In the Speakers’ Corner, exhibitors from all product segments will provide valuable insights into their developments. More than 30 industry players have signed up to give compact 30-minute presentations on topics such as new designs, innovations in the smart home sector, sustainable materials and resource-saving processing methods. The Speakers’ Corner will be open every day, with talks predominantly given in English and in some cases also in German. Registration is not necessary. Fritz Egger, Renolit, Tecno Line, Schattdecor, Surteco and lightweight are just some of the exhibitors who will be sharing insights. The topics they will be focusing on can be divided into five subject areas: design, smart home, sustainability, practical tips and topics with the potential to surprise. The decor manufacturer Surteco is among the companies to address the subject of design in a presentation entitled “Individuality & complexity”, which explains the creative scope of design decors. Under the title “Dress your ideas”, the Spanish company Almeco will show how architectural and design projects facing challenging conditions in outdoor areas can be clad with products from its bandoxalPRO line. The programme is also set to include splashes of colour as Renolit will convey an idea of the spectrum of colour that awaits us this year and next. And exhibitors such as data mobile will be making an appropriately “smart” contributions by demonstrating how items of furniture can now be conveniently unlocked using a smartphone. Today, intelligence with respect to furniture also includes developments that make the most innovative and sophisticated technology disappear from view, as well as products offering a high degree of flexibility. I.L.C.A. will address these issues with “Living the invisible” – as will Bachmann with its talk on “Office furniture made flexible thanks to batteries”. And
bringing together intelligent solutions and a responsibility to be environmentally sustainable will be Brighi Tecnologie Italia and Boyteks Tekstil who will be among the firms explaining exactly what lies behind the environmentally friendly production of individual components in the lectures: “How to make upholstery eco-friendly” and “Sustainable and green”. The programme will be rounded off with a series of practical talks. In addition to “DIY leather repairs“ by LCK and the “Next generation business model” by Logicdata, these will include an insight into the “Mysterious German furniture market” by Goos Communication of Hamburg. Lectures begin at 1:00 p.m. on Tuesday, 21 May
The official app is here. Use the convenient exhibitor and product search, or find out about the event programme. Our interactive hall plan will make sure you don’t lose your bearings. Other features include an A-Z exhibitor search, a detailed view of all of the exhibitor’s information and products and advice on traveling and accommodation options. It’s free and available for iPhone/iPad and Android in German and English - Download App | interzum.com/fair/interzum/app/app.php
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What makes a good foaming machine? Sunkist Chemical Machinery say it’s the mix head that counts – and they have brought one all the way from Taiwan to demonstrate features such as its high-pressure injection system which ensures few bubbles are formed, prompting the formation of fine cells and minimising the number and size of pinholes. There’s an automatic pressure-adjusting system, which helps manufacturers gain time for the actual production and a release system which allows chemical injection of 350kg per minute. The mix head is 100 per cent stainless steel, which prolongs its life and reduces downtime. | foam-machinery.com.tw
SCHOCK SLIDING
A SLIDING DOOR THAT DOUBLES AS A TV A sliding door that doubles as a media centre appears to take discreet entertainment to a whole new level. raumplus have incorporated a flatscreen monitor into a closet door to be used as a TV or computer monitor. It’s the company’s response to a trend that has seen high-performance, compact Bluetooth speakers take the place of stereo systems and flat-screen TVs blending into media units when not in use. The 55-inch screen weighing 25kg, is installed through the rear of the door panel and comes in a choice of colours, allowing it to
be coordinated with the room’s interior design. The only requirement is that the door has to measure 135-275cm high and 90-150cm wide. The monitor’s infrared sensor is hidden in the surround – an option that allows users to easily activate and control music and movies or the Internet and games from their chair, bed, or sofa and the cables are all discreetly hidden out of the way. The “Sliding TV Door” is an add-on version of a top-class product, delivering an attractive extra that supplements its core competences - room division and privacy. | raumplus.com
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Schock Metallwerk will be showing its versatility with a number of new applications that are designed for the automotive interior sector at the Mobile Spaces piazza in hall 10.1, in addition to the official booth in hall 7.1. They will include a new glove box drawer, solutions for centre consoles and seating systems as well as heightadjustable tables. The company has been producing pull-out systems for the furniture industry for years and this wealth of experience is increasingly being used by car manufacturers and their tier 1 suppliers to fit vehicles with attractive interior components. Co-engineering based on customer requirements is one of the special strengths of the engineering specialist for roll-formed components. Schock’s guidance systems are characterised by running continuously stable and a high level of resistance to vibration and corrosion. In terms of materials, Schock’s special profiles are in the efficient solution for designing individual assemblies. In fact, its Air Motion smooth running guides picked up the interzum award, Best of the Best in 2015. “Our products shall contribute to a better quality of life,” said Marketing Manager Daniel Hoefer, quoting a basic statement of the Schock corporate philosophy. “This is why we are continuously working on serving added values to our customers.” | schock-metall.de
FIRST PLACE: Housing shortages and steadily increasing real estate prices mean that new creative solutions are needed, like “skinny houses.” With an extremely small floor space, they offer an alternative to the traditional single-family home in the city. The main idea: less stuff, more time!
HOME: Surfaces like the Pyramid decor are a perfect example of the light, warm wood tones and natural material colors that dominate the warm, cozy style of the skinny house. In addition, light colors make narrow rooms feel more spacious.
THIRD PLACE: Regardless of whether a train station, airport, or shopping mall – public spaces are used quite heavily, especially in urban areas. As the hustle and bustle around us increases, the desire for privacy grows – to relax temporarily, work, or connect with others.
LIVING: Partition walls create privacy in public areas and block out noise and stress. Light wood tones and finely structured surfaces, such as the Topanga Chestnut decor, go perfectly with bold accessory colors and add fresh, inviting accents to multifunctional furniture.
Claudia Küchen, Executive Creative Director Design, Marketing & Communications at Schattdecor: “An increasing number of people around the world are moving to metropolitan areas and surrounding regions. Cities have been and remain a driving force behind trends, innovation, digitization, and connectivity. They offer an attractive range of jobs and vocational training opportunities, an efficient infrastructure, and a variety of cultural activities: This trend is placing new demands on modern surfaces in residential, business, and public environments, and on us as a surface specialist and decor developer.”
SECOND PLACE: It isn’t just residential space affected by increasing prices – commercial properties in cities are also scarce and expensive. Coworking spaces represent an efficient alternative. They offer temporary creative and complex working space for projects, meetings, workshops, or events – allowing people to create new networks and enjoy greater flexibility in the process.
Frost Pine
WORKING: Materials that exude comfort are used for workspaces and lounge areas. Plants enhance the cozy feeling – light Scandinavian-looking woods such as the Frost Pine decor, in combination with technical features such as integrated charging and power outlet systems, meet the requirements for functionality and design.
Find out more about current trends, designs, and surface highlights at our booth at the Interzum trade show in Cologne, located in Hall 6, booth C20/E29.
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NEWS INTERZUM AWARDS
THE ONES TO WATCH The benefits of winning an interzum Award are numerous in terms of prestige and commercial advantage. This year’s fair marked the tenth in collaboration with Red Dot. Here is a taste
INDUSTRY EXPERTS NAME EUROPE’S FINEST AS BEST OF THE BEST the competition and the reliability of the award. Among the dozens recognised for a range of awards were Ilpo for the novel use of polyurethane in their Vicky armchair, Cantisa for the edgeband that helps customers create unique products and Neodecortech for the Metro and Forest products from their metals collection. BekaertDeslee was among the Best of the Best winners for the design and technical qualities of its XCITE mattress textile, which enables it to breathe and ventilate, taking innovation to the next level. The jury comprised: Martin Beeh, founder and owner of beeh innovation, initiator and project lead for materials.cologne - Die Konferenz für Design und Innovation and university lecturer on Design Management, Cologne, Germany; Dick Spierenburg, Designer at Spierenburg studio in Maarssen, The Netherlands; Prof. Martin Stosch, lecturer on Wood Technology at the Ostwestfalen-Lippe University of Applied Sciences, Lemgo, Germany; Prof. Danny Venlet, owner of Studio Danny Venlet and lecturer at the School of Arts KASK in Gent, Belgium; Winfried Weber, product manager at hülsta in Rosendahl, Germany; Prof. Dr. Peter Zec, president of the Red Dot Award, Essen, Germany and senator, at the International Council of Societies of Industrial Design in Montreal. Full details of the winning entries will appear in the interzum World Review next month.
An interzum award is, quite rightly, coveted within the industry as recognition that a product has well and truly arrived. Not only does it establish it as exceptional in terms of its sheer quality - but it pays testimony to its all-important market competitiveness. Over the years, the quality label has served as a valuable marketing tool for many of the winners who have been able to take pride in the fact that, in many cases, they have been recognised as the Best of the Best. This year, a dozen such entries received that accolade from Germany, Italy, Sweden Switzerland, Belgium, Austria and Great Britain. Products that caught the eyes of the judges included a range of products from sliding drawer systems to kitchen corner units and wet room panels. More than 70 others impressed judges who assessed the products, looking for quality in criteria such as levels of innovation, material quality, sustainability, shape and functionality. There was also a new category introduced this year for innovation in Tiny Spaces. The competition was hosted by Koelnmesse for the tenth time in collaboration with Red Dot. All six judges are known to be highly respected experts in their own fields which not only assures a fair assessment of the entries with the highest degree of objectivity but guarantees both the high quality standard of
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WWW.DOGOODSLEEPWELL .COM
VISIT US AT HALL 11.1 BOOTH C020 /C030
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NEWS CIFM/INTERZUM GUANGZHOU
SETTING THE STANDARD Record visitor numbers and more international brands this year have firmly established interzum Guangzhou, China as Asia’s premier event for the industry - to the delight of their exhibitors
GUANGZHOU SET TO BECOME ‘VITAL BRIDGE’ WITH THE WORLD marketing project manager of FRITZ EGGER, said: “The footfall was extremely high and we met with numerous target customers. Custom furniture is a trend that the industry can’t ignore, and it is an especially good opportunity for Egger. The concept of having a dedicated custom furniture supplier zone is excellent, and in line with market trends.” Someone who is a frequent buyer at the exhibition, Mr. Chris Gourdie, managing director of Silentnight Material from the United Arab Emirates, said: “I’ve attended interzum Guangzhou six to seven times, and have also visited similar exhibitions in Malaysia, Germany, the United Kingdom, Shanghai and other places. In comparison, the biggest feature here is that there are many new products every year.” And Mr Vozniuk Yevhen, product manager of Nowy Styl from Ukraine who was making his first visit, described the trip as “fruitful”. He said: “The main purpose was to find new products and gather market intelligence. I’ve also been to other exhibitions in many countries but this is the largest, with a lot of product information. I’ve also found a lot of
Asia’s largest and most comprehensive trade fair for the woodworking machinery, furniture production and interiors industry ended in critical acclaim and confirmed its position as the leading event of its kind in Asia. CIFM/interzum Guangzhou hosted 94,863 visitors – 14,278 of them from abroad - over our days at the end of March, a rise of 5.57 per cent from the previous show. Held in conjunction with the China International Furniture Fair (CIFF), it also saw more international brands participating than ever before – a strong indicator of the event’s standing in the furniture industry. “The number of both domestic and international exhibitors hit new historical highs this year,” Mr Keith Tsui, managing director of Koelnmesse Co. Ltd said after the event. “We’ve also seen a jump in the number of buyers coming and making use of this platform for procurement. The Guangdong-Hong Kong-Macau Greater Bay Area will no doubt inject a further boost to the furniture manufacturing node in South China.” The event also drew praise from a number of exhibitiors. Ms. Ella Xia,
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STRATEGIC IMPLICATIONS: THE GREATER BAY AREA
products that are highly suitable for our local market.” The exhibition spanned 150,000 square metres and was spread over 17 halls and featured an unprecedented record of 1,509 exhibitors from 35 countries and regions. Besides the busy trade floor, the international exhibition zone was constantly teeming with activities with the hosting of a total of seven forums which analysed everything from detailed market trends to business matching activities involving four well-known domestic furniture brands. In addition, the special display of the 20 most outstanding furniture accessory products announced at the annual 20 PLUS 20 event saw several winning products cover the areas of textiles, hardware and power systems. “The furniture manufacturing capabilities in South China are second to none, but we still have some shortcomings in the procurement of raw materials,” said Mr. Chen from Chengda Furniture, a regular buyer and seminar attendee at the show. “Through the seminars, we can learn from suppliers from countries such as Germany and Turkey about trends on fabric colour, wood customisation, innovative mattress fabrics, and integrated office furniture.” He went on to add: “This has given companies in international exports such as us a clearer direction. We’ve reached intention to co-operate with a number of suppliers, and will be able to manufacture products that better meet market demand.”
Riding on the wave of the recently opened Hong KongZhuhai-Macao Bridge and China’s latest strategic region of Guangdong-Hong Kong-Macao Greater Bay Area, mature global furniture trade fairs like this are poised to provide fresh impetus for trade and economic growth. “China is one of the largest furniture production bases in the world, and the potential for economic growth is unprecedented, especially with the establishment of the Guangdong, Hong Kong and Macau Greater Bay Area, said Mr Denis Steker, Vice President, International/Outbound Fairs of Koelnmesse GmbH. “This is the reason for the unparalleled position of interzum Guangzhou in being an important bridge between China and the world’s furniture industry. I believe exhibitors and visitors alike greatly benefit from this exhibition.” The next CIFM / interzum Guangzhou will take place from 28-31 March 2020, at the Pazhou Complex, Guangzhou. It will once again be held in conjunction with the Asia’s biggest furniture fair - China International Furniture Fair (CIFF). This collaboration will ensure a vibrant and effective market for exhibitors and buyers as well as providing the definitive one-stop platform for industrial suppliers from all vertical sectors to showcase a wide range of products and technologies. | Interzum-guangzhou.com
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PROFILE EXPERT VIEW
INTERZUM INSIGHT Professor Dr. Peter Zec, founder of the Red Dot Award, is a well-known figure at interzum. We asked him what has changed since his last visit and what the future holds Every year brings fresh impetus in the form where he lectured for the following 17 years. We managed of innovative development that shapes the to speak to him ahead of this year’s interzum fair and asked future of the industry; something that can him a series of wide-ranging questions on the future of the be seen demonstrated across all piazza industry. This is his response. and, importantly, among the work of the interzum award entrants. INTERZUM : Furniture design is a fast-moving and innovative The awards are run, for the tenth time this area. What are the key developments that have impressed year, in association with Red Dot, whose founder and CEO you since the last year’s interzum fair? is the internationally acclaimed design expert and author, PZ : Aspects such as individuality, flexibility, mobility and Professor Dr. Peter Zec. digitisation have become major characteristics of our everyday His experience in this field is substantial, having been life. This is also reflected in the most recent living spaces and closely involved in the planning of the Centre of Arts and how we style them with furnishings. Micro Housing is one of Media Technologies in Karlsruhe, Germany, and becoming the big trends in our society which leads to furniture that is president of both the Federation of more versatile and multifunctional. It is German Graphic Designers and the fascinating to see new solutions, that allow Association of German Industrial people to be as flexible as possible and to Designers, shortly before he took over NAME : Dr. Peter Zec use spaces optimally while also ensuring a the lead of the Design Zentrum and its TITLE : CEO, Red Dot high degree of living comfort. design contest which had been running INFO : He was born in In keeping with the desire for slow since 1955, the year before he was born. 1956, studied media science, movement and more naturalness at home, In 1993, he accepted a professorship psychology and the science interior design has become more minimal of Business Communication at the of art. For over 25 years, he and elegant with a focus on natural University of Applied Sciences Berlin, has been an international materials. In this context, designs design consultant. In 2006, the German Business Week magazine named him one of the “20 creative unconventional thinkers worldwide”. In 2016, he was honoured as “Kopf des Jahres” (Brain of the Year) by the Marketing Club Ruhr.
FACT FILE
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PROFILE EXPERT VIEW
with an economical usage of resources and sustainable materials which are generated through re-or upcycling play a major role, as consumers are more and more aware of their ecological responsibility. At the same time, they want to express their own personality. This is why individualisation is one of the big topics in the industry. For example, the digital print technique allows companies to satisfy their customers wishes, as it is a key technology for the efficient production of individual furniture surfaces and textiles.
humans and systems as well as between systems. At the same time, it is especially challenging to make the complex products appear simple. Although they are equipped with the newest technology, they should be easy to understand. INTERZUM : Good design means many things to many people. Is there a simple phrase you would use to sum up what you think makes a good design? PZ : Good design always aims at improving our quality of life and is characterised by a well-balanced combination of function, seduction, use and responsibility. The most important thing about a product is that it works, but it must also seduce the consumer with its appearance and form so that he or she wants to buy it. Furthermore, a product should convince with its usage. Finally, it should also meet the requirements of social and ecological responsibility. The interplay of these four qualities depends on the type of product. While seduction is the most important aspect about a piece of jewellery, seating furniture needs to impress consumers with more than a beautiful appearance, e.g. comfort or the materials which were used.
INTERZUM : Moving that presumption forward, what would you say are the key challenges the industry is likely to face in the next two years? PZ : Sustainability and resources will be challenges further on. How we use our resources, optimise their saving potential and succeed in creating a closed material cycle will occupy the industry. In this context, material studies need to be intensified to create innovative materials. Smart textiles, such as self-luminous, sensorial or heating textiles, will also play an important role as they open up new possibilities for designers, since the integration of functions is an important development in the furniture industry. But also interaction with the user will become essential in the era of smart homes which are the result of the digitisation of private spaces. When the use of products is more and more determined and controlled by sensors and collected data, designers will also need to focus on the optimisation of the interaction between
INTERZUM : You have spoken in the past about how a holistic ‘product and communication design concept’ is vital to commercial success. Could it be that there are strong products out there that aren’t getting the recognition they deserve? PZ : When it comes to selling a product, its quality is essential,
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HIGH PROFILE | Peter Zec’s reputation is global, thanks to his wide industry involvement
but also elaborate, tailored and well-designed communication measures which raise awareness for the product are important. Today, people are facing advertising messages around the clock. Therefore, companies need to stand out from the crowd if they want to reach their clients. In this regard, clever packaging, striking advertisements or commercials, which are geared to the imagery and language of their target group and which are placed in the right setting, can help a brand to arouse as much interest as possible. By investing in high-quality and perfectly orchestrated communication design, companies can draw a consistent picture of a product across all media. This finally pays off with regard to sales figures. In contrast, companies which only rely on their product and don’t tell the world how great it is, won’t be successful in the long-term, especially not in highly saturated markets where consumers can choose from an ocean full of equal products. Today, most companies know that good products go hand-inhand with good communications. But I am sure there are still some really strong products out there waiting to be discovered.
they were able to convince an international expert panel of their product’s design quality. In this respect, it is also a testimony to their design know-how. They should make use of their deserved prizes and communicate their success to the broad public. By incorporating the prize in their communications, they can use it as a unique selling point in order to differentiate themselves from their competitors and attract attention to their products. This way, winning at the interzum award can contribute to a designer’s or company’s market success. The inspiration for Red Dot, interestingly, came from the art rather than the furniture world. Until his involvement in 1991, the competition listed predominantly the products of German designers and manufacturers. Dr Zec developed it on an international scale, something these days reflected in both the nature of the submissions and its multinational jury. The logo of the Design Zentrum contained, until that time, a black dot, one which Dr Zec decided should be red as a distinction similar to those used in art galleries to indicate a picture has been sold. The competition was renamed to reflect this in 2000, creating a new, global, brand comprising, among others, a scientific institute, the quality publishing house, Red Dot Edition. This now produces the best-selling annual Design Diary, and several online portals. Red Dot GmbH & Co. KG has been organising the competition since 2018. | red-dot.org
INTERZUM : With regard to the interzum awards: how important would you say it is to be recognised as a winner and what could such prestige mean to a company? PZ : Receiving an award is a recognition of one’s own work. And it is a reassurance that one is on the right track and should keep moving further in this direction. If designers or companies win a prize in the interzum award, they can be proud, because
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PRODUCT NEWS INNOVATIONS
interzum will once again be providing visitors with a unique opportunity to see the very latest products that will be shaping the future of the furniture and interior industries using modern materials, outstanding design, and exclusive innovations come to life. The trade fair not only connects the local markets, but it also drives internationalisation in the areas of furniture production and interior fittings. interzum is the industry’s central communication platform and the ideal setting for companies, who want to present the most innovative products, new technological developments and innovations.
With over 1,700 exhibitors from all over the world, there will be many thousands of products on display at interzum. Exhibitors attending include many of the world’s leading and most innovative companies from the furniture and interior construction industries’ supplying sections; showing new products across all sectors of the industries. This is where the trends and visions that will create future living spaces
DEWERTOKIN COMMANDER DETAILS : This voice control system is intended to give visitors an insight into the bedrooms and living rooms of the future. It even allows adjustable beds to be operated by speech command via a seamless connection with Smart systems that may already be in place, such as Amazon Alexa or Echo Dot. | Hall 7.1/Booth B050 C051
KESSEBÖHMER LEMANS DETAILS : It may be named after a famous race track but it works as a plate rack and is designed to breathe life into the so-called “dead” corners of kitchen base units. Kesseböhmer’s LeMans is said to offer up to 70 per cent more storage space compared to a cabinet with pull-out drawers. | Hall 8.1/Booth D020 E021
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MIMAKI INKJET TECHNOLOGY DETAILS : Mimaki Deutschland, a leading manufacturer of inkjet printers, will show how their digital print technology is revolutionising the furniture production and interiors industries. A highlight product will be the new UJF-7151 plus directto-object UV flatbed printer which features a robotic arm. | Hall 3.2/Booth A011 B012
BECKER FORMFLEECE DETAILS : German moulded wood specialists Becker Brakel will present ten innovative prototypes from the 190 presented at their ninth design forum. The booth will also draw attention to their wide range of applications such as Formfleece, a special polyester fleece blend which, like moulded wood, is easy to form, as well as being stable, durable and sound-absorbing. | Hall 5.2/Booth F010 G11 D-BESCHLAG HARPOON G047 DETAILS : This is the most popular D-fitting aluminum handle bar that can claim to be “made in Germany”. At Interzum, D-Beschlag will be presenting new filigree aluminum powder-coated handle strips in silk grey, alpine white, slate grey and stone grey. The G047 can also be powder-coated in the front colour, so that it remains invisible in line with the most purist of designs. | Hall 7.1/Booth A049 | d-beschlag.de
GERUSSI FILLING MACHINE DETAILS : THE new SR5-HMI is built to fill multiple-chamber sofa cushions, but can fill sleeping or decorative pillows alike. It can be programmed for a specific sequence of filling weights and deliver virtually without interruption, leaving the operator to concentrate only on distributing the material correctly. | Hall 9.1/Booth B050 C051
FORNER MATT ACRYLIC BOARDS DETAILS : Polish producer Forner have responded to increased customer demand for matt surfaces with a rage of panels that have extreme scratch and abrasion resistance, significantly higher than standard matt surfaces. The deep matt surfaces give the impression of warmth and are resistant to many chemical stains and UV radiation. And while they are almost silky to the touch, they leave no fingerprints. Super-matt furniture boards in the SR version are available in more than 10 colours. Company chairman Sebastian Bartkowiak, says: “Only the best components and the most sophisticated technologies are used. Therefore, we are able to offer the best quality products.” | Hall 10.2/Booth E081
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PRODUCT NEWS INNOVATIONS
CONTEMPORARY DESIGN
CASETUR MECHANISM DETAILS : The German start-up casetur mechanism will be exhibiting for the second time, demonstrating casetur products that address one of the biggest problems in contemporary living - a lack of space. The company insists its space-saving mechanisms enable people to have stylish furniture in a limited space without having to reduce its functionality. The previously launched flagship product, the CM4070, has been upgraded. Now the CM4070-R which allows a furniture part or component such as a shelf or cabinet to be rotated outwards. | Hall 4.2/Booth E015
PLY CHARGER FROM OE ELECTRICS DETAILS : This product from the UK power and data distribution company incorporates a blend of birch plywood and laminate, comes in vertical two-gang and horizontal three-gang versions and has a choice of international AC power sockets, its own TUF 25W twin USB fast charger and data and AV sockets. A steel clamp bracket enables desk edge or through-desk mounting. | Hall 4.2/Booth B048
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ROBERTO MARELLA HANDLES DETAILS : The Italian specialists see their products as privileged centrepieces able to complement their surroundings. Using water-based and eco-friendly paints in finishes such as graphite, kassite and titanium, they currently have a range of more than 6.000 products and export to more than 70 countries. | Hall 8.1/Booth A018
Producing exceptional plywood from sustainable forests and plantations since 1941
Innovation Modified panels such as Fireshield (100% fire retardant plywood) and Durable (immune to fungal and insect attack)
Sustainability
We look forward to seeing you at our stand (H-048, Hall 10.2)
Fast-growing European plantations.
Lightness Specifically designed for applications seeking to lighten weight load (caravan and yacht industry)
Quality Premium quality interior and exterior veneers.
Finishes UV and HPL coatings for decoration projects.
www.garnica.one
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PRODUCT NEWS INNOVATIONS
CONTEMPORARY DESIGN
MONTENERO PILLOW ROLL-PACKER DETAILS : This automated system can process a minimum of six pillows per minute and is equipped with a PLC touch interface for intuitive management of all parameters and operations. It’s possible to set the film tension to determine the final diameter of the roll and length of the tail of the film. It also has a conical rolling system to ensure a regular shape to the roll and avoid problems during the extraction phase. Welding and cut are controlled by an energysaving impulse thermoregulator assuring a control of the temperature that can’t be compared to standard devices. | Hall 10.1/Booth H028
VETROTEC SHEET GLASS SPECIALISTS DETAILS : Vetrotec, one of the furniture sector’s best-known European glass producers, will be showing a range of products and technologies that will demonstrate their continuous investment in research and innovation. Their focus this year will centre on four key areas: the digital revolution, laminated ceramics, private label products and curved glass washbasins. | Hall 10.2/Booth F088
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RAL DESIGN SYSTEM DETAILS : RAL will be showcasing the sort of labelling that has been setting quality standards since 1925. They stress the importance of labels being objective, reliable and constantly up-to-date. The RAL Design System had a complete revision in 2018, and comprises 1,825 systematically arranged tones. | Hall 4.2/Booth A020
ADHESIVE ADVANTAGE SABA CR-FREE ADHESIVES DETAILS : SABA have produced a portfolio of CR-free adhesives, featuring high initial tack and final bond strength. These adhesives can handle high-tension stress bonds and provide an adhesive joint that does not discolour but, importantly, still remains soft and flexible. The company can now boast a range of CR-free adhesives which provide the foam processing industry with the best guarantee of process continuity while protecting it from the imbalance in the polychloroprene (CR) market. CR is frequently used in adhesives because it has exceptionally useful properties as a binder. But growing global demand, combined with lagging production, is increasingly leading to shortages, and as a result, the threat of supply problems and escalating prices all over the world. The industry is, therefore, facing unstable supplies of this raw material which could adversely impact on the ability of some adhesive producers to supply customers. | Hall 10.1/Booth E010 F011
CHAIRS THAT MOVE ON DEMAND ENJOYING GO CASTERS DETAILS : Caster wheels are the best way to get chairs and other furniture mobile. But sometimes you do not want them to roll everywhere, which is why Enjoying Go of Taiwan developed the compression caster The compression brake casters prohibit rolling when weight is applied. Conversely, the decompression safety casters ensure that there is no movement when no weight is applied to the seating. The brake-loaded caster, while easily moved from place-to-place, is considered ideal for children’s furniture because it reduces the risk of unwanted movement while the user is seated. The brake unloaded version - which is also known as the safety caster allows the wheels to roll only when chair is bearing weight and stays in place when rthe user stand ups. These castors are generally applied to the sort of chairs made for use by elderly people. | Hall 5.2/Booth F074
CUSTOMISE YOUR WALLS SYSTEMA PARETE FROM SYSTEM HOLZ DETAILS : These are a range of vertical and horizontal aluminum profiles designed to cover walls and ceilings in the most innovative and versatile ways backed by fully adjustable accessories capable of multiple configurations. The quick panel coupling system allows the final layout to be re-modulated and easily modified. It’s a perfect solution for shops, offices or even walk-in closets. | Hall 8.1/Booth B011
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INTERVIEW JON CHRISTIE
DESIGN PERSPECTIVE Jon Christie has been at the forefront of 3D printing for years. Here, he reflects on the early problems associated with it - and how he sees the technology dominating the furniture industry in years to come
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or someone with such a passion for mid-20th Century and Modernist Scandinavian furniture, Jon Christie may not appear to be a typical innovator behind one of the biggest technological revolutions in the design world. But when he experimented with 3D printing as a mature student at university, his work caught the eye of scores of industry names, eager to see what the former DJ did next. That was in 2016. These days, he’s widely regarded as one of the most influential exponents of this fast-emerging technology. While his early pieces - mainly chairs, both functional and immensely striking - were met with acclaim, it was not without its problems. “I adopted it too quickly,” he said at his studio in Dundee, Scotland. “I was learning everything from scratch and the material wasn’t quite right at the time. Apart from nylon, there wasn’t much around that was strong and flexible. It was hard to find something that could replace wood.” Then there were the filaments that didn’t print well, the printers that jammed, the uneven print beds and the parts that
shrunk or expanded during the process. He even managed to cut through the tendons of a finger while struggling to remove some support material, a legacy he carries with him today. That was only three years ago but a lifetime away in terms of his learning curve. Problems aside, much of his work since then has involved integrating the old and the new; working in traditional ways with natural materials but relying on 3D methods for “intricate work” on components such as joints which are easier to draw, print and integrate. At the moment, the shape of the furniture he designs is not influenced by 3D printing, although he recognises
"In 10 to 20 years’ time, every industry will be 3D printing, not just furniture. Some things will be designed by people, others by algorithms" Jon Christie on the future of the industry
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this may well change. “At the moment, I design the furniture the way I want it, then work out the best way to make it, which more often than not, will not include 3D printing. Assembly is similar to building a traditional piece; accurate, strong, tight joints are key. “But right now, we are at the beginning of the next industrial revolution,” he added, referring to, not only 3D printing, but other emerging methods of digital fabrication. “It’s going to take over the world. Not just the furniture industry. In 20 years every industry will be 3D printing. Some things will be designed by people, others by algorithms and, as time goes on, more and more by the latter.”
INDUSTRY STANDARDS NEED TO DEVELOP Materials, too, are changing all the time as designers seek new ones with the properties suited to the new applications they are using. “If an idea comes along, someone will develop a material for it,” he says. He talks of the growth of chemical vats which mirror “the Star Trek replicator - type in anything and it will produce it” - and the advantages of speed in production and the obvious cost-saving advantages. But he insists that, in development terms, the time has come for some ground rules. “We need industry standards to move away from prototype to serious production,” he says. “These will be helped by the involvement of the big companies which are investing.” Products will need to be able to produce serial numbers, for a start; then there are the additional elements such as 4D printing, which incorporates elements of intelligence, self-assembly products and those that change to suit their environment. “Even though we’ve come a long way, this is still in its infancy,” he said. “There are a lot of tiny firms doing good things but the next few years will see a coming together of everyone involved.” But it’s not without its challenges. Designers and Engineers, for example, will have to adapt their design processes to take advantage of 3D printing’s ability to print multiple components with multiple moving parts in multiple materials - in a single run. “And we’ll need a whole lot of new software to help people who want to use it but can’t draw.” He envisages designers
THE MATERIALS THAT SHAPED PRODUCTS - AND A CAREER His prototyping material was XT-CF20, a carbon fibre-based filament by ColorFabb & (orange) PLA by Verbatim. Color Fabb sponsored him with several hundreds of pounds worth of free XT-CF20, his original material choice for the project. He
had hoped it would prove stronger than Nylon. But prototyping and testing changed his mind. The final joints were printed in natural white polyamide (nylon) by IMaterialise. He saw the print quality from IMaterialise as superior to what he could achieve and also adding to the
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strength of the part. The cost was around £1,200 for the parts to do four chairs and a table; hence the reason for prototyping in a different material. He recently completed a Nordic-style dining chair for Made.com’s Talent Lab - his first non-bespoke project and is seeking fresh opportunities.
"It is important to me that 3D printing isn’t seen as a replacement for traditional skills but as another tool to complement them"
using head-sets and drawing virtually by hand; a long way from 20 years ago when he went to Denmark to meet his wife’s family and had “a eureka moment”, coming face-to-face with styles of furniture he never knew existed, something that fueled a new passion which saw him become an avid collector of classic designs and, eventually, embark on a career as a trader and appraiser for auction houses such as Lauritz in Soborg, Denmark. “What I saw blew me away,” he says. “This didn’t look like any furniture I had ever seen before and I had never seen people take such pride in it either. I instantly fell in love with these beautiful, elegant, timeless designs.” But it was while at Dundee University studying, not only a BDes in Interior and Environmental Design but, later, an MSc in product design, that he examined how 3D printing might be used in traditional furniture making, experimenting with plastic and metal in search of new construction, assembly and customisation methods. He even won an award for a dining set that was displayed at the Royal Academy of Art in Edinburgh. One of his areas of interest is the growth of biomimicry and the way designers have been inspired by nature to create architectural structures and the way technologies have created a paradigm shift in the ability to create designs. “In nature, multiple patterns, shapes and forms can be seen, none of which are random,” he says. “The value of successful forms is that they save material whilst still carrying out their function. Nature’s most elegant forms often have to be both
Jon Christie on the philosophy of production light and strong and are described as possessing ‘strength from form’. It’s important to me that 3D printing isn’t seen as a replacement for these traditional skills - but as another tool for the maker to use to complement them.” At university, he used the Ultimaker2 and UP Plus2 by Tier Time. When he left and began his project, Ultimaker’s Create Education loaned him an Ultimaker Original for six months. It was a self-assembly printer made from slotted plywood, although, he recalls, “a nightmare to use - literally. I was almost in tears at times”, especially with the XT-CF20 filament which has a tendency to clog or stick to the nozzle. After a lot of frustration, he contacted Create Education who replaced it with an Ultimaker2 which had “plenty of bells and whistles,” but adds: “The greater functionality also means there are more things that can go wrong during printing.” He eventually bought his own UP Plus 2 3d. “It’s quite a small printer at just 12cmx12cmx12cm, but by a distance, the most reliable I have used. I upgraded last year to the UP Box+ model from Tier Time, a much larger machine, fully enclosed with Hepa filters, auto bed leveling and more. Asked about his choice of filters, he recalls: “There was pretty much zero filters in those days. The 10 or so printers at university ran all day, every day, mostly printing with ABS. There was no filtration system until summer 2017. “I needed to get a home printer for the project as many of my parts could take 14 hours plus to print with the university only allowing their 3d printers to be used between 8:30 and 5:30. I would not have been able to do this project if it was up to the university - many arguments were had!”
THE PHOTOGRAPHER Alun Callender is based in London and has spent years profiling celebrities and international brands | aluncallender.com ABOVE | Tradition meets new-tech in this dining set inspired by mid-20th Century Danish looks and the work of designers at that time such as Hans Wegner, Borge Mogensen and Finn Juhl LEFT | Jon’s work has been closely watchedby the industry who see him as a pioneer in his field
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INSIGHT TECHNOLOGY
DIGITAL INTERIORS Digitalisation has been a buzzword for some time. But the full extent of its advantages are changing constantly, which is why industry experts will be on hand to guide visitors
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igitalisation will be more than just a buzzword at this year’s fair. To some, it’s already heralding the fourth industrial revolution. To others, a mere megatrend. But its effects are certain to be far-reaching for both manufacturers and consumers. They range from the way the furniture industry operates to the way it is shaping innovative business models to the entire range of new experiences on offer when choosing and buying interior fittings. The many ways this revolution is having an impact on living environments is explored in detail with the help of industry experts at the heart of such emerging technologies. Under the heading, ‘Focus on Consumer Trends’ the piazza will allow visitors to explore the sort of practical, forward-looking examples that will give manufacturers and fitters new ideas to work with. The piazzas have long represented a cornerstone of interzum thinking. For this year, the planning team expanded on the concept by adding what they saw as an additional, relevant and important topic, which is why digitalisation will have its own piazza where experts and manufacturers will be on hand to answer key questions on everything from the broad subject of its integration into the production process to the role of exhibitors. It is now widely acknowledged that consumer requirements are
"There is a need for real social connection, for sustainability and for experiencing the way things feel to the touch" Tanja Kruse Brandâo 40
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becoming more demanding, especially in areas such as sustainability, individualisation, comfortable living and convenient shopping. Interzum Director Maik Fischer sees digitalisation as “one of the key issues of our time” and one that presents an opportunity to make improvements but stresses that it is not being presented as an end in itself. Instead, he summarises: “It is a tool that makes it possible to cater for customer requirements more effectively.” THE NEW PIAZZA HAS BEEN DESIGNED WITH THREE GUIDING PRINCIPLES IN MIND: ● Conscious and sustainable living, which will look at smaller and shared living spaces as well as recycling and trends towards renting instead of buying. ● The personalisation of furniture, which will look at such things as modularity, sensor technology for individualised products and new experiences within the selection and production of furnishings. ● Digitisation in furniture, which recognises the work played by robots, sensors and IoT technologies as well as artificial intelligence, all of which will offer individualised solutions for personal spaces. The piazza was designed in partnership with the renown digital transformation agency, DC digitalconnection. DC’s Tanja Kruse Brandão, who has an international reputation as a pioneer in online and mobile marketing, felt it was particularly important to capture the diversity of the topic and the specific ways it can benefit customers. She explained: “Digitalisation is multifaceted. The exhibitors at the piazza present their digital solutions, which are responses to international consumer trends. As well as physical products, there are also new business models and solutions that use digital tools to improve the design, production or sales process.” The key concept here is ‘service design’, which recognises that what many see as the fourth industrial revolution has not only radically changed the opportunities of the industry and trade, but also the expectations of the customers. In the digital age, customers are better informed than ever.
THE EXPERT: TANJA KRUSE BRANDÃO, BUSINESS ANGEL Tanja Kruse Brandão has a strong background in advertising. She established the partner agency PARSHIP in Europe and founded the Smart Media Alliance. She supports brands and agencies in innovation projects, manages the BVDW “Proximity Solutions” lab, develops
new business models as a service designer and business strategist and has a reputation as an inspiring keynote speaker. As an entrepreneur, she is co-founder of companies such as CultCars, a mobile out-of-Home medium that involved both vehicle and driver, and Matrix Solutions,
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which implemented PicTicket at events throughout Europe as the first mobile ticketing solution with electronic admission. As a business angel, she works as a strategist for Indeed Innovation. | digitalconnection.de
MAIN PICTURES | Digital technology drives every aspect of the modern smart home ABOVE LEFT | Tanja Kruse Brandão - regarded as an inspiring keynote speaker BOTTOM LEFT | Dr. Gerd Wolfram - regarded as a technology pioneer aspects, he said, include the individual creation of furniture by online configurators and software-guided production of individualised furniture. The Team organizing the Piazza „Digitalization – Focus on Consumer Trends!“ And why is it that such emphasis is placed on it this year? “Digitalisation is entering this industry like industry 4.0 stepped into the production industry,” he said. “But we must state that it is at the starting point in the furniture industry. “And it is the only way to answer the consumer trends that we see in this industry: Individualisation, conscious urban living and digitalisation.” For the customer, this is a revolution that began quietly; one that has long seen the end of paper catalogues, hand-drawn sketches and printed parts lists. Producers who had to wrestle with hundreds of colours, materials and configuration options are now able to configure their living rooms and kitchens on their They can access product information, prices and suppliers iPads rather than having to sit patiently next to a designer’s PC. Tanja Kruse Brandao tanja@digitalconnection.de at any time and in any place. This consumer behaviour is Such processes can be staggeringly realistic and actually associated with a growing need for real social connection, invite interactivity as customers play with configurations, for sustainability and for experiencing the way things feel to materials and colours. In the background, packages such as the touch. She added: “Our aim is to work together with the the Configurator from Roomle, of Linz, Austria, which featured exhibiting companies to show how the digital revolution can at IMM in January, translates the visual into an error-free parts be harnessed in order to meet customer expectations – not list, complete with all order numbers for processing immediately just in terms of product development but also in the areas of after the customer presses the OK button. production, sales and recycling.” We asked another DC digitalconnection partner, the visionary SMART HOMES BECOME PHYGITAL and digital Innovator, Dr. Gerd Wolfram, to summarise what Robots have long since taken over the chore of routine work in visitors could expect from the piazza. living areas, but opportunities for individualisation have grown He told us: “They will see examples of either digitalised thanks advances in the use of sensors and IoT technologies furniture products - that is furniture with a digitalisation element have advanced the cause of Smart Homes or, what are now - or digital solutions that are used to produce and create often called Phygital homes. furniture products, or new business models that are based on There is ample evidence that, for those who embrace it fully, digital solutions. On the floor there will be demonstrations and digital change can be enriching as more and more technology detailed information on the exhibitions.” is being packed into the furniture itself and completely new Any examples? “Modular and transforming components pieces are being created as a result. inside small apartments, like beds, fold-down tables, multiAs Ikea’s former president Anders Dahlvig, once said: use furniture and custom kitchen modules as well as interior “Digitisation is not a threat, it’s God’s gift to us.” These fittings that make use of the full height of the space will likely days it means far more than turning machines - or anything become the norm. 3D printing may help in this area, producing else - into smart or intelligent ones, but ensures that furnishings that are just right for the individual space.” Other interfaces and, as a result, communication between 6
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man and machine are becoming increasingly natural. For example, the Michigan-based start-up Urbaneer last year presented a wireless kitchen as one of the latest ‘smart worktop’ innovations, providing not only wireless charging for digital devices placed on it, but able to transform into a hob for cooking without generating surface heat. It was developed with the Wireless Power Consortium using Qi technology which couples a hidden magnetic power coil with a second coil in the appliance.
GLOBAL MARKET SET TO GROW The global market for smart home devices is expected to grow 26.9 per cent this year to 832.7 million shipments, according to statistics released by the International Data Corporation’s Worldwide Quarterly Smart Home Device Tracker last month. Sustained growth is expected to continue with a compound annual growth rate (CAGR) of 16.9 per cent until 2023 and nearly 1.6 billion devices shipped in 2023 as consumers adopt multiple devices within their homes and as global availability of products and services increases. “2018 was all about getting products into consumers’ homes and both Amazon and Google excelled at this through low-cost smart speakers and multiple bundles across device categories,” according to Jitesh Ubrani the device tracker’s research manager. “However, 2019 will be more about tying the various devices together to form a more cohesive experience, and more importantly, layering in additional services.” The piazza will also delve into the way Scandinavian trends are influencing lifestyles; for example, the way the Hygge philosophy that promoted cosiness and contentment has given way to Lagom, which promotes contentment through balance, believing that, if you take just enough from life for yourself, you leave enough for others to be happy.
THE EXPERT: DR. GERD WOLFRAM, DIGITAL STRATEGIST Gerd Wolfram is a pioneer in the use of new, innovative technologies in retailing and wholesale. As an Executive Project Manager of the METRO Group Future Store Initiative, he advanced the future of shopping, the Internet of Things (IoT) and new technologies in real
stores and logistics. Before founding IoT Innovation & Consult in 2016, he spent more than 25 years in the retail industry in operative IT, holding a number of senior international roles including Managing Director of Metro’s internal IT system house. Today, he develops digitalisation
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strategies and concepts and supports companies with in thier implementation. He also accompanies the development of future-oriented IT solutions, services as well as new technologies. | digitalconnection.de
Great ideas in a compact setting 4 – 6 February 2020 Exhibition Centre Bad Salzuflen Supplier fair for the furniture and interior design industry Koelnmesse GmbH Messeplatz 1, 50679 KÜln, Germany Tel. +49 221 821-0 zow@koelnmesse.de www.zow.de
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EXHIBITORS SECTION INTRO
MATERIALS & NATURE
FEATURED EXHIBITORS The Materials & Nature section will once again showcase the very best, most innovative - and even disruptive - materials the world of furnishing production has to offer There have been significant advances in materials research in recent times, advances which have produced features and functions behind a whole new generation of products. As a result, the industry can increasingly expect to see lighter, thinner, more compact, more flexible or more wearresistant materials. On display at this year’s fair will be many of the key ingredients presented for the first time in an area with a focus on trends covering anything from resource conservation, sustainable raw materials and innovative surface design among others. They will include wood, veneers, parquet flooring, interior works, decorative surfaces, decor papers, laminates, woodbased panels, laminated plastic, mineral materials, edges, surface treatments, embossing cylinders and press plates. Among the many exhibitors, The influential Berlin trend
forecasting agency, Haute Innovation, will be showcasing such developments under the slogan: “Disruptive Materials – Changing the Future”, an area that looks at those that are likely to have far-reaching effects. Innovations in the materials world play a key role in the design of living and working spaces these days. Such materials bring new qualities to rooms and furnishings, making them more functional, flexible and smarter. This segment will showcase the most extensive range of new materials and applications found anywhere in the world, be they high-tech or digitally printed surfaces, natural veneers or composite materials made of renewable raw materials. Resource conservation, sustainable raw materials and all that’s new in surface design will feature prominently among the trends awaiting visitors to this important area.
Featured exhibitors | Halls 3.2, 4.1, 4.2, 5.2, 7, 8 46
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Discover the fascinating ONE WORLD of living spaces See and feel the brandnew inspiring ONE WORLD Collection and the hottest interior trends of the year! Experience the new ONE WORLD Augmented Reality APP! We proudly present the world‘s first natural and truly healthy particle board BE.YOND! Get in touch with our high quality HPL decors!
Visit us at INTERZUM in Cologne! Hall 6.1, stand D070 - E079
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INSIGHT SMART FABRICS
MATERIAL TALK For textiles, the future is Smart as manufacturers increasingly look to innovations in technical materials. But what does this mean for the industry? Sabine Gimpel ponders the future Smart textiles are opening up new INTERZUM : What key new developments are you seeing? possibilities in both furniture construction SG : German textile companies are increasingly concentrating and automotive engineering. At the forefront on technical textiles. There’s also now a stronger focus of such innovation is The Institute for Special on smart textiles. At the TITV Greiz, we mainly work on the Textiles and Flexible Materials (TITV), a development of electrically conductive textiles and special think-tank for these kinds of applications surface treatments and their applications – such as luminous, and a highly respected organisation that sensory or heating textiles. In our research fields of smart partners many firms in research, development, service, textiles, functional surfaces and flexible materials, innovations consulting, testing and professional training. are being developed for applications at all processing stages More than 50 employees develop high-tech solutions and for sectors such as automotive engineering and wellness. alongside classic textile technology as the basis for new materials. Their research expertise extends further into medical INTERZUM : What developments are you seeing on the engineering, physics, electrical engineering and chemistry and market in relation to Smart textiles? includes a number of close networks with SG : Research on smart textiles has been universities and institutes. The sustainability ongoing for more than 15 years, but only of Germany’s textile industry is increasingly small numbers of products are available determined by the level of innovation in NAME : Sabine Gimpel commercially. A large breakthrough is on the subject and the growing complexity TITLE : Head of Research the horizon in the field of sensory clothing demands ever-closer co-operation with Marketing for the health and wellness sector. other areas of industry. Someone who INFO : She studied at the knows all about this is their Head of Technical University Chemnitz INTERZUM : Could you elaborate? Research Marketing, Sabine Gimpel. and has worked in research SG : Smart textiles – whether they for over 25 years, at WTZ Baumwollindustrie Chemnitz and the textile research institution Textilforschung Plauen. Her current work includes investigations into clothing-physiology and process optimisation. | titv-greiz.de
FACT FILE
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are sensory, have an actuator function, are heated, luminous or interactive when combined with mobile devices and user-friendly apps – are set to conquer the market. Prerequisites are reliable products, market-ready technological solutions and cost-effective automated production. Thanks to integrated sensors and communication devices, the clothing can interact with the environment via a user interface. For medical analysis, the parameters of respiratory rate, body temperature, activity and ECG are recorded continuously with the help of shirts. Google is also following smart clothing. The Jacquard project is followed by the Touch jacket after the trousers. Google weaves interactive digital features in clothing and accessories. The Levi’s denim jacket responds to touch. With simple gestures such as wiping the fabric, a signal is sent
to small chips via conductive threads and then transmitted wirelessly to a smartphone. Smart textiles, whether sensory, actuatory, heated, luminous or interactive and working with mobile devices and user-friendly apps, will conquer the market in the future. Reliable products, market-ready technological solutions as well as cost-effective automated production are the prerequisites for this. INTERZUM : What opportunities are new production methods such as 3D printing opening up for textile production? SG : 3D printing is almost something of an all-rounder already. Whenever individuality and samples or tiny quantities are required, 3D printing can be used in the idea-generation process. For smart e-textiles, component housing or encapsulation are relevant areas.
HOW TECHNOLOGY WEAVED ITS WAY INTO TEXTILES Tiny electronic components are integrated into textiles and in some cases the textiles themselves are used as components, all thanks to partially conductive textile structures. Metallised filaments, whose electrical conductivity has been modified with an electrochemical after-treatment developed at TITV Greiz, can be used. Textile manufacturing processes
such as weaving, embroidery, sewing, knitting, or coating are used to integrate these new functions and the resulting textile structures form the basis for the construction of textile sensors, stimulation electrode systems, actuators, solar cells, and textile transdermal therapeutic systems, for the interactive delivery of active ingredients, self-luminous textiles or special heating systems.
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Developments to integrate new functions into the textile leave room for many other developments. Compared to conventional products, smart textiles are flexibly formable and light so suitable for applications in which weight plays an essential role, such as cars and aircraft. But they also apply to applications in the medical, industrial, residential and protective clothing sector.
PHOTOS | the work of TITV Greiz covers all apsects of the way technology is improving textiles
INTERZUM : What do the new developments in textiles mean for furniture production? SG : As with almost all products, function integration is also relevant to furniture construction. Textiles with sensory, luminous or heating functions can contribute to this.
weight reduction through system integration. Touchless sensor systems offer further opportunities for use in cars. With various textile technologies, capacitive sensors can be constructed in such a way that EMG signals can be captured and evaluated without direct contact with the body.
INTERZUM : What opportunities do these kinds of textiles offer for automotive engineering? SG : The key issues in vehicle development today are new drive concepts and conserving resources. Closely related to them are electromobility and lightweight construction, and textiles will be an interesting material in these fields. Diverse activities in fibre-reinforced plastics are contributing to this. The integration of sensor technology and actuator elements in textile structures can also contribute to further
INTERZUM : There are a number of research projects under way at TITV. Is there one you find the most interesting? SG : The interesting ones are developments that deal with luminous and heatable textiles, especially because of the transfer in companies, and thus products with new functions, are imminent. One to mention is the project, UrbinTex. Here, luminous curtains are produced using FSD technology. That is, automatically applied FSD LED on a large embroidery machine. The field of textile heating is concerned with fast-responding surface heating systems. These textiles e.g. on chairs or loungers only become active when a person sits on them. INTERZUM : 3D printing is advancing rapidly. How significant do you see this and what will be the likely long-term effect? SG : In the future, the use of 3D printing will further enable the digital networking of manufacturing processes. An advantage in particular will be effective customer-specific production. An important step towards mass customisation. Stiffening and reinforcing structures, such as those required for prostheses and protectors, can be integrated into textile products. But also conductive structures or the additive manufacturing of modules and housings for electronic components.
SABINE GIMPLE | titv-greiz.de
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INSIGHT SMART FABRICS
INSPIRED MATERIALS
SMART SUITS DO MORE THAN JUST LOOK GOOD These days, your T-shirt can check your heart rate, your jacket can read gestures and your socks will help diabetics avoid foot injuries. But the way the textile industry is working with technology means this is just the beginning The world of clothing technology received a significant boost with news that Teslasuit, the world’s first full-body haptic smart wearable has won a Best of the Best distinction in the recent Red Dot Awards for Product Design. The team behind the Belarusian start-up created the suit that was widely hailed for bringing VR and AR to a new level, thanks to an integrated complex of haptics, motion capture, temperature control, and biometry. Head of Design, Igor Buturlia, said that, while the technology had been around for some time, “the important goal, and the biggest complexity, was to make interaction between
computers and a human body smooth, comfortable and safe”. This follows a host of advances in technology from wearable tech companies such as Canada’s Athos whose clothes incorporate built-in sensors to track how different muscles are used during a workout. A Bluetooth-enabled device transmits data back to a smartphone app, allowing users to see which areas they’re working. The smart clothing market has grown significantly in recent years, according to trend-followers Juniper Research which predicts that more than seven million smart clothing units will be shipped to consumers by 2020 - a number that will increase to 30 million by 2022.
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ENOUGH OF 08/15 SURFACES? We offer patterns, shapes and colors far away from mainstream and cliché. With us you have the opportunity to bring YOUR individuality and creativity to light and adapt your living area to your personal needs. From us you get tailor-made work and quality that lasts many years...
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RESPECT FOR HUMANS AND NATURE We create decorative surfaces respecting environment and people. A trendsetter for more than seventy years, Puricelli offer the widest range of products for interior and exterior design, meeting the highest quality and design standards with an eye to the future. www.puricelli.it
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The greatest challenge is to keep on searching for raw materials that are increasingly sustainable LUIGI MARIO CERUTI PURICELLI CEO, Puricelli Srl
SUSTAINABILITY AND TECHNOLOGY IN LAMINATES What are the key changes in plastic laminates over the past two years? Laminate is once again returning to be considered, not only as an aesthetically versatile product at the service of high-level design, but also as one with increasingly performing technical features. It can be seen how, in addition to melamine surfaces, more advanced surfaces such ones with fingerprint-resistance and high mechanical resistance like MOREMATT are becoming more widespread, moreover there is a more frequent use of other non-traditional materials, such as genuine wood as seen in MOREWOOD, minerals and metallizations like those in the MIXIS collection. In this sense, the Puricelli group has perfectly captured the evolutionary trends of the market, creating surfaces at the cutting edge of design and technology.
What are the main challenges for the industry going forward? The greatest challenge will be technological evolution, to be able to face competition with new, increasingly evolved and better performing materials, in order to carve out a respectable space within the choices that designers have at their disposal. If we consider the strong evolutionary push dictated by technological innovation in constant acceleration as the common denominator, the greatest global challenge will be played by the sustainability of production and products. In this respect, Puricelli Group has been investing in an increasingly predominant way. In
fact, Puricelli has been producing phenol-free laminates for over fifteen years and continues to search for raw materials that are increasingly greener and more respectful of people and the environment.
How is technology changing the industry? Technology plays a fundamental role in the evolution of plastic laminates, which are still produced by plants that are much more efficient but substantially very similar to those used during the golden years of laminate production, however, without research and interpretation of the evolving needs of the market, it alone cannot drive change. From this point of view, the Puricelli group has decided to invest in research and experimentation and in the use of new materials through the opening of a new research center where solutions are developed for the needs of a constantly evolving clientele.
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INSIGHT NEW HUMAN ARCHITECTURE
DESIGN TALK An exciting new concept in design has emerged in the form of New Human Architecture, thanks to the combined expertise of Yasmine Benhadj-Djilali and Adrian Sierra Garcia Meet two people many are predicting will create large volumes that sculpt space in an artistic way. Adrian make quite an impact on the industry in Sierra Garcia often relies on sophisticated, intelligent light or the coming years. They’re both architects video technology such as addressable LEDs, combined with who have forged enviable reputations in translucent glass or plastic to create functional spaces that are different disciplines in different parts of the similarly known as “playful” and stimulating. world. She works as a designer from her Together they are exploring new areas of potential; mixing Berlin studio and is known for her work with light, art, technology, and fun materials to create designs that furniture and interiors. He is based in Tijuana, Mexico, and are aesthetically surprising and surfaces that are “truly alive”. known for international art installations in public spaces. These days they are Numah, having joined forces to So, how did this collaboration begin? The pair were candid create one of the most interesting collaborations currently in in their responses when discussing everything from their the industry and bringing years of combined experience in philosophy, the industry at large and more importantly, art, architecture, and interior design, for specific interior and explaining how they first met. architectural design projects for, as their ADRIAN : During an artist residency in name suggests, the new human condition. Berlin a couple of years ago, I visited Yasmine Benhadj-Djilali is known for Yasmine’s gallery on Torstraße. I was interiors and furniture designs variously NAME : Yasmine Benhadjimpressed by the current exhibition which described as poetic and “sexy-functional” Djilali and Adrian Sierra Garcia was really on-point, addressing social - seductive and intriguing works which TITLE : Numah issues that I also explore. I felt a pretty fast seamlessly combine composite materials INFO : The pair began connection because we both combine art and natural surfaces - hard woods and collborating after a chance and architecture in our work and soft leathers which match beautifully to meeting and now offer a range also, share certain values. of services which embrace architectural, furniture and interior design as well as contemporary art an art and design consulting. Their work has taken them all over the world as they explore new potentials in mixing light, art, technology, and ‘fun materials’
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INSIGHT NEW HUMAN ARCHITECTURE
YASMINE : As a gallerist and curator, I am interested in artists who communicate socially relevant topics through a high quality artistic expression. Human division - border walls, separation and segregation have been the focus of my research ever since I taught at Darmstadt University, many years ago. Naturally, Adrian’s project to Illuminate the border ‘wall’ between Mexico and the United States in his hometown of Tijuana immediately caught my attention and led to a spontaneous artistic collaboration. Working together has been quite an inspiring experience and, since we are both architects, we decided to expand our creative horizons. INTERZUM : You come from different backgrounds, how does that give an edge to your work? ADRIAN : Growing up in Tijuana and Los Angeles, and spending numerous years in Paris has given me a deep understanding of the need, and a unique perspective on how to connect cultures to each other and the people to their community and environment. With my works, I wish to inspire human connections and put into question the role of public space and the responsibility of art in the urban landscape as a vector for positive social change. Yasmine’s German-Algerian background characterizes her strict, clear vision and work ethic in her approach, while embodying and projecting a natural human sensibility that is beyond academics and theory. YASMINE : We are convinced that architecture opens a unique opportunity to transform the way we live and interact with each other by stimulating our emotions and imagination.
ADRIAN : We are not afraid to feel and be guided by our emotions, to dive into wild and passionate projects that make us feel good. Our research is more within than without, resulting in honest designs that personify a sensitive artistic expression for a deep, human experience. YASMINE : The Schrank embodies a dualistic nature inherent in all of us. Hard, elegant lines made of white lacquered MDF define a mysterious geometric volume. In the inside, soft leather surfaces characterize a more fragile, intimate universe. The monolithic wardrobe stands on wheels that are concealed and
INTERZUM : You reference the concept of poetic, “sexyfunctional”. Can you expand on that?
NATIONAL NAMES, INTERNATIONAL PROJECTS Numah have worked closely with some of the biggest names in architecture on notable international projects. A collaboration with Odile Decq, the celebrated Paris architect saw them work on a renovation of the City’s Opera Garnier Restaurant, located on
part of the building where, in earlier times, horse-drawn carriages would arrive carrying wealthy guests. Another, with the French luxury architecture practice Carbondale, saw them involved in the design process for the 41ft corner atrium in the BMW building in Midtown West
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Manhattan, known for its use of LED lights and edge-lit translucent etched glass. Another saw them involved with the Dwane’s House project with Make Architecture of Los Angeles. For further information please visit | numah.design
CLOCKWISE | Their collaboration has produced a diverse body of work from the UNESCO pavilion at the World Expo in Dubai, conceptual projects such as the Soft Target – Hiding Place (centre) and the BMW showroom in Manhattan
allow it to gracefully open up giving the impression it weighs as little as a feather.
we consider very interesting, for example the integration of new technologies in surfaces, or new perspectives on the production, use and sustainability of materials. Personally, I am especially intrigued by the use or re-use of natural materials. If you think of fungus-based materials: it feels almost like creating resources out of nothing; they can be used in very different ways and forms, including monolithic shapes which I am interested in. The need for ecological solutions can be a driver for very positive innovations.
INTERZUM : And the “new potentials mixing light, art and new technologies to create surfaces that are truly alive” can you give an example? ADRIAN : An example would be my design proposal for the UNESCO Pavilion during the World Expo Dubai 2020. I did some research into what I call ‘super-hybrids’ aiming to bring together an array of technological developments into a single architectural entity that offers unique structural, visual and sustainable properties. More specifically, the UNESCO Pavilion proposes an architecture that is solar-powered, easy to move and assemble, flexible and adaptive, and using exciting new display technologies to convey simple, iconic, large-scale messaging all with one surface or material, capable of tracking and absorbing the sun’s energy by day and generating light or intelligent visuals that instantiate the Sun’s glow by night.
INTERZUM : Yasmine, looking back on your visit at the last interzum and with a view to the future: What do you expect from the upcoming interzum 2019? YASMINE : One strength of the fair, from my point of view, is clearly the variety and diversity of big and small exhibitors which present themselves very close to each other. You can get a very good overview of new developments, from materials and specific details to holistic implementations. New materials, especially, were and are very interesting for me and I am curious to see the next steps, as they might always help to find solutions for current designs as well as give inspirations for new ones in the future. | numah.design
INTERZUM : Where do you currently see exciting trends in the field of materials and surfaces? YASMINE : There are of course a lot of developments that
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comfortscience
What does comfort mean to you? Join Dow at stand G-038-H-039 in Hall 11.1 and discover SleepStudios, our collaborative spaces showing innovation in action through the latest data analysis, tests and technologies. Here, experts, scientists and technicians work with customers like you to engineer absolute comfort. www.comfortscience.com
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PROFILE EXPERT VIEW
DESIGN TALK It’s been two years since Daniel Trappen was at the last interzum. Here, he discusses today’s trends - and looks at how the industry is likely to look tomorrow Materials and surfaces are subject to trend DT : There has been a renewed focus on the texture changes like anything else. The texture, and feel of materials and surfaces. Firstly, along the lines of colour and the very feel of a product, “hygge” – a new level of cosiness – but also in terms of a not to mention its recycling credentials, natural feel that is accompanied by eco-friendly, sustainable all play a part in decisions made by approaches to design. These topics are becoming more architects and designers. An expert in and more important, not just in the domestic sphere but also in this field is the prestigious architectural today’s working environments, especially as new technologies firm, Kadawittfeldarchitektur of Aachen, which celebrates facilitate the highly customisable design and planning of its 20th anniversary this year, having completed many bespoke interior spaces. notable projects in Germany and abroad, including the AachenMünchener Versicherung headquarters in Aachen, INTERZUM : How important are materials and surfaces in the Adidas Laces research and development building in your work? Some of your firm’s projects focus on recycling Herzogenaurach, the Grimmwelt Kassel and the Salzburg and follow cradle-to-cradle design concepts as well – might main railway station. these developments also become more Interzum recently spoke to its head of prominent in the interiors sector? interior design, Daniel Trappen, and asked DT : In the coming years, cradle-to-cradle for his views on the latest developments NAME : Daniel Trappen and recycling concepts will occupy a lot of - and the sort of things he is expecting TITLE : Head of Interior Design our attention. There is an ever-increasing from this year’s show. INFO : Trappen has focus on aspects such as reusability, been in his current role at recyclability and the purity of recycled INTERZUM : In your opinion, what are kadawittfeldarchitektur for materials. The trend for upcycling, although the hottest trends at the moment in terms moire than nine years. He is a it may initially have been confined of materials and surfaces? graduate of Aristotle University to just the DIY sector, has been of Thessaloniki, Greece and RWTH Aachen University, one of Europe’s leading institutions for science and research. He is a firm supporter of the concept that spaces should be designed to be functional as well as inspiring.
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PROFILE EXPERT VIEW
CLOCKWISE FROM RIGHT | Headquarters of the Dutch online pharmacy DocMorris in Heerlen, the Neue Direktion building in Cologne and the canteen at the LWL Clinic in Dortmund
marketable for some time. Upcycling is now used in some industrial process structures. In addition to using existing recycled products, we see it as our role as designers to help encourage manufacturers to press ahead with the development of innovations by generating demand and offering to collaborate with manufacturers. With this in mind, we are interested in products that can be obtained from production waste. We want to utilise the positive properties of the materials. For example, sheet materials that are made by pressing the waste material from fabric production. These materials can be used as decorative felt panels, which have acoustic properties, or in board form for making furniture. Another example is bonded leather, which has a unique feel and texture and can be used as a sheet material or as a wall covering. We’re also interested in alternative products made of renewable resources, such as pineapple leather.
made more professional – the area of recycling processes is just one example. And to see which new technologies are emerging – perhaps some of them will only recently have become marketable. In the past, we were particularly excited by interzum’s interdisciplinary approach, which involves exhibiting production techniques that originate from other sectors but have great potential to inspire and foster innovation within the interiors sector. Kadawittfeldarchitektur takes its name from its founders, Klaus Kada and Gerhard Wittfeld, who launched the company in 1999. These days, it takes an interdisciplinary approach, thinking beyond traditional architectural design alone, interlinking architecture, interior design and design on the one hand and working at the interface between urban planning and urban projects on the other. They have a young, committed and creative team of more than 70 and aim to create what they describe as “value-added architecture as a living space, communication space, living space and work space”. Their work has won many awards and commendations over the years. A mere snapshot would include the State Prize Design Award for their work on Daniel TrapSalzburg Central Station in 2013, the Industrial Building Prize for Dusseldorf Power Station and the Mies van der Rohe Award for the Celtic Museum at Glauberg in 2016. | kadawittfeldarchitektur.de
INTERZUM : What are you expecting from the upcoming interzum, perhaps following on from your visit last time the fair was held? DT : We are hoping to discover more exciting new fields and to get some new food for thought. It is, of course, always interesting to have an update about what the market as a whole is doing in the area of materials and surfaces. But we are also curious to see whether some of the visionary ideas from the previous interzum have been taken further and
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INSIGHT BEDS AND BEDDING
PILLOW TALK The bedding industry has faced some major challenges and has certainly not been resting on its laurels. Here, we explore how other industries have been playing their part
W
e spend a third of our lives in bed, according to experts. So it follows that, when seeking the perfect sleep solution, the world of technology hasn’t exactly been dozing on the job. Mattresses, for example, employ amazing levels of sophistication in terms memory foam, pocket springing, latex and hybrid designs. And with poor sleep linked to health problems as wideranging as obesity, heart disease and diabetes, there has been increased interest in rest-promoting design. So it’s no surprise that technology borrowed from other industries has been making an impact - with interesting results. The car maker, Ford, for example, has developed a bed that keeps couples in the right lane, just like cars on the road, in an attempt to guarantee them a decent night’s sleep. It’s a smart bed that can identify when a so-called “selfish sleeper” has rolled on to their partner’s side of the mattress and put them back in their place. It uses technology used to detect road markings in front of a car that nudges the steering wheel in the opposite direction if it senses the driver is getting too close to another lane. The mattress works like a large conveyer belt, revolving to move both people back into their own half of the bed. The prototype bed is part of Ford’s Interventions series, which applies the company’s automotive experience to help
solve everyday problems. Broken sleep is a serious issue and one that can result in disputes that ruin relationships, according to sleep experts such as Dr. Neil Stanley.
TOP BRANDS CONTRIBUTE TO SLEEP SCIENCE The findings of Dr Stanley, who has advised companies such as Ferring of Denmark, Pfizer in the US and Roche of Switzerland, were at the forefront of Ford’s thinking in the project. “Humans are most vulnerable when sleeping, so we’re programmed to wake when something or someone touches us unexpectedly,” he advises. “If someone moves on to your side of the bed, this defence mechanism will kick in and you’ll have a broken night, often while they continue to sleep soundly.” Other major brands that have got involved include the phone company, Nokia, which produced a “sleep tracker” that works via a wi-fi enable pad placed under the mattress to, not only, track sleep patterns, but even adjust the lighting and temperature when you get in and out of bed.
“Humans are most vulnerable when they are sleeping, so we’re programmed to wake when something or someone touches us unexpectedly” Dr. Neil Stanley, sleep expert
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Comforter
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PROFILE EXPERT VIEW
DESIGN TALK Sebastian Herkner has a multi-faceted portfolio and a clutch of awards to show for it. As well as being a product and furniture designer, he is also revered for his work in interiors The year began well for Sebastian Herkner, rounded form of silos and water towers. He has been described a designer widely regarded one of the most as a “craftsman with a fashion designer’s eye for colour” and sought-after of his generation. He was Wallpaper magazine once referred to him as the Technicolour named designer of the year at Maison & Craftsman. He credits his eye for detail to his time spent Objet in Paris and commended by judges working for Stella McCartney’s studio in London. Interzum for “straddling the boundary between recently managed to speak to him about the influences on his modernity and tradition”. work and the connection between traditional craftsmanship The award at the show’s January edition wasn’t the first for and the latest technology. the 37-year-old former HfG Offenbach University graduate and followed years of collaborations with major brands, after INTERZUM : how important are materials and surfaces to starting his own studio in 2006. the development of your designs and their characteristics? These included the likes of the Italian furniture giant, Moroso, SEBASTIAN HERKNER : The material is usually a fundamental for whom he created a seating range composed of thick metal consideration right at the start of my design process. The tubes. Last year he cemented his longmanufacturing technique or form of standing relationship with Pulpo, creating processing is naturally crucial here. The a series of spherical glass pendant lamps surface and colour go hand in hand with it that contrast clear curved ridges with NAME : Sebastian Herkner and are decisive in the design’s character. smooth frosted glass. TITLE : Designer He’s well known for works such as his INFO : He was born in 1981 INTERZUM : Your work combines an Bell table, which features a funnel-shaped and studied project design awareness of traditional processing brass counter perched on a hand-blown at HfG Offenbach university. techniques and materials with new glass base. He also created the signature He has collected a series of technologies and finishes. What Oda lamp, which takes inspiration from the design accolades, having role does the manufacturers’ opened his own studio in 2006. His work has been exhibited all over the world and he has a prestigious client list which includes major luxury brands such as Classicon, Moroso and Rosenthal. He continues to lecture at HfG Offenbach.
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AT HOME IN MANY MEDIUMS Sebastian Herkner’s influence extends from products to furniture to interiors
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PROFILE EXPERT VIEW
CLOCKWISE FROM RIGHT | The ODA lamp for Pulpo, the Arp sofa for Lintaloo, the Dune collection of outdoor furnishings for Gloster
the Iconic Award and the Elle Deco International Design Award (EDIDA). As Guest of Honor to imm Cologne 2016, he provided the design for “Das Haus”. More recently, the Maison & Objet judges spoke of his “unremittingly focus on creating designs that fuse tradition with creativity, new technology with craftsmanship”, adding: “His approach to design is both ethical and committed, imbuing the creative process with the same degree of importance as the actual end product itself”. Since the success of the Bell Table, which he produced for Munich-based ClassiCon in 2012, he has never looked back, while remaining true to his word – and himself. Balance and intuition are important and enduring factors in his work, which he sees as a continuous dialogue that straddles the disciplines. Herkner, it has been said previously, is not overly influenced by trends or current consumer criteria. What interests him is a collage of simple techniques and traditional materials coupled with a simple mechanical principle and an unambiguous function. His idea of sustainability consists of employing traditional manufacturing techniques and their unique character. He then combines and interprets this by employing new technologies and finishing methods. He once noted: “I transport and interpret characteristics from various contexts of society and culture and implement them in new artefacts. This character infuses the most everyday objects with respect and personality. In this manner, seemingly contrary things can experience esteem.” | sebastianherkner.com
expertise – and by that I also mean their collaboration with you – play in this process? SH : As a designer, I am very dependent on manufacturers. Together with the trades and artisans, they are important partners that turn my ideas into reality. INTERZUM : Home life, work and leisure are increasingly interlinked today in terms of both space and time. This trend is intensifying with the digitalisation of our living environments and increasing mobility. What do these phenomena mean for designers and their approaches? SH : These social changes have an immense influence on my work when I’m developing new approaches to furniture. I question typologies, structures and patterns of thinking, and develop new ones. Designers and their approaches have an enormous responsibility here. HERKNER was born in 1981 and studied Product Design at HfG Offenbach University of Art and Design, a period which saw him turn his attention to designing objects and furniture, honing his instincts for materials, colours and textures. After a brief spell with Stella McCartney in London, he went on to found his own studio in Offenbach am Main, Germany, and built a client list which includes manufacturers such as Ames, and Tradition, Cappellini, ClassiCon, Dedon, Ex.t, Fontana Arte, Gubi, Linteloo, Moroso, Pulpo, Rosenthal, Schramm Werkstätten, Thonet, Wittmann and Zanotta. Among his growing list of accolades are the IF Award,
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EXHIBITORS SECTION INTRO
FUNCTION & COMPONENTS
FEATURED EXHIBITORS Individuality and sustainability are the themes of the Function and Components section at interzum 2019, showcasing how customers’ demands are being met with innovative products Creativity is often expressed within the fine details. Components in areas such as metal fittings or recessed luminaires also expand the range of design possibilities for furnishings. And with intelligent furniture technology that rethinks and improves traditional functions, the home becomes more comfortable and flexible. In this area, interzum offers the supplier industry an opportunity to present a phenomenal range of ideas and display to its fullest its sheer capacity to innovate. Exhibitors offer the first view of such innovations, from which product and interior designers develop their designs in turn – from furniture fittings for new storage solutions to LED lamps that can be controlled with speech or gestures. As always, this segment reflects the ethos that good design begins with the product that the supplier provides. Exhibitors
will demonstrate how they are employing a range of approaches to meet customers’ growing demands in terms of technology, energy efficiency, comfort and convenience. Previous shows have been marked by developments that have gone on to influence the industry; those such as the damping or electrification of drawers, pull-outs and flaps and guide systems, as well as innovative solutions for corner cupboards and a range of tools and components for streamlining and simplifying mattress production. And this year’s show promises to offer even more. Components are changing and improving all the time, as can be witnessed by the quality of development put before interzum award judges. From casters that lock and move in silence to drawers that offer new ways of making optimum use of space, it’s an ever-changing world of innovation.
Featured exhibitors | Halls 3.2, 4.1, 4.2, 5.2, 7, 8 92
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INSIGHT LIVING SPACES
COMPACT HOMES Architects and designers have been thinking big to build small. Every space, from the homes in which we live to the storage spaces within them, has been under scrutiny
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ll over the world, the story is the same - living space, especially in attractive urban areas, is in short supply. So maximising the use of small areas has become something of a challenge to planners, architects, designers and manufacturers alike. For, while cities and towns are becoming more expensive, the desire to live in them remains undiminished. It’s a key factor behind steep rises in the cost of both buying and renting houses, and as a result, more and more people are having to make do with smaller homes. But that needn’t mean sacrificing comfort, as the interiors world has been demonstrating with some innovative solutions emerging from many leading players. Fittingly, some of these will be demonstrated at the new Tiny Spaces showcase, thanks to a line-up of six distinguished industry names: Atim, Blum, Hettich, Hommel, Häfele and Pessotto. Traditionally, crucial momentum for new developments in interior design has come from industry suppliers. These suppliers are now also playing a vital role in the use of space. Real wonders in small-scale living can be achieved with the right fittings and new solutions that open up the space inside furniture. One thing unites all these companies: the firm belief that demand for space-saving solutions is only set to grow. Visitors will be able to see a range of functional, marketready solutions which individually
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INSIGHT: MICRO LIVING ACCOMMODATION A new lifestyle has emerged in the past few years which is changing the face of cities all over the world. Inspired by affordable, temporary apartments for students, a new trend has begun to appeal to young professionals, especially in major cities where accommodation is expensive and hard to find. Micro-apartments of anywhere between 18 and 45
sq m, pack in rooms, a shower and a kitchen, often come fully furnished – and even include towels, linen and cooking utensils. They’re ideal options for today’s so-called gigeconomy which involves those on short-term contracts looking for temporary accommodation. Or, of course, those who simply favour living out of a suitcase.
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INSIGHT LIVING SPACES
explore what is, in effect, home living in miniature. For example, Italy’s Pessotto will be presenting an electric cabinet bed system with a folding sofa that combines living and sleeping in a single space-saving design. Atim’s sales manager Vanessa Moretti tells us they will be bringing one item of furniture that showcases ten different space-saving solutions and the Saxony-based Hommel will present a micro-apartment for visitors to experience in all its functionality. Managing Director Matthias Hommel said: “Our objective is to present our concept as a whole and show it in application by combining and implementing very different industry products in our interior construction.”
YOUNGER BUYERS HAVE NEW EXPECTATIONS Blum, whose stated motivations is to “perfect motion” also has some creative furniture ideas to contribute. Michael Mandlburger, Head of Product Management said: “We want to show how future living spaces can be used multifunctionally. “On a rotating display area, trade fair visitors will be able to see surprising solutions for living rooms, bathrooms and hallways – all practice-oriented and completely suitable for use in daily life.” One thing is crucial to Blum here: many of tomorrow’s homes will certainly be urban and smaller – but there will also be more generously proportioned and open houses and apartments. “Our solutions can be adapted to all needs, from large to small living spaces,” he said. The event, Tiny Spaces – Living in Compact Homes, not only benefits visitors but offers significant advantages for the companies involved. Claudia Civelli, Export Manager at Pessotto, points out that they can highlight their immense capacity for innovation in a themed area that, in the past, has attracted a large audience. “Tiny Spaces doubles the opportunities to showcase our appearance at the trade fair,” she said. Maik Fischer, Director of interzum, says the exhibition will represent a perfect example of the fair’s positioning. “The event acts as the link between customer needs and the furniture industry,” he said. “Our exhibitors have an instinct for market
WHY BOTHER WITH AN OFFICE WHEN A DESK WILL DO? Co-working has become not only essential for small businesses faced with paying large rents but fashionable among a new generation of freelance professionals trying to avoid working in isolation. Shared workspaces have grown throughout Europe. France opened
its first coworking space, la Boate, in Marseilles in 2007. Others arrived, particularly in traditional start-up areas, creating hubs such as Factory Berlin. By 2017, Europe ranked third in terms of the number of co-working spaces, behind the United States and Asia. The term was first coined
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by Brad Neuberg a San Francisco software developer in 2005, although in 1990s Europe, IT communities would gather in “hacker spaces” to exchange ideas. For more information please visit | coworkingresources.org
"Millennials are now more than prepared to sacrifice space if it means they get to live close to where they work and play"
needs. They develop solutions for these requirements and thereby enable furniture manufacturers to deploy functional and innovative components so that they, in turn, can produce innovative products.” The need for small living spaces – including tiny houses - is nothing new. Younger buyers are entering the market with new expectations and developers are working hard to meet them, both in terms of maximising the limitations of available room space to going all-out and producing a range of so-called micro-homes. Many first-time buyers are looking at homes with an eye to what they need rather than what they’d traditionally like and architects, interior designers and furniture manufacturers are adapting accordingly. Many of the so-called Millennial generation are more than prepared to sacrifice space if it means they get to live where they want to, close to the commercial and cultural hubs in the cities where they work and play. Such preferences, what one American real estate expert termed an “on-demand lifestyle”, has seen a huge swing towards location over square footage. They want to be close enough to the city centre to walk, bike, or use public transport. A recent statistic uncovered by the NAHB says that three out of four millennials are first-time home buyers, and that they tend to opt for older or smaller properties. And a study by ULI found that a quarter of young, single people in rented
National AssociatIion of House Builders accommodation, many of them sharing, expressed interest in moving to a self-contained micro unit. Trends aside, many experts point to the fact that compact homes also have advantages. They are more energy efficient because they have less space to heat in the winter and keep cool in the summer, they need less maintenance and cleaning and generally remain affordable, which maximises their resale prospects, bringing big gains to small spaces.
FAMILIES ARE GETTING SMALLER TOO The make-up of family life has also changed. The days of, for example, three generations living under one roof are largely a thing of the past. A 2014 report from TekCarta found that most countries in the western hemisphere averaged less than three people per home. For some time interzum exhibitors have been rethinking the design of furnishings with the objective of providing the greatest comfort in the smallest spaces with adaptable furniture and interior concepts. Growing numbers of architects and designers been responding to the shortage of space by proposing a wide range of home living concepts for small spaces, using flexible furniture and a less-is-more philosophy. The social trend for cutting back is being reflected in how we design our own living spaces. Two years ago, Häfele collaborated with architect Krista Blassy on a study on micro homes, MicroApart 20/30, which presented adaptable solutions for the smallest spaces – those of less than 20 square metres. Many ideas emerged, such as folding tables, pull-out sofa beds and similar two-in-one furniture that can be adapted in different ways to suit requirements and the time of day. Making use of small spaces has been a challenge for some time and there’s never any shortage of advice on everything from using draw organisers effectively to setting shelves into MIDDLE ROW | Blum have developed a range of kitchen storage options which maximise available space in a wide range of ways, including their state-of-the-art stay lift (centre) and corner unit organiser LEFT | Desk for hire: co-working spaces offer cost-effective environments and the stimulation of working with others
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INSIGHT LIVING SPACES
walls and employing everything from hooks to magnets for effective storage. The concept of need versus desire crops up a lot in modern design thinking, partly due to the global success of the tidiness guru and best-selling Japanese author Marie Kondo and her KonMari method of gathering and categorising belongings and keeping only those things that “spark joy”, a method partly inspired by Shinto philosophies on the right way to live. On a practical level, for Blum it’s all in the planning. Taking the basic premise that kitchens normally last around 15 years, for example, they point out that it’s important to consider future needs as well as present habits and examine things such as cooking and shopping habits. Someone who shops in bulk, has different storage needs to someone who shops weekly.
POPPING UP AND ZIPPING OUT They have a range of innovations that deal with the fine detail of storage needs. A U-shaped sink drawer, for example, which wraps around three sides of the bowl or their Space Corner which reaches deep into unreachable places. As Blum points out: “The pull-out under the sink is used up to 30 times or more per day. That’s why it’s important to opt for a solution that gives you enough space and direct access to all items used in the cleaning zone. “The U-shaped pull-out is ideal for keeping items frequently used such as sponges, tabs and washing-up liquid. Everything’s immediately to hand without cluttering up the worktop.” Italy’s Pessotto are known for their extensive range of systems for retractable, pull-out and container beds, some of them incorporating multifunctional uses, products from what the company describes as its “happy synthesis of passionate craftsmanship and modern technologies”. The US-based Resource Furniture have developed similar products in the Nuovoliola 10 Murphy Bed. It’s a queen-sized one hidden away in a three-seater sofa which disappears seamlessly into the decor, and includes a shelf that sits above the sofa until it’ needed as the foot of the bed. The Polish designer, Goran Goci Bjelajac, of Helsinki created an entirely foldable kitchen; one that sits in a modest but
stylish-looking box that opens out to reveal a worktop, oven, refrigerator and dishwasher. And Dizzconcept devised the PIA Pop-Up Kitchen which looks every bit the modern entertainment cabinet, complete with front-mounted TV inlet, until its six inch-deep doors are opened to reveal every appliance alongside a six-foot-long counter, complete with sink, faucet, and stove top. Whitbread, the owner of Premier Inn last year launched a no-frills hotel chain with small pod-style rooms. Branded Zip by Premier Inn, they will be located on the outskirts of major European towns and cities, cost from £19 a night and are less than half the size of a standard room. The rooms have been created by PriestmanGoode, the design consultancy behind first-class cabins for Air France, Lufthansa and Swiss airlines. The rooms feature lightboxes, and twin single beds that can be pushed together to create a double. The first, with 138 rooms, opened in Cardiff Whitbread’s chief executive, Alison Brittain, said the spinoff would cater for the “ultra-price-sensitive customer looking to zip in and out”. No matter how small the space, interiors experts generally agree on a few rules to make them feel bigger. such as using the same floor material throughout to give a visual sense of openness, keeping walls light and being seriously selective when it comes to belongings. | blum.com/gb/en/
COMPACT LIVING FOR THE HOMELESS It’s not just home-seekers who are turning to smaller living spaces. Charities have found inspiration in recent innovations to provide shelter for the homeless, such as these emergency shelters designed to help people sleeping rough. Designed by the charity, Amazing Grace Spaces, in Newport, Wales, these pods are accessed by key-code and provide a warm, secure space with a bed, chemical toilet and phone charger. In New York, a creative agency proposed a series of “parasitic pods” slotted into scaffolding-style structures to help the homeless. | amazinggracespaces.org
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INSIGHT WOOD SURFACES
GOING BACK TO BLACK The trend for darkened wood has been gaining in popularity all over the world, from Lake Ammersee to the Rocky Mountains, thanks to innovators such as Buero Wagner
W
hen the German architecture studio Buero Wagner wanted to extend a lakeside house to stand out against its woodland surroundings near Munich, they chose two techniques. Firstly, they used the topography of the site to create an intriguing stack of differently sized rooms which overlap – a riposte to the typical architecture found in rural Germany. Then, to provide total contrast, they did what a growing number of home designers are doing – clad the whole thing in blackened wood. “Rural areas in Germany are often characterised by urban sprawl, faceless villages and generic detached houses,” they said at the time, adding that this “stands out from its surroundings solely on account of its carbonised facade”. By way of extending that contrast, “unobtrusive” materials and finishes have been used inside, thanks to the large areas, lined with oiled oak, and exposed
and sandblasted concrete. It only reinforces the fact that, in many ways, black is most certainly back - and it’s a trend that’s spread across the world. Studio B from Colorado, for example, created a home in the Rocky Mountains that featured black wooden cladding designed to stand out against its natural surroundings. Facades were clad in boards of black-stained cedar and a wire-brushing technique was used to give texture to the wooden sidings and reveal subtleties in the material as light moves across it. In the Netherlands, i29 Interior Architects and Chris Collaris used black-stained
"Rural areas are often characterised by faceless villages. This house stands out from its suroundings solely on account of its carbonised facade" Buero Wagner on the Black House
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pine to set a dwelling apart from its surroundings in the Vinkeveense Plassen..And in Indonesia, the architecture firm, Atelier Riri recently completed a cluster of guest cabins clad in charred teak next to a resort swimming pool on the island of Lombok. The so-called Kiyakabin formed a random arrangement which was intended to evoke the character of traditional villages built by the local Sasak ethnic group, and the work was undertaken in collaboration with local artisans, and designed to combine “the characters of local vernacular”. All the teak was locally grown and planks were scorched to give the outer surfaces a charred finish, intended to protect the buildings from the harsh tropical seaside climate. The natural teak finish was left exposed on some of the sheltered external walls and throughout the interiors, creating a distinct and contemporary contrast with the blackened cladding. In Quebec, the Canadian architecture studio, Naturehumaine, created two blackened wood cabins in the Eastern Townships tourist region which are intended to look as if they are “sliding over the cliff”. The wooden panels were charred to match the hues that can be found in their forest surroundings and set on a concrete platform, topped with black mono-pitched roofs that angle down towards the precipice. Timber was on the agenda again at interzum this year with a wood-based materials innovation workshop scheduled for May 20, one day before the official start. Together with Koelnmesse, the Association of the German Wood-Based Materials Industry, the IHD Dresden and the Fraunhofer WKI hosted a traditional exchange of ideas. Two
Images Courtesy of Florian Holzherr
INSIGHT WOOD SURFACES
keynote speakers were invited: Dr Jan Bergmann, Chairman of the Board of the Association of the German Wood-Based Panel Industry (VHI) and Jan Kurth, Managing Director of the Main Association of the German Wood Industry (HDH). Then, at themed tables with moderators and in a subsequent panel discussion, the audience were able to discuss the different theses with a final TED vote taken among participants in an attempt to discover where the important industry trends are most likely to emerge. | buerowagner.eu
HOW JAPAN MADE CHARRED WOOD AN ART FORM A process of charring wood using an ancient Japanese technique known as Shou Sugi Ban has become an international sensation. Housebuilders and architects were quick to experiment with wood types and many reported that opencelled timbers work best. During the
charring process the outer-cellulose burns off, leaving behind a blackened lignin which, depending on the level of the char, can create an alligator-type skin on the wood. The traditional Japanese process would typically use a wood called Sugi (cryptomeria japonica) a soft,
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naturally durable timber native to the country. Many hardwoods are not known to achieve the same depth of char required to provide the durability needed for home building. For more information please visit | shousugiban.com
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EXHIBITORS SECTION INTRO
TEXTILES & MACHINERY
FEATURED EXHIBITORS The sheer level of innovation in all areas of the production process have made Textiles and Machinery a key segment in the past, and with many of the leading players present, it looks set to do it again This is where you’ll find the innovation drivers and quality leaders from all links in the value chain. Expect to see not only the latest ideas but the latest high-performance materials, top-quality workmanship and sophisticated technologies and machinery that have made this themed area something of an industry hotspot. These days, more than ever before, commercial success also depends on how quickly and effectively the industry is able to embrace new thinking. So, you can expect to find examples of temperatureregulating cover fabrics, material-optimised cutting machines for foam materials and leather that use little electricity, along with weather-resistant outdoor fabrics and a wide range of materials and accessories for upholstery along with cover fabrics, leather and adhesives.
Adhesives are certain to feature more prominently this year, given that many of the world’s most important industry players have signed up. They include the likes of Collanti Concorde, Frabo Adesivi, Mastek, Quin Global, Robatech, Savaré, Sefa Kimya, Wakol and Xchem. High-performance adhesives have always been vital in the manufacture of premium-quality furniture, thanks to the wide range of surface and carrier materials as well as the many combinations of material and the very different requirements involved. And manufacturers’ quality expectations are increasing, due in no small part to current furnishing trends. Another area of focus will be that of smart and technical textiles that are not only expanding the possibilities in furniture construction but also automotive engineering, another area that will be explored in considerable detail at the fair.
Featured exhibitors | Halls 3.2, 4.1, 4.2, 5.2, 7, 8 112
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FEATURE COLOUR TRENDS
A FEAST OF COLOUR When it comes to our surroundings, colour choices have traditionally been a matter of individual taste. These days, it seems, taste is affecting our choice of colour
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ollowing colour trends is vital to many aspects of design and development and recent reports have highlighted the preference for authentic and reassuring hues that counter the increasingly digitised and impersonal world around us. The temptation to take consumers on sensual journeys in which they invite us into comforting spaces where we can feel, smell and even taste our surroundings is driving many colour decisions. It’s no coincidence that the paint giant Dulux named Spiced Honey as their colour of the year for this year; describing it as a “warm caramel hue”, and “a soothing retreat from the troubled times of 2018”. Heleen van Gent, head of the company’s Global Aesthetic Centre, said: “In 2019, as a society, we want to reach out, engage with our communities, make things better and ‘be the change’ – anything from supporting charities to small acts of neighbourly kindness. It’s time to act and Spiced Honey enables transformation inspiring a positive, emotional change.” Renolit, a Germany-based manufacturer of high-quality plastic films, divided colour trends into three groups, reflecting the sheer breadth and variety of the foods of the world: the soft, natural tones of “Fields”, the intense trend colours
"Each perception and colour is associated with a taste. Experiences can have a bitter or a sweet taste and sour makes you happy!" www.renolit.com
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FEATURE COLOUR TRENDS
of “Markets” and “Gardens” which reflect yellow, blue and green tones. Headlining their influential Colour Road report for 2019/20, The Taste of Colours, they observe: “In an increasingly virtual world, the elementary senses are fading. Scent and taste no longer take up much space in our everyday life. Nevertheless, we need them to quench our thirst for authentic experiences. Each perception and colour is associated with a taste. Experiences can have a bitter or a sweet taste and sour makes you happy!”
STYLE STATEMENTS ARE SOCIETY’S RESPONSE
The Italianbark blogger Elisabetta Rizzato recently predicted that the top trending colour for 2020 will have a herbal taste, citing neo-mint, a light green pastel hue. Millennial pink is still very much in evidence, she noted from what she saw at the recent Milan Design week, adding that it has probably “had its moment” and that soft hues such as peach are currently finding favour among Italian designers over he Colour Road 2019/20 colour collages in this brochure show the total whites and neutrals. verse trends for the coming season. Renowned furniture Overall, two main trends, according to Ms anufacturers have already incorporated these Milan new trendshighlighted into the test designs featuring various materials such as wood, paints, glass, Rizzato. The first was the wide use of bold colours, particularly m and laminate. primary hues such as bold yellows, reds and blues. The other selection from RENOLIT‘s wide decor range showcases the interplay of was the return of a preference for pastels over neutrals and ending colours with matt, high-gloss or metallic finishes. The colours nd décors shown can be produced as 3Dcombinations and 2D products. colour such as gradients and rainbow patterns. The former editor of the UK-based Elle Decoration magazine, We will be happy to provide you with further information if required. Michelle Ogundehin, predicted in January that interior design will this year centre on wellbeing and comfort, the tactile surfaces and humble materials of “soft Scandi”, plus a splash of another food-related hue: tangy mustard. “Design is rarely conceived in a vacuum, and statements of style are always a response to what’s happening in the world at large,” she said at the time, adding: “As I fervently believe in the power of our surroundings to affect our wellbeing, the positioning of the home as a space to restore and replenish becomes ever more vital.” She predicted an increase in the need for “texture and tactility” in a digital age in which we surround ourselves with surfaces that thrill our fingertips: “As such, enhanced tactility at home is no superficial concept, especially when our working
days are spent umbilically connected to the super-smooth screens of our phones, tablets or laptops. So the need to be re-connected via touch to our sensory physicality has never been more important for our collective sanity.” Even she references the tastebuds when she predicts the rise of the “humble” material, in particular, faintly retro shades of peach, pale pink and pistachio: “Consumers will be drawn towards products, materials and finishes that project a sense of fond recognition and uncomplicated comfort. Whether we call it modern craft, or new with integrity, it’s about the appreciation of a true creative process built upon a platform of expertise.” Renolit’s Taste of Colours was conceived as “another way of presenting another aspect of sensual experience on the search for authenticity”. They point out: “Children train their sense of taste with their mouth at an early stage. Our aesthetic taste is primarily influenced by our cultural and personal environment, which is, however, broadened through globalisation. The nearly limitless variety offered demands new selection criteria. “The economic success of the entire food, fashion, and
100 YEARS OF COLOUR - HERE IN BLACK AND WHITE Tastes vary from country to country, but over the years there have been a few basic trends that have united the majority of us. Here, we roll back the decades to remember what we were putting on our walls and bringing into our homes. Anything appear familiar?
The 20s: cleanliness and modernity. Neutral walls and muted tones. The 30s and 40s: subdued - then chrome came along. The 50s: an explosion of pastels. Lilac and a taste of mint. The 60s: vivid, vibrant and psychedelic.
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The 70s: earthy and avocado with a touch of harvest gold. The 80s a revival in confidence and back came the pastels. The 90s sophisticated and rustic. Earthy tans and terracotta. The 00s: Clean, shiny surfaces and lots of stainless steel.
"The need to be re-connected via touch to our sensory physicality has never been more important for our collective sanity."
furnishing sectors vitally depends upon whether the suppliers meet the contemporary taste and position their products in popular communication channels.” Elsewhere, this sense of wellbeing prevailed. The warmth and belonging that comes with natural tones, with a move towards the fresh, light tones of new beginnings, especially for Spring, were a feature of Craig and Rose, the firm that painted the iconic Forth Bridge in Scotland. “Think clean, light, airy and familiar,” they say. “Embla, Esterhazy, Camisole Pink and Porcelain Blue all feature. Greys, while still popular, will begin to be eclipsed by neutrals inspired by nature; think stone, sand and pearl shades like Marble Dust, Pearl White and Pale Cashmere. Misty mid-blues comfort and provide a calm backdrop for our busy lives. Shades such as Pompadour, Swedish Blue and Braze Blue combine with minimalist neutrals like White Doe and Pantry White.” The interiors trends colour chart produced by the Austrian
www.renolit.com varnish, paints and wood preservatives manufacturer AlderLacke mirrors this. They cite a dominance of natural colours among their most popular pigmented paints which they describe “timeless, elegant and restrained”. And the innovative décor printing specialists Chiyoda Europa which is based in Genk, Belgium have embraced the midcentury style spearheaded by the likes of Charles and Ray Eames and Arne Jacobsen in their Jabloa range with tropical wood designs that, in their words, “bribes us with its warm rich brown tones and with a décor structure with a lot of colour play which is rich in contrast”.
ABOVE | Renolit’s Colour Road shows the diverse trends for the coming season. Renowned furniture manufacturers have already incorporated them into the latest designs featuring various materials such as wood, paints, glass, film and laminates LEFT | Seventies style was big on gold and had an earthy feel
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ADVERTORIAL BRAZILIAN LEATHER
BRAZILIAN LEATHER
A long-term vision focused on efficiency, quality and guarantees for customers - and society as a whole - guided the creation of the CSBC
At the start of its construction in 2013, it was known that the Brazilian Leather Certification of Sustainability (CSCB) would create a new milestone in Brazil’s leather industry. Today, with three tanneries certified and 21 in the process, covering some of the largest industries in the country, it has the recognition of customers, Brazilian business executives and the international community. This is a conquest of the entire sector, with tanneries applying best practices from the tripod of sustainability in which the results of a company are considered in economic, environmental, and social terms. At interzum,
we’ll reveal more about this successful trajectory and entrepreneurship, which has the support of Brazilian Leather - an initiative by the Centre for the Brazilian Tanning Industry (CICB) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for incentivising Brazilian leather’s participation in international markets. At the 2018 APLF fair in Hong Kong, Brazil and Italy signed the Partnership Agreement (PA) Leather Sector - Sustainability Certification Program. A commitment to the origin of the raw material was formalised by shoe brands Arezzo & Co. and Calçados Bibi, who signed a CSCB Agreement of Co-operation. INTERZUM PARTICIPATING TANNERIES: Fuga Couros (Hall 10.1; A-003), JBS Couros (Hall 10.1; A-030), Luiz Fuga (Hall 10.1; B-031), Minuano Indústria de Peles (Hall 10.1; B-032), CICB/Brazilian Leather (Hall 10.1; Stand B033).
HOW TO ACQUIRE CERTIFICATION To reach certification, each tannery in the program must undergo a preparation phase in which it works on indicators established by the norm “ABNT NBR 16.296 - Leathers - Principles, criterion, and indicators for sustainable production” with auditing carried out by an INMETRO accredited organ. There are four levels: Bronze (for those that meet 50% of the applicable indicators in each of the four dimensions of certification), Silver (75%), Gold (90%), and Diamond (100%). For more information visit:
| brazilianleather.com.br
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L atin ‘s America Leading Ev e n t
interzum bogotá The event for industrial wood processing and furniture manufacturing
26.–29.05. 2020 www.interzum-bogota.com
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BM3014
PLANT TO MANUFACTURE PILLOWS AND CUSHIONS
Via Maestri Comacini, 12 - Cermenate [CO] Italy • T +39 031 778597 - info@gtechnologies-srl.com
THE WORLD OF UPHOLSTERY FABRICS
Follow the Crowd to Hall 11.1 Stand A30
Designed to make a difference 2019
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