Shooting Australia Brand Guidelines
Brand Guidelines1
Australian International Shooting Limited (AISL) is delighted to announce the launch of our new brand ‘Shooting Australia’. This follows a strategic decision by the AISL board to align with most other National Sporting Organisations in Australia. AISL will continue to maintain and use the registered company name for all legal purposes, whilst the new brand ‘Shooting Australia’ will be the trading name used for all other operational reasons.
April 2014
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Copyright © Shooting Australia. All Rights Reserved.
Shooting Australia Brand Guidelines
A confident, professional and contemporary representation of the shooting sports in Australia. Shooting Australia Brand Guidelines
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Contents
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Shooting Australia Brand Guidelines
Logo Descriptor
07
Unacceptable logo Usage
19
Primary Background Colours
09
Logo on Uniform
21
Minimum Clear Space
13
Business Card
23
Minimum logo Size
15
Primary Typeface
25
Logo Orientation
17
Primary Colours 27
Shooting Australia Brand Guidelines
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Logo Descriptor
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Shooting Australia Brand Guidelines
Logo Descriptor The abbreviation of Shooting Australia (SA) has been used to subtly depict the shooting sports. The letter ‘S’ depicts a shooter in profile, while the white elements in the typography allude to dynamism and movement. The letter ‘A’ depicts a partial trigger guard placed vertically, with a trigger in the centre. Again, the white element depicts movement. The colours used are green and gold, which are widely appreciated as the unofficial national sporting colours of Australia. The dark shadows integrated within the logo project a modernistic image. The brand name ‘Shooting Australia’ written below the logo uses contemporary typography to represent it boldly. The sport of ‘shooting’ is brought to the fore and ‘australia’ is written below the sport.
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Primary Background Colours Shooting Australia Brand Guidelines
The primary background colours for Shooting Australia’s Iogo are: SA White, SA Grey and SA Black. Please note that when used against a colour background, use combination as specified on pages 10-11.
SA White
Shooting Australia Brand Guidelines
SA Grey
SA Black
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SA on White
10
SA on Grey
Shooting Australia Brand Guidelines
SA Monotone on White
Shooting Australia Brand Guidelines
SA Monotone on Black
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Minimum Clear Space
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Shooting Australia Brand Guidelines
The open space that surrounds a logo is generally called ‘Minimum Clear Space’. The clear space is defined to avoid visual noise around the logo and to create breathing space around the logo. The height of the first letter ‘s’ in ‘Shooting Australia’ defines the minimum amount of space by the measurement which is shown as multiples of ‘x’. Please ensure that you maintain the specified clear space around the logo at all times.
Shooting Australia Brand Guidelines
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Minimum Logo Size 14
Shooting Australia Brand Guidelines
40mm
Do not use the Shooting Australia logo less than 40mm in width. A further reduction in size would make the logo look imperfect and illegible. Shooting Australia Brand Guidelines
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16
Logo Orientation Shooting Australia Brand Guidelines
The Shooting Australia logo is always used horizontally. A vertical and slanted use of the logo are not permitted.
Shooting Australia Brand Guidelines
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Unacceptable Logo Usage
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Shooting Australia Brand Guidelines
• Do not stretch Shooting Australia’s logo in any direction. Maintain the proportion of the logo as specified and with Minimum Clear Space around. Refer to chapter ‘Minimum Clear Space’. • Do not add or replace the colours of Shooting Australia’s logo other than the colour combinations specified in chapter ‘Logo Colour Combinations’. • Do not stretch/enlarge/flip or distort. • Do not rotate the logo unit. The Shooting Australia’s logo is always used horizontally. • Do not let any objects or design/text elements to intrude into the Minimum Clear Space specified. Refer to chapter ‘Minimum Clear Space’. • Do not use the Shooting Australia logo against any image or complex formats. • Do not place the Shooting Australia logo against a gradient background.
Shooting Australia Brand Guidelines
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Logo on Uniform 20
Shooting Australia Brand Guidelines
Always place the Shooting Australia logo on the left breast for better visibility. Shooting Australia Brand Guidelines
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Business Cards
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Shooting Australia Brand Guidelines
namesurname
2X
Helvetica Light 12pt
Helvetica Light 6pt Helvetica Light Oblique
45 mm
Designations
24.4371 mm
namesurname
Media & Communications Manager
Contact Details
PO Box 1108, Pasadena, SA 5042, Australia t +61 8 8177 1860 I f +61 8 8177 1914 m 0000 000 000 I firstname@shootingaustralia.org www.shootingaustralia.org
1X
1X
Helvetica Light 5pt/6.5pt
3.0672 mm
1X 90 mm
namesurname Helvetica Light 12pt Designations
Helvetica Light 4pt Helvetica Light Oblique Contact Details
45 mm
Helvetica Light 5pt/6.5pt
90 mm
* Please refer to AIS Branding Guide for National Sporting Organisations.for placement of AIS logo.
Shooting Australia Brand Guidelines
namesurname Helvetica Light 12pt Designations
Helvetica Light 4pt Helvetica Light Oblique
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Primary Typeface
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Shooting Australia Brand Guidelines
Online
Helvetica Neue Bold Helvetica Neue Light Helvetica Neue Oblique Helvetica Neue Thin
Arial Regular
The primary typeface to be used is Helvetica. The typeface used for Shooting Australia’s logo is Helvetica Neue. Arial Regular is the font used for online media. If you do not have the fonts installed on your computer, you may download them from http://www.myfonts.com/search/helvetica+neue/fonts/ and http://www.myfonts.com/search/helvetica/fonts/
Shooting Australia Brand Guidelines
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Primary Colours
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Shooting Australia Brand Guidelines
Online
colour
C0
C 100
C 100
C 25
C0
R 255
C 180
R0
R 68
R 177
M 12
M 40
M 40
M0
M0
G 217
M 156
G 129
G 80
G 177
Y 100
Y 87
Y 87
Y0
Y0
B0
Y 17
B 72
B 85
B 177
K0
K 18
K 18
K 80
K 40
FFD900
B49C11
008148
445055
B1B1B1
PANTONE Medium Yellow C
PANTONE 613 C
PANTONE 348 C
PANTONE 7540 C
greyscale
C0
C0
C0
C0
C0
R 217
R 156
R 87
R 60
R 135
M0
M0
M0
M0
M0
G 217
G 155
G 87
G 60
M 135
Y0
Y0
Y0
Y0
Y0
B 217
B 155
B 86
B 59
Y 135
K 20
K 50
K 80
K 90
K 60
D9D9D9
9C9B9B
575756
3C3C3B
878787
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Contact
Media & Communications Manager sunita@shootingaustralia.org
Shooting Australia Brand Guidelines