World's Rising High Women Leaders in Mortgage Industry, 2022 - II

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World's Rising High Women Leaders in Mortgage Industry, 2022 The Increasing Participation of Women in Mortgage Industry PG. 24 Why Women Make Good Leaders in Financial Services PG. 44 CEO Kinetic Spark Consulting JenDuPlessis The Impact Mentor, Leading Expert in Building World Class Teams

Diversity and Inclusion in Mortgage Sector

Babyboomersarelesseducatedthanmillennials.Theyalso haveawiderrangeofracesandethnicities.Diversityand inclusionintheworkplacearereceivingmoreandmore attentionasaresultoftheseshiftingdemographics.The corporatepictureisfrequentlyobvious,buthowresources areassessedandtalentsarequantifiedisfrequentlyunclear. Ittakesmoreawarenesstostrikethecorrectbalance betweeninclusivenessinsideandoutsideofabusiness.

Simplyput,diversityisacollectionoftraitsthatdistinguish peoplefromoneanother Thesetraitsincludebackground, personality,lifeexperiences,andviews.Itiswhatmakes eachpersonunique.Recognizingandembracingdifferences basedongender,age,color,religion,handicap,andsexual orientationiswhatdiversityisallabout.Beinginclusiveat workentailsappreciatingeveryworkerandprovidingthem withanequalopportunitytouseresources.

Althoughitiseasiersaidthandone,manymortgagefirms areattemptingtointegratediversityandinclusionintotheir culture.Thereisstillalongwaytogountiltheplayingfield isleveledforallhomebuyers,evenwhilethehousing industryhasmadeachievementsinfurtheringracialjustice andhelpingunderprivilegedneighborhoods.Mortgage lendersarerequiredtorespectandvaluediversityand inclusionatwork.Measurementofskillsandabilities, acceptanceofdiversity,abandonmentofantiquatedhabits, andcreationofanenvironmentfreefromprejudiceandfear arethefirststepsinthisprocess.Inthisedition “World's Rising High Women Leaders in Mortgage Industry, 2022II”,World'sLeadersfeatureswomanleadersfrom mortgage sector whicharethrivinginleadershipand leadingwithbestpracticesandstrategiestotaketheiridea intoaction.

World's Rising High Women Leaders in Mortgage Industry, 2022

ThecoverfeaturesJenDuPlessisCEOatKineticSpark Consulting. JenDuPlessisworkedinthemortgage industryforfourdecadesasaprocessor,manager, underwriter,branchmanager,districtmanager,regional manager,andnationalmanager.Shealsohadherown brokeragefornineyears.Forhalfhertimeintheindustry, shewasanoriginator.Shealsowasamanagingmemberof BNI(BusinessNetworkInternational),andthat'swhenshe beganexpandinghercoachingpractice.Manypeople approachedherandenquiredabouthowshehad accomplishedsomuch.

Also,whileyouflipthroughthepages,don'tforgettoread thearticlescreatedbyourin-houseeditorialstaffand industryexperts.

Have a lovely read!

Copyright 2022 WORLD’S LEADERS Media Tech LLC, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WORLD’S LEADERS Reprint rights remain solely with WORLD’S LEADERS. NOVEMBER 2022 3296 Westerville Rd #250, Columbus, OH 43224, USA Follow us on : Editor-in-Chief Steve Sanchez Managing Editor Jagdish Chincholikar Executive Editor Nicole Williams Assistant Editor Gayatri Bhujbal Art & Design Director Jack Anderson Business Development Manager Alex Gonzalez Business Development Executive Natalie, Uttam Associate Designer Kevin Rust Digital Marketing Manager Victor Clarke Sales Manager Casey Simpson, Irfan Shekh Marketing Manager Tom Swann Technical Specialist Barry Jones Circulation Manager Danny Parker
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10 The Impact Mentor, Leading Expert in Building World Class Teams
Jen Du Plessis
AdriannePozzi AlisonHoughton-Corfield
ThreeKeyChangesthatare UpdatingMortgageIndustry TracyValko 58 54 48 44 40 36 32 26 24
Teitel
IncreasingParticipationof WomeninMortgageIndustry
WomenMakeGoodLeadersin FinancialServices
ExceedingneedofLenderBorrower EngagementinMortgageSectormorethanEver
AmyBuynoski
Julie
The
Why
The

Jen Du Plessis

COVER STORY 10|NOVEMBER2022
The Impact Mentor, Leading Expert in Building World Class Teams
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Intherelationshipbetweenaleader andtheiremployees,integrityand trustgohandinhand.Employees rateleadersontheircharacterandskills, andtheyequateintegritywithkindness andhavingaltruisticgoalsratherthan self-interest.Leadersmustdevelop scriptsandputplansintoplacefor respondingtothefrequentlycited justificationsfordubiousbehaviorsin ordertotakevalues-drivenaction. Integrityinleadershipisalsoacrucial componentinresolvingtheseconflictsof values.AstheCEOofKineticSpark Consulting(KSC),JenDuPlessis prioritizesintegrityinbothherpersonal andprofessionallife.Asaresult,every decisionshetakes,whether professionallyorpersonally,isguidedby thisdecision-makingprocess.

"When I'm dancing, I will make sure that I'm acting with integrity; that the dance will not diminish my integrity."-says Jen.

BringingKSCintoBeing

JenDuPlessisworkedinthemortgage industryforfourdecadesasaprocessor, manager,underwriter,branchmanager, districtmanager,regionalmanager,and nationalmanager.Shealsohadherown brokeragefornineyears.Forhalfher timeintheindustry,shewasan originator.Shealsowasamanaging memberofBNI(BusinessNetwork International),andthat'swhenshebegan expandinghercoachingpractice.Many peopleapproachedherandenquired abouthowshehadaccomplishedso much.Theconceptwasthat,afterbeing askedbymultiplepeople,sherealized therewasaneed.Thequestionsmade herrealizethat,inthelongrun,after30 orsoyearsinthemortgageloan business,itwastimetobranchoutin

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ordertohaveanevengreaterimpactonpeople.ThatresultedinKineticSpark Consulting(KSC).

Kineticstandsforkineticenergy,whichisthechangeofmassfromsittingto movement.Asparkplugisjustthat—aspark.Youneedasparktogetthings rolling.JenestablishedKSCsoshecouldcoachRealtorsfirst,independentof hermortgagecompany.Andfromthere,thefocusshiftedtoeducatingloan officers,C-suiteexecutives,salesmanagers,andsalesteams,whichinturn pavedthewayfordiversifyingbeyondthemortgageindustry.

KSC'sSpecialties

KineticSparkConsultingmentorsresidentialmortgageloanofficers,realtors, andinvestorstolivetheirlegacieswhilegrowingthem.Thehigh-level mentorshipofferedthroughhermastermindsisoneofKSC'smainservices. Therearealsoseveralcoachingandmentorshipprogramsavailabletoclients whoaremakingsixfiguresandarefeelingstuckmovinguptosevenfigures,or whoaremakingsevenfiguresandarestrivingtoreacheightfigures.

Additionally,KSCpublishestwopodcasts.OneisknownasMortgageLending Mastery With3,000–7,000downloadsperweek,ithasbeenthelongestrunningpodcastinthemortgagesectorforthepasttenyearswhichhelps mortgageloanofficers,realtorsandinvestorwithsalesmasteryleadershipand prioritymanagement.Additionally,theyhaveapodcastcalledSuccessto Significance:LifeafterBreakingThroughGlassCeilingswheretheydiscussthe strugglesandtriumphsofthosewhohavefacedandovercamevarioustypesof glassceilingsintheirlivesandbusinesses.

FemaleLeader.No,ALeader!

JenDuPlessispreferstorespondtoquestionsabouthowshegrowsasa leader ratherthanasafemaleleader.Sheusespersonaldevelopmentdailytoadvance asaleader,participatinginmasterminds,reading,attendingconferences, conductingconferences,coachingothers,speakingonstages,andlisteningto podcasts.

Jenhasastaunchbeliefinlivingyourlegacywhilecreatingit.Playingwith passionispossiblewhenyouworkwithpurpose.Shehastwomasterminds: Impact&MakeYourMark.Shediscoveredthatparticipatinginandrunning mastermindshelpedherbusinessfivetimesover.Shehasdramaticallygrown moreoverthepastfouryearsthanshehadinthepriortenyearscombined.

Sheissettingthewayforwomenasleaders,enablingotherstostandtall.She accomplishesthisbyactingwithintegrity,oneofhercorevalues.Shenever intendstotakeanyactionthatwilldiminishhercredibilityasacapableleader. Shedesirestoserveasaninspirationtobothmenandwomen,sheregards leadershipasexhibitingastrongwill,combinedwithflexibility

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When I'm dancing, I will make sure that I'm acting with integrity; that the dance will not dWhen I'm dancing, I will make sure that I'm acting with integrity; that the dance will not diminish my integrityiminish my integrity.

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TechnologyTrend

Jenbelievesthatthetechnological revolutiontosimplifytheloan applicationprocedurehasalready begun.Intoday'sfast-paced environment,shethinksclientsare lookingforlenderswhoare transparent.

Therewillneverbeatimewhena personcanclickabuttontoreceivea mortgageandneverinteractwitha humanbeing.Shedoesn'tthink technologywilladdresstheproblem ofclientsunderstandinghow mortgageswork.

Jenthinksthisisn'tthefaultofthe entrepreneurs,butratherofthe consumer,wholacksfinancial literacyandknowledgeofthe purchasingprocess.Sheispresently engagedinaprojectthataimsto impartfinancialliteracyaswellas demonstratehowitcanbeusedto buildfinancialwellness.

ATurningPointOverRoadblocks

ThemostchallengingtimeinJen's career,wasthenshefeltunfulfilled, despiteoriginatingandclosing$50 millionannually,placingherinthe top1%ofalloriginatorsnationally. Shesimplywantedtofigureouthow toclosethesamevolume,keepher nationalpositioninthetop1%,yet worksignificantlyfewerhourssoshe couldspendmoretimewithher family,andonherself.Sheexplains whenshestartedtochange.

"The moment everything changed for me was the night I answered a client's phone call while I was having dinner with my family. I went outside of the restaurant and began walking

the all-too familiar "concrete balance beam". During my conversation, I happened to look into the window of the restaurant, and I saw my family creating memories, laughing and enjoying their time together; however, I was not with them. “

Sheadds,"And in that moment, I knew that things had to change. I had to accelerate my thought process of how to crack this code? Over the course of the next two years or so, I perfected that process.”

Jenworkedfewerthan40hourseach weektofund$102million.Hergoal wastomaintainthenumberat$50 millionbutimproveherstandardof living.Asaresult,shehad discoveredsomethingsogreatthatit allowedhertohaveasuccessful businesswhilestilllivingaquality life.

JenasaVoicefortheCompany

JenisavisionaryastheCEOofthe KSC.Shegivesthebusinessits vision,values,andvoice.Shetravels theworlddeliveringkeynote addressestoallvarietiesofbusiness owners,entrepreneurs,corporations, andteamsonthetopicsofscaling, management,leadership,and relationshipdevelopmentfortheir companybothinternallyand externally.Shesaystheadviceshe sharedistostartworkingABOVE andBEYONDyourbusinessrather thanworkingINandONit.This allowedhertoretirefromdirectloan originatorsothatshewasfreeto pursueotherbusinessoptionsoutside oflending,suchasrealestate investing,owningotherfirmsin

variousindustries,speakingand mentoring.

Jenenjoystakingthestageand tellingherstoryinordertoinspire peopleandspurthemontotake action.Shealsoservesasthe producerandhostofthestreaming televisionprogram"TellMeICan't," whichprofilesindividualswhohave demonstratedexceptionalresilience intheirlivesandhavetriumphed overthedoubtandskepticismof otherstoachievegreatstrides.

WhenJenisabletospeakwitha coachingormentoringclientand observeabreakthroughintheir thoughtprocess,shebelievesthat thisisthehappiestpartofherdaily schedule.

"My business mantra is mindset + methods = momentum. This gives me so much joy "–saysJen.

Jen'sSuccessAttributes

InJen'sopinion,oneofthemost importantqualitiesofagoodleader isself-awareness.Manypeoplegain leadershippositionsthroughattrition, butoncetheyareinthem,theyrarely focusontheirownpersonalgrowth. Beingaleadermeansbeingableto recognizetheabilities,skills,and progressofothers.AccordingtoJen, eachpersonhasauniquepersonality, levelofcognitivedevelopment,and levelofmaturity.Asleaders,we musttakethisintoaccountinorder toencourageandenableeachperson topursuetheirownpersonal progress.

Leadersfrequentlystartrushingup themountainonlytofindthemselves

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atthesummitbythemselves.The membersoftheirteamarestill waitingforinstructionsatthe bottom.Jenadvisesthatduringthe ascenttothetop,it'simportantto keeplookingbacktomakesurethat everyoneisonboardwiththevision, feelingsupported,receiving educationandfeedback,andbeing inspiredtoimprove.Shealsostresses theimportanceofaccepting responsibilityasakeyqualityofan effectiveleader.Sheaddedthat accountability,coupledwith integrity,couldbeofmajorconcern inthevaluessectoraswell.

ForAspiringLeaders

"Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others. "—JackWelch

Jenhasdiscoveredthatmostpeople donotinvestintheirpersonal developmentasasaleader;choosing instead,tospendmoneyon technologyandtheshinyobject syndrome,sometimesknownasSOS ("help!Ineedhelp!").Theyounger generationwillneedtoinvestintheir technicalknowledgeofallmarkets, includingsecondarymarkets,stock markets,mortgage-backedsecurity markets,interestrates,federalfunds, etc.Theymustbeabletoexplainto customerstrendsinthefinancial world.

Jenthinkstheyalsoneedtoimprove theirsalesabilities.

Shedescribes,"We've been spoiled over the last 15 to 20 years because not much selling was needed. Now that rates have risen, I see many

scrambling to quote a competitive rate, and then hope that the client loves the rate, rather than educating the consumer “

Themostimportantpieceofadvice fromJenistoavoidtryingto discoveramiraclesolutiontogrow yourbusiness.Investinginoneself todaywillallowyoutoinvestin otherwealth-buildingtacticsinthe future.Itentailsjoininga mastermindgroup—or

several—listeningtopodcasts, attendingsummits,webinars,and conferences,andgenerallymaking aninvestmentinyourpersonaland professionalgrowth.

Sheexplainedthat,asleadership develops,youshouldlearnhowto manageandleadsothatyoucan collaboratewithotherswhohave differentpersonalitiesand developmentalphases.Sheurgesthat atitledoesnotautomaticallymake someonealeader.

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Accordingtofinancialfirms'researchonhowwomenare managingtheirmoneyinthe21stcentury,47%of womenarethemainbreadwinnersandarecompletely responsibleforpayingtheexpensesinthehome.Itwas foundthatduringthepreviousfiveyears,peoplebetween theagesof25and34havemade40%ofallcreditcard inquiries,whilewomenhavemade44%ofmortgage inquiriesthusfarthisyear

Inreality,singlewomenweretheoneswhoappliedfor creditcardsthemostfrequently,accountingfor52,000 inquiriesinthemostrecentquarterandreachingapeak of60,000inJanuary2023.Acreditcardintheirown nameisalsoheldbyovertwothirdsofwomen.Women wereslightlymorelikelythanmalestohaveasavings accountintheirownname.Accordingtothereport,70% ofwomenand67%ofmenhaveonlineaccounts.

Inthemeantime,90%ofwomeninEuropeheldpersonal currentaccounts,upfrom81%ofwomenoverall.In addition,withmenmakingup52%ofinquiriesand women48%inthe18to25agegroupin2018,thegap betweenthesexesseekingmortgagesappearedtobe closing.

"Thedatademonstratesthat,aslittleas50yearsago, creditcardswereprimarilyownedandutilisedbymen, withwomenprimarilystrugglingtogetanykindof creditunlesstheyhadajob,"aspokeswomanforthe

researchagencystated. This,however,couldnotbe furtherfromtherealityoftoday

Therepresentativecontinued:"Womencouldnotobtain amortgagewithoutamaleguarantorpriortotheSex DiscriminationActof1975.Sincethen,morewomen havestartedtopurchasehomes.In2018,78,987women haveappliedformortgages,accountingfor44%ofall mortgageinquiries.

Thestudyalsorevealedthatmorewomenwerestarting theirownbusinesses,asseenbythe42%increaseinthe numberofwomenwhopurchasedbusinessinsurance between2015and2017.

Whenwelookedmoreclosely,wediscoveredthat womenmadeup41%ofpeoplepurchasingbusiness insuranceforbars,andthatnumberincreasedto50%for stores.Becausetheyareoftenlesswealthy,singlefemale borrowersencounternumerousobstacleswhenthey enterthemortgagemarket.Theyearnlessmoneyand takeoutsmallerloans.Giventhatsinglefemalepurchase borrowersaremorelikelytobepeopleofcolourthan singlemaleborrowers,theseissuesmayalsohavean impactonequityinthemortgagemarket.Thegoodnews isthatdespitethesedifficulties,singlefemaleborrowers' borrowingforhomepurchasesheldupwelloverthefirst yearoftheepidemic,andwesupportongoingeffortsto openupthecreditboxtoborrowerswhocansustain homeownership.

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Senior Mortgage Advisor U.S. Bank

Inbusiness,consistencyissignificantlymorecrucialthan youmaythink.Consistencywillhelpyouget recognition,developtrust,andprovideyourservices effectivelyandprofitably.Buildingaloyalcustomerbaseand offeringamemorablecustomerexperiencedependonbeing consistentinyourcontactwithyourcustomers.Adrianne Pozzi,SeniorMortgageAdvisoratU.S.Bank,isconsistentin herneeds,iscreativeandstimulatesherstaffbycomingup withfreshideasandsolutionsforherclients.

JourneytothePresent

Forthepast24years,AdriannePozzihasworkedinthe mortgagemarket.Shepromoteddebtconsolidationwhile workinginsalesforacreditcardbusiness.Shehasalways beenpassionateaboutsalesandenjoyedinteractingwith peopletotrytoimprovetheirfinancialsituations.Shefinally startedworkingforamortgagebrokerforawhileandquickly developedapassionforlending.ArecruiterforU.S.Bank thencalledAdrianne,andtheownerdecidedtotakeachance onherandofferherawonderfuljobworkingwitha wonderfulbuilder.It'sbeenagreatexperienceforhertowork withthemforthepast12years.

SheiscurrentlyaSeniorMortgageAdvisorforU.S.Bank Shetrulycaresaboutassistingcustomersinrealizingtheir aspirationsofbecominghomeownersandcreatingpersonal wealthforthemselvesthroughhomeequity.Likeeveryone elseinthefield,shefirststruggledtoestablishafoothold,but perseveranceovertimeandapassionforthesectorhave mouldedherandtherelationshipsshehasnow

U.S.Bank

U.S.Bank,adivisionofFinanceofAmericaMortgageanda subsidiaryofBlackstoneCompanies,providesaccesstoloan facilitiesandinvestorgroupscriticaltothesuccessofhouse buildersandrealtors.U.S.Bankhasbeenaleadinglenderin therealestateandhouse-buildingsectorssinceitsfoundingin 1985.

Thecompanymodel,workculture,andphilosophyare createdtofulfiltheexpectationsofthecustomersintermsof servicedeliveryandaccomplishmentofobjectives.The successofU.S.Bankdependsonitsabilitytoofferservice, fulfilment,products,andcompetitiveratestobuilders, realtors,andtheirclients.Buildersandrealtorshave

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historicallyincreasedclosingsbyupto30%thanksto U.S.Bank'seffortsandskillsthatotherlenderslack. Becauseitprovidesallcreditproducts,thecompany remainscompetitiveinthemarket.Thelevelofexpertise oftheteamthatworksforcustomersiswhat distinguishesit.

AWorkaholicbyNature

Adriannepreferstothinkofherselfassomeonewhois passionateanddriven,andwhoenjoysassistingbuyers andsalesagentswiththehome-buyingprocess;most otherswoulddescribeAdrianneasaworkaholic.Her dailyresponsibilityasahigh-producingseniormortgage advisoristomaintaintheteam'sandthebuyers' satisfaction.Monitoringtheloansastheymovethrough thepipeline,speakingwithherbuildersonthepipeline call,andcontinuingtocreatefriendshipswithhersales representatives.Shehasalsobeenapartofmany organizationsovertheyears,suchasSoroptimist International,whichisawomen'shelpingwomen organization.

Adrianneadds,"Thehappiestpartofmydailyroutineis whenIgettocallbuyersandtellthemtheyareloan approvedorthattheirloanisclosedandhowhappyIam forthemandtheirfamilies.”

Work-LifeBalance

Beyondtheworkplace,Adrianneistheproudmotherof agreatson,AlexHamilton,whois26yearsold,andthe cutestdog,Lulu.Sheenjoyshiking,paddleboarding, andtraveling,andshespendsmostofherfreetimedoing thesethings.Sheisallaboutexploringnewplacesand makingthemostofherfreetime.Strugglingtostrikea balancebetweenworkandfamilylifehasalwaysbeen themostdifficultelementofherjob.Beingforcedto pickbetweenmeetingswithbuyersorsalesagentsand beingpresentforfamily.Makingcompromisesonboth sidesissometimesarequirementofhavingacareer Adrianne'sdesiretoalwayscreatemoreforherselfand herfamilyhasalwayscomefromherchildhoodina limitedenvironment.

TechnologyintheLendingIndustry:Yes,orNo?

Anyloanofficermustkeepupwithnewprograms, technology,marketingstrategies,andother developmentssincethemarketandhowconsumers respondtothemareconstantlyevolving.Adrianne participatesinwebinars,businesstrainingsessions, conferencesfocusedondevelopingmomentum,and otherlearningopportunities.Shestronglysupportsusing themostup-to-datetechnologies,butontheotherhand, sheisatraditionalloanofficerwhostillenjoyssending outbirthdaycards.InAdrianne'sopinion,aloanofficer's successdependsonthepurchasersstillreceivingthe personaltouchfromtheirloanofficerdespitethe importanceoftechnologyandmodernplatformsinthe lendingindustry.Sheclaimsthateconomicsplaysa significantroleinthepurchasingprocessandcanbe unpleasantforanewhomeowner.It'scriticalthatthey havetheirhandsheld.Shebelievesitwouldbegreatif bankscouldfigureoutawonderfulwaytocombinethe two.

COVIDOutbreak

Theepidemicprobablyhastenedtheindustry'suseof digitalcapabilities.Manyconsumerstookadvantageof digitaltoolsandhadvirtualexperiencestheywouldnot havehadotherwise.Lendersgrowaccustomedto employingremoteworkersandstartutilizingteam-based solutionsthatimprovecommunicationwithclientsand coworkers.Becauseofthis,decisionsshouldbemade withthefutureinmind.Lendersshouldmoverightaway toaddressissuesthathavealreadycometolightandto prepareforthosethataresuretoariseinmortgage originationandloanservicing.Thebiggestobstacle Adriannefacedoverher24-yearcareerwasCOVID-19. Sheisaccustomedtoface-to-faceencounters,meetings, andshowinghersalesrepresentativestothecustomers.

"Changeisparamountinthesuccessofourindustry."AdriannePozzisays.

Adriannehadtoconductbusinessanddealwiththe publicdifferentlyasaresultofthepandemic.Shehadto mostlyusephone,email,and/orvideozoomcallsto explaintheprocessandcoachbuyersthroughit.She enjoysinteractingwithhersalesrepresentatives,meeting

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The National Relationship Director of Master Private Finance, Alison HoughtonCorield, has almost 25 years of experience in the inancial industry She spent most of her time at BOS, Halifax, and Lloyds, where she truly grew as a person and gained the transferrable skills and expertise that allowed her to go into specialised lending.

A Passionate D&I Advocate and Hoping to Change the Industry to Include Everyone

In her words, "it's a terriic multi-faceted product which can sometimes go unacknowledged but can provide huge value to a business and its clients,"

Alison is passionate about specialist inance and how it can help so many people achieve their goals.

Below are highlights of the interview conducted between World's Leaders and Alison Houghton-Corield:

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Alison HoughtonCoreld

Describewhoyouareasaperson,insideandoutsideoftheworkplace. I'mahappy,fun,glass-very-fulltypeofperson.Ithriveintimesofadversity I'mloyalandpassionateaboutfairness.Ilovelearningnewthingsandhavea "cando"and"willdo"attitude.I'maloverofpeopleandgettingtoknowthem. I'manall-rounddecenthumanbeing.

Outsideoftheworkplace,mylovedonesaremypriority.Ienjoyourfamily gatheringsandentertaining,beingamother,music,dancing,culture,comedy, shoes,football,beingnearwater,andexploringtheBritishcountryside.

Describeyourbackgroundandwhatdidyoudobeforeyoustarted/joined thecompany?

Irecentlyfoundanoldschoolreportandmyformteacherhadsummarisedthe reportandwritten."Verygood,butAlisonwantstobetheleaderallthetime."

What'swrongwithknowingthatyouwanttolead?Anditappearsnothinghas changed.I'vebeeninfinancialservicesforalmost25years,predominantly withBlueChipcompaniesinasalesrole,fromface-to-facesales,telephone sales,B2Bsales,andregulatedsales,locally,regionally,andnationally.People oftengravitatedtowardsmetounderstandhowIdidwhatIdid,dayinandday

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out,anditwasevidentineverything thatIdidthatitwasaboutcultivating arespectful,safeenvironmentfor anyonewhodealtwithmeand gettingtoknowthembetterandwhat theywantedtoachieve.

Tellusabouttheinceptionofthe company.Howdiditallstart?

MasterPrivateFinancewasstarted justover3yearsagoasafinance brokerageandpackagerformortgage adviserswhoneededspecialist lendingsolutionsforclientsand businesses.Specialistlendingcanbe quitecomplex,andknowledgeand experiencedon'tcomequicklyinthis space.Theshareholdersownan independentmortgagenetwork,JLM MortgageServices,anditwasa naturalprogressiontostarta brokerage,offeringregulatedand unregulatedspecialistfinance solutionstoitsmembers.

Whathasmadeyousuccessful? Whatdoyouvalue?

Authenticityhasmademesuccessful, alongwithchallengingthestatus quo.I'vealwaysquestionedthings andhaveareallyinquisitive,curious mind,muchtomyparents'distressat times,asIwasgrowingup.I'mnot afraidtoaskquestionsortolet peopleknowthatIdon'tunderstand somethings.Thisishowwegrow anddevelop,andpersonal developmentishugetome.Ivalue honest,hard-workingpeople,kind, helpfulpeople;andteamplayers. Asleaders,weareinsucha privilegedposition.Wearethereto helpdevelopothers.Peopleare humanbeingsandneedtobetreated assuch,notasanassettobe

constantlysweated.Ivaluerelationships,equality,collaboration,integrity, honesty,authenticity,andapositive,inclusiveworkculture.

Whatarethemostimportantaspectsofacompany'sculture?What principlesdoyoubelieveinandhowdoyoubuildthisculture? CulturehasbeenabigpartofourstrategysincejoiningMasterPrivateFinance, andasabluechip,corporatetrained,salesmanager,Ifoundthecohortandtheir needschangingaroundme,andIhadtoadaptquicklytounderstandandmeet thesechanges.Forme,themostimportantaspectsofacompany'scultureare: trustingyourteam,havingapsychologicallysafeworkingenvironmentfor everyone,andpromotingopennessandhonestywithoutfearofany recriminations.Thehierarchydoesn'tneedtobetangibleforalltoseeandoften fear,aseveryoneknowswhowearsthestripes.Youneedopenandhonest conversationstoensureabusinessevolves,evenifittakesyoubysurpriseor hitsyouinthegut,becauseasleaders,wedon'thavethemonopolyonbeing rightallofthetime.TheprinciplesIbelieveinaretreatingpeoplelikepeople, helpingpeopletoprogress,bringingoutthebestandthemostinthem,helping themtoachievewhattheythoughtwasunachievable.

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Aaron

Whatisthesignificanceof innovativeideasinthecompany?

Innovationhastohappenconstantly oryouruntheriskofstagnating.And becausetheworldissofast-paced today,nobusinesscanruntheriskof gettingleftbehind.Takingyoureye offtheballcouldleaveyououtof yourdepthveryquickly,andit's excitingtolearnnewthingsand waysofdoingbusiness.

Giveusyouropinionon;do organizationsrelyheavilyon individualheroicsorteam processes?

Asyouwillseefrommyprevious answers,formepersonally, teamworkiseverything.However, withinthoseteams,ifyouhavea fantasticindividual,youcandive intowhatmakesthemstandoutand harnessit,teachandreplicateit,and promoteittotherestofthebusiness aswhatgoodlookslike.

Whatareyourresponsibilitiesas theNationalRelationshipDirector ofthecompany?

It'sworkingwithnewbusinessesand ensuringexistingbusinessesare caredforandstillgetthesamelevel ofexceptionalservice.Ialsoreally enjoynetworkingnowandhave

madesomegreatcontactsandfriends thisway.Webelieveinlong-term, sustainablerelationshipswithallof ourpartners.We'renotinitjustfor thequickwins,althoughtheyare nice.It'saboutnurturingtrustand respectwithallpartiesinvolved,safe intheknowledgethat anyclientor partnerwillbeverywelllookedafter

Whatisthehappiestpartofyour dailyroutine?

Thereareafewthingswhichmake mereallyhappyfrommydaily routine:Whenaclientthanksyoufor helpingthem,especiallyifitwasa toughcaseandtheyweresomewhat distressedintheinitialstages,whenI heartheteamlaughingandhaving fun,whenIhaveagreatmeeting withanintroducer,findingsolutions whenothershaven'tbeenableto,and speakingtomyleadershippartner, AaronNoone,SalesandOperations Directoraswegrowolder,it'ssaid thatwedon'tlaughasoften.Aaron andIlaugheverysingledayatsome point.

Whatadvicewouldyougive someonegoingintoaleadership positionforthefirsttime?

Surroundyourselfwithpositive peopleandmentors.Buildastrong networkofpeoplewhoreflectyour cultureandvalues.Don'tbeafraidto askforhelp.Admititwhenyoudon't understandsomethingandaskfor someone-on-onetimetohelpyou understand.Youareonlyasgoodas yourteam.Beakind,understanding, honesthumanbeing.Leadershipisa privilege,notaright.

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It'sbecomingmoreandmorecommonfor womentoworkinbanks,particularlyin executiveortechnologicallyoriented positions.Theissueoverthepasttenyears hasbeennarrowingthegendergapand advancingwomenintoleadershippositions (inpayandrepresentation).

Now,changeishappening.Employeesin thefinancialservicessectorare overwhelminglyfemale,andaccordingtoa Deloitteresearch,theproportionoffemale CEOswillincreasefrom22percentto31 percentby2030.

Withadiversecrew,theseorganisations arebetterabletoconnectandinteractwith eachandeverycustomer,whichimproves theircapacitytocross-sellproducts,fosters patronloyalty,andexpandscustomer acquisitionandretention.

Understandingwhatmakesasuccessful leaderisessentialtoacompany's performanceonthewholesinceexcellent leadershipisthecapacitytomotivate teamsandaccomplishobjectives.

Whyarewomeneffectiveleadersinthe financesector?Severalofthemarelisted below:

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Thefinancialservicessectorneeds moreflexibility,astheCOVID-19 outbreakhasshown.Fromamanagerial standpoint,it'scriticaltoofferworkers thetimetheyrequiretomanagetheir owncalendars.

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thantheirmalecolleaguesincritical areassuchastakinginitiative,driving forresults,boldleadership,and buildingrelationships.”

Overthepastyear,thepandemichas increaseduseoftechnologyanddigital devices.Inordertoflourish,executives willneedtoquicklyadjusttothe changingneedsofboththeirstaffand customers.Thisentailsestablishing strategicalliances,strengthening customerinvolvement,andmanyother things.Topredicttrendsandadjust appropriately,onemustbeagood listenerandhaveanattentiveeye,two qualitiesthatareadvantageousin women.

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Womennaturallycultivaterelationships withcustomersandcolleagues.This traitisencouragingforagoodleader sincethegreatestapproachtoovercome obstacles,surpasscustomers'(and employees')expectations,create innovation,andboostROIisby learningfrommistakes,consulting othersforadvice,strivingtounderstand people,andworkingwithteams.

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Leadersshouldprojectafeelingof certainty;it'scriticaltosetapositive examplefortheteamastheyworkto realisetheinstitution'sobjectives. Womenarefrequentlyharderon themselvesandexperiencethe "confidencegap"thatexistsbetween menandwomen,despitethefactthat "womenwereratedasmoreeffective

Acompetentleadercollaborateswiththeir teamstocomprehendwhattheyare thinkingandhowthingsaregoing.This helpstheleadertograspwhattheteam needsinordertoachieve.Acompetent leadermayusethistoidentifyissuesand removeroadblocks,makingtheirstaff moreproductiveandabletofinishmore tasksfaster.It'simportanttoconsiderhow womencanaffectfinancialservices.Itis essentialtohaveclientrepresentationat everylevelofanyfirm,fromtellersto customercareagentstobranchmanagers tothetechnologydivisiontosenior executivesandbeyond,because understandingthedemandsofall consumersisnowastandardinbanking.

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