You'vealreadyspentmonthsasaleaderrespondingto changeandprovidingnewsolutionsquickly.It'snever beenmorecriticaltofocusyourtimeandenergyifyouand yourteamareonthevergeofburningout.
Leadershipisallaboutenvisioningandachievingabetter tomorrow.It'saboutinventing,innovating,creating, constructing,enhancing,andrevolutionisingeducation, healthcare,business,government,technology,andevery elementofourlivesandtheworldinwhichwelive.Some peoplearescepticalwhenleadersexpressambitiousideas, innovativeambitions,andapparentlyunachievablevisions, yetideas,creativity,anddreamsarethefabricthatpositive leadersweavetogethertoshapethefutureandtransform theworld.
StarWarswasoncesimplyaconceptinGeorgeLucas' head,buttheForceistodayaspowerfulasever.J.K. RowlinghadavisionforHarryPotter,andtodayhe'sa culturaliconasrealasarollercoasteratUniversalStudios. JohnF.Kennedyenvisionedputtingamanonthemoon. RonaldReaganwitnessedthefalloftheBerlinWallbefore itcollapsed.SteveJobsenvisionedtheiPodandiPhone longbeforetherestoftheworldbecameenamouredwith them.AunifiedAmericawasAbrahamLincoln'sideal. MartinLutherKing,Jr.hadadreaminwhichhewished forequality.
Apositiveleaderrecogniseswhatispossibleandthen mobilisesandunitespeopletomakeithappen.Every innovation,endeavour,creation,andtransformationbegins withaconcept,avisionofwhatispossible,andanidea. Historyhasshownusthatifyoucanvisualisesomething, youcanmakeithappen.Ifyouhaveavision,youhavethe abilitytomakeitareality.Positiveleadersusethepower ofavisiontochartacourseforthefuture.However,you mustbeabletoexpressandcommunicateyourvisionina simple,clear,strong,andcompellingmannerinorderto mobiliseotherstoyourcause.
Initslatestissue "World's 10 Visionary Leaders to Follow in 2022" World'sLeadersrecognisesandappreciatessuch executives'whoareleadingtheirorganizationstosuccess withtheirexemplaryleadershipmethodsandvision.This issuefocusesonsomebestperformingCEOsoutthere whohavemadeasignificantmarkintheindustryandare showingpotentialtransformthefuture.
ThecoverfeaturesDr.TigranHaas,anUrbanist,Author, Speaker,andAssociateProfessor,Director,Architect, andUrbanDesigneratKTH.Dr.Haas'backgroundin architecture,urbanplanning,urbandesign,environmental science,regionalscience,andurbandevelopmentfits perfectlythebill;theschoolencompassesallthesefields. Also,thepostdocperiodsfromtheUSatMIT,Berkeley, andMichiganworkingwithurbanplanninganddesign paradigms,sustainabletransportation,andAI,media,and urbanismcomplementtheabovementionedwell.
Inthisspecialedition,letussharesimilar,inspirational talesandinterviewswithmanysuchdedicatedleadersin ordertoraiseawarenessabouttheircontributionsto makingtheworldabetterplace.Also,don'tforgettoread thearticleswrittenbyourin-houseeditorialstaffand industryexpertsasyouflipthroughthepages.
Happy Reading!
ABOUT US OUR
TEAM
EDITOR IN CHIEF STEVE SANCHEZ ART & DESIGN DIRECTOR JACK ANDERSON SALES MANAGER CASEY SIMPSON, KATE ANDERSON BUSINESS DEVELOPMENT MANAGER GRACE NELSON, ANNA CARTERFOR EDITORIAL ENQUIRES | info@worldsleaders.com
A Renowned Thinker and Urbanist in the Field of Modern City Planning, Design and Urban Architecture
Director and Associate Professor Centre for the Future of Places
Holdingadvanceddegreesin Architecture,UrbanPlanning andUrbanDesign, EnvironmentalScience,and RegionalPlanning,Dr.Tigran HaasisanUrbanist,Author, Speaker,andAssociate Professor,Director, Architect,andUrban DesigneratKTH.
Dr.Haas'backgroundin architecture,urbanplanning, urbandesign,environmental science,regionalscience,and urbandevelopmentfits perfectlythebill;theschool encompassesallthesefields. Also,thepostdocperiodsfrom theUSatMIT,Berkeley,and Michiganworkingwithurban planninganddesign paradigms,sustainable transportation,andAI,media, andurbanismcomplementthe abovementionedwell.Dr. Haasapplieshis complementaryprojectand strategicmanagement experienceallofthetimein administeringthecenterand nowtheLab.Dr.Haashasalso
Hbeendirectlyexposedto environmentalpsychology, urbansocialgeography,urban economics,urbanpolitics,and landscapeurbanismoverthe lastfiveyearsthroughhis leadershipandresearchatthe CentrefortheFutureofPlaces, allofwhichareadditionalkeys tounderstandingthemain issuesandproblemsincities–particularlywhenitcomesto ourprimaryfocusonpublic spacesandurbanplaces.
Withtheareaofurbanstudies createdatKTH'sSchoolof ArchitectureandtheBuilt Environment(ABE),itseems andfeelslikeanatural environment..KTHhasgrown intooneofEurope'stop technologicalinstitutionsand anessentialvenuefor knowledgegrowthsinceits foundingin1827.KTHbrings togetherstudents,researchers, andstafffromalloverthe globeasSweden'slargest universityfortechnological researchandteaching.KTHis collaboratingwithindustryand societytodeveloplong-term solutionstosomeof humanity'smostpressing issues,includingclimate change,futureenergysupply, urbanization,andthequalityof lifeforarapidlyaging population.Scienceandall fieldsoftechnology,aswellas
architecture,industrial economics,socialplanning, history,andphilosophy,areall coveredbyKTH'sresearchand teaching.Ourcurriculum producesanewgenerationof engineers,architects,and instructors,andourinventive environmentsupportsflexible solutions.KTH'sCentreforthe FutureofPlacesisanagora,a meetingplaceforleading thinkers,practitioners,and researchersinurbanismwho arepursuingsolutionstothe city'skeyurbandevelopment challenges,withaparticular focusonpublicspacesystems. Itislocatedattheintersection ofarchitecture,urbanplanning, urbandesign,andurban studies.Facedwithincreasing social,economic,political, cultural,andenvironmental difficulties,thesignificanceof publicspaceincity developmentandmaintenance isvitaltourbanism'ssurvival.
AccordingtoDr.Haas,the CFP'spermanentobjectiveis
tofocusattentiononpublic spaceandthepublicrealm, particularlythetransferof emphasisfromobjectsto places,asanimportantfeature ofurbanismandurbanization. Heopines, "Within that mission, we will explore the interrelationships between urban form, human behavior, urban society, and social life, sustainable urbanism, and housing in the wake of emergent global transformations looked upon through the cross-cutting lens of public space.”
Whilesharingthechallenges ofhisjourney,Dr.Haassays, "It is a rollercoaster and an endless carousel of ideas that constantly grow, mature, and replace each other." Hefinds theunlimitedpossibilityof findingcommonanswersto societalproblemsfroma humanisticandappliedsocial scienceresearchspectrum, thenintegratingorreflecting onthemonhard-corefactsand quantitativeapproachesin urbanscience,veryexciting. It'salsoarewarding experiencetofindstudygaps incities,urbanplanning,and design.Hesays, "Individual ideas on the edge, imagination and intellectual curiosity, good project group collaboration, and the creation of long-
lasting international research networks are what guide me, and excellence and professionalism at every step.”
Dr.Haas'academicworkmotto isthe"5P":Passion, Perseverance,Professionalism, Persuasion,andPlayfulness. Helikesandthriveson multitaskingbutalsobrings elementsofimprovisation,fast
decisions,andinnovationinto everydaywork.Hewas teachingeightyearsofproject andstrategicmanagementand leadership,whichhashelped quitealot.Hebelieves, "It also taught me how to work with people and also which people to avoid. I like constant challenges, ideas coming through, inspiring colleagues and curious students, transforming cities and people, as well as urban places and
public realms with all their complexity.”
Dr.Haasseescitiesas incrediblelocationsfullof endlesspotential,issues, difficulties,andsourcesof inspiration.Asaresult,heis re-energizedtoworkinthis professionandwithlikemindedothers.Heislooking forwardtodevelopingand directingasecondresearchlab inhiscareerafterfiveyearsas thedirectoroftheCentrefor theFutureofPlaces(CFP).He hopesfor "a city research lab called Halcyon Athenaeum Laboratory – CAL where a new start and a whole new array of urban ideas will happen."
Dr.Haasthinksorganizations relyheavilyonbothindividual heroicsandteamprocesses.He seesthatonedoesnotexclude theother,andonewithoutthe otherisimpossibleifone wantstorunaworldclass university,orworldclass center,orlab.Hesays, "You need extraordinary individuals, high quality and great managers and leaders, and well thought out teams. So, teamwork with individuality that brings professionals, passion, and love for the job is crucial." "Mediocre, everyday pencil pushers, so called
managers that know and obey the rules" are useless as the ones that will lead such environments. Unfortunately, many places still have such people," saysDr.Haas.
Dr.Haas'advicefornew emergingleadersistodevelop thefollowing:theabilityto learnfromthepastandfrom mistakes;strong communicationskillsandbuild sustainablerelationshipsonall levels;listening, understanding,anddoing; optimismandrisktakingtoa certainextent;readingpeople andadaptingthemtonecessary organizationaltasks; anticipatingproblemsand thinkingoutsidethebox;and eliminatingthreatsand psychopathicpersonalities.
Oneoftheobstacles,according toDr.Haas,isthe environment,whichincludes themicro,meso,andmacro levels.Hegoesontosaythat themicrolevelhasallofthe challengesofcompetence, staff,tasks,immediate decisions,administration,and leadership,aswellasconflicts; themesolevelhasallofthe projectsandpartnershipsand casesonthegroundandinthe citieswheretheworkisdone, butalsotheproducts,media, networks,andsoon;andthe macrolevelhasallofthe
challengesofcompetitionand majorissuesontheregional, national,andgloballevelsthat Imentionedearlier.Healso mentionsthatbarrierswill arisefromavarietyofsources, includingpersonalchoices, communication,decisions,and projectandprogramwork, whichentailsmanyknowable aswellasmanyunknowns.He asserts, "The key thing is a tight organization with good leadership and delegation of responsibilities where the chemistry functions and all are onboard towards a common goal and where mutual benefit must prevail, nit individual gain and vanity.”
Revolutionizing the research landscape with next generation platform
Startup'stodayhavebiggestpriority iscreatingacultureandfinding peoplewiththerightmindset. "We want to work with creative mindsets that keep the ethos at the top and see solutions to the problems. But to find such individuals and form an environment which becomes a breeding ground for ideas and innovation is a challenging task,” says AmanSharma,CoFounder& CTOoftwimbit
Belowarethehighlightsofthe interviewconductedbetweenWorld's LeadersandAmanSharma.
Briefouraudienceaboutyour journeyasabusinessleader.What challengeshaveyouhadtofaceto getwhereyouaretoday?
Iwasfortunateenoughtohaveavery basicupbringing.Mydadwasa soldierintheArmyandmymomwas ahomemaker Withsomeguidance frommyteachers,IfoundwhatI wantedtobe,anITguy.Itallsounds stupid,butbackthen,that'swhatI wantedtodo.Overthecourseofmy collegetenure,Ididalotof freelancing,hustling,internships, researchcollaborationabroad,and more.Fastforward,Ihadtochoose betweenfurthereducation,astable job,movingabroadwithastartupor thetoughestchoice,workingonmy startup.
SInthebeginning,Iwasn'tclearabout whatIwasdoingorwhatwewere supposedtodo.Butafterworking withabrilliantteamattwimbit,I thinkIhaveaprettyclearideaof whatIwanttocontinuedoingforthe nextfewyearsatleast.Thinking BIG,butactingsmallfornow,CTO andco-founder.Alongwiththat,Iam workingforotherorganizationsas wellfornoblecauses.Iaman Honorarytechnologyadvisorto UdayanCare,whichisIndia's biggestandinternationally recognizedchildcareNGO.Also,I amworkingonfindingbreakthrough scienceingeneticdonormatching usingML.Andwhat'satechguy withoutopensource?Ihavefounded andleadMobile-web.dev,whichis anopen-sourcecommunityfor mobilewebtechnologies. Meanwhile,Iamalsoamemberof GoogleAMP,Open-SourceInitiative, Deeplearning.aiandafewothers.
Describetwimbit'sofferingsthat addresstheneedsofyour customers.
twimbitisaplatformforeveryone, andwecallitaplace where the world discovers and shapes research. Werealizedthattheresearchindustry washighlyfragmentedandsiloed. Thisledtoonlydeep-pocketed companiesfundingresearchand gettinginsights,henceleadingtoa hugevoidforindividualsandsmall businessesaccessinginsights.
twimbithelpsingettingallthe insightsyouneedinjustoneplace forallindustriesandbrands.twimbit ispersonalizedforyourneeds,sothe rightinsightsgettoyouinsteadof youfindingtherightkeywordtofind them.Weseebuildingafair ecosystemforconsumersandthought leaderstocometogetherandgrow witheachother
Enlightenusonhowyouhave madeanimpactonthisindustry throughyourexpertiseinthe industry.
Afresherperspectiveontheresearch industryhashelpedin revolutionizingthings.Wecantrace backtothefoundationsofthis industryandseeifthereisabetter wayofdoingthings.Moreover,we believetheworldcouldbechanged withcombinedefforts,whichcan onlycomethroughopenness.Hence, weareopeningourplatformtoall thoughtleadersandbrands.Instead ofbuildingtechnologyfromthe groundup,theycanfocusontheir coreandletushandletherest.
Whatarethechallengesyouand yourteamattwimbitcomeacross inyourday-to-dayoperations?
Wewanttobreakfreefromthenorm ofindividualefficiencyandfocuson systemefficiency Alotofcompanies don'tseethis,whichcouldeventually leadtoaspiralofwastedengineering hourscreatinguselessstuffthat nobodyuses.Hence,wefocuson movingfastandexperimenting insteadofwaitingfortheperfect solution.Anyday,experimentsare runningineachsegmentthatgivesus vitalsandsteerstheteamintheright direction.LikeanAutopilot.
Takingintoconsideration,the currentpandemic,anditsimpact onglobaleconomies,howareyou drivingyourorganizationto sustainoperationsandensurethe safetyofyouremployeesatthe sametime?
Movingtoaremoteenvironment helpedusseenewwaystoorganise teams,butIamconfidentthatwedid farbetterthanthecounterpartinpersonsetup.Evenbeforethe
pandemic,ourfocuswastohaveadigital-firstandagile setup,sowhenthingswereremote,thesystemworked, andourproductivitywasboosted.Work-lifebalancefor theteamisstillacriticalareathatishardtomanage,but nowandthenwetrytofocusontheirpersonalneedsand captivehealthybalance.
Describeindetailthevaluesandtheworkculturethat drivetwimbit.
Irecentlygraduatedfromcollegeandthatiswhatis reflectedinourcultureaswell.Wepromoteavolunteerdrivenenvironmentwhereeveryonehasfreewilltowork onanyproblemtheywant,andweareherelikeprofessors toguidethemthroughthevisionandhelpthematevery step,butthefinalworkistheirs.Keepingourprimefocus oncustomerexperienceandproductquality,andnothing else,letstheteamworkascreativelyaspossible.Open culturelikethispromotesownershipandmoreinnovation whilekeepingbeaurocracyaside.
Wheredoyouenvisionyourselfbeinginthelongrun andwhatareyourfuturegoalsfortwimbit?
Inthefuture,wecouldseeeconomiesofscaleinvarious domainsusingourplatformasafundamentalfabricofthe researchecosystem.Whilewearebuildingtwimbit,weare alsocreatingotherbreakthroughsliketheinstabitformat (bite-sizeresearchcontent),personalization(NLPbased topicidentificationincontent),amodernwebstackthat buildsproductseveryweek,automationateverystepand manymore.Butwhat'sevencooleristhatweareopening thesebreakthroughstoothersaswell.Wewanttocontinue doingitandbecomeakeyverticaltobelookedat,whether it'stechnology,culture,research,orbusiness.Inshort, keepingourselvesworthyofsaying "where the world discovers and shapes research".
Focusandinvestinyourteamandthat'swhatgetsyouto achievewhatyouwant.Forfolkswhohavebeenin industry,Ithinkashiftinmindsetinhowwedistribute responsibilityisneeded.Itshouldn'tbebasedonhow muchexperienceapersonhas,buthowmuchimpactheis bringingtothestartup.Trytomakeadecisionbasedon technicalinsights,notmarketinsightsoropinions.That's whatisclosertothecustomerandwhatoneshouldbe buildingforthemarketthenfollows.
"
Every day is a new beginning for a business leader to be successful," saysAsokan Ashok.Mr AsokanistheCEOof UnfoldLabs,aMobile&Cloud PlatformTechnologies [AI/NLP/ML/Analytics]Innovative &StrategicProduct Solutions/DevelopmentCompany. Hehasatrackrecordofturning consumerideasintoprofitable enterprisesandscalingupgoods.
Mr Asokanisanexpertin recommendingmethodstomeet technologicalandmarket developments,aswellasstrategic partnerships,asatopstrategistinthe technologyindustry.Heisawellknownspeakerattechnology conferencesthroughouttheworld. Hewritestechnologicaland visionarypiecesformajor publicationsallaroundtheworld.
Belowarethehighlightsofthe interviewconductedbetweenWorld's LeadersandAsokanAshok.
Briefouraudienceaboutyour journeyasabusinessleader.What challengesdidyouhavetofaceto reachwhereyouaretoday?
Ihavealwaysbeenverypassionate abouttechnologyproductsand solutionsthatcanmakeadifference intheworldandhelphumanityina largerway Asapathtowardsmy passion,Istartedworkingand implementingideasforahostof award-winninginnovativeproducts atUnfoldLabs.Ineverresistdoing theunthinkable-thiszealdrovemeto comeupwithsolutionsthatbeat industrystandards.Itwastough duringmyearlystagesof entrepreneurship,butnowIamvery confidentthatnothingisimpossible toachievewitharealattitudeand
aptitude.Thepainoflosing,working hardgetshealedwithsuccess.
DescribeUnfoldLabs'offerings thataddresstheneedsofyour customers.
Wethriveoninnovationinproducts &serviceswithafocusontheCloud, MobileandTechnology.Themajor differenceisinthewaywethinkand approachtheproblemwithcustomer experienceinmind.Weloveto strategicallyworkonrealworld problemsandcreatesolutionsthat arefuturisticanduser-friendly. Continuouslearningkeepsus updatedwithtrendsthathelpus developcreativethoughts/solutions.
Overthepast5years,wehave deliveredanumberofproductsthat are:
· RedGreen,ourfirstproduct, reached500Kuserdownloads andreceivedmanyawardsfor productinnovation.
· 2020Applock–Wegotgreat feedback,whichboostedour progressandmadeuscreate moreinnovativesolutions.
· SecureME-AnAndroidKiosk Launcherthathelpspeopleuse devicesininnovativeways, broughtusextraordinary feedbackfromtheworld community.
· MyFamily–Acreativedigital parentingplatformthatgivesus happyuserstomaketheirlives easier,secure,andbetter.
· uFallAlert–TheWorld'sbest FallDetectionapplicationwith aninnovativehome-grown algorithmthatcandetectfallsin familyandbusiness environments.
· unfoldQuotes–Bestapplication withawidecollection/varietyof quotesthatcanmotivate,inspire andinfluencepeoplearoundthe planet.
Enlightenusonhowyouhave madeanimpactonthisindustry throughyourexpertiseinthe industry.
Wefeelthatexplorationand innovationareimportantforan organizationtogrow Asapartofour extraordinarythinking,wehave
developedmanydigitalplatforms andproductsthatmakelifeeasierfor humanity Wearealsoworkingonan innovativenext-generationproject thathelpswith"MoodDetection", whichcanunderstandhumanmoods andmakepeoplehappier
Whatarethechallengesyouand yourteamatUnfoldLabscome acrossinyourday-to-day operations?
Asalways,peoplearethebackbone ofanyorganization.Innovationcan nothappeninisolation,andhence, collaborationisthemostimportant aspectofbuildingcreativeproducts.
Withthe2020Pandemic,lifehas changed-everythingismoredifficult, moredifficulttoachieve,bordersare closed,peopleareafraid,travelis difficult,andeveryattendancemight beapossibleobstacle.Team UnfoldLabsalsofacedproblemsin early2020–nowthatthingsareback tonormal,weareupandrunning withthesamespeedandenthusiasm asbefore.
Whatpeople,whatbooks,whatlife factorshaveinfluencedand impactedyou?Throughoutmy career,I'vehadmanywonderful experienceswithmanyexcellent people.
Ienjoyreading,learning,writing, travelling,andspeakingtoavariety ofpeople–betheynormalor businesspersonnel.Itwasn'tsimply onebookoronepersonwhogotme tothispoint.Butthereisonequote thatIabideby:"Changes–Choices –Chances".Ihavebeenvery adaptiveandopentochanges–whichisonemajoraspectof experiencingsuccess.
Herecomesthesecondone-"If you want something that you have never had, you have to do something that you have never done".Presenceis morethanjustbeingpresent-when I'mfeelingstressed,allIdoissay thistomyself,andittakesmymind, body,andsoulbacktothepresent moment.
Describeindetailthevaluesand theworkculturethatdrive UnfoldLabs.
Excellence,Safety,Care,Innovation, andResponsibilitydefine UnfoldLabs.Ourcultureisfounded onaflat,hierarchicalstructureinthe sensethatwehaveanopen-door policyandweworkcloselywithall membersoftheteam,beitajanitor oraCEO.Toguaranteethatwe retaincommunicationandamuchneededsenseofbelonging,wehavea well-organizedstructureofregular meetingsandweeklyface-to-face briefings.Thisismoreimportantthan everbefore.
Throughoutallourproduction processes,westriveforStrategic Precision.Wesetouteachteam's goalssothatouremployeesknow whatthey'reworkingtowards.Itwill notonlyimprovetheirperformance, butwillalsoincreasecollaboration amongourteammembers.Wemake surethateveryemployeeunderstands ourorganization'slong-termgoals,in additiontocreatingdepartment goals.Thisistoassistouremployees indevelopingasenseofprofessional purpose.Whileourworkcanbe difficultattimes,wemaketimeto maketheworkplacealittlemore cheerful.Thatliftseveryone'sspirits.
Wheredoyouenvisionyourself beinginthelongrunandwhatare yourfuturegoalsforUnfoldLabs?
Inallthebusinesssegments,I,asthe CEOofUnfoldLabs,havealways beenthemarketleader,technologist, andstrategist.We'rehungryand insecureenoughtoalwayskeepusat thetopofourgame.AtUnfoldLabs, thereisnoroomforcomplacency–wealwaysstriveforbettermentand perfection.Intermsofgeography,we willcontinuetogrow Weaimto contributetowardsmakingtheworld abetterplacetolivebyusing technology.
Whatwouldbeyouradviceto buddingentrepreneurs?
Bigorsmall,successorfailure–everythingthatcomesshouldbe acceptedandmovedforwardwith hope,passionandhardwork.Each businessstoryisaninspiration–Iam inspiredbyUnfoldLabs,thoughI maybebiased.Thatiswhatkeeps megoingeveryminuteofeveryday "Love Yourself and Live Life Fully" is mymotto.
‘‘
ThuyNguyenistheCMO andalsoaPartnerat ForbesFrance.She participatedinthelaunchofForbes inFranceandwasmainlyincharge ofthemarketingandadoperations. Asarecentcompanywithasmall team,shehasalsohadtohandle differentrolesthatbringvarietyto herjob.
Thuyhasbothexperienced corporateprofessionalexperience andentrepreneurship.Duringher scholarship,shedidvariousjobsto financeherandshecantellyouit taughtheralotandstilldoestoday. AtForbesFrance,sheisincharge ofmanagingclientcampaigns, communicationandcommunity managementwiththeteamand Initiatewin-winpartnerships.She alsolooksforrecruitingagency partnerstodevelopthesales revenues,settingupandmanaging physicalordigitalevents,and workingontechanddigital projects.
Sheisalsocoordinatingadoperationsprojectswiththesales, translation,andeditorialteams.She says. "There is not a day that is alike and this is what I love. I am led by passion, integrity and freedom. And it is very important for me to evaluate the impact of my work. I would love to share with all French the entrepreneurship spirit through Forbes. “
Shereallyencouragespeopleto experienceotherjobsoutsidetheir comfortzone.Sheasserts, "My various experiences in the past have developed my capability to anticipate risks, solve problems and make decisions. I am also aware that good revenue and a great team
are key factors for a company's success. "
Theworldwidereputationof Forbesisoneofthemainassetsof themedia.Onlyafewmediahave worldwiderecognition.Forbes FranceispartoftheForbes network.ForbesFrancewas launchedin2016onthewebfirst andasaprintmagazinein2017.It hasawebsite,forbes.fr,anda quarterlymagazinethatpresents exclusivebusinessinterviews.
AsperThuy,themindsetofForbes isunique; 'Talk positive, think positive, and act positive'.Thisis thespirit,thecompanywantsto spreadinFrance.Itcelebrates successthroughportraitsofleaders tellingtheirentrepreneurialstories.
Shestates, "It ranks success through our famous Forbes rankings (billionaires, 30under30, women …). It celebrates people doing business! People at Forbes
are here to lead by example and make you want to succeed. "
AccordingtoThuy,organizationis prettycrucialtotheexecutionof anyproject.Onecanhaveagreat idea,butwithoutperfectexecution ledbyagreatorganization,the projectwillgonowhere.
Shealsoseeshumanempathyasa majorfactorthatallows understandingandsharingthe feelingsofothers.Shesays, "It brings consideration and recognition towards my partners and team.”
Reward and honor the business success in France.
‘‘
Thuy'sfamilyisveryimportantto her.Sheseesherhusbandasan essentialsupportandherchildren asapriority.Shesays,"Parents (evenseparated)asaguideline, whilesisters,brothersandcousins openmymind."Shelovesreading biographybooks.Asanexample, thebioofElonMuskisamazing. Sheopines, "He is changing the world. A profile like him may occur each century. He is the best example of an accomplished entrepreneur led by his dreams. "
Duringthepandemic,likemany companies,ForbesFrancealsohad toadapttotheworkorganization. Thuyherselflimitedhertripsto onceortwiceperweekforurgent mattersanddidmostofherworkat homeoffice.Thankstoweb conferencetools,theteamhadthe possibilitytomanagefroma distanceandkeepcontactwiththe
partnersandtheteam.Shesays, "This period was beneficial for us; as it taught us to keep trust with the employees, and efficiency in avoiding time wasted on transportation. All positions have been preserved. “
FutureGoals
ThenextgoalsofForbesFranceare toenhanceandincreaseits magazinesubscriptions.Before willingtochangetheworld,people havetolookatinspiringmodels theycouldfindinForbesmagazine.
"This is the best investment that all French should make," saysThuy. Thesubscriptionis30eurosfor4 magazinesperyear.Inthenear future,thecompanyisactually developingClubForbes,aplace wheredecisionmakerscanbe members.
AccordingtoThuy,inFrance, businesssuccessesarenot
recognizedincomparisontoother countriesintheworld.However,it hastokeepinmindthat 'entrepreneur is a French word' Frenchpeopleareinventive, curiousandhavegreatproductivity Butdespitethesequalities,they needtobeapprehendedbyrisks andfailures,andbeconsciousthat successisthesumoffailure experiencesandhardwork.
ThuyreferstoElonMusk'swords, "Failure is an option here. If things are not failing, you are not innovating enough." Shebelieves thattheroleasabusinessmediais toshowtheimpossibleispossible bydisplayingtheportraitsof famousAmericanentrepreneurs suchasElonMusk,Mark Zuckerberg,SteveJobs,andmany othersandhowitoccurs.
Tobuildentrepreneurs,itis importanttoencourageyoung peopleaboutentrepreneurship.To realizetheirdreams,theyoung havetodreamfirst.Theninvestin them.Entrepreneurshipisa mindset,notaskill.
FOUNDER ANOVA
Withtheburgeoning start-ups,therehas beenaneedfor consultingcompaniesthatcan bringfluencytoprocessesby guidingthemandtheothersmall andmediumenterpriseswith strategicoutlook,financial discipline,abilitytoraisefunds towardsgrowth,andrelated aspects. Leadingwithalmosttwo decadesofexperienceinvarious multinationalswithdiversified sectorssuchasFMCG,Life Insurance,Audit&Assuranceand Oil&Gas,Chandrashekar Kupperiisaproficientinfinancial sectorandFounderofANOVAan InvestmentBanking&Advisory firmthatspecializesinFundraise andMergers&Acquisitions(BuySide/Sell-Side).
Chandrashekar'slaststintwasas GroupFinanceDirectorwith LornameadGroup,aUK-based multinationalintheFMCGspace whichownswell-knownpersonal carebrandssuchasYardleyof London,Finesse,etc.Hisprior experiencesincludedvarious financeandrelatedpositionswith MNCssuchasExxonMobiland KPMGinIndia.
Witharichexperienceinthe FMCG/Consumerspace,heledand havebeenpartofover11 Acquisitionsand4Divestments, besidesre-structuringandrefinancingtransactionsinNorth America,Europe,andIndia.
Withhisrichexperience Chandrashekardecidedtoplungeto offersupportandembarkedwith ANOVAsincemidof2013. ANOVApredominantlyworkswith
mid-sizeCorporatesandearlystagecompanies.ANOVAworks closelywithcustomers,learning theirbusinessneeds,andfuture objectives.ANOVAactsasasingle andcohesiveplatformtooffer corporatestrategy,corporate finance,businessvaluation,and dealstructuring.
Belowarethehighlightsofthe interviewconductedbetween World'sLeadersandChandrashekar Kupperi:
DescribeANOVACorporate Services'offeringsthataddress theneedofyourcustomers.
ANOVAprovidesDueDiligence (DD)&VendorDueDiligence (VDD)serviceswiththeintentof maximizingvalue,minimizing disruption,andavoidinglate surprises.ItalsoassistswithDD PreparednessforClients,withthe aimofprovidinganend-to-end assistanceforM&A/Fundraise Advisoryforclients.
ANOVAalsooffersBusiness Valuationservicestodeterminethe rightpricetopayoracceptfora business.Ithelpsevaluate shareholdervalueforstakeholders byfocusingonrelevant comparatives,besidesidentifying thebusinesssynergies.
InSummary,ANOVAoffersM&A AdvisoryandFundraiseservices, besidesStrategicCFOservicesto empowerEntrepreneursand BusinessOwnerswithfinancial/ commercialacumenandsupportin strategicareas.
Whatarethechallengesyouand yourteamatANOVACorporate Servicescomeacrossinyourdayto-dayoperations?
Tous,gettingtheClientstoaccept that'thingscouldbedifferent,and thatdifferentcanbebetter'hasbeen thetoughestchallenge!
ANOVA'slargerstrengthhasbeen in'structuring'therequirementfor theclient.Butthenthiscallsfora differentapproach,andithasnot beeneasytopersuadeandconvince theclient(s)toadopt.Tomanage this,theteamspendssignificant timeandeffortwiththe EntrepreneursandtheSenior Management,workingclosely withoutimpactingtheir independenceandfocusonday-todayoperations.Wesimulatethe end-result,mostlybyciting appropriateillustrations,andare audaciousenoughtoagree significantpartoffeesbasedon successfuloutcome.Thishas resultedinenlargementoftrustin ANOVA,aswellasbuildinga strongassociation.
Whatpeople,whatbooks,what lifefactorshaveinfluencedand impactedyou?
Severalbooksandpeoplehave beenthereasonformygrowthand whereIamtoday,andnaming someandnotallwouldnotdo justice.Iremaineternallygrateful totheauthorsandmywell-wishers.
Iamafirmbelieverofthis statementthat'thereisabetter way'.Ialwayskeeptellingmyself
that'thingscouldbedifferent,and thatthedifferentcanbebetter'and thishashelpedmetoevolve constantly Thisonestrategypushes metostriveandinvestsignificant timeandeffortwiththe Founders/SeniorManagementof Start-upsandEarly-stage businessesandworkclosely, withoutimpactingtheir independenceandfocusonday-todayoperations.
Takingintoconsideration,the currentpandemic,anditsimpact onglobaleconomies,howareyou drivingyourorganizationto sustainoperationsandensuring safetyofyouremployeesatthe sametime?
Thesearetimestodemonstrateour resilienceasanEntrepreneur.We shouldrememberthatwearenot theonlyonesinthissituation,but tolookaroundtogatherand
assimilatethegravityofthe situation.
Hence,wedidthefollowing:
Ÿ Identifycoreteammembersand forma'war-room'teamto evaluatethebusinessand financialsituationandcomeup withplans.
Ÿ Re-visitthebusinessmodeland remodelasrequiredbutwitha senseofurgencyi.e.,tocome
upwithscenariossuchasgood case,worstcase,etc.
havecontinuedtoremainour premiseincurrenttimes.
corporatesacrosstheglobe.Itwill belargelyhelpingthemmaturein businessprocessoptimizationand gainefficiencyinfinancial informationmanagement.Itaimsto getinvolvedinlargertransactions aswellaswithcross-border opportunities.
“To top this all, we believe the day of managing our 'own' fund is not far away,”
Whatwouldbeyouradviceto buddingentrepreneurs?
Ÿ
Freezealldiscretionary expensesandofferCash Discountforfastercollection
Ÿ Negotiate,negotiate,and negotiate–andnottofeelshy!
Ÿ Takethecouragetowriteto Banker(s)/Lender(s)for deferringEMIs,otherpayments aswellastotheCreditors.
Onmanagingcontractual obligationsincludingemployee emoluments,wehavehadopen conversationswithemployeeson whatcanbepaidandwhatwillget deferred.Thecurrentsituationisno secret,andeveryoneisawareofthe magnitudeoftheimpacton business,economy,andconsumer confidence.
Flexibleworkinghoursand embracingthesafetymeasures
Wheredoyouenvisionyourself tobeinthelongrunandwhat areyourfuturegoalsforANOVA CorporateServices?
ANOVA'svisionandstriveisto becomealeadingInvestment Banker,andabrandwell-known globallyby2025,andactively engageonadvisorymatterswith
Tome,thesinglemostcritical elementforstartupsuccessis 'ContinuedAbilitytoAnticipate Success'.IhaveseenEntrepreneurs withScalableIdeas,AmazingTeam andInformationSystem,butwhat trulysustainsthesuccessasthe businessgrowsistheircontinued abilityto'AnticipateSuccess'. Therefore,mysuggestionto aspiringentrepreneursisto strengthentheirself-beliefand continuetoembarkuponthe venturewithfaith,patienceand perseverance,therestwillbe history
Focus deliberately to . Always seize success remember extra-ordinary
with extra-ordinary focus.
Theworldisatthevery beginningofaverysteep change.The4thindustrial revolutionishere,andit'sonly goingtoaccelerate.AIwillchange theworldwelivein.Meet SandrineDesbarbieux-Lloyd,a digitalleaderbynaturerenowned fordrivingchangesin organizations.
WithSandrine'sexpertiseindigital, shehasbuiltahigh-performing Europeandigitalteamthat overachievestargetseveryyear Shementions,"As a marketer with over 25 years' experience, I keep the team focused on always putting the customer at the heart of what we do." Asadigitalmarketer, Sandrineconcentratesonhypertargetingandhyper-personalization ofteamcommunicationwiththe company'svisitorsandcustomers, usingAIandmachinelearning. Thishelpstoincreasecustomer satisfactionandgenerateadditional revenueforthebusinessatthe sametime.
Digitalchangesarehappening everyday.Itisnolongerjusta channeltomarket,butawayof life.Sandrinebelievesit'sherjobto makepeoplecomfortablewith digitaladvancementsandtakethem alongonthejourney. "It's been my role to keep on top of those changes, be ahead of them sometimes, lead teams into the unknown, and make sure my team keeps on learning and challenging themselves," saysSandrine.
Overtheyears,shehaslearnedthat thebestresultswhencreating changealwayscomefrommultiple teamsandmultipleoutputs.She says, "Good leaders listen to all views before shaping their own, and the great ideas that all of my team have helped form what change looks like." It'sespecially trueofalltheworkthecompany doesinAI/machinelearningand intelligentautomation.Sheopines, "We are at the beginning of the
fourth industrial revolution and everything is going to change, so I am trying to keep ahead."
Samsungprovidesinnovative productsandexperiencesthat enrichtheircustomers'liveswith meaningfultechnologythatputs theirneedsatthecore.Samsung's extensiverangeofproductsspans fromsmartphones,tablets,and wearabledevicestoTVs,digital appliances,andmore,alldesigned withthemissionofimprovingthe dailylivesofpeoplearoundthe world.
Samsungisalsofocusedon innovationsneededfortomorrow, andhowitcanbuildamore connected,thoughtfulfuture.
Duetothepandemic,thefocuson digitalhasbeenkeyforall businesses.It'sbeenthesameat
Samsung.Asateam,allmembers havehadtoworkhardtostepup andincreasethecompany'sdigital presence.Sandrineopines, "It has accelerated our digital transformation by 5 years."
AccordingtoSandrine,outsideof thepandemic,otherchallenges havebeentheintegrationofdata andsystems,movingawayfrom manualworktobeingmoreand moreautomated,tryingtomove from3rdpartycookiesto1stparty data,andhavingthesystemsand processestobefitforthefuture advertisingworld.
Sandrinehasbeenluckytohave workedforgreatleadersinher careerwhohavealltaughther differentthings.Theselearning includehowtobeagoodleaderin toughtimesaswellasgoodtimes; carryingonpraisingteamsaround you;howtoalwayslistentothe roombeforeyouspeak;howto surroundyourselfwithpeoplewho mightbebetterthanyouintheir particularfield;howtobuildgreat teamsandthebestteamsaremade ofdifferences;whatitmeanstobe ateammember.Shesays, "I instill this in my leadership team and use it as a guide to always look for ways to continue to develop."
Sandrinealsoconsidersthatshehas beenluckytoworkwithgreat businesscoachesinhercareer.She asserts, "I have used what I have learned in 'The Chimp Paradox' by Professor Steve Peters, who's a resident psychiatrist with the British Cycling and Sky ProCycling
teams. His technique was used by Sir Chris Hoy, Bradley Wiggins, Craig Bellamy, Ronnie O'Sullivan, and Victoria Pendleton to help them improve their performances. I often refer to it with my team. "
AsaEuropeandigitalteam,the wholeteamhasbeenworking remotelyforthepast18months andhasremainedsuperfocused, workinghardtodelivergreat results.So,asateam,theyhave decidedtoprioritizementalhealth andtryandmaintainawork/life balance.Sandrineasserts, "I, for example, have initiated keeping 122 pm free of meetings every day in everyone's diaries so they can see the daylight, exercise, see their family, have a break. I have also booked monthly slots in everyone's diaries so they can keep developing themselves and learn something new. " Shefurtheradds. "It's important we carry on giving back to our employees given all they do for us as an organization."
AtSamsung,thecompanyhasa fast-pacedandsuccess-driven culture,withadeep-setKorean culturethatconstantlyseeksto improveandinnovate.Thismeans themanagementiscontinuously workingtoprovideconsumerswith thebest-in-classproductsand experiences.Thewholecompany empowersitsstafftodotheirbest workandthistranslatesintoan inspiringculturetobepartof.
AIiseverywherealready.Asper Sandrine, "It helps by recommending products I might be interested in, music I might like, and how to best get to where I want to go." Shevisionstaking advantageofthosenew technologiestobetterdelightthe company'scustomers,help employeeshavebetterlives,and ensurethelong-termsustainability ofthebusiness.Heradviceto buddingentrepreneursisto "seek knowledge in that space, train yourself, and experiment."
JenniferDeslogesisthePresident andFounderofJadeClinics. Jenniferbeganhercareerasan electrologistin1989andhasworked tirelesslytoperfectthe"JadeMethod ofElectrolysis"sincethen.Asa perfectionist,sheadoredelectrolysis asajobthatemphasizedefficiency, safety,andprecision.Withthe objectiveofprovidingpermanent hairremovalwithoutstanding outcomesforallCanadians,Jade Electrolysisbeganfranchisingin 2010.
Belowarethehighlightsofthe interviewconductedbetweenWorld's LeadersandJenniferDesloges.
Briefouraudienceaboutyour journeyasabusinessleader.What challengesdidyouhavetofaceto getwhereyouaretoday?
Myjourneybeganwithaneedtofind asolutiontomyownunwantedhair problem.Ifoundelectrolysisand thenwantedtoprovidethatserviceto otherindividuals.Itwasn'tlong beforethereweren'tenoughhoursin thedaytotreatallmyclients,at whichpointIstartedtrainingother electrologiststoattempttofillthis need.Theseindividualsstruggled withthebusinesssideofthejob. Theywere,forthemostpart,great practitioners,butthebusiness decisionsneededtoactuallyruna successfulbusiness,inmanycases, wereforeigntothem.Franchising wasthesolutiontothisproblem becausewecouldgivethefranchisee moresupportinmakingthecorrect businessdecisions.Though franchisingasafranchisordefinitely comeswithitsownsetofchallenges.
DescribeJadeClinics'offerings thataddresstheneedsofyour customers.
Electrolysisistheonlypermanent methodforhairremoval.Itisvery dependentontheskillofthe practitioner AtJadeClinics,I developedamethodusingmy32 yearsofexperiencetoperfectthe practitioner'sskills.
Enlightenusonhowyouhave madeanimpactonthisindustry throughyourexpertiseinthe industry.
Ispentmanyyearstryingtochange theindustry,byconvertingpracticing electrologiststothemethodsthatI wasdeveloping.Unfortunately,that nevergottractionandIbegan trainingelectrologistswithno experience.Idevelopedabrandthat thepubliccouldtrustandgavemany peopleacareer
Whatarethechallengesyouand yourteamatJadeClinicscome acrossinyourday-to-day operations?
Thefirstandbiggestchallengethat wefacedwasthephone.Workingas anelectrologisttakesallyour concentrationandansweringthe phonebecomesahugedisruption throughouttheday.Ifyoudon't answerthephone,youloseoutonall thepotentialclientsattemptingto findpermanenthairremoval.Our solutiontothismassiveproblemwas todevelopacentralizedcallcenter thatallclientsforalllocationscould calltobooktheirappointmentsand gettheinformationtheyareseeking. Freeingupthepractitionertodowhat theydobest,electrolysis.
Whatpeople,whatbooks,whatlife factorshaveinfluencedand impactedyou?
Everysingleclienthashadalasting impactonme.Whenaclientgetsthe results,theyhavebeenseekingall theirlivestoseethisjoy.Itissuper rewarding.Equallyimportantareall thepeopleintheJadeClinicssystem, Ilovethemallandtheyhavetaught memorethanIcanexpress.
Takingintoconsideration,the currentpandemic,anditsimpact onglobaleconomies,howareyou drivingyourorganizationto sustainoperationsandensurethe safetyofyouremployeesatthe sametime?
Thepandemicgaveusthe opportunitytogainadeeper connectionwithourfranchisees,to supportthemthroughthehighsand lows,andweareproudtosaythatall ofourfranchiseesandpractitioners areapartofJadeClinicstoday
Describeindetailthevaluesand theworkculturethatdriveJade Clinics.
Wetreateveryonewithout prejudice.Thisisajudgmentfree zone.
Wewanteveryonetobe comfortableandfullyinformed withclearexpectations.
Wevaluehonestrelationshipsand areconfidentinstandingbehind ourresults.
Weprovideasafe,sterile environment.Ourpractitioners areverywelltrained,withaccess todocumentedstandardsof operations.
Ÿ
Welovemakingapositiveimpact onthelivesofothers.
Wheredoyouenvisionyourself beinginthelongrunandwhatare yourfuturegoalsforJadeClinics?
Ourplanistograduallygrowthe businessbyawarding4-6franchise locationseveryyearuntilwehavea clinicineverycityacrossCanada, givingallCanadianseasyaccessto JadeClinics.
Whatwouldbeyouradviceto buddingbusinessleaders?
Nevergiveup!Ifthisisyourdream, nooneelseisgoingtogiveittoyou; youhavetoworkforit.
Failure is the biggest teacher for an entrepreneur or business leader. If you have never made a mistake or failed, you will never have learned how to succeed," saysEricKlein.HeisCoFounder,COO,andCISOat Cloudonix,across-platform,inplatformcommunications infrastructurethatprovides businesseswithfaster,smarter communicationschannelsthat canintegratewithexisting businesscommunicationssystems andsavebusinessesbothtimeand money.
"At one startup, we had a product that every enterprise and small business needed, but we spent all of our time educating customers about their needs," saysEric continues.Hecontinues,“This process of teaching about the need makes the actual sales process harder and much longer Another part of learning is that you will need to wear multiple hats when you are in a startup. So, you need to be flexible and be willing to learn on the fly."
Belowarethehighlightsofthe interviewconductedbetweenthe World'sLeadersandEricKlein.
DescribeCloudonix'sofferings thataddresstheneedsofyour customers.
WhileCloudonixhasmanyuses, ourtwobiggestusecaseswhere wearehelpingourcustomersare insalesenablementandwork fromhome.
Cloudonix'svoicecommunication technologyturnsyourexisting digitalassetsintocommunication
channels,acceleratingsalesand increasingcustomersatisfaction. Forworkingfromhome, Cloudonixaddscloudcapabilities toyourexistingon-premisescall center,enablingyouragentsto workfromanywhereintheworld. Rapiddeploymentismorerapidly deployedandcosteffective withoutreplacingyourexisting systemsorretrainingyourteam.
Thus,wearebothhelping acceleratethetimetorevenueand enablingthesupportneededfor ourcustomers'primarypain points.Followingarethedatathat signifytheaverage improvements,acrossall customers.
Ÿ 28%Avg.CallHandlingTime Reduction
Ÿ 34%Avg.TelecomCost Savings
Ÿ 41%Avg.AgentCallTransfer Reduction
Enlightenusonhowyouhave madeanimpactinthisindustry throughyourexpertiseinthe industry?
Thebiggestimpactwehavemade islessinourindustrythanthose
ofourcustomers.Theworkfrom home/anywheresolutioncame aboutbasedonarandomcallI hadwithapotentialpartner.In fact,itstartedwhentheytriedto sellmeservicesandIstarted askingquestionsabouthowthey wereaddressingthingsduringthe pandemic.
Byaskingthequestionsand understandingwhatwaspossible, wewentfromapreliminarysales Zoomcall,toabusiness developmentcall,toan integrationanddemoinunder30 min.Youneedtobeopentothe possibilities,asyouneverknow whereachancediscussionmay lead.
Whatarethechallengesyou andyourteamatCloudonix comeacrossinyourday-to-day operations?
Asasmallteam,weneedtokeep changinghats.Thiscanleadto somelossofproductivityor confusion.Ifinditbesttotakea2 minwalktochangemental "hats."Otherwise,goingfrom marketingtosalestoaccounting cantakeabitofeffort.
Whatpeople,whatbooks,what lifefactorshaveinfluencedand impactedyou?
OneofthebestbooksIhaveread onstartingabusinesswas"Smart orLucky:HowTechnology LeadersTurnChanceinto Success"byJudithHurwitz.This helpedputthingsinperspective forme,asalotofentrepreneurs seemtothinkthatyouneedto createsomethingbrandnewand bethefirsttomarketwithit.The problemwiththatistwofold. First,youspendallofyourtime educatingpeopleaboutthe problemandsolutionratherthan selling(orsometimesbuilding)it. Thesecondisthatitisnottrue. Lookatthebiggestcompanies outtheretoday,andtheywerenot firstintheirmarket.Google wasn'teveninthefirstgeneration ofsearchengines,andtheyare thelargestonetoday–somuch sothattheirnamehasturnedinto averbtodescribesearchingthe internetforsomethingregardless ofthetoolyouactuallyuse.
Applewasnotthefirstpersonal computerbyalongshot,andyet todayeveryoneknowstheMac brand.Knowingthatyoucantake anexistingcategoryandmakeit betteriswheretherealfutureis foralotofcompanies,solookat whatisoutthereandfindwaysto makethembetter
Takingintoconsideration,the currentpandemic,andits impactonglobaleconomies, howareyoudrivingyour organisationtosustain operationsandensurethe safetyofyouremployeesatthe sametime?
Fromthebeginning,wewere readywithstepsandprocesses
thatenabledourteamtowork fromhome.Thishelpedreduce riskandallowedtheteamtobe flexiblesolongasthejobgot done.
Withtheonsetofthepandemic, weshiftedfocusbothonour solution(theworkfromhome solutionmentionedbefore)and onhowwesell.Wenoticedthat fromdirectsalestoworkingvia partnersthatwerealreadydoing businesswithourtargetaudience. Thesecombinedtocreate significantincreasesinour numberofpayingcustomers.
So,asanorganization,weare lookingatwhatpainpointsthe pandemichasbroughtandare tryingtotailoroursolutionsand marketingtowardseasingthat pain.
Describeindetailthevalues andtheworkculturethatdrive Cloudonix.
Cloudonixisalmostafamily The foundershaveknowneachother foralmost20years.Infact,I dancedatbothofmyco-founder's weddings.Weunderstandthat workingfromhomerequiresa differentlevelofworkandfamily
requirements.Themanagement teamdecidedtoberelaxedabout actualworktimessolongasthe jobgotdone.Insomecases,that meantworkingafterthekidswent tobed,andthatwasfine.Thekey istounderstandthatyourpeople arepeoplefirstandnotmachines.
Whatdoyouenvisionyourself beinginthelongrun,andwhat areyourfuturegoalsfor Cloudonix?
Wearetargetingtakingthe companyallthewaytoanIPO andbeyond.Wearealready servicingcustomersinmultiple regions,andourvisionistomake in-platformcommunications accessibletoall—simpler,faster, andmoreaffordablethanever.
Whatwouldbeyouradviceto buddingentrepreneurs?
Stopandlistentoyourmarket, customers,andprospects.Don't trytosellthemonyourtech, learnwhattheirpainpointsare andthenconsiderifandhowyou canhelp.Apreparedanswerearly onmeansthatyouarenot listeningandcancostyouahuge market.
TazThorntonisaspeaker, motivator,andvisibilitycoach, helpingpeoplereboottheirlivesand businesses.Tazstartedhercareerin journalismandprogressedupthe corporateladder,withafewhops acrossthefenceintoPRand marketing,untilshebecameUK directorforwhat,atthetime,was oneoftheworld'sbiggestB2B publishingorganizations.Shesays, "Trouble is, although I had all the material trappings, none of it was filling me up.”
Tazworkswithownermanagersto helpthemattracttheirfinest characteristics,andestablishabrand basedonauthenticityandtrust.She says, "We work together on messaging, personal brand, and visibility, developing a practical plan for constant, positive presence wherever their target audience may be."
Belowarethehighlightsofthe interviewconductedbetweenthe World'sLeadersandTazThornton.
Briefouraudienceaboutyour journeyasabusinessleader.What challengesdidyouhavetofaceto getwhereyouaretoday?
Itwasalongroadthattookmetothe pointofre-inventingmylife, includingescapinganabusive relationship,thedeathofmyfather,
Tbreakingmybackinthreeplacesina suicideattempt,depressionand breakdown.Ilookbacknowwith gratitudefortherichteachingsand lifeexperiencesandIgenuinelydon't regretathing. Sufficetosay,bythetimeIfinally listenedtomycallingandwentforit, IhadalltheskillsIneededtogetout thereandmakeadifference.
withourcustomersonareal-life level.
Weworkontheirstory,theirmessage andintentionsandstarttoorganically growtheirtribefromthere.
BythetimeI'drealisedmysoul missionwastosupport,motivateand inspireothers,Ihadawealthof experienceandplentyoftoolsinmy kit,includingallthattopline managementtraining,mediaandPR knowledge(Ico-ranaPRanddigital mediaserviceandtrainingagency withmywifewhenIfirstleft corporate),coaching,mentoring, NLPANDafewothersyoumight notexpect–Itrainedwiththesame guyswhotaughtTonyRobbins firewalkingandqualifiedasa firewalkingandextreme empowermentinstructor,spenta decadeorsolearningtraditional'soul doctoring'withshamansand medicinepeople,andevenbecamea Reikimaster
Lateron,Imightworkwiththemto createtheirsignatureprogramme, writetheirbestsellingbook,ortrain themtobecomeaworld-class speaker Thiscanallbethrougha mixof1-1coachingandmentoring andgrouptrainingprogrammes.
WhenI'mworkingwithindividuals, thatmightagaininclude1-1 coaching,thoughIalsorun13-month andthree-yearspiritual empowermentprogrammes,which bringtogetherearthwisdom teachings,talkingtherapy, meditation,journeyworkand empowermenttechniques–including firewalking.
Enlightenusonhowyouhave madeanimpactinthisindustry throughyourexpertiseinthe industry?
DescribeTazThornton'sofferings thataddresstheneedsofyour customers.
Mycustomersreallyfitintotwocore areas–businessleadersandowners wantingtobuildtheirconfidence, visibilityandbrand,andindividuals whoneedtorediscoverthetruthof theirsoulandcreateafuturethey'll eagerlyembraceandenjoyliving.
WhenI'mworkingwithbusiness leadersandowners,wefocusaloton theirstoryandbuildingtheirpersonal brand.There'swaytoomuch head/heartdisconnectintheworld andwe'velosttheabilitytoconnect
Ithinkoneofthebiggestdifferences I'vemade,sofar,isteachingpeople aboutthepowerofvulnerability Vulnerabilityreallycanbea superpowerifweharnessitproperly We'reinanagewherepeopleare tiredofbeingmarketedtoandsold to;weneedtogobacktothatageold truththatpeoplebuypeople.When westophidingbehindourlogos,and startshowingmoreheart,weleadby example,we'remorerelatable,we givepeoplehope.Ourownstruggles, thechallengeswe'veovercome,show otherpeoplethatA)wewalkourtalk and,B)itreallyispossibletoflip yournegativesandcreateabetter life.
Whatarethechallengesyouand yourteamatTazThorntoncome acrossinyourday-to-day operations?
Werunawell-oiledmachinenow and,ifwedofacechallenges,wesee themasanopportunitytolearnand grow.Youknowwhattheysay:if there'snosolution,there'sno problem–it'sjustpartoflife'srich tapestry
Whatpeople,whatbooks,whatlife factorshaveinfluencedand impactedyou?
People–Ihavetosaymywife,Asha, firstandforemost.Waybackin2006, justweeksaftermyfatherdied,she wasdiagnosedwithmultiple sclerosisandthenmaderedundant. Ashahasbeenthroughthewringer, fromnotbeingabletowalkproperly, toreinventingherlifeandtotally changingherdiettocomebackto health.Iwatched,inawe,asshe sackedofftheclientsthatwere bringinghernothingbutstress(no amountofcashisworthsacrificing ourhealth!),thenrecreatedher business,fromafull-servicePRand socialmediaagency,intoan independentcontentcoach,ghost writerandbookeditor,workingwith peoplewhoinspiredher,insteadof simplyfocusingonsoul-crushing corporatecontracts.
Mymother,too,whoalwaystaught metotrymyhandatanything.Ifyou can'tdoit,thencallintheexperts, butatleastbebraveenoughtogiveit atryfirst.Ofcourse,I'mtalking aboutDiY,craftworketc,notbrain surgery!
Describeindetailthevaluesand theworkculturethatdrivesTaz Thornton.
I'mabsolutelycommittedto authenticityandintegrity,andto usingeverythingI'veexperiencedto createapositivepathwayforothers.
IfIgothroughsomechallenge,the ultimateselfishactistokeepthatto myself,insteadofusingitasa teachingexperience.IfI'mhavinga toughtime,I'llshareit,aswellasmy plantorightmyship.
Runningabusiness, entrepreneurship,orevenbuildinga successfulcoachingpracticewillnot berightforeveryone.Weneedto stopjudgingeveryoneelsebyour ownvaluesetsandallowpeopleto flourishbasedontheirowndesires andmerits.
Whatwouldbeyouradviceto buddingentrepreneurs?
Ÿ Makesureyouknowthe differencebetweenabusiness ownerandanentrepreneur–they'renotthesamethingand youcanstillbesuccessful withoutadoptingatitlethat doesn'tfit.
Ÿ Getclearonwhatitisyouwant toachieve.Reverseengineerit fromthere.
Ÿ Makesureyou'redoing somethingyoureallyenjoy–it makestheDifficulttimesmuch easiertolivethrough.
Ÿ Don'tkeepre-inventingthe wheel.Neverplagiarise,butDO takeinspirationandteachings fromthoseafewrungsaheadof you.DoitYOURway,but recognizemostpathshave alreadybeentroddensome–it wouldbefoolishtobelieve otherwise.
MissyMacKintoshisthe
FounderandCEOof MisMacKClean Cosmetics,abeautyproduct companythataimstoredefinethe cosmeticsindustrybycombiningthe high-qualityapplicationwithethical andecologicalmanufacturing.Missy MacKintoshbuiltMisMacKfromthe groundupinherbasementinsmalltownCanoe,BC,Canada.She personallyhasnevermetorknewof anyonewhohadbuiltaMakeup brandbefore.Shehadtolearnallof itonherown.However,shehasbeen intheindustryforover25yearsand 16yearsofthatasaProfessional MakeupArtist,andherworkhas beeninternationallypublished,and shehasworkedinManagementfor companiessuchasMAKEUPFOR EVER,andNars.Shesays, “As someone who eats, sleeps, breathes makeup on a daily basis, I know what works and what doesn't.” According toMissyMacKintosh,shehadthe
visionofMisMacKinherheadfora longtime. “In 2017, it was time to bring my plan to action,” saysMissy MacKintosh.
Belowarethehighlightsofthe interviewconductedbetweenWorld's LeadersandMissyMacKintosh:
DescribeMisMacK'sofferingsthat addresstheneedofyour customers.
MisMacKisoneofthefirst ProfessionalPerformingClean MakeupLinesontheMarket.In 2016IwasintroducedtoClean Makeup,buttheyallhadthesame issue–lackofperformanceand pigment.Tryingtofindproductsthat helduptomypickyprostandards justdidn'texist.SoIcreatedthem workingdirectlywithaFemale CanadianChemistwhospecializesin Cleanbeauty.MisMacKmergesboth theMainstreamtheCleanandthePro
worldintooneuniqueamazing brand.Iunderstandthatmakeupis notapassivesale.Ittakeseducation andgettingourclientsintoourchair toexperienceitfirsthand.Atour MisMacKstores,weoffer ComplimentaryPamperingSessions alldayeverydaytogiveourclients exactlythat.Wearealsotheonly brandthatoffersprivateoneonone makeuplessonswhereyoubecome thestudentandlearnasyou'redoing yourmakeupwithourguidance.We makeyouwriteeachstepdown,so youhavethattotakehomewithyou. Becausereally,wherecanyougoto learnwithoutsomeonetryingtosell youatrend.Weteachbasedona techniquethatIcalltheNatural Guidestoaface.Thesearetaughtin ourMisMacKArtistryeducation modulesforfutureMakeupArtists wantingtolearnandbecome professionalmakeupartists.
Enlightenusonhowyouhave madeanimpactinthisindustry throughyourexpertiseinthe industry.
MisMacKprovidesfunandsafe productspackedwithpigmentand performbetterthanmainstream.I understandhowproductssitonthe skinandworkwithmyChemistto createthem,sotheyareeasyfor consumerstoapplyandblend.The technologywe'reusingisincredibly uniqueinthecosmeticworld.We're trulypushingtheindustryforwardin morewaysthanone.Ourimpactis alsoaroundeducation.Weare passionateabouteducatingthePro worldofMakeupArtistsandthe everydayconsumerthatyourbodyis yourlargestorgan.Itonlytakes28 secondsforatoxicingredienttohit yourbloodstream.Yes,yourbodyis goodatgettingridofitbutwhen we'remarinatingintheseproducts sincebeforewearebornoursystems tapout.Westartseeingallergies,and alotoftheseingredientsarehormone disruptorsthatcancontributeto fertilityissues.We'reproviding makeupandtoolsthatallow everyonetoignitetheircreativity, pushtheirlimits,andworkflawlessly inasafewaynotonlyforallhumans butalsoforourenvironment.
Whatarethechallengesyouand yourteamatMisMacKcome acrossinyourday-to-day operations?
Welltobequitehonest,wedoallthe thingshereatMisMacKHQ includingshipping,receiving,and labelling.Andgettingourlabelson straightistrulyadailychallengelol.
Whatpeople,whatbooks,whatlife factorshaveinfluencedand impactedyou?
DanySanzthefounderofMakeup Foreverismybiggestidol.Our storiesareincrediblysimilar,anda supercoolthingisthatwenowhave herfullsupportandherusing MisMacKinherprokit.Mytime favouritebookisthe5amClub.
Takingintoconsideration,the currentpandemic,anditsimpact onglobaleconomies,howareyou drivingyourorganizationto sustainoperationsandensuring thesafetyofyouremployeesatthe sametime?
Safetyisofutmostimportancehere atMisMacK.Asapromakeupartist sanitationisournumberonepriority. Beinginasmallboutiqueshopthat's asmallbatch,we'reabletoeasily managequalityandsafetycontrol. Wealwaysmakesureourteamis happyandhealthy
Describeindetailthevaluesand theworkculturethatdrives MisMacK.
Wevalueeducation,customer service,customerexperience,and fun.Makeupisfun.Weoffer
complimentarypamperingsessions alldayeverydayatourMisMacK stores;educatingourclientson productplacementandhowtouse ouruniqueproducts.Webelieveless ismoreandlearninghowtouseour productsinmultipleways.Ourtagis 'we'reSmallbutMightyandthe MastersofMulti-Purposeproducts'. Eliminatingwastefulpackagingand theoverwhelmingguiltyfeelingyou havewhenyouopenupanoverpackedmakeupbag.Weteachthat “Makeup does not define you; it's merely a tool of Empowerment”
Wheredoyouenvisionyourselfto beinthelongrun,andwhatare yourfuturegoalsforMisMacK?
IenvisionMisMacKbeingatrusted GlobalBrand.Mygoalistohave about5storesacrossCanada,onein London,oneinParis,NewYorkand LA.9.Whatwouldbeyouradviceto buddingentrepreneurs?Failintoyour flow.Failureiswheregrowth happens.Isayifyou'renotfailing you'renotgrowing.Everythingis alsofigure-out-able.Ifyouwantit badenoughyouwillfigureoutaway tomakeithappen.
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