World Spa & Wellness January/February 2019 by World Spa and Wellness

WORLD SPA & WELLNESS | January/February 2019

worldspawellness.com January/February 2019

INSIDE VILLA MAGNA | SPOTLIGHT ON ANTIGUA | WELLNESS DIRECTORS

Travel go

Why Antigua is the latest hotspot for wellness tourists

New to the game

Could hiring a wellness director transform your business?

WORLDSPAWELLNESS.COM

Business class

First look at Villa Magnaâ&#x20AC;&#x2122;s targeted spa for worn-out travellers

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CAUDALIE,

THE LUXURY NATURAL SKINCARE BRAND, WITH 20 YEARS OF SPA EXPERTISE Effective formulas: 3 major patented ingredients: Resveratrol, the anti-ageing molecule of the future, Viniferine, with exceptional anti-dark spot against free radicals.

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Natural skincare: No parabens, phenoxyethanol, phthalates, mineral oils, sodium laureth sulfate.

Business support: A consultative approach to business development, with an exceptional training and a bespoke commercial marketing calendar.

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Discover our patented anti-ageing innovation

Grapevine Resveratrol

Hyaluronic Acid

ANTI-WRINKLE + FIRMING

PLUMPING + MOISTURISING

Patent n°PCT/IB2015/054257 (ﬁled by Caudalie and Harvard University)

ANTI-AGEING RANGE IN FRANCE(1)

Make the difference to your Spa with exclusive Caudalie facial and body treatments. Contact us on +44 207 498 8944 or email spapartner@caudalie.com Twitter @CaudalieUK

www.caudalie.com (1) IQVIA - Pharmatrend - Eye contouring products and facial anti-ageing care products for women in French pharmacies - MAT June 2018 - in value.

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Get that feel good factor with a spray tan Amelia was excited to be going on holiday with her girlfriends, unfortunately due to work commitments and lack of time, she couldnâ&#x20AC;&#x2122;t fly with them but was joining them a few days later in Marbella.Â Amelia started to get anxiety about her appearance, as she knew all her friends would have obtained beautiful suntans prior to her arrival, and she would look like a white sheep. Suddenly the solution was clear, she was going to get a spray tan; a quick, easy and safe way to achieve a flawless tan without exposing her skin to UV rays. After her spray tan, her confidence rocketed sky high and she felt like she was now ready to enjoy her well-earned break as a bronzed beauty.

Aura, is a part of the Wagner Group, and has been making HVLP sprayers since the late 1940s. Producing the most technologically advanced sprayers with the highest reputation in the market, it is a brand you can trust for all your spray tanning equipment. All our

machines come equipped with a satin spray nozzle which produces the finest atomization for perfect coverage, and minimal overspray. Whether you are a spa or salon therapist, Aura can provide you with a range of spraying options, perfect for your needs.

For more information on how we can add to your business please contact us or visit our website

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CO N TE N T S

This month...

36 68

ON THE COVER

FEATURES & REGULARS

33 Spanish flair First look at Villa Magna’s Mytha Spa, which has been tailored to the hotel’s core client group – high-level execs

8 News “Sub-zero waste” named top wellness trend; Rocco Forte outlines plans to double in size by 2023

36 New direction How Antigua has set itself apart as this year’s hottest wellness destination

16 Latest launches The hottest spa launches from across the globe, including a Balinese mega resort and water-inspired escape in Cyprus

39 Leading role Three major hotel groups on why they’ve employed a wellness director as well as a spa director, and the difference between the two

19 In the know Our experts answer your questions on transforming your business and creating a digital marketing strategy 25 Smooth sailing Nora Forsberg on how to run a successful spa operation on a cruise ship 28 Four key themes at the World Spa & Wellness Convention 2019 We outline the key issues that will be debated at the event, taking place in London on February 24–25 44 Texture talk How jelly, water-gel and serum capsule textures are shaking up the skincare market

Cover: Kalloni Spa, Parklane Resort & Spa, Limassol 6

49 Be inspired What’s in store for spa owners at Professional Beauty London in February

53 Celebrating excellence Book your tickets to the WSW Awards 55 The full wellness package The demos and exhibitors you can expect to see at fitness event Active Wellness 56 Bedtime bliss Why you should add a sleep-specific section to your treatment menu 61 Leader of the pack Lanserhof’s Sheila McCann reveals all about managing the group’s UK sites 65 Connect the dots Jane Tregonning on the link between staff happiness and client satisfaction 68 A Beautiful balance How to cultivate a realistic balance between your work and home life 72 New products Spotlight on creams and oils perfect for dry, winter skin 77 Treatment launches Treatments that revitalise face and body are hot this month 80 Final say Behind some of the biggest recent events in spa, plus key dates for your diary

World Spa & Wellness | January/February 2019

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CO M M E N T

Welcome...

A 25

39 49

s we ring in the new year, it’s important to take the time to assess what’s working and what’s not so you have a robust business plan for the next 12 months. This issue of WSW is well equipped to help you in this decision-making process, with advice on boosting your therapists’ happiness, and how doing so will equal more paying customers, on page 67; and vital business skills you can learn from the industry’s elite at the World Spa & Wellness Convention (page 28), taking place in London, UK, on February 24–25. Plus, with global colour company Pantone announcing that Living Coral is 2019’s Colour of the Year, taking note of forecasters’ trends and applying them into your offering is a smart way to make sure you’re on the mark when it comes to what consumers want. To help you get started, check out our beauty textures feature on page 44, which outlines how jelly and water-gel are going to be a big part of skincare formulations this year, find out what it is about Antigua that’s pulling in wellness tourists in their thousands on page 36, and see a full list of the spa and wellness brands that will be unveiling hot launches at the Professional Beauty London show on page 49. Also, if you’re looking for New Year’s resolution inspiration, why not chose something that could transform your life. Taking time out to recoup has never been more important, with even more studies showing the benefits regular wellness activities can have on our mental health. So, why not make a promise to carve out some much needed me-time, using our top tips on creating a healthy work-life balance (page 68) as a starting point.

Amanda Pauley Associate editor

Head of editorial: Eve Oxberry eve@worldspawellness.com 020 3841 7378

Sales director: Steve James steve@worldspawellness.com 020 7349 4791

Associate editor: Amanda Pauley amanda@worldspawellness.com 020 3728 9064

Account manager: Caroline Ruston caroline.r@worldspawellness.com 020 7349 4798

Features editor: Georgia Seago georgia@worldspawellness.com 020 3728 9063

Head of global marketing: Chloe Monina chloe@worldspawellness.com 020 7349 4799

Features writer: Fiona Vlemmiks fiona@worldspawellness.com

Publisher: Mark Moloney mark@worldspawellness.com 020 7349 4790

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World Spa & Wellness | January/February 2019

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NEWS NEW S

B R I N G I N G YO U T H E L ATE S T F R O M T H E G LO B A L S PA A N D W E L L N E S S I N D U S T R Y

Sustainability efforts to reach new level this year with “sub-zero waste” movement This year will see wellness brands take a more hard-line approach to sustainability, with industry analyst Mintel naming “sub-zero waste” as 2019’s most important global beauty movement. Supported by consumers’ growing consciousness of the impact of natural disasters and dwindling natural water resources around the world, Mintel predicts that efforts will be focused on more than plastic-reduction initiatives moving forward. Instead, beauty, spa and personal care brands will develop innovative ways of managing true sustainability at every step of the supply chain, the analyst said. Given the zero-tolerance attitude towards plastic wastage of increasingly well-informed consumers, brands that take this approach are likely to be the ones that succeed in the market, as opposed to those that create single-use beauty products in disposable packaging. Mintel also forecast backlash in the industry for companies that “encourage overconsumption”, with consumers demanding transparency and accountability for brands’ environmental actions. Andrew McDougall, associate director of Mintel’s beauty and personal care division, commented: “‘Sub-zero waste’ is not just a trend; it’s a movement towards a ground-

shaking new archetype for the beauty and personal care industry. Some companies are already discussing completely removing packaging from the equation. “Whether reducing or eliminating waste altogether, if brands don’t change their approach now, they will become insignificant. Brands that place current profits ahead of making the necessary investment in zero waste and sustainability will not be around in the future.” He added: “Consumers today are paying a lot more attention to their impact on the planet, and climate change calls are more drastic than ever before. A bigger-picture focus is needed throughout the beauty and personal care industry supply chain for a true zero-waste mentality.”

Rocco Forte to double hotel and spa sites by 2023 Rocco Forte Hotels will grow its hotel and spa presence in Italy and China over the next two years, as part of the company’s plans to “double in size by 2023”. “We’re opening Hotel de la Ville in Rome and Torre Maizza in Puglia in May 2019, and Villa Igea in Palermo in 2020, because we’re strongly expanding in Italy. We’re also launching The Westbound in Shanghai, China, in late 2019, and all these locations will involve spa projects,” Irene Forte, group project director at Rocco

The Spa at Rocco Forte’s Brown’s Hotel in London

Forte Hotels, told World Spa & Wellness. “In addition to this, we’re looking at refurbishing existing spas in some of our hotels.” The company also plans to make its mark in “the US and other major cities that we’re not in across in Europe”, said Forte, to help extend the brand’s reach even further. However, the plan doesn’t come without its challenges, especially in terms of showing in numbers how having a strong spa operation brings incremental revenue to the hotels. Forte explained: “It’s about showing that without having a strong spa offering, guests in the luxury international market are more likely to go somewhere else that does. However, it is very difficult to put that into numbers terms.” As part of the expansion, an in-house skincare line – the Irene Forte Skincare collection – has been launched, inspired by the Mediterranean diet. “The range is used in our spas but I’m also launching an Irene Forte Skincare in-room amenity line soon so that it all ties together. I’ll also be extending the collection with sunprotection products in May,” said Forte. You can read about the products on page 73.

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NE W S

Sales of beauty products that aid relaxation and sleep soar in Asia Pacific Beauty and personal care products in Asia that help people de-stress and get a good night’s sleep have soared in popularity as consumers look for alternative remedies to help them relax. According to research by market analyst Mintel, Asia Pacific accounted for a third (33%) of global beauty and personal care products launched between January and September 2018 that claimed to calm and aid relaxation – up from 26% of new products in the market in 2015. Today’s fast-paced lifestyle is obviously taking its toll on people in this region of the world, with 30% of Chinese consumers (aged 20 to 49) concerned about stress at

work, up from 25% in 2013; while three in five urban Indonesians (60%) and Thais (59%) plan to reduce their stress levels for personal health and wellness reasons, the report found. Social media and digital devices were cited as the most common modern-day stressors – with 32% of Indonesians aged 25 to 34 feeling that they have to stay “connected” constantly, increasing their stress levels. “Today’s consumers are living their lives too fast, creating a global society where stress fits right in with everyday life. However, this has taken a toll on many and, increasingly, consumers are becoming more aware of their emotional health and overall wellbeing,” said Sharon Kwek, senior innovation and insights analyst, beauty and personal care, at Mintel. “Brands and companies across industries are recognising that they can play a part in relieving some of this stress, including those in the beauty industry.” Asian consumers, however, are aware of the impact lifestyle plays on their skin, with almost half (49%) of Chinese women admitting that getting enough sleep is crucial to their skin health, while 49% of Thai female clients say lack of sleep and stress levels have the biggest impact on their complexion.

Plant extract found to have anti-ageing properties comparable to retinol Botanical extract bakuchiol has been discovered to have antioxidant and anti-inflammatory properties similar to those of popular anti-ageing ingredient retinol. A study by researchers from universities across the US compared the anti-ageing properties of the ingredient, derived from Indian plant babchi, with retinol, leading to “promising” findings for the botanical extract. The team wanted to see how the efficacy and side effects of bakuchiol compared with the vitamin A derivative, a thoroughly researched anti-ageing ingredient. 44 volunteers were split into two groups, each asked to apply either bakuchiol 0.5% cream twice daily or retinol 0.5% cream daily to their face for 12 weeks. Photographs were taken of each participant with an analytical camera before the experiment and at four, eight and 12 weeks. A dermatologist analysed pigmentation and redness at each marker, when volunteers also answered questions about any side effects. At week 12, 59% of the bakuchiol participants showed improvement in skin pigmentation, compared to 44% of those who had been using retinol.

The study’s lead investigator Dr Raja Sivamani said: “For consumers who value natural products, bakuchiol provides appeal due to its origin in several plant species. Although retinol may also be derived from various natural sources, it can cause unwanted side-effects that make it less comfortable to use.” World Spa & Wellness | January/February 2019

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NEW S

Aesthetics Collective launches to bring advanced treatments into spas News in brief A new company that aims to give spas an easier way to offer aesthetic treatments has been launched by experienced spa manager Sara Young. Aesthetics Collective will bring a team of practitioners into spas to deliver laser, injectable and advanced facial treatments via a pop-up clinic that aims to allow spas to bypass the usual investment in equipment, training or insurance required for more medical treatments. The company is a partnership between Young, who is also the spa operations manager for the new spa at South Lodge Hotel in Sussex, UK, due to open in March; Rebecca Mattison, an aesthetic nurse practitioner and prescriber, who is also a qualified beauty therapist; and Karen Thomas, a former spa manager and medi-spa director. Aesthetics Collective will offer treatments using Hydrafacial, Harmony lasers, Azzalure botulinum toxin and Juvederm fillers. Young said, “We provide the aesthetics, including machines, practitioners, booking system, and branding, while the spa provides us with treatment space then markets us to its membership and guest database – in exchange, we provide a revenue share so that it’s a win-win. We carry all of the insurance liability as we are a separate trading business and brand.” On booking, clients are sent a medical consent form via email and invited for telephone consultation to make sure treatment is right for them. Young added, “Wellness doesn’t just have to be about yoga and meditation. What the US and European spas have done really well is to recognise that looking great and the improved self-esteem that comes with that can, for some people, be the foundations of their wellness journey.”

Living Coral named Pantone’s Colour of the Year 2019 Global colour provider Pantone has named Living Coral – a muted terracotta hue inspired by nature – its Colour of the Year 2019. With technology and social media having a huge impact on our daily lives, Living Coral is meant to be representative of authenticity in connection and intimacy, “symbolising our need for optimism and joyful pursuits”, said the company. The hue, inspired by how coral reefs provide shelter to a diverse kaleidoscope of colour, is set to make a big impact in the beauty industry, with professional brands harnessing the colour in new launches this year. Leatrice Eiseman, executive director of the Pantone Color Institute, explained the colour choice further: “With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.” The global authority on colour picks a new shade each year based on socioeconomic conditions, new technologies, social media and trends in beauty, lifestyle, art, music and travel. 10

A new holiday company has launched offering guests a more relaxed approach to wellness in family-owned European settings, without restrictive diets or intensive programmes. A key focus of Balance Holidays’ three-day retreats is to provide wellbeing tools for self-care that guests can incorporate into their everyday lives. Spa director Patrizia Bortolin and bodywork expert Stefano Battaglia have curated Glowing Flow, a retreat programme based on their experience in health, spa and wellness. Designed for use in healing hotels or destination spas, the programme promotes health and happiness. Amatara Wellness Resort in Phuket has announced the appointment of Wipa Nareerak as its first Thai general manager, which sees the resort take another step in establishing itself as a leading luxury wellness destination. Adrian Croft, founder of Canopy Marketing, has also joined the team as its UK sales representative. Hyatt Hotels will operate a new spa and conference hotel at Edinburgh Marina – its first site in Scotland, UK. The hotel comprises 187 spacious rooms and suites and 98 Hyatt Regency Residences serviced apartments. Guests will have access to the 20,000sq ft wellness facility, which features a blend of fitness and spa, providing boutique exercise classes and restorative therapies. Natural Spa Factory has launched online training for its partner spas. The in-depth videos have been created to help spa owners train therapists in the brand in-house, without a trainer or rep, and at a time that suits them. The videos give a comprehensive overview of each of the brand’s 10 product collections, followed by a quiz.

World Spa & Wellness | January/February 2019

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ANTI-AGEING INNOVATION

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NEW S

Longevity Wellness Worldwide announces flagship integrative medicine and wellness resort Longevity Wellness Worldwide is opening a Longevity Health & Wellness Hotel this year, billed as “the epitome of modern integrative and regenerative medicine”. Located in Alvor, Portugal, the five-star wellness centre with 70-bedroom hotel will offer wellness and medical services, with a wide selection of both medical and non-medical diagnostics and therapies. Programmes will support both “beginners”, with relaxation and detox options; and “advanced”, with more intense plans specialised around health goals. On the medical side, health-regeneration therapies, cardio-vascular repair, and obesity and diabetesmanagement programmes have been chosen for the “early detection, repair and prevention of silent yet chronic inflammation”. The spa will include facilities focused on detox, such as a “detox sensation” indoor pool, Epsom salt room and ozone therapy. Guests can undergo treatments including IV therapies, “premium” aesthetic facial procedures and a wide selection of other face and body

treatments designed to regenerate. Nazir Sacoor, chief executive of Longevity Wellness Worldwide, commented: “Longevity has learned over the years the wide range of clients’ issues and needs. Our upcoming flagship is aimed at being a world-class product with 360º solutions in health and wellness.” Longevity also has the Vilalara Thalassa and Medical Spa and Cegonna Country Club, both in the Algarve.

UK health provider advises that wellbeing should be taught in schools A “head of wellness” should be instated at schools in the UK to teach children about wellness, says UK health provider Nuffield Health. The idea of adding wellness onto the curriculum comes following a two-year pilot scheme at Wood Green Secondary School in Oxfordshire.

A member of staff was assigned the role of head of wellness and was tasked with teaching children about mental health and wellbeing. 11 year groups reported an improvement in energy and relaxation levels and an increased ability to deal with problems, as well as a 48% rise in average fruit consumption and 59% in vegetables, the study found. Head teacher Robert Shadbolt said the programme was such a success that wellbeing is now being timetabled and added into the curriculum. Davina Deniszczyc, Nuffield Health medical director, said: “There is a gap in the provision of wellbeing support in schools that urgently needs addressing.” Nuffield Health is offering a free-of-charge six-week programme to be used in UK schools, covering guidance for children on what they should eat, how often they should exercise and how much screen time on digital devices they should have.

UK’s Whittlebury Hall opens high-tech gym following £500,000 refurb Whittlebury Hall hotel in Northamptonshire, UK, has reopened its gym following a £500,000 refurbishment. The revamped space features the latest equipment from Technogym’s Artis range, including two skill mills, a stepper machine and 10 spin bikes, and all pieces use software where members can track their progress. “The upgrades to our gym will benefit both health club members and visiting guests to the hotel,” said Bernhard Zechner, operations director at Whittlebury Hall. “The new equipment and software will also make working out more fun, with bespoke gym challenges and a races app to compete against your friends or run the New York Marathon stage by stage.” 12

World Spa & Wellness | January/February 2019

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The art of running

Running isnâ&#x20AC;&#x2122;t just physical. It feeds your soul. Thatâ&#x20AC;&#x2122;s why RUN ARTIS combines an emotional seamless design with defined ergonomic standards and a unique cushioned surface to always give you the sensation you prefer the most. RUN ARTIS, the art in motion. Call +39 0547 650111 or visit technogym.com/spa&wellness

Taking place at:

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THE WORLD SPA & WELLNESS CONVENTION 24 & 25 February, ExCeL, London

EUROPE’S LEADING NETWORKING EVENT

1 DAY DELEGATE PASS • £165 + VAT 2 DAY DELEGATE PASS • £267 + VAT There’s a brand new format for the World Spa & Wellness Convention 2019, designed to give you more opportunities to choose the key information you need to grow your spa or wellness business.

TOPIC SPOTLIGHT “Unleashing the power of empathy in life and business” “The FUN FACTOR is a serious matter. Interesting wellness activities can grow footfall and boost customer retention” “How to build an iconic spa brand”

SPEAKER SPOTLIGHT

Matthew Allison, founder and chief executive of Space Cycle, on how to disrupt an industry that doesn’t know it needs disrupting.

Irene forte, Group Project Director of Rocco Forte Hotel, on Ethics, philanthropy and corporate social responsibility – how to sell to millennials.

Neil Orvay, founder and chief executive of Sense of Touch, on how to win friends and influence people – using neurolinguistics programming in everyday life.

worldspawellness.com/convention With thanks to our sponsors:

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Charlie Flounders Photography

S PA O P E N I N GS

Latest launches Three major destination spas are set for Europe, while a Bali mega-resort focuses on holistic healing

Charlie Flounders Photography

ARDENCOTE SPA, WARWICK, UK

Opening date: January 1, 2019 Spa size: 800sq m Facilities: Indoors: Himalayan salt sauna, aromatherapy steam room, tepidarium, foot spas, monsoon shower, tranquillity and relaxation lounges, swimming pool, hot tub, sauna, steam room, Life Fitness gym, dance studio; outdoors: Tyrolean kilo sauna, hot tub, heated pool, squash and tennis courts Treatment rooms: Nine, plus three manicure and two pedicure stations USP:Situated in the heart of the Warwickshire countryside, ÂŁ1.1million has been invested into the spa at Ardencote, a nineteenth-century former family estate. The spa brings together heat and water experiences from around the world with a suite of British spa brands including Elemis, Jessica, Mii and Natural Spa Factory. Signature treatments include the Country Garden Ritual with Herbs and Flowers, which includes a special massage blend of marjoram, lavender, rosehip and mint.

World Spa & Wellness | January/February 2019

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S PA O P E N I N GS

APURVA SPA AT APURVA KEMPINSKI, INDONESIA

ÀLBARO SPA & WELLNESS, GRAND PARK HOTEL ROVINJ, CROATIA Opening date: Spring 2019 Spa size: 3,800sq m Facilities: Indoors: Three saunas (two Finnish), Mediterranean steam room, classic steam room, two cold plunge pools, ice fountain, three relaxation areas, tea room, experience showers, wellness and pool bar, relaxation freshwater pool; outdoors: infinity pool, 50m sport pool, three plunge pools, sundeck, Finnish sauna, relaxation garden Treatment rooms: Four, plus one double USP: The biggest wellness centre in Istria, the largest peninsula in the Adriatic Sea, Àlbaro Spa & Wellness extends over two floors. Products used in treatments are derived from the spa’s environment and include clays, essential oils from coastal herbs and flowers, locally harvested sea salts and marine ingredients. This theme extends to the spa’s signature treatments; Batana bodywork therapy and Istrian rakija rituals, inspired by the herbal and fruit grappa spirits of the region and created to “enrobe a guest in the traditional healing medicinal herbs”.

Opening date: Q1 2019 Spa size: 1,548sq m Facilities: One male and one female sauna, steam rooms in each treatment suite, relaxation area, beauty salon Treatment rooms: Seven single and seven double “suites” with ocean views USP: Part of a Balinese “mega resort” that has been in the works since 2014, Apurva Spa will focus on ancient Javanese wellness traditions, incorporating them into a five-star setting. Taking a holistic approach, the spa will use traditional herbs, spices and elixirs in its range of treatments. These are divided into the four stages of human life as considered by the spa: teenage years, adulthood, married life and post-adulthood. Sunrise yoga and meditation sessions will complement the offer.

KALLONI SPA, PARKLANE RESORT, CYPRUS Opening date: March 2019 Spa size: 3,000sq m Facilities: Five seawater pools, Carol Joy hair salon, barbershop Treatment rooms: 12 indoor and two outdoor, plus three “spa suites”, two of which include Russian banyas USP: Kalloni Spa will welcome its first guests in the spring, following an extensive renovation after becoming part of Marriott’s Luxury Collection of properties. Drawing on its thalassotherapy heritage, treatments centre on the detoxifying and relaxing properties of the region’s “healing” waters. Alongside the Russian banya rituals and a comprehensive thalassotherapy programme, the spa will offer facial and body treatments using professional skincare brands Biologique Recherche and Voya. The dedicated men’s offer will employ brand Gentlemen’s Tonic for grooming and skincare.

World Spa & Wellness | January/February 2019

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MLR Select Series The new spa table with maximum variety.

NEW MLR Select Alu MLR Select Wood CHOOSE YOUR DESIGN The MLR Select is available in three different versions: Alu, Wood and Static. The elegant and simple design provides optimum space for the therapists` legs. Two strong lifting columns allow the height adjustment and the inclination of the bed. The lowerable and swivelling armrests as well as the adjustable head, back, leg and foot sections make the MLR Select a versatile spa table. As an option, the bed can also be equipped with the integrated Smart-Thermo heating system and many other features.

MLR Select Static

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E X P E R T A DV I C E

In the know

Our industry experts answer questions on every aspect of running a successful spa

How do I manage a strategic turnaround at my spa in a tough market? Having just managed a strategic turnaround at my business SensAsia Urban Spas, the largest independent spa chain in the UAE, I can tell you that although tough, it is possible to do. The region we’re in has faced a challenging economy and battled times of recession since 2014. SensAsia has inherited the result of this, primarily in the past 12 months, prompting the business to take action with a very recent strategic turnaround. Rising costs and the loss of disposable incomes among our core market have been the largest blows. I appreciate that our services are extremely disposable and can be among the first cuts to a personal budget for clients when finances become a concern. It was obvious that the business needed a change of tactics in the last quarter of 2018, both internally and externally, to address the situation and improve it. These began at the top, with a re-organisation of the corporate structure and scaling down of some suppliers and key members of staff. I then, quite clearly and openly, updated our offering and in turn brought the team’s focus, together with the message we sent to clients, back to the spa’s original concept and underlying brand values. It’s fortunate that the product largely speaks for itself but in order to capitalise on this in a tough market, it has been essential to offer a new dimension to it.

As a result, several new treatments have been added to the spa menu and current ones updated to complement clients’ active lifestyles and target common body grievances, such as headaches and jet lag. We’ve also introduced lower price points. The ultimate goal has been to remind clients and the wider target market that they don’t need to omit SensAsia from their must-do list. This approach worked for us and it could work for you.

Salina Handa is founder and managing director of chain SensAsia Urban Spas. She is chair for the “Managing a strategic turnaround – day spas” Situation Room at the World Spa & Wellness Convention in London on February 24-25.

World Spa & Wellness | January/February 2019

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E X P E R T A DV I C E

How will spa change with the huge increase of wellness in hospitality? Our industry is moving faster than the speed of light, so change is inevitable. Wellness is no longer just about spa treatments in an isolated part of the hotel, it’s part of a wider concept encompassing sleeping, eating and moving well in a healthy environment. The icing on the cake is then often an amazing spa treatment. Spas will continue to be an important part of wellness in hospitality going forward. However, I think we will see some wellness hotels appear that don’t have a spa but are still 100% committed to giving the guest a great experience that aids their wellbeing, with the possibility of offering treatments in a more creative way. The spa manager or director’s role will also change, with new challenges, including taking more responsibilty for the wellbeing of the therapist team and having to run front-of-house wellness operations, making it a much more multifaceted job. If you are to deliver wellness, your staff must be part of that movement. It’s not only about providing access to a gym or a yearly health assessment either, it is about delivering meaningful solutions, education and interaction on all topics of wellness, such as sleep, nutrition, movement and stress.

Julia Kendrick Is an author, trainer and founder of Kendrick PR in London. She is part of the “Stream A: digital marketing – what to do and what not to do” panel at the World Spa & Wellness Convention in London on February 24-25.

What elements are crucial for a successful digital marketing strategy? The critical goal of any digital marketing strategy is to create meaningful engagement with your existing clientele, while attracting additional followers or potential customers. In this hyper-competitive industry, you can’t afford to fall behind with marketing, promotion and positioning – customers can be all too fickle if they don’t receive regular nurturing. To maximise valuable time, energy and money, your marketing activities must deliver against your broader business strategy and objectives. You should plan annually and review the results quarterly. When you get down to planning the monthly content, look across all your channels – events, website, social media, blogs and newsletters. While this can feel time-consuming, in the long run it will save so much work. A monthly digital marketing outreach should consist of at least one newsletter, keeping a consistent structure so it’s easier to plan content and making sure to include website links; and three blogs, but try to come up with titles and angles for these in advance to avoid writer’s block. For optimum SEO, aim for 500 words minimum per blog. Lastly, you should also try to do at least one email or social media advertising campaign per month. Think about what you want to promote and drive action for it. For example, if you want to push a new treatment, this could be a good way to entice lapsed clients back into the spa, offering them a free skin review as an incentive.

Anna Bjurstam is vice president of spa and wellness at Six Senses. She is part of the “Stream A: who is the new decision maker?” panel at the World Spa & Wellness Convention in London on February 24-25. Bjurstam has 25 years’ industry experience.

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E X P E R T A DV I C E

How can I increase the number of male guests in my spa? An increase in male guests is a global trend and shows no sign of slowing. Many spas that I visit internationally are experiencing impactful increases in male guest numbers but are not entirely leveraging this opportunity to the maximum. In the past decade, training has materially improved and extra attention by the more successful spas has ensured that men are now regularly visiting spas and spending more when there. However, the vast majority are not focusing on the simplest way to gain more traction with them – the development of male-orientated services and protocols to make the experience as inclusive as possible. This needs to begin with the selection of the right product range, or by asking certain questions of your current product house, such as, “can we devise a malefocused treatment with this range?” Also, check that they offer a good range that allows for added up-selling and gives a reason for guests to return to the spa. Answering these questions will reap significant dividends in the future.

Olivier Bonnefoy is owner of male grooming chain Gentleman’s Tonic. He is part of the “Stream 1: can spa concepts transcend oceans?” panel at the World Spa & Wellness Convention in London on February 24-25.

I’m launching a day spa. What should I include in my pre-opening campaign? In my experience, spa pre-openings have been primarily dedicated to the operating processes and training principles for the brand. However, with the market changing and becoming more competitive, it is equally important to drive a fully fledged pre-sale activity programme, similar to the health club industry and it’s successful pre-opening campaigns. Providing online accessibility and convenience is critical. Mobilefirst development and a smooth transaction process must be attained at the beginning. It will take about three months before any online ranking will be naturally or organically optimised. Face it, you will be buying your early customers, so prepare a strong marketing budget and go for it. Balancing the three elements of local activity, digital marketing and third-party support are going to be critical in the early months. It’s important to blend them carefully, starting with digital, moving to your own activity locally and then increasing support from thirdparty providers as you move into month three and beyond. Our industry is well served by booking experts for both single treatments and spa packages, so you will get great information from them to choose from. You should also expect to open with three weeks’ worth of business on your books. There is a utilisation percentage that must be achieved in the early months to keep your team eager and you need to explain to them that it will be hard work from the start, so get your working culture right.

Charlie Thompson is chair of the UK Spa Association and co-founder of membership salon model The Massage Company. He is part of the “Ramping up a successful opening – day spas” Situation Room at the World Spa & Wellness Convention in London on February 24-25.

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24 & 25 February, ExCeL, London

Taking place at:

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A 360 APPROACH TO WELLNESS ACTIVE WELLNESS • NUTRITION • SKINCARE With two separate streams focusing on the biggest issues in wellness and business, the World Spa & Wellness Convention 2019 will deliver the facts, figures and contacts you need to stay competitive.

THE WORLD SPA & WELLNESS CONVENTION 2019 24 & 25 February, ExCeL, London WELLNESS WORKSHOPS from fitness to skincare to mental health ACTIVE WELLNESS ARENA home to the live fitness zone

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EXPERT VIE W Nora Forsberg

SMOOTH

sailing Launching a spa concept on a popular cruise can be a lucrative business, when done right. Nora Forsberg, Raison d’Etre’s spa group director, in charge of LivNordic on Viking Ocean Cruise Ships, explains the set-up needed to run a successful spa operation at sea

reating a successful spa experience on a cruise ship is hard work for all team members involved. There are no extra resources available for peak hours, changes in schedules, increased demands from VIP guests or when a therapist is sick, which is why you need a team that’s grounded, highly organised and adaptable. You also need savvy spa managers who can set an example of how to deal with the rigorous demands of life at sea. >

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EXPERT VIE W Nora Forsberg

Clockwise: Viking Star spa loungers, the Viking Jupiter Cruise ship, Viking Sea spa lounge and pool

In 2015, the spa consultancy firm I work for, Raison d’Etre, launched its LivNordic spa concept on Viking Cruises, and now the sixth ship, Viking Jupiter, will set sail on February 16, 2019. The spa model has been hugely successful and it’s because it provides authentic Nordic treatments and experiences, including a first-of-its-kind sea-bound snow grotto, in a high-class cruise environment with exceptional customer service. But, of course, there have been challenges along the way and these have been completely different to the issues you might experience when launching a spa on land,

requiring much more planning and foresight. For example, depending on the type and length of the cruise, your ship will dock in many countries, travelling through different time zones. As such, you need to be highly organised and forward thinking to manage the logistics of inventory and staff rotations. You can be faced with everything from changing port regulations and restrictions to delays in deliveries and staff arrivals, all happening on a daily basis. Severe storms can also influence which treatments your team are able to perform and which they shouldn’t – because they could cause sea sickness in both guests and therapists. This means your booking schedules need to be more fluid than on land, and as such, you need a spa manager who can handle and negotiate guest demands during these unforeseen events.

Striking a balance Storms, as well as politics, can change docking itineraries at the last moment, meaning guests may suddenly flock to the spa during an unexpected sea day. This can influence when deliveries are scheduled to arrive at the ship and delay planned embarkation of new crew members. Your spa operation needs to have the capability and experience to be able to adapt to this kind of change effortlessly and will require quick decisions to keep it running efficiently.

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EXPERT VIE W Nora Forsberg

However, one of the most time-consuming aspects of running a spa onboard a cruise ship is staffing. Contract duration is, on average, six months, so there’s an almost constant rotation of therapists that need induction, training and support to find their sea legs. Added to this are the human resources (HR) and admin requirements around safety, visas and transportation coordination, which require a dedicated HR department working closely with a spa manager strong in administration.

People power There’s also the management of the on-board spa team to consider. Therapists living in close quarters with the cruise staff, often sharing accommodation, need a high level of empathy and consideration. Although working on a cruise ship offers all the excitement of seeing the world and being able to save money while travelling, it also means long working hours, little personal space, and constantly being subject to changes in schedules and working conditions. There are some jobs that aren’t suited for everyone within the hospitality industry and working on a cruise ship is one of them. Because of these conditions, I’d suggest developing workplace wellness programmes that focus on your therapists’ wellbeing. This involves balancing schedules to maximise spa optimisation, while giving therapists the time and opportunity to recover and recuperate. Training your spa managers to support fluctuating group dynamics will help, as well as getting them

to host workshops in subjects such as conflict management and team building. However, one of the greatest joys in establishing LivNordic spas has been to see how the demands of working at sea have allowed our managers to grow into strong, competent and skilled people with heart. Many have risen through the ranks and some have even moved to other roles to support our corporate cruise ship team – for example, helping sea-based team members find land positions once they decide they need a change. Another aspect that has led to the concept’s success is our strong focus on emotional hospitality, which includes a training module on conscious touch, and this approach has created a team culture we’re really proud of. Plus, given the often challenging working conditions of a cruise ship environment, we find ourselves with a high rate of staff retention and employee satisfaction. This was an important factor for Viking Cruises when we partnered, given its loyal clientele and long list of return guests. Launching spas on cruise ships has allowed us to create a really strong business.

“Contract duration is, on average, six months, so there’s an almost constant rotation of therapists that need induction and training”

Nora Forsberg joined spa consultancy firm and wellness think tank Raison d’Etre in 2014 and now holds the position of operations director for LivNordic, the company’s spa concept on Viking Cruises ocean vessels. Forsberg’s main responsibilities involve contributing to the business operations.

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W S W CO N VE N T I O N February 24–25, ExCel London

key themes at the World Spa & Wellness Convention 2019

Our two-day programme in London on February 24–25 is the place to be if you want to grow your spa business and remain competitive. Amanda Pauley outlines the big issues that will be debated and what you can expect to take away

he World Spa & Wellness Convention is returning to London ExCel on February 24–25, bringing you the latest facts, figures and trends set to impact your spa operation in the coming year. The two-day programme has been redesigned to give delegates even more opportunity to choose the information they need to grow their spa in this evercompetitive market, and more speakers are lined up to provide insight than ever before – 50 industry leaders. There are now two core streams to the convention – Stream A:

The business of spa, providing practical solutions to help operators tackle real issues; and Stream 1: Wellness, which focuses on improving outcomes for clients as a key to customer acquisition and retention. Both are packed with expert panels and targeted solutions for delegates to take away and implement in their own businesses. Also new are our “Situation Rooms”, which focus on two key topics – ramping up a successful opening and managing a strategic turnaround. Each topic is split into three morning sessions, one each for day spas,

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W S W CO N VE N T I O N February 24–25, ExCel London

hotel spas and resort spas, so delegates can join roundtables with experts dealing with the same challenges. The idea is to network, share knowledge and find practical solutions in a friendly, informal environment. Here are four trends that will be debated at the convention in February…

Trend one: blending spa and fitness As the spa and fitness industries continue to overlap, clients are now opting for a 360degree approach to wellness that includes healthy eating, exercise, mindfulness and regular treatments. Kent Richards, corporate director operations at Six Senses, will be discussing this issue in the “Vitality and movement – integrating fitness into your business model” panel on Sunday, February 24. “Fitness is an important dimension of wellness and joins spas and many other elements to form what is now a US$4 trillion global wellness industry. This has had a very positive effect on the spa world, providing great benefits for investors, employees and consumers,” says Richards. “Some spas have great fitness facilities but many need to improve them to provide more varied and personalised offerings.” Richards and fellow panellists Thomas Klein, president and chief operating officer at Canyon Ranch, and Donna Cyrus, president at Cyrus Fit, will be focusing on the challenges surrounding mind-set, facilities and recruitment when combining

the two, in a panel chaired by Mark Moloney, managing director of World Spa & Wellness and Professional Beauty. “Recruitment can be challenging as fitness trainers are often attracted to large city gyms where their job can be easier due to a much larger member base. Spas need these trainers who are responsible, caring and passionate, to use their unique environment to maximise guests’ enjoyment,” explains Richards.

Trend two: new models for change Ira Malik, group spa director at Minor Hotels, is one of three experts chairing the “Managing a strategic turnaround” Situation Room on Monday, February 25, hosting roundtables with operators from resort >

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W S W CO N VE N T I O N February 24–25, ExCel London

“As leaders, we should be willing to challenge and disrupt to keep our spas nimble”

spas who are dealing with this issue. The goal? To find practical solutions in an informal and interactive environment. “In business, nothing is carved in stone, so as leaders we should be willing to challenge and disrupt to keep our spas nimble. Identifying early warning signs through a combination of rigorous analytics and understanding of macro indicators is therefore critical,” says Malik. One of the key challenges for resort spas when managing a strategic turnaround is rethinking “spa” and how it needs to integrate with the rest of the property experience. “At some properties, based on my experience, the spa can be like a ‘black box’ for the general manager,” says Malik. “They don’t want to get involved in the spa like they do with food and beverage (F&B) for two reasons: F&B contribution to property revenue is significantly higher and spa is inherently more ‘messy’. However, this needs to change, as the return on investment and gross operating profit expectations from spa are changing.” Malik believes that spas could even learn from other industries on how to infuse “energy” into the experience, citing fast food

chain McDonald’s as an example: “It introduces new items to the menu for a limited time period to create a talking point and attract guests to come and try. Why can’t our industry do this?” David Erlich, corporate director of spas at Sandals Resorts, and Sandie Johannessen, regional director at Four Seasons, will also take part in this Situation Room.

Trend three: investment just got personal Are you looking to drum up investment for your spa but don’t know where to start? In our “What are investors really looking for when it comes to wellness, spa and beauty investments?” session on Monday, February 25, panellists will be discussing how to attract investors in a competitive market and explaining how to measure the success of it. “There is a lot of confusion about the measurement of success. Many investors favour return per square metre while some wellness operators prefer the holistic approach, which includes financial, ethical and qualitative benchmarks,” explains panellist Andrew Gibson from Sensei Private Equity, who was formerly director of spa at Accor Group. >

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W S W CO N VE N T I O N February 24–25, ExCel London

“I intend to challenge the methods of measuring success in the current financial models that have been based on hospitality accounting, asking, ‘Are they still relevant and fair in the measurement of wellness service providers?’” Fellow panellists include Tim Leach, managing director of Baylor Klein, HPC Specialist Investor, and Paria Ghorashi Rafi, founder of BGX – Blow Out & Go. Collectively they will be appealing to the industry to measure wellness in a way that places value on all the services offered. “Often, I have had investors stating we have to add wellness to the business but, upon analysis, they didn’t really comprehend what ‘wellness’ means,” adds Gibson.

Trend four: the art of conversation Neil Orvay, founder and chief executive of Evolution U, will be giving insight into “How to win friends and influence people” on Monday, February 25, sharing useful tools that delegates can apply in their spas. “The tools will be focused on how we fast track relationship building, whether with clients, suppliers, staff or investors. The aim is for you to have increased influence during your dealings with them, ultimately achieving better results,” he explains.

One of the largest challenges, Orvay believes, is perception. “As a starting point, people are generally cynical and believe that others are more interested in their own benefit than ours,” he says. “This applies equally in the spa environment; if a client feels the therapist or receptionist is only trying to generate more revenue when they recommend a package or an add-on, they probably won’t buy it. I’ll be covering the basics of generating rapport, building trust, and the psychology of influence.”

WORLD SPA & WELLNESS CONVENTION 2019

You can hear from these speakers and lots more at the World Spa & Wellness Convention 2019, which takes place at ExCel London on February 24–25, as part of the Professional Beauty trade show. A two-day pass to the event is £247+VAT, while a one-day pass can be purchased for £165+VAT. Book your ticket: worldspawellness.com/convention

“I’ve had investors stating we have to add wellness to the business... but they didn’t really comprehend what ‘wellness’ means”

With thanks to our sponsors

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S PA P R O F I L E Villa Magna

Spanish flair Villa Magna is turning the tide on the traditional business hotel model with its newly opened Mytha Spa, discovers Georgia Seago

illa Magna Hotel in Madrid didn’t have a spa until June 2018, having operated as a luxurious base for business travellers to the Spanish capital since 1972. It wasn’t until recently that the hotel’s former owners – Villa Magna was up until November 2018, part of the Mytha Hotels Anthology, which also has properties in Croatia, Italy and Turkey – realised that Villa Magna could do even more to look after its guests. As WSW went to print, the property had been sold to asset manager RLH Properties. While the hotel is no longer part of the Mytha group, the spa will continue to operate within the Mytha Spa concept. “You have to have a good level of spa to compete now. Hotels are giving more importance to their spa than ever before because it’s a way of letting people pause and relax on the go when they’re travelling,” says spa manager Olga Urban, recognising that this is doubly important for a business hotel. Before work began on Mytha Spa, located on the hotel’s basement floor, it offered beauty treatments like facials, massages, waxing and

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S PA P R O F I L E Villa Magna

“Most people are really lacking in that energetic connection these days, especially those who spend most of their time on the go”

nail services, and had limited heat facilities separated by gender. “There were two changing rooms – the female had a steam room and the male a steam room and sauna,” says Urban. “They were tiny and we had just two treatment rooms.” > With only the existing space to work with, the spa’s designers were tasked with utilising it cleverly to create a small but perfectly formed spa that would elevate the hotel while quietly complementing its well-established reputation of sophistication.

Local inspiration Portuguese architect Open Book was given the brief to create a spa that reflected the history of Madrid. “The inspiration was based on the capital because there are many small streams running underground in the city, so that’s why there is a stream running down the side of the stairs in the spa

corridor,” explains Urban, referring to one of the subtle but considered design features. “We went for natural materials like dark wood, marble and travertine tiles; materials that existed in antique Madrid,” she says. The spa’s Spanish essence runs through its product houses, with Spanish brands chosen for their efficacy, credentials and authenticity. Botanical-based Dulkamara and all-natural brand Massada are used for facials (Dulkamara also has products for body treatments), but the star of the spa’s treatment menu is Barcelona-born Natura Bissé. As WSW went to print the spa was gearing up to introduce the brand. “Natura Bissé also uses natural ingredients but it has that real luxury, with beautiful textures and formulas,” says Urban. The spa menu will feature three treatments exclusive to Mytha Spa: the Diamond Glow Facial in a 60 and 30-minute option, a vitamin C face and body ritual, and a full-body massage using Spanish technique quiromasage. The vitamin C ritual can also be incorporated into a hammam, one of the spa features that Urban is especially proud of. “We had a trainer come in from Turkey who is a specialist in hammam. He has been doing it for 15 years. We’ve added luxurious details to

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S PA P R O F I L E Villa Magna

the traditional Turkish hammam experience to transform them into rituals.” Guests can choose from two treatments, the longer of which includes the application of a “Cleopatra mask” to the body, made from white clay, honey and royal jelly. Including an authentic hammam was of particular importance, connecting Villa Magna with its sister spas in Turkey; Argos in Cappadocia, D Maris Bay on Datça Peninsula and Il Riccio Beach House in Bodrum. “The Mytha Spa philosophy is that every property is unique, so we didn’t want every spa to be the same. Each adapts to the demands of its guests and to the local market, but we did want some things in common,” says Urban.

Tailored approach The influence of Mytha Spas’ Capri Palace location is also evident, with an adapted version of its exclusive The Leg School

treatment, an intensive ritual to target fluid retention and blood circulation, featuring on the menu to soothe the legs of weary travellers just off the plane. The spa also places much emphasis on its deep-tissue massage – the most popular treatment. “Our guests travel a lot and hold a lot of tension in their bodies,” says Urban. “They tend to have long meetings and working engagements while they are here, so if they have a free hour or so they’ll most likely have a massage.” It’s a real passion for Urban and her aim is to give the gift of human touch to every spa guest through massage. “Most people are really lacking in that energetic connection these days, especially those who spend most of their time on the go. We need human touch; we’re here to give love to other people and to be loved.” Urban is keen to extend the new spa’s reach beyond hotel guests, especially given the hotel’s easily accessible location and underground parking. “Historically, treatment clients have mainly been male, but we’re expecting to see more women coming in now that the spa is open,” says Urban. “In the past, priority of the two treatment rooms was given to hotel guests, but we’re doing a lot of marketing to locals and we’re starting to see this change.”

Fast Facts OPENED: (Official launch) September 2018

TREATMENT ROOMS: Three, plus one double

BUDGET: Approx. €2 million

STAFF: 10

SIZE: 800sq m

BRANDS: Charme D’Orient, Dulkamara, Massada, Morgan Taylor, Natura Bissé

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W E L L N E SS D E ST I N AT I O N

New

DIRECTION

Hodges Bay Resort and Spa

Antigua

Having long been a luxury beach holiday destination, the sun-soaked shores of Antigua are now luring a new type of clientele, wellness tourists. Fiona Vlemmiks investigates

ntigua has fast become one of the Caribbean’s hottest destinations for luxury hotel and spa development. Since Antigua and its twin island of Barbuda opened a US$100 million terminal at VC Bird International Airport in 2015, making it one of the most modern airports in the Caribbean, tourist numbers in the area have mushroomed. According to the visitor arrivals report for Q3 of 2018, released by the twin island’s Ministry of Tourism, Antigua and Barbuda saw an increase in people arriving by both air (9%) and sea (36%) last year, and this was fuelled by a substantial 12% growth in arrivals from the destination’s largest market – the US. The potential in Antigua has not escaped the notice of major hotel chains either, with the Waldorf Astoria, Rosewood and Best Western Premier all opening sites in the area before 2021. Elegant Hotels, which operates a portfolio of luxury boutique and all-inclusive properties

across Barbados, has also introduced its wellnessfocused Hodges Bay Resort and Spa in the north coast of Antigua (set to open in December 2018 at the time of press). Elsewhere, several of Antigua’s long-standing resorts have undergone transformations in a bid to service the increase of wellness tourists. The renowned Curtain Bluff, which established its own Wellness Week in 2011, recently underwent a £10 million renovation, including the premiere of a new Wellness Concierge Team, while the picturesque Jumby Bay retreat has undergone a similar facelift to its spa and hotel facilities. All this proves that there is a real wellness and rejuvenation drive in the wider Caribbean. While in the past the focus has been on spas in St Lucia and Dominica, Antigua’s stunning natural environment and enviable climate has made it the perfect wellness setting, with investors finally cottoning on to its potential.

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W E L L N E SS D E ST I N AT I O N Antigua

JUMBY BAY The 300-acre private island setting of Jumby Bay aims to provide a wellness sanctuary in one of Antigua’s prettiest spots. The resort joined the Oetker Collection in late 2017 and, under the guidance of new management, has recently undergone a restoration programme. The new Jumby Bay Spa has been revived with a novel relaxation area, thermal facilities and plunge pool, in addition to two double and three single treatment rooms. Signature treatments are inspired by indigenous natural ingredients and performed before dramatic ocean views, while the new beachfront infinity pool is shaded by lush palm trees and lined with neutral slate tiles.

Hodges Bay Resort and Spa

HODGES BAY RESORT AND SPA Heralded by the press as Antigua’s most hotly anticipated hotel opening of last year, this 79-room retreat features an impressive spa and beauty centre. The Spa at Hodges Bay offers a range of holistic wellness experiences where island scents and spices are incorporated into many of the treatments. Elemental Herbology, Elegant Hotels’ Signature Spa brand based on traditional Chinese medicine, and the use of natural plant oils, are also incorporated into treatments. In addition to four therapy rooms, there is an advanced Swiss technology hydro-pool, several relaxation areas, modern fitness centre and adult-only infinity pool.

CURTAIN BLUFF The 5,000sq ft spa at Curtain Bluff sits apart from the rest of the resort, a stone’s throw away from the topaz waters. Guests can enjoy refreshing teas created from herbs freshly picked from the spa’s own garden and, making use of the picture perfect scenery, can relax on an open veranda or cliff top Jacuzzi post-treatment. Its new complimentary Wellness Concierge service was created alongside a massive resort refurbishment programme, including the launch of a range of new spa retreats. As part of the initiative, guests submit a form outlining their wellness objectives prior to arrival and then, on their first day, meet with the team to map out a truly bespoke programme based around spa treatments, activities and healthy food options.

CARLISE BAY Nestled in the lush rainforest, the Carlisle Bay resort sits on the shores of Antigua’s south coast, with its Blue Spa comprising a two-storey pavilion with treatments, including west indian massage, and fitness classes. A new launch, Island Bathing, has attracted much media attention. Designed to restore inner peace, the experience harnesses the power of the ocean to help guests reconnect with nature and uplift their mood. Clients are transported to a secluded island via private boat where a wellness master leads them through guided meditation and breath work, lulled by the sound of gentle waves and rustling palms. The two-hour excursion is available at sunrise or sunset.

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W E L L N E SS D I R E C TO R S

Leadin g role

How does the emerging position of wellness director differ to spa director, and do spas still need both? Fiona Vlemmiks investigates

hough historically under the responsibility of spa, wellness now influences all aspects of hotel and resort operations, from human resources (HR) right through to food and beverage (F&B). With this in mind, the need for a leader to connect and coordinate interdepartmental wellness strategies has grown organically and, as a result, a new role has emerged – wellness director. Last year, several major hotel groups implemented this role in their businesses, which wellness bosses say calls for a very different skill set to that of a traditional spa director. “As well as a background in wellness, the wellness director needs to be entrepreneurial, have strong leadership qualities, a willingness to take initiative and be a great communicator,” says Anna Bjurstam, vice president of spa and wellness at luxury spa and resort brand Six Senses. Bjurstam designed a wellness director role for the Six Senses group last year and has been trialling it

since in three locations, with plans to roll the position out to all properties by Q2 of 2019. In the future, she envisages that the wellness director will have responsibility for employee wellness programmes as well as sustainability initiatives, developing into a pivotal role within the company. “It has the potential to be such a big role,” says Bjurstam. “Hotels are currently experiencing lots of change and are in a period of transformation. We’re not yet sure where this change will take us exactly but it’s happening, and a position such as wellness director could be the one that holds that change.” Though still in the early stages, many other hotel businesses such as Hyatt and AccorHotels are recruiting for wellness directors, albeit in different guises. We asked three hotel groups about the benefits and challenges involved in implementing this role and why employing a wellness director could transform your business. >

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W E L L N E SS D I R E C TO R S

CASE STUDY:

Six Senses Number of wellness directors: 3

ast year, wellness directors were appointed at three Six Senses locations – Douro Valley, Portugal; Kaplankaya, Turkey; and Zighy Bay, Oman – as part of an initial trial phase to see how the role would work. The position was created, developed and overseen by Bjurstam (pictured below), and was something she believed the business needed. “The spa is just one aspect of wellness in our locations and I felt that wellness was becoming a bit fragmented, with so many departments doing different things. I realised that we needed a much broader role than that of the spa director, we needed a wellness leader,” she says. “We’re currently still trialling the position to ensure we find the best way of implementing the role because it means introducing a whole new reporting system and structure within our locations. The idea is to bring all current wellness activities under one roof and then, most likely, add to it in the future. For instance, going forward we’ll bring sustainability under the umbrella.”

Bjurstam says the spa director role will remain, focusing strongly on spa operations but reporting in to the wellness director, who will also liaise with F&B, front of house, HR and other business functions throughout each property on all things wellness, bringing it succinctly together. “We’re designing ‘experience centres’ in Six Senses properties to allow guests to book all activities, including spa treatments, in one place, rather than having to talk to various different people, as they do now, which is quite cumbersome. We have trialled this in Douro Valley and guests were very satisfied because it makes things so much simpler. The wellness director is pivitol in this role,” she explains. “In the future, the wellness director may even be responsible for wellness design in our locations, so the role will not only be operational but have a developmental aspect to it too.” Bjurstam reports that despite there being some resistance to change during this trial phase, it has largely been positive, adding that the new role might be a natural progression for some spa directors. “We have very experienced and educated spa directors and at some locations we will probably promote them, if they are interested in the job,” she explains.

Anna Bjurstam is vice president of spa and wellness at luxury spa and resort brand Six Senses, in charge of wellness initiatives and making sure each spa develops its own personality. Clockwise: Six Senses Douro Valley treatment room, Zighy Bay hammam and couples treatment room, Kaplankaya Turkish hammam

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W E L L N E SS D I R E C TO R S

CASE STUDY:

Mandarin Oriental Number of wellness directors: 26

n recent years, the decision was made at hotel and resort group Mandarin Oriental to rename its spa division to “spa and wellness” as part of a wider wellness emphasis within the business. Simultaneously, spa directors became spa and wellness directors and it meant much more than a simple title change. Jeremy McCarthy (pictured below), group director of spa and wellness at Mandarin Oriental, says these roles have a new dimension and have been totally transformed. Spa managers and treatment managers have been afforded extra spa responsibilities, reporting to the spa

and wellness directors who, while still overseeing the operation, work on wider wellness initiatives across their property. “Our spa and wellness directors are now collaborating with human resources on colleague wellness initiatives for employees, for example,” explains McCarthy. “They also work with the rooms division on wellness amenities and experiences in the guest rooms, and with sales and catering on our new mindful meetings programme, which brings wellness into the meetings spaces.

“The spa continues to be a core part of our wellness offering and needs strong, focused leadership to be successful,” he adds, “but, the roles of the spa operation managers and treatment managers have become even more important, while the director broadens their focus to other wellness initiatives for guests and colleagues.” McCarthy admits that in an industry suffering a skills shortage, recruiting for the spa and wellness director role has been fraught with difficulty. “It is a huge challenge to get the right people for this role,” he admits, citing the main problem as finding people with the perfect marriage of business skills and in-depth wellness knowledge and experience. “Wellness directors must have strong leadership and customer service skills. To be successful in the role, they must have an understanding of business and marketing, and be knowledgeable and passionate about holistic wellness,” explains McCarthy. “This is not an easy combination of skill sets to find and the demand for these kinds of individuals is growing rapidly across all industries, making them even more scarce.”

Jeremy McCarthy is group director of spa and wellness at Mandarin Oriental. He has 25 years’ experience in operating spas in resort and hotel properties worldwide and is author of The Psychology of Spas & Wellbeing. Clockwise: Mandarin Oriental Marrakech treatment room and outside area, hammam and spa area; Bodrum spa VIP relaxation area

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CASE STUDY:

AccorHotels Number of wellness directors: 4

he role of wellness director was imagined and launched within the AccorHotels group in 2018. Though the job is still in the embryonic stage, and the full details of how this will work operationally are still being ironed out, there are now several wellness director roles in place at various properties across the globe – with plans afoot for the appointment of more throughout this year. Lindsay Madden-Nadeau (pictured below), global director of wellbeing at Accor Luxury Brands Raffles, Fairmont and MGallery, explains: “Our first wellness director role was dedicated in early 2018 with the opening of The Retreat Palm Dubai MGallery, which is a full wellness concept hotel. “Later in the year, we identified a regional wellness director for South East Asia. This was quickly followed by us recruiting for a wellness director role at the opening of the Fairmont Sirru Fen Fushi in the Maldives. We now also have this role at the Fairmont Grand Del Mar in the USA.” The group plans to more strongly implement this role at properties across the Accor platform throughout this

year. In addition to improving guest experience, MaddenNadeau says that one of the integral jobs of their wellness directors is to facilitate staff wellbeing. “The wellness director not only ensures the wellbeing of our guests, but also that of our colleagues, who represent the key values of each of our brands. “So, in addition to interacting with guests to encourage and create awareness on our wellness programming, they also need to set up initiatives internally to build awareness and allow colleagues space and time to practice what we preach,” she explains. Like McCarthy and Bjurstum, Madden-Nadeau says recruitment has had its challenges. “For a role like this, our colleagues have to live and breathe the essence of wellbeing and not just have expertise in spa or fitness. It’s about the entire guest wellbeing experience, which also includes in-room dining and outdoor activities,” she says. “For this reason, it requires a variety of different expertise outside just spa. We are hopeful that this position naturally evolves going forward.”

Lindsay Madden-Nadeau is global director of wellbeing at Accor Luxury Brands Raffles, Fairmont and MGallery. She is focused on supporting the group’s spas globally and driving performance. Clockwise: Accor MGallery VIP treatment room and cryotherapy, wet facilities at Rayya Wellness, relaxation area in the Fairmont Maldives, MGallery spa oxygen room

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REM World Spa Wellness Ad_Aragon

#theOriginal

sales@rem.co.uk +44 1282 619977

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The Aragon, conceived and designed in the UK by REM See the collection at rem.co.uk

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H OT TE X T U R E S

Texture talk

The beauty landscape is changing as brands invest in unusual textures to make their products innovative and fun to use. Amanda Pauley explores why textures such as jelly, water-gel and serum capsules are all the rage right now

’ve got news for you, transformational textures are in. Jelly, water-gel, serum capsules and colourchanging textures are changing basic skincare products into hybrid wonders that are innovative, timesaving and, most of all, fun to use. Although the trend is in its early stages, these shapeshifting products are growing in popularity because they deliver on the interactive experience as much as the efficacy. But, why the shift and why now? Well, with social media and influencers changing the way we view and use beauty products, 64% of generation Z (16–20 year olds) now want items that are “fun to use”, such as colour-changing or heat-activated products, according to industry analyst Mintel. The race is on for brands to launch skincare and make-up collections that do just that and some are already well ahead of the game.

Take indie make-up cosmetic companies Chaos Makeup and Dawn Eyes Cosmetics for example, which have taken swatching to a new level, causing a storm on social media platform Instagram. Chaos’s wave of multichrome pigments transform into different hues in certain lights, while Dawn Eyes Mystical eyeshadow switches from teal to purple to magenta – just like magic. Meanwhile, household name Shiseido relaunched its make-up line in late 2018 with a focus on the experience as much as the colour, offering a range of 21 products classified into four categories – inks, gels, powders and dews – all of which have “unique sensorial textures”, says Jill Scalamandre, president of Bare Escentuals and global development at Shiseido Makeup. We give you the lowdown on three of the hottest beauty textures for skincare, jelly, water-gel and serum capsules, and reveal how your spa can tap into the trend...

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H OT TE X T U R E S

Why invest in...

je lly pro d u c ts?

elly-like textures have been steadily infiltrating the market ever since Instagram favourite Glossier launched its Milky Jelly Cleanser, receiving praise for its efficacy and cool multi-texture. Now, professional brands are turning to this wonder texture to give thirsty complexions a much-needed boost while also making treatments more profitable. British skincare brand Katherine Daniels was one of the first to tap into the trend, launching make-up and face cleanser Miracle Cleansing Jelly. Packed with coconut and glycerine, it transforms from a jelly into an oil when emulsified with water, giving a deep clean while adding a more sensory experience to the application. “We know the jelly trend is a huge one right now. For us, it’s about the lifestyle of our customers and their preferred method of cleansing – how they prefer their skin to feel post-cleanse,” says Donna Tait, co-founder of Katherine Daniels. Meanwhile, spa brand Germaine de Capuccini’s Saffron Spiced, Cinnamon Delight, Black Tea and Green Tea Jelly massage mediums are helping therapists deliver greater results in the professional realm. “For body massage purposes, a jelly-textured product provides the best value. Other mediums often require reapplication

throughout the treatment whereas this doesn’t,” says Carole Jones, director of Totally UK, which distributes Germaine de Capuccini. “Our jelly texture also makes body massage a low-cost treatment to provide – one sachet of the medium costs just £3.72. It also emits an evocative aroma to help the client enjoy their experience, leaving a lasting impression of quality, wellbeing and relaxation.” The number of jelly-based products on the market is set to rise over the coming year as consumers become more aware of the importance of how they feel when applying a product. For example, British skincare brand Elemis is adding a jelly product to its popular Superfoods range this year. “Creams, foams and oils are common formulas found in skincare, but we are seeing an ever-growing trend into other unique formulas that will add a bit of interest to clients’ daily regime,” says Nicci Anstey, training and education director at Elemis. “Jelly is the perfect texture to add to our Superfoods range. The unique jam-gel texture will help bring to life our Blackcurrant Jelly Exfoliator. Not only will the product look and smell like blackcurrant jam, it will also allow customers to really work the exfoliator around the face to nourish, smooth and revitalise skin.”

HOT PRODUCTS KATHERINE DANIELS MIRACLE CLEANSING JELLY This multi-texture product applies as a jelly but changes into a silky oil when massaged with water, removing the most stubborn dirt and make-up. Packed with coconut, sunflower oil and glycerine, moisture is locked in, leaving skin super hydrated. Trade: £10.42 katherinedanielscosmetics.com

GERMAINE DE CAPUCCINI SPERIENCE GREEN TEA JELLY This massage medium contains several anti-oxidising and anti-inflammatory properties, such as polyphenols, tannins, catechins and green tea extract, to nourish skin. Use one sachet per treatment. Trade: £59.60 for 16 x 20ml sachets germaine-de-capuccini.co.uk

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H OT TE X T U R E S

Why invest in...

water- gel prod ucts?

ater-based skincare has been popular for a while but the trend is kicking up a notch with the arrival of water-gel products. But why is gel so good at enhancing water properties? Not only is the texture light but it forms a weightless barrier drenched in H20 to protect skin against environmental aggressors such as pollution. Pro brand Dermalogica was quick to realise the benefits, launching its Calm Water Gel moisturiser last year. “A water-gel is much lighter and suitable for all skin types, including those who are over producing oil,” explains Candice Gardner, education curriculum manager for Dermalogica. “With the majority of people suffering skin dehydration due to climate, central heating and lifestyle, a skin quenching gel is suitable for everyone because it locks in moisture and doesn’t trap heat in the skin, allowing a cooling effect to reduce irritation.” Dermalogica will launch two new professional products this year – a massage medium and conductive masque – both of which will use gel technologies. “Gels enable the upper layers of the skin to be saturated with

moisture for sustained benefits and the proof is in how they feel and the fact consumers enjoy using them,” adds Gardner. Skincare brand Murad also made its mark with Nutrient-Charged Water Gel, which claims to repair the skin’s barrier in just 30 minutes. Using Replenicell Hydration Technology, a solution which includes osmolytes, amino acids and trehalose, water is attracted and bound to the skin, helping to lock in hydration. Smart, huh? “It’s comprised of a unique moisture mesh structure that slowly releases a moisturising complex and key nutrients into the skin barrier over a sustained period, so it can be repaired and lock in hydration instantly,” explains Dr Howard Murad, founder of the eponymous range. “Water is an organic element and a natural way for skin to remain hydrated.” The brand plans to continue to explore exciting textures, with a range of products launching this year, as Dr Murad adds: “Not only will you see interesting textures incorporated but you’ll continue to see us address skincare through a wellness lens.”

HOT PRODUCTS

DERMALOGICA CALM WATER GEL Packed with dual hyaluronic acid technology, as well as active ingredients apple fruit extract, glycerin and oat oil, this moisturiser defends against dryness and evironmental aggressors by forming a weightless barrier on the skin. The gel formula transforms into a fluid when rubbed together. Retail: £44.50 dermalogica.co.uk

MURAD NUTRIENT-CHARGED WATER GEL The brand’s hydration-release technology increases moisture retention and locks it in for healthy-looking skin, using a blend of five peptides, five vitamins and five minerals. Trade: £27.08 murad.co.uk

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H OT TE X T U R E S

Why invest in...

serum capsu le prod ucts? T

hese wonder orbs are making waves in the industry because of their ability to preserve the actives within, keeping ingredients such as vitamin A and C stable – so they can do their job effectively. Although serum capsules have been

around for some time, take Elemis’s Cellular Recovery Skin Bliss Capsules and Environ’s Vita-Antioxidant Hydrating Oil Capsules for example, the benefit of the texture is back in the spotlight as more consumers become aware of the damage sunlight can do to degrade skincare ingredients – especially if in a petri-dish style product packaging. Therefore, capsules that contain the right dosage of serum and pack an active punch are becoming beauty cupboard staples, which is why Exuviance launched its AF Vitamin C20 Serum Capsules last year, using a capsule made from a bio-degradable substance to house the serum’s potent ingredients. “The capsule is perfect for single use to keep the vitamin C serum stable and to limit exposure to light, air and humidity, which can all effect freshness. The capsule blocks oxygen and light from degrading the vitamin C; protecting its integrity,” says Lorna Bowes, director of Aesthetic Source, which distributes professional brand Exuviance.

HOT PRODUCTS

EXUVIANCE AF 20% VITAMIN C20 SERUM CAPSULES

ELEMIS CELLULAR SKIN BLISS CAPSULES Encapsulated antioxidants and vitamins, including moringa oil and rose absolute, rejuvenate the cellular skin matrix, stimulating endorphin production to increase hydration, leaving the complexion with a dewy glow. RRP: £69.50 elemis.com

With 20% maximum strength vitamin C, these capsules work to brighten the appearance of dark spots and reverse the effects of sun damage. The active ingredients also work to restore firmness to the skin and smooth fine lines. Trade: £29.50 Aestheticsource.com

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P R O F E SS I O N A L B E AU T Y LO N D O N ExCeL, February 24-25

Inspired Professional Beauty London has more than ever before to offer spa and wellness businesses. Here’s a quick look at the key spa content and brands lined up for this year’s show

he UK’s leading beauty industry trade show is back for 2019 with a host of features created to help spa and wellness business owners get motivated to improve operations and help the industry thrive. Taking place at ExCeL London, in the UK, on February 24-25 alongside the World Spa and Wellness Convention and Active Wellness, the show promises two days of top-level education opportunities, valuable networking, and new product and treatment reveals from the most important professional brands.

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P R O F E SS I O N A L B E AU T Y LO N D O N ExCeL, February 24-25

Live Stages and Seminars Professional Beauty’s educational offering is second to none, and this year the programme is tailored to give you even more opportunities to take your business to the next level. The four Live Stages will welcome respected names to update the industry on the latest happenings in four sectors. Advanced Treatments will cover the newest advanced procedures; Warpaint will give top advice on how to build a successful career in make-up artistry; Professional Beauty will showcase the hottest beauty trends; and Nutrition & Wellness will explore therapist wellbeing and beauty from within concepts. Three informative seminar programmes will address specific topics – Business Skills will provide helpful business solutions; How to… will host demos on everything from bridal make-up to treatment troubleshooting; and Digital Skills will see SEO and social media pros explain the online skills you need to make your business well connected. Live Stages and Seminars cost £5 per session or £1 for students. Exec Club and Luxe Pass delegates get a 50% discount. Book at: professionalbeauty.co.uk/register

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P R O F E SS I O N A L B E AU T Y LO N D O N ExCeL, February 24-25

BRANDS TO SEE

Discover all the latest spa product trends with our selection of the key stands to visit for spa and wellness professionals at Professional Beauty London

Salon and Spa Owners’ Networking Lunch Making its debut at Professional Beauty London after receiving glowing feedback at the 2018 Professional Beauty North show in Manchester, UK, the Salon and Spa Owners’ Networking Lunch will put an even greater focus on the issues that matter to those at the helm of spa operations. The forum is a chance to discuss challenges and share solutions with peers on problems such as staff management, retailing and recruitment. Attendees will also receive lunch, gifts from the event sponsors and a champagne reception to finish. Tickets cost £25+VAT. Book at: professionalbeauty.co.uk/register

Skincare

Spa supplies

• • • • • • • • • • • • • • • • • • • • • • • •

• • • • •

Aromatherapy Associates Aromaworks Australian Bodycare BeautyLab Biologique Recherche Caudalie Dermalogica Elemis Eve Taylor Guinot/ Mary Cohr Janna Organic Janssen Cosmetics Katherine Daniels Lovegrove Essentials Mila D’Opiz Skincare Murad Natural Spa Factory Neal’s Yard Remedies Phytomer Skinbrands Sothys Spa Find Vinoble Cosmetics Voya

Furniture and software

IMF The International Manufacturers & Distributors Forum (IMF) is returning to the show, giving brand owners, distributors and retailers from around the world the opportunity to network in an engaging but informal setting. The two-day conference, sponsored by British skincare brand Elemis, will provide a unique insight into the global beauty industry, with leaders sharing their experience, as well as giving distributors and manufacturers the chance to make valuable contacts. This year’s edition will have a strong focus on networking, with dedicated lounges and an online platform matching business minds with mutual interests. A one day ticket costs £145+VAT, two-day ticket £195+VAT. Book at: professionalbeauty.co.uk/IMF

• • • • • • • • •

B2B Software Gharieni Jordan Fitness Lemi Phorest PJS Direct REM Salon Iris Salon Tracker

Make-up, lashes & brows • • • • • • •

Eyelash Emporium Inika Organics Jane Iredale (IIAA) Lash Perfect Make Up For Ever Mii Cosmetics Novalash

BC Softwear Majestic Towels RG Aroma Diffusers Sanatio Naturalis Shared Beauty Secrets

Nails • • • • • •

Biosculpture Jessica Mavex Morgan Taylor NSI OPI

Machines & aesthetics • 3D-lipo • Advanced Esthetics Solutions • BTL • Baldan Group • Biotec Italia • Caci • Dermalux • Déesse Pro • Endosphéres • Lumenis • Lynton Lasers • Natura Studios • Neo Elegance

Tanning & waxing • • • • • • • •

Ashmira Botanica Fake Bake Lycon Norvell Outback Organics Perron Rigot St Moriz Waxü

Wellness • Advanced Nutrition Programme (ANP) • Proto-col • Sea Ór • Skinade • The Wellness Tree Group

Professional Beauty London is taking place at ExCel London on February 24–25. Register for your free ticket: professionalbeauty.co.uk/London

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High-end personalized beauty care For 40 years, the Biologique Recherche Methodology has had a reputation for astounding effectiveness based on clinical approach to beauty care using pure, concentrated ingredients as well as innovative protocols like Seconde Peau. The Seconde Peau treatment accelerates cell renewal and optimizes healing for a visible and immediate regenerating effect.

Biologique Recherche - 32 avenue des Champs ElysĂŠes - 75008 Paris www.biologique-recherche.com - info@biologique-recherche.com

W O R L D S PA & W E L L N E SS AWA R D S 2 0 19

g n i t a r b e l Ce

excellence

The World Spa & Wellness Awards 2019 will welcome the best spas from across the globe to London in February. Make sure you’re there to network with them by securing your ticket

et ready for the most glamorous night in the international spa calendar as the World Spa & Wellness Awards 2019 gets set to return to London on February 24. The black-tie gala dinner event celebrates the leading spas from every corner of the world, with categories for both hotel and resort spas across five regions, plus an international category for Worldwide Health & Wellness Destination of the Year. The awards have hosted many prestigious spas in London over the years, with previous winners including Kamalaya, Lanserhof and Mandarin Oriental. This year, the shortlist includes major names such as Como Shambhala, Canyon Ranch, Four Seasons and Mandara Spa. Judged by a panel of industry experts from across the globe, the awards are designed to raise the profile of the spas that are leading the way with inspirational client journeys, innovative and profitable business models, diverse wellness offers, and a clear commitment to the

development of their teams and the spa industry as a whole. The event is held at Grade II-listed venue The Brewery and begins with a champagne reception, followed by a three-course meal with entertainment, presentation of the trophies and a late-night after-party. The event takes place alongside the Professional Beauty Awards and collectively they welcome more than 800 top industry professionals to network, party and celebrate the amazing work that goes on in spas every day. Tickets are available for £149+VAT, or £1,490+VAT for a table of 10. Last year the event sold out completely, so be sure to secure your ticket online at worldspawellness. com/awards WITH THANKS TO OUR SPONSORS:

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AC T I VE W E L L N E SS 2 0 19

The full wellness package In recognition of the growing links between spa and fitness, Active Wellness will make its debut as part of the Professional Beauty show at London ExCeL in February

ctive Wellness brings together every element of wellbeing for visitors, from fitness and nutrition, to meditation and aromatherapy. Alongside an enhanced line-up of fitnessfocused business content at the World Spa & Wellness Convention, the show will also feature: Wellness Workshops Programme dedicated to everything from fitness and skincare to mental health. Live Fitness Zone Featuring demonstrations and workshops on the fitness trends that will shape 2019, from the leading players in this industry. Wellbeing exhibitors Our Active Wellness trail will pinpoint exhibitors across the show that specialise in wellness with a focus on fitness, nutrition and mindfulness.

Exhibitor highlights Here’s just a handful of the wellness exhibitors you can see at the show: • Jordan Fitness supplies commercial functional fitness equipment internationally. The UK-based company develops products to its own registered design and specifications.

• Gerflor is a specialist supplier of vinyl flooring for professional sports applications and wellness studios. Visitors can try out the flooring in the Live Fitness Zone. • Advanced Nutrition Programme will exhibit on the IIAA (International Institute for Anti-Ageing) stand. The supplements are tailored for skin health. There is also a Wellbeing range including a Pro-Vitality formula. • Aromatherapy Associates will show its range of wellbeing-focused products, with lines such as Deep Relax, De-Stress and Revive Morning. The brand’s panel of external wellbeing experts will also be speaking during the event. • Image Skincare will bring its nutritional wellbeing formula Yana. The daily drink boosts skin functions like collagen synthesis, moisture retention and free radical defence, with peptides, ceramides, antioxidants and vitamins. • Proto-col is a British brand specialising in advanced nutritional products. Incorporating “Informed Sports” registered products for performance and recovery. The brand’s hero product is Green Magic, a superfood-packed supplement.

Active Wellness takes place as part of Professional Beauty 2019 on February 24–25 at ExCeL London. Register online for free tickets: professionalbeauty.co.uk/register

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SLEEP

Bedtime bliss The leisure industry is missing a trick when it comes to improving guests’ sleep, discovers Georgia Seago

worrying 51% of the world’s population are sleep deprived and 18% are insomniacs, according to research conducted in 2018 by Wakefield Research. This lack of good-quality sleep is having a big impact not just on an individual health-related basis, but on an economic scale too, with the cost of sleep deprivation on the US economy estimated at $411 billion, owing to reduced productivity and costs of accidents and illnesses. “This interest in sleep is growing at a rapid pace in the health and wellness space,” says sleep medicine expert Dr Rebecca Robbins. “There is compelling evidence that sleep quality is a strong predictor of how long you’re going to live, and as a population we have prevalent sleep difficulties.”

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SLEEP

Leisure and tourism destinations like hotels and resort spas are perfectly placed to help guests address these difficulties, and if done right, improve their sleep for good.

Lessons to learn Robbins believes there’s plenty of opportunity: “Research we conducted found that out of a sample of around 1,000 people – a mix of leisure and business travellers – poor sleep quality when travelling was found across the board, with no difference in terms of which type of traveller sleeps better in hotels,” she says. “So, as an industry, we’re not doing well; by and large guests aren’t satisfied with their sleep.” The same sample were asked what the hotel they most recently stayed in could have done to improve their sleep experience. Noise control, adjusted room temperature and a more comfortable bed and/or better pillows came out as the overruling factors. “Many people reported noise in the hallway, from other guests or from air-conditioning units during their last hotel stay; while a better mattress that provided stronger support and more comfortable pillows were also key,” says Robbins. Recognising its responsibility to give guests a healthy night’s sleep, The Benjamin Hotel in New York City – one of the first to introduce a pillow menu – approached Robbins in 2013 to develop a sleep programme, taking a holistic approach to making bedtime in the hotel as conducive to good sleep as possible. “We developed evidence-based strategies to

improve the guest sleep experience and also provide an educational aspect, leveraging a lot of insight from behavioural sleep medicine,” explains Robbins. Located on Lexington Avenue, one of New York’s loudest, busiest streets, the hotel was undergoing a multi-million dollar renovation at the time, which meant that Robbins could work directly with the interior design team to realise a design for optimal rest. “The rooms are fundamentally designed to help you unwind as soon as you walk in,” she says. The key elements are: • “A soft colour palette of neutral, relaxing tones. There are small pops of colour in the decorative pillows but these are taken off at turn-down service.” • “Triple-pane windows to block out noise with thick blackout curtains. The bedroom has to be quiet and dark; guests shouldn’t be able to hear anything higher than 60 decibels, and our eyelids are so thin that any light coming through the blinds or under the door can disrupt sleep.” • “An analog clock. This is critical; so many bedrooms look like airplane control units with all the blinking lights.” • “Dimmers on the lights so guests can slowly get ready for blackout and relax during the adjustment. Plus, light bulbs should be on the warmer hue spectrum near the bed. Most are on the bright blue spectrum and almost hurt your eyes.” • “A room temperature of between 60 and 67 degrees fahrenheit – this does vary slightly as some people prefer to be slightly warmer or cooler when they sleep. This can be done by turning the thermometer down at bedtime and offering bedding of varying thickness.”

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SLEEP

“As an industry we’re not doing very well; by and large guests aren’t satisfied with their sleep”

Robbins emphasises the importance of offering guests a pillow menu for a truly comfortable night’s sleep. “We all have a preference for sleep position – stomach, back or left or right side. There are different pillow recommendations for each, and in explaining this to guests and letting them make an informed selection, the sleep set-up becomes an educational experience,” she says, adding: “This results in lasting guest satisfaction and knowledge that they can take away with them and incorporate into their life.”

Simple habits This is where a pre-sleep “powering down” routine really comes into play, something Robbins says is “essential for healthy sleep when someone isn’t in their home environment. “We really have to emphasise the products and services related to sleep that we can offer to improve the experience,” she says. The plan Robbins put together for The Benjamin includes a call from reception to remind guests to turn off their devices and start winding down, meditation and a menu of sleep-friendly bedtime snacks. “We worked with a yogi to develop a relaxation meditation on demand. Guests simply pick up their room phone, dial a number and listen to a guided meditation on speaker,” says Robbins. The hotel’s resident chef developed a selection of snacks using ingredients backed by evidence showing that they enhance the

secretion of melatonin. These include a range of soothing decaf herbal teas such as camomile, rooibos and verbena, a small bowl of granola and a peanut butter sandwich on wholegrain toast. Robbins points out that these simple touches are also revenue drivers and that sleep-friendly improvements don’t have to break the bank for smaller operations. “These initiatives can be relatively low cost but offer tremendous benefit from a branding standpoint. Guests are increasingly health conscious at home and hotels are positioned to benefit by aligning their services and mission with this trend,” she says.

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24 February 2019, The Brewery, London

COMPETE AND RAISE YOUR INDUSTRY PROFILE TO BOOK YOUR TICKETS VISIT www.worldspawellness.com/awards 2019 CATEGORIES: • Hotel Spa of the Year – Asia & Australasia

• Hotel Spa of the Year – Western Europe & Scandinavia

• Resort Spa of the Year – North & South America

• Hotel Spa of the Year – Eastern Europe

• Resort Spa of the Year – Asia & Australasia

• Resort Spa of the Year – Western Europe & Scandinavia

• Hotel Spa of the Year – Middle East & Africa

• Resort Spa of the Year – Eastern Europe

• Worldwide Health & Wellness Destination

• Hotel Spa of the Year – North & South America

• Resort Spa of the Year – Middle East & Africa

The winners will be announced at a black tie ceremony on Sunday 24th February 2019 at The Brewery, London.

www.worldspawellness.com/awards

For more information visit: www.professionalbeauty.co.uk/awards

SPONSORED BY:

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13/12/2018 10:32

I N TE R V I E W Sheila McCann

Leader of the pack

Sheila McCann is spearheading change at Lanserhof’s UK sites, integrating the group’s medical approach to traditional spa environments. Amanda Pauley quizzes the general manager on how it’s going

ith preventive and personalised medicine now one of the 10 major sectors making up the global wellness eco-system (valued at $575bn), according to data from the Global Wellness Institute, the impact the spa industry can have on people’s day-to-day lives, beyond helping them relax and detox, has never been more important. Spa and wellness expert Sheila McCann, who joined health and medical resort specialist Lanserhof in February 2018 as general manager, is at the forefront of this new way of thinking, consistently adapting the Austrian group’s philosophy at its South East England properties to meet the modern-day dilemmas that are putting stress on the UK health system. >

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I N TE R V I E W Sheila McCann

Clockwise: Inside Lanserhof at The Arts Club, Grayshott Health Spa’s pool and grounds, first look at the pool at Lanserhof Sylt

“The burdens on the National Health Service (NHS) are so strong at the moment. We’ve got to try to keep more people out of the healthcare system in order to move forward and I think the spa and wellness industry has a huge responsibility towards preventative healthcare and knowledge. We have to bring the two philosophies together. There are many conditions that can be improved by lifestyle and prevention,” she says. “This is what impressed me about Lanserhof. It’s hard to marry the wellbeing environment with the preventative side of medicine but the group has integrated this well into its resort offering, and with good results.” Lanserhof is a spa-style medical institution based on the Lans Med concept of naturopathy and modern medicine and currently has three properties in Austria and Germany, with another site set to open in Sylt, Northern Germany, in 2020. As the group’s UK general manager, McCann is spearheading change at the group’s renowned destination Grayshott Health Spa in Surrey, UK, and overseeing the launch of Lanserhof at The Arts Club – the company’s first medical gym set within a private members’ club in London, due to open later this year.

Setting standards Grayshott is a 50-year-old property with 59 bedrooms and 36 treatment rooms, which the group bought in partnership with investment group London and Regional Properties in 2017. The spa is known for offering a wide range of programmes for cleansing, weight loss and regeneration after injury. Despite this stellar reputation, the location was in need of new leadership.

“When I came here 10 months ago, what I found was a slightly confused positioning and a lot of need for investment, some of which we’ve done and some we are weighing up – whether it needs a subtle rejuvenation or a full-scale refurbishment,” explains McCann. One of her biggest focuses though is getting the property Care Quality Commission (CQC) registration so the spa can offer more medical services: “such as a wider range of blood testing, infusion therapies – although not a registerable service, a safer approach – and the ability to give advice beyond nutritional recommendation.” She adds, “This can be important where guests come in with complex pre-existing conditions. It can be good for managing risk and giving more detailed lifestyle information.” McCann is hoping to gain certification by the end of January but admits the transition has been challenging, especially as it has involved setting up a lot of systems and procedures to the standard you would expect within an NHS operation. “There are a lot of training elements. For example, you need a lead nurse for infection control, another for record keeping, and so on. It’s about getting familiar with the cultural, organisational approach from a medical perspective and marrying that together with what we do at Grayshott,” she says. “I’ve set up a forum for multidisciplinary teams where everyone understands their place and contribution.” The end goal? “To have the strongest medical wellness offering in the UK,” she says. The other property under McCann’s remit is a new urban health centre in the heart of London, due to open on May 2, 2019.

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I N TE R V I E W Sheila McCann

Lanserhof has teamed up with private members’ venue The Arts Club to open what McCann says will be the UK’s first medical gym in which members will undergo a series of functional diagnostic tests upon joining, including an MRI scan, to create an accurate body-composition analysis.

Fitness forward This set-up is designed to give a clear picture of clients’ health and fitness, including joint function and muscle balance, allowing the in-house medical team to create bespoke training programmes that will enhance the individual’s agreed goals. “At the helm will be medical director Dr Sebastian Kunz, a specialist in orthopaedics and trauma surgery. He is very much on the injury-prevention side,” explains McCann. The space will feature new pieces from Italian gym equipment brand Technogym, which align with the group’s more medical approach. “Say your knee is weak but only when it’s bending at a 30-degree angle, the machinery has artificial intelligence built in it to read the client’s ability to apply varying pressures, adapting itself accordingly,” says McCann. “The in-house doctors are then able to set specific programmes based on the client’s needs.” This smaller, more accessible site, is a new route for the group. Lanserhof does have an existing medical day spa, Lans Medicum, in Hamburg, but its core offering is larger resorts. McCann explains that this more accessible, non-residential model presents a huge opportunity. “What you’re now seeing is the ability for Lanserhof to look after a growing UK population of guests who visit the resorts

but can now ‘top up’ in London between their annual resort visit,” she says. Having previously worked as corporate director of spa for Hong Kong-based Shangri-La Hotels and general manager for Thailand wellness destination Chiva-Som, McCann is no stranger to implementing change and driving growth in both large and small spa operations. But, with 35 years’ spa and wellness experience under her belt, I asked McCann, what drew you to Lanserhof? “I’ve worked for big companies that are very good at developing systems – like Shangri-La, where I helped them replicate certain aspects and functions so they could open 20 new hotels – as well as small independent companies, like Chiva-Som, but I’m finding I prefer the latter,” she explains. “Smaller properties don’t have that ‘paralysis by analysis’ that big corporate companies have, so they can be more nimble in the marketplace. Lanserhof is interesting because it is in that sweet spot between the two; it has established systems and a strong brand identity, but is willing to try new things and can be flexible.”

“The spa and wellness industry has a huge responsibility towards preventative healthcare. There are many conditions that can be improved by lifestyle”

World Spa & Wellness | January/February 2019

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13/11/2018 16:28

EXPERT VIE W Jane Tregonning

Connect the dots Guest satisfaction relies heavily on the wellbeing and happiness of your staff, says Jane Tregonning, spa manager at The Spa Hotel at Ribby Hall Village

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EXPERT VIE W Jane Tregonning

Prevous page: A treatment and guests enjoying the facilities at Ribby Hall Village; this page above from left to right: the hydrotherapy pool and outdoor hot tub

“It’s not enough to just invest in facilities and guests; you need to invest in your people too”

eople visit spas for a whole variety of reasons: for celebrations with friends, to spend quality time with someone special or to relax on their own. Whatever the reason, you want them to feel revived and refreshed when they leave, content that their decision to visit your spa was the right one. A huge part of delivering that sublime customer experience is down to your staff. From the friendly welcome through to the specialist, high-quality treatments and aftercare advice, it’s your employees who can turn a spa day from excellent to perfect. When recruiting, there are a few signs to look for to determine whether or not the person sitting in front of you is enthusiastic about customer satisfaction. At The Spa Hotel at Ribby Hall Village in Preston, UK, we look for a friendly and warm personality, paying close attention to the interviewee’s body language and readiness to smile. We ask them what they believe

constitutes excellent customer service and likewise, poor customer service, quizzing them for specific examples of when they’ve gone the extra mile for a guest. If they haven’t worked in a customerfacing role before, we ask them for an example from their general life experience that demonstrates a desire to help others. Spa treatments are intimate, personal experiences, so therapists need to understand their clients’ needs and expectations to empathise with them and make them feel totally relaxed. My team coach therapists to create a genuine connection with guests, and find that their openness encourages similar behaviours from clients who feel more able to give honest feedback post-treatment. Regular customers will have their favourite therapists and this is just one reason why staff satisfaction and retention is so important.

People power However, it’s not enough to just invest in facilities and guests; you need to invest in your people too. I dedicate a significant amount of time, effort and resources to Ribby Hall’s staff training and development processes, contributing not only to excellent service but also to the wellbeing, satisfaction and loyalty of the staff themselves. A dedicated training manager helps ensure continuing development of the team. All employees have individual personal development plans, appraisals and agreed career paths, benefiting along the way from bespoke training courses

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EXPERT VIE W Jane Tregonning

products and understand their benefits and how they feel from a guest perspective.

Team effort

and outsourced teaching from our product houses. Our wellness manager plays a key role in nurturing and empowering employees by providing advice, support and activities, encouraging them to think about their own health and wellbeing both at work and in their free time. Therapists in particular are encouraged to take a little time out to enjoy one of our alternative therapies, such as physiotherapy or hypnotherapy. Take up is monitored and has been extremely encouraging. Our therapists also have access to health and wellbeing support through a company scheme called Medicash, with some features provided free and others available at discounted rates. For example, staff enjoy free use of our spa facilities at their convenience and receive 30% discount on all treatments they book. Staff are also used as models for training purposes, giving them an opportunity to experience a variety of treatments. We have more than 40 therapists – all in high demand – and offer them the opportunity to come in outside of their scheduled work hours (before or after their shift) to enjoy treatments with each other. However, we also encourage therapists to think carefully about the amount of massage they are performing in terms of their physical wellbeing. I take the duty of care to look after the team seriously and ask that they always remain in tune with their bodies. With products and consumables, the spa is happy to absorb this cost (within reason) to enable the team to experience the

The contribution made by our hospitality staff to the overall spa experience, and therefore customer satisfaction, cannot be underestimated. To boost their knowledge and confidence, our bar and restaurant teams enjoy regular training sessions on the finer details of our food and beverage offer, while our chefs, supervisory and management teams benefit from visits to Michelin-starred restaurants and other top performing establishments to share best practice. Last year we launched our Spa Hotel Apprentice Scheme, giving young talent the chance to develop their skills in a real workplace situation while becoming fully immersed in the ethos of the business as valued members of our team. Two learners have already been trained in the roles of spa host and spa reception and beauty desk, supported and mentored by senior team members. This is one of the best ways to instil our core values of customer satisfaction in future staff.

Jane Tregonning is spa manager at The Spa Hotel at Ribby Hall Village in Preston, UK, which won the 2018 North West Spa of the Year Professional Beauty Regional Award. She was previously director of leisure at Marriott Hotels’ Manchester Airport property.

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M A N AG E M E N T

a u t if u l A BeBalance

Running a spa operation can be stressful so you need to make sure you carve out some me-time. Lydia Mormen quizzes experienced owners about the processes they use to achieve a healthy work-life balance

e live in a time when success in the work place all too often comes at the detriment of mental health. This is why itâ&#x20AC;&#x2122;s more important than ever to ensure that leaders in the spa and wellness industry are at the forefront of knowing the most productive ways of maintaining a healthy balance between success in the business world and being fully present in their personal lives. Experts at the top of their game share with us their ideas on how to cultivate a realistic work-life balance and share their top tips on making the transition a smooth one.

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M A N AG E M E N T

Use technology wisely

When it comes to creating a healthy work-life balance, technology can often be seen as the enemy, stealing time away from already hectic schedules. “It sounds counterintuitive, especially when working in an industry that encourages customers to disconnect, but maximising the use of technology to stay connected and share information is essential,” says Jamie Pagan, spa director at The Grove, London, UK. “Everything has its place as long as it is managed to your benefit and in a way that helps others too. All my family events are shared weekly on a digital calendar, along with a daily to-do list. Having a plan and sharing responsibilities allows for more focus at work, while not losing sight of family priorities. “Music is also a big part of my enjoyment of life. I use it to help my productivity by matching the tempo or style to the urgency and complexity of each task, whether I am

in an airport lounge, hotel room or openplan office. It can help to motivate me or let me unwind.”

Create a night-time ritual

In the fast-paced world we live in it can be easy to forget that taking time for yourself can be of huge benefit to you and your team. After a series of losses, extensive travel and dealing with health issues, Luisa Anderson, director of Four Seasons, Indonesia, realised that to be successful at work and thrive in her personal life she had to review what needed to change to bring back the joy. “The biggest impact has come about by starting with the small things: eating healthy, being kind, discovering a local beach where I can walk and swim, and most of all, being completely present,” says Anderson. >

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M A N AG E M E N T

“Sleep is precious to me and I’m now honouring the fact that my body needs that. The hardest thing was switching off devices at a self-negotiated time of 9pm and allowing between four to six off-line hours in a row on each of my days off.” Since learning to live in the moment, Anderson’s productivity and inspiration is flowing more than ever before. “Most of the joy and vitality that I was missing in my life is back and I’m better for it.”

Build a strong team

As spa manager, ensuring your team is strong and happy can have a huge impact on your own success, as well as the success of the spa itself. For William Cardelin, spa manager at Spa Métropole by Givenchy in Monaco, ensuring his work-life balance incorporated his team was the key to making sure that the business functioned successfully. “It is essential to surround yourself with qualified, capable people. When you have a strong team around you, you can delegate and distribute tasks, which dramatically decreases your stress levels,” he says. Cardelin also stays on top of schedules ahead of deadlines so that there are no surprises that can cause issues and potentially disrupt his home life. “Anticipating your workload is essential. By doing that you can plan, organise and deal with the situation in advance. The most difficult period is during the busy periods, such as Christmas, so anticipate that more

of your team will be away and plan ahead accordingly,” he explains. “It means there will be less frantic, lastminute decisions to be made, meaning you can stay calm and enjoy your environment.” In order to make sure you’re never sacrificing your own personal time to cover absent staff unless absolutely necessary, Cardelin recommends incorporating the needs of your employees into the spa’s scheduling. “When it comes to setting out the work schedule, I do it depending on my personal needs, but also taking into account my assistant’s needs too. If she needs to have some days off, I’ll block those out for her. I always consult with her before the schedule is set as our planning is interlinked. If she’s away, and I am too, I’ll have someone else with the required skills present to support the team.”

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M A N AG E M E N T

Form good habits

Many senior positions require an element of travel, which often means spending time away from family, and these long-haul flights can take their toll. For Julie Bach, executive director of Wellness for Cancer, provider of cancer-focused training for the spa and wellness industry, it was this exact scenario which taught her the importance of managing sleep and making her mental wellbeing a priority. “If you’re a small company then it is very easy to cut corners on where you stay when travelling to make sure you remain within budget, but in reality, this decision can negatively impact you. When you don’t have a good night’s sleep or there isn’t the option of a healthy breakfast you can’t properly manage your own wellbeing,” says Bach. “Also, utilise the time you spend waiting in airports or sitting on aeroplanes to meditate, organise your thoughts or do yoga nidra. There is nothing better to calm the mind than spending time in meditation. When the mind is calm, not only can you make better decisions for yourself and your team, but you can manage any schedule changes and difficult situations with more ease.”

“About 10 years ago, I realised that my constant strive for balance was causing me to become my harshest critic so I had to discover a way of moving forward without letting it get me down,” says Tracey Woodward, chief executive of skincare brand Aromatherapy Associates. “In order to succeed, you have to be an athlete in your own life. We have to look after our nutrition, sleep and fitness, and tell ourselves that we can and we will. “Introducing little things into your routine can make all the difference, such as keeping a cosmic shopping list of your goals or walking a little more each day. No one ever died by trying to be a better version of themselves and as I always tell my kids, the race should only be with yourself, just like an athlete.”

Don’t be tough on yourself

Naturally, there will be times when it feels like your work-life balance is off kilter. The important thing is to be able to recognise this is happening and take the appropriate steps to getting it back on track, instead of beating yourself up for spending too much time in the office.

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PRODUCT NEW S

ELEMIS Elemis is welcoming in the New Year with four specialised skincare systems, which target the after-effects of the festive season. The Healthy Kickstart box contains products from the Elemis Superfood range; Smooth Start box contains items from the Dynamic Resurfacing collection; the Restore, Refresh, Renew box contains hero products from the Peptide4 range; and the Face a Firm Future box contains favourites from the Pro-Collagen line. Trade: from £40 for the Healthy Kickstart box | elemis.com

January jewels This month’s launches target sleep-deprived skin with hydrating face creams and nourishing oils, while high-tech treatment beds ensure a first-class service to welcome in the new year

THALGO Thalgo’s latest collection, Joyaux Atlantique, is inspired by the five oceans and comprises Pink Sand Shower Scrub, which cleanses and exfoliates skin; Hydrating Dry Oil, which leaves skin feeling soft and moisturised; and a Fragranced Body Mist, with floral and sunny notes to awaken the senses. The collection accompanies the new two-hour body ritual, Joyaux Atlantique. Trade: from £15 for the shower scrub | thalgo.co.uk

MURAD New from the results-driven skincare brand is the MultiVitamin Infusion Oil, which targets lines, wrinkles, dullness, dryness, rough texture and uneven skin tone using a blend of vitamins A to F. The serum’s non-comedogenic formula is non-greasy and absorbs quickly for an instant glow. Trade: £29.79 | murad.co.uk

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PRODUCT NEW S

GELLUX Pro nail brand Gellux has added six new shades to its core range, as well as a No Wipe Top Coat, which eliminates the need to wipe the nail with the Gellux Prep & Wipe, curing without any sticky residue to protect the gel polish. The six shades include two returning colours from previous collections, Abracadabra and Red Hot Ruby, plus four new shades: Mauve Over, Plum Tucker, Petrol Blue and Rustic Red. Trade: £11.95 | salonsystem.com

IRENE FORTE SKINCARE Irene Forte, group project director for Rocco Forte Hotels, which is her father’s company, has created a new skincare line inspired by Sicily and the Mediterranean diet. Products in the Irene Forte Skincare line contain active ingredients, such as lemon, almond, apricot and pomegranate, grown on the Rocco Forte Organic Farm, and all are free from parabens, paraffins, colourants and sodium lauryl sulphate. The range is for the face and body only, but the collection will be extending into sun protection in May 2019. All products will be used in Rocco Forte hotel spas. RRP: from £39 for the hand cream | ireneforteskincare.com

VOYA The organic Irish seaweed spa brand has added to its lifestyle range with two new room sprays in signature Voya natural scents. The fragrances, African Lime and Clove and Cedarwood and Bergamot, are 100% natural and made with pure essential oils and natural emulsifiers only. The new sprayable technology is kind to skin and hair and is formulated without alcohol to avoid a drying effect. RRP: £22 | voya.ie

NEOM The latest launch from Neom Organics is the Real Luxury and Perfect Night’s Sleep Multi Mineral Bath Salts, containing pink Himalayan salt, safflower and jojoba oil. Other key ingredients include 84 naturally occurring minerals, such as magnesium and zinc, to help detoxify, reduce tension, ease tired muscles and balance hormones. RRP: £38 | neomorganics.com

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SPOTLIGHT:

GAIA SKINCARE

Gaia Skincare, the natural skincare range and treatment collection created by Gaia Spa at Boringdon Hall in Plymouth, UK, is being rolled out to select spas across the country. Inspired by Gaia, the ancient goddess of nature, the range is handmade in Britain using traditional product methods, blending together natural ingredients such as calming lavender, detoxifying lemon and rejuvenating ylang ylang. Each product is free from parabens, sulphates, synthetic colours and fragrances. Continuing with the Mother Nature theme, the products use minimal plastic and recycled materials where possible, including bamboo and glass. The amenities collection also comes in practically designed dispensers, eliminating the need for small bottles. The range comprises body, bath, hair and face products, each containing two to three drops of the Gaia Elixir – a blend of herbs charged by a citrine crystal to aid emotional support. To support the product range are the Gaia treatments, which have been designed to treat mental, physical and spiritual health,

each beginning with a welcome foot ritual and consultation, followed by aftercare advice and a Gaia tea. The signature treatments, including the Poultice Massage and Jade Facial, incorporate the Awakening, Balancing and Calming oil blends, which can be chosen to suit clients’ needs. Gaia Skincare director Diane Nettleton said: “We’re delighted that we are able to extend our product range and treatments to other luxury hotels and spas in the UK. We have three more launches planned for next year, as well as a more extensive Gaia facial range for 2020. “As the collection continues to grow and evolve, our plans for other spa developments and the flagship, Gaia at Boringdon Hall, will continue to develop with more facilities, treatments and exciting rituals.” Nettleton also describes how the range has been “created with more than 30 years’ experience in hospitality, owning hotels and building two spas which has led to understanding guest needs”. This in-depth knowledge of the customer is reflected in the recent appointment of a dedicated national sales manager, Jessica Scullion, and training manager, Amy Harper, who will be on hand to help spas who take on the brand with events, workshops and launches, ensuring Gaia’s philosophy is implemented throughout every partnership. Trade: from £16.20 for the Lemon Grass Essential Oil | For more information on becoming a Gaia partner visit gaiaboringdon.co.uk

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PRODUCT NEW S

SHARED BEAUTY SECRETS Shared Beauty Secrets has expanded its luxury wellbeing range with the Sensory Retreat Candle. The 100% natural vegetable wax candle is ethically sourced and features coconut and pure essential oils, combined with grapefruit, geranium and lavender, to create a light, zesty and refreshing scent to help spa guests relax and unwind. Trade: £13.50 | sharedbeautysecrets.com

GHARIENI New from Gharieni is the MLR Select spa table with lowerable and swivelling armrests, available in three versions – Alu, Wood and Static. The design provides optimum space for the therapists’ legs while two strong lifting columns allow for customised height adjustment and inclination of the bed. The adjustable head, back, leg and foot sections also add to the table’s versatility, and the bed can be equipped with the integrated Smart-Thermo heating system. Trade: from £3,598 | gharieni.com

HD BROWS New from beauty brand HD Brows is an additional brow highlighter shade in Nude. The creamy pencil is easy to use and blend to sculpt and define the brows, leaving a natural, defined finish. The long-lasting, smudge-proof highlighter can be layered to build coverage. Trade: £9.51 | hdbrows.com

BABOR New from Babor is the SeaCreation line, containing microalgae to help reduce wrinkles and stubborn expression lines. The range, which comprises a face cream, eye cream, serum and mask, also contains microorganism Glycocéane GP3 and the brand’s thermophiles, which stimulate collagen production and support cell regeneration. Trade: from £67.50 for the eye cream | uk.babor.com

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Salon & Spa Networking Lunch 24th February 2019, ExCeL London

Join fellow salon and spa professionals to discuss business challenges and solutions with industry experts and successful business owners sharing their real world experiences and knowledge. Taking place as part of:

Key topics:

Recruiting and retaining the best talent Retailing strategies to increase revenue Marketing to improve customer retention How to respond to low cost competition Operation & finance - mastering P&L and boosting profits

BOOK TICKETS: Networking lunch: ÂŁ25 + VAT

Book your ticket at www.professionalbeauty.co.uk/networking 7359 Spa Networking Lunch EXCEL19 Janury.indd 1

13/12/2018 11:03

T R I E D & TE STE D

Different strokes Inspired by chronobiology and ancestral African massage techniques, these treatments provide a truly unique spa experience

Thalgo Joyaux Atlantique Body Ritual Thalgo’s 120-minute multi-sensorial Joyaux Atlantique Body Ritual is performed in three steps, intended to recharge clients with positive energy. After a relaxing welcome ceremony, the body is wrapped in Precious Algae Balm enriched with green olivine shimmers, a semi precious stone rich in magnesium. Next, the client enjoys a hot hydro-massaging bath before the second step, a Pink Sand Scrub with white quartz crystals, renowned for their balancing and stabilising benefits. The Thalgo Signature Massage, which combines ancestral African techniques with marine lithotherapy, is step three and aims to ease tension. The treatment ends with gentle rocking and stretching techniques to awaken the body.

Contact Thalgo recommends charging £80 to £120 for the ritual, depending on location. thalgo.com

Sothys Le Soin Saisonnier Facial Chronobiology, the science of circadian rhythms, has been applied in the creation of this treatment, which is adaptable to the seasons. After the removal of make-up, 2-in-1 Mask Exfoliant, which is rich in pink clay, is applied to the face and neck to provide a brightening and radiance-boosting effect. Next, relaxing modelling is performed on the face, neck and décolleté before the under-mask, a mix of Modelling Cream and 10 drops of Oxy-minerals Radiance Treatment for winter skin, is smoothed on and topped up with the Radiance Peel-off Mask. The facial culminates with the seasonal Oxy-minerals Radiance Treatment and application of the relevant cream.

Contact Sothys recommends charging from £45 for the treatment. sothys.com

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T R I E D & TE STE D

Sublime scents Pervonia has collaborated with London-based The Peak Health Club & Spa to deliver a bespoke wellness treatment, billed as a restorative aromatic adventure. Georgia Seago gives her verdict This month we tried… Jumeirah Sensory Wellness Journey by Pevonia The lowdown: The Peak Health Club & Spa at the Jumeirah Carlton Towers in Knightsbridge, London, has partnered with spa skin and body care brand Pevonia on a signature ritual. The Jumeirah Sensory Wellness Journey by Pevonia combines a full-body exfoliation and hydration with a mini facial and lets clients personalise the treatment through their choice of aroma. The client’s preferred scent is carried through all products used in the treatment, making for a holistic, restorative approach. The experience: Clients are invited to begin by choosing their preferred scent from the Body Renew Bathing Pleasures range: Jasmine & Lavender, Peach & Vanilla or Pineapple & Coconut. I was offered a juice shot inspired by each fragrance and given all the Bath Salts scents to smell, quickly arriving at Peach & Vanilla, apparently the most popular choice. Settled on the couch, my therapist Jouyee Lui relaxed me with a short massage over a warm towel. She then smoothed a scrub infused with my chosen scent over my body with deep, tension-relieving strokes,

taking care not to irritate my skin with too much pressure or repetitive movements. Once removed with hot flannels, Lui applied the Peach & Vanilla Body Moisturiser and asked me to turn over for the mini facial. This included a deep cleanse, exfoliation and moisturise with lightly hydrating products to soothe and balance my combination skin. Business benefits: This 75-minute ritual is the perfect way to introduce clients to Pevonia’s ethos, results and aromatic body care collections. The Body Renew Bathing Pleasures products are available in organzapackaged gift sets, easy to retail to clients to continue their experience at home. The focus on the scents and ingredients of the products present further options to personalise the treatment and add yet more value, such as the bespoke juices for each fragrance combination. Tried by Georgia Seago

Contact The Peak Health Club & Spa charges £130 for the treatment. pervonia.com

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T R I E D & TE STE D

Old and new Ytsara promises to restore youth and vitality with its Thai-inspired, anti-ageing facial. Fiona Vlemmiks puts it to the test This month we tried… Ytsara Time Rewind Facial The lowdown: The organic Ytsara brand combines ancient Thai wisdom with contemporary French science. All products are formulated with “living water” – water that has been scientifically restructured back to its natural form, free of heavy metals and chemicals. The 55-minute Time Rewind Facial is designed to stimulate collagen and elastin through active and Gua Sha massage. Performed with the Ytsara Jade Stone, it drains toxins and excess fluid, increases blood flow, reduces dark undereye circles and improves the flow of nourishing qi energy, in addition to sculpting, toning and lifting. The experience: I had my facial at Aqueous Spa at The Wordsworth Hotel in Grasmere, UK. My therapist Lauren Wood started with the relaxing Ytsara ritual, involving the inhalation of Deep Calm essential oil, followed by a double cleanse using Comfort Crème Cleanser and Pure Skin Cleanser, preparing the skin for exfoliation and toning. The first massage is done by hand and includes plucking movements to stimulate the skin, followed by the Gua Sha Jade Stone massage, which is traditionally performed in scraping movements and used in this

facial to apply the mask. Jade is said to contain high amounts of magnesium and it initially cooled the skin, but soon warmed up. The stone is shaped with smooth edges that glid over my skin and it felt incredibly comforting, even though it was actually increasing blood flow. The mask was left to work as I enjoyed an invigorating scalp massage. On removal, my skin is toned and Flawless Eye Serum, Visible Lift Serum and Rewind Day Cream were applied, before I was slowly roused by the Ystara End Ritual. I was left feeling serene and my skin looked more radiant. Business benefits: The concept of living water gives the brand a point of difference that will appeal to businesses and their clients. The brand’s Thai heritage also lends itself to the creation of interesting and bespoke spa journeys, perhaps including Thai-inspired refreshments and the brand’s signature bamboo and herbal poultice tools. WSW Tried by Fiona Vlemmiks

Contact Ytsara recommends charging from £65 the treatment. satyalife.co.uk

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F I N A L S AY Spa and wellness calendar

Networking and other key events from the spa, fitness and wellness sectors

op industry names gathered at Spa Life UK in November, which hosted a conference, spa and supplier meetings, and the Good Spa Guide Awards 2018 at the Hilton Birmingham. WSW’s head of editorial Eve Oxberry and managing director Mark Moloney attended, networking with brands and spa directors, as well as hearing insightful talks from speakers including nutrition expert Patrick Holford and The Spa Whisperer Nigel Franklyn. Associate Editor Amanda Pauley had the pleasure of attending the launch of hotel heiress Irene Forte’s skincare line at Browns Hotel in London. There was a breakfast menu inspired by the Mediterranean ingredients used in the Irene Forte Skincare collection, from herbal teas and fruit platters to gluten-free pancakes. Forte gave a presentation on the range and spoke about the brand’s ethos, as well as how the line will develop further this year, with plans for a suncare range in early 2019. Guests left with a goody bag of products. Amanda was also invited to the official opening of lifestyle and wellness brand Bamford’s flagship store in London. The afternoon included a tour of the three-floor Bamford Haybarn premises, a selection of specialty teas, healthy lunch options and chair massages. Earlier in the day there was a yoga demonstration in the tranquil skylit studio giving press a taste of the wellness services on offer. Lydia Sarfati, founder and chairman of CIDESCO Section USA, hosted Beauty Between the Sheets along with Romanian distributor Professional Brands. The conference hosted more than 40 beauty professionals at the prestigious Athénée Palace Hilton on October 15. Sarfati presented the latest information and treatments that are affecting the skincare industry, including information about the new Repêchage Glow and Go facial mask and massage treatments, and took questions from the audience.

Dates for the diary PROFESSIONAL BEAUTY GCC & WORLD SPA & WELLNESS CONVENTION February 17-18, Festival Arena, Dubai A beauty trade show and exec-level spa conference for the Middle East market showcasing the latest launches. professionalbeauty.ae

COSMOPROF WORLDWIDE BOLOGNA March 15-18, Fairground District, Bologna, Italy A spa and beauty exhibition and conference focusing on sustainability and circular economy in the industry. cosmoprof.com

UK SPA ASSOCIATION SPRING NETWORKING EVENT April 3, Rudding Park, Harrogate, UK An event where members and non-members of the spa association can meet and share tips with experts in the industry. spa-uk.org

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Introducing the F.A.S.T. RESPONSE™ Customer Service App Assistance at your fingertips!

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