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Tíra is a design company based in Iceland. Established in 2008 its focus on designing and manufacturing accessories which mix high reflective thread and Icelandic wool.

These reflective accessories are made from Icelandic wool and recycled rubber. The company's goal is to increase visibility and safety. This is in part inspired by the long, dark Icelandic winters.

The flowers, straps, necklaces, loops, tails, bands and reflectors are the other different products of the brand.

They are hand crafted right there in Alice’s shop in Hafnarfjordur, a town on the western edge of Reykjavik.

The company is run by Icelandic/Canadian artist and designer Alice Olivia Clarke and Icelandic architect Kári Eiríksson.

The lopi is a hand-knitted wool sweater that helps fight against the cold and humidity, while being light and soft.

The quality wool of the lopi comes from Icelandic sheep, a very old and endogenous breed to the island. The wool of these sheep is naturally adapted to the extreme cold thanks to its exceptionally long fleece.

Originally, the colors of the sweater respected the natural colors of Icelandic sheep: white, gray, light and dark brown and black.

For the Icelanders, the lopi is much more than a simple clothes. Indeed, it is the emblem of a nature with an extreme climate and the witness of a period when knitting made the whole economy of the country turn.

The lopi is recognized among all sweaters for the perfection of its knitting. Enjoy the meticulous details and the use of natural colors, those of the Icelandic sheep's fleece.

In the Worldwide Friends association we have different camps with distinctive projects, one of the main activities of the volunteers is to collect waste on Icelandic beaches. Some of them start to create object.

The first creation is a backpack made from plastic and wire for the straps.

You can use this bag for vegetables or fruits without using plastic bags. W F C R E A T I O N S

This creation is an handbag made from fishing net, they are hard to recycle so it's always a good idea to create a new object and reuse this waste.

This last creation is made from fishing net abandoned in the Icelandic ocean and collected on the sand by volunteers. This can be used for candles, but also for flowers and anything else you want.