Augmented Reality (AR) is an interactive experience where objects that are in the real-world are ‘augmented’ by digital experiences such as video, 3D models or 3D animated objects. AR can be used to layer digital content over printed material to literally bring print to life, providing your customers with a far more engaging and interactive experience.
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WHY INVEST IN AUGMENTED REALITY?
BY
2023
AUGMENTED REALITY
IS ESTIMATED
Customer Benefits
TO BE WORTH
$198
Highly engaging Interactive
BILLION
Measurable Integrates with other channels
(Source: UnifiedAR 2020)
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APPLICATIONS OF ACTIV8AR
Deliver video via print
Green screen video
Vertical videos
Bring print collateral such as
Video and animation can be
Similar to green screen videos,
brochures, flyers, business
filmed on a green background
vertical videos enable you to
cards and signage to life with
to create hologram-like video
play video content on printed
interactive video content.
effects.
marketing collateral.
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Curved video
2D floor plans in 3D
3D exterior structures
Watch your collateral come to
Bring 2D printed floor plans to
Deliver detailed 3D structures
life, while remaining shaped to
life in 3D showing interior and
via printed collateral.
suit the material it’s printed on.
exterior details.
Show exterior details and landscaping.
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THE ACTIV8AR APP The ACTIV8AR app extends the use of a mobile device’s camera to recognise items within printed material, known as ‘markers’, that are linked to rich interactive media such as video and 3D models. When the phone’s camera recognises a marker, the ACTIV8AR app delivers the content associated with that marker to the mobile device.
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Download and install the ACTIV8AR app from the Apple App store or Android Play Store. Search for ‘ACTIV8AR’ app in Apple or Android app store.
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Markers that support the ACTIV8AR app will be marked with the AR logo (as seen on this brochure).
While the app is in scanning mode (camera view), use the camera to view the markers.
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LIVE REPORTING Click Throughs – See the journey your customers take.
The ACTIV8AR app features live reporting, providing you deep insight and statistics such as:
Location Identification - View the geographical
Campaign Views – See how many customers are
locations of your audience.
engaging with your AR-integrated collateral.
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ACTIV8AR 3D FLOORPLAN EXAMPLE
DOWNLOAD ACTIV8AR app in Apple or Android app store While the app is in scanning mode use the camera to view this example.
In this example the marker is an image of a floorplan and the AR content is a 3D file that has been rendered.
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ACTIV8AR INTEGRATED MARKETING SOLUTIONS VIDEO EXAMPLE
DOWNLOAD ACTIV8AR app in Apple or Android app store While the app is in scanning mode use the camera to view this example.
In this example the marker is the
image and the AR content
is a Integrated Marketing Solutions video.
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ACTIV8AR BUTTERFLIES EXAMPLE
DOWNLOAD ACTIV8AR app in Apple or Android app store While the app is in scanning mode use the camera to view this example.
In this example the marker is an image of a tree and the AR content is a green screen butterfly video.
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ACTIV8AR DEFYING GRAVITY EXAMPLE
DOWNLOAD ACTIV8AR app in Apple or Android app store While the app is in scanning mode use the camera to view this example.
In this example the marker is an image of the moons surface and the AR content is a vertical green screen spaceman video.
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