Sue's Simple Strategy Series Multi-Blogging http://www.sueworthington.com
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Today I am going to show you how, with a little effort in initial set up, you can spread your blog and micro blog content across multiple sites with just one post. Why cross post your blog entries? Traffic of course! Post once to your main Wordpress blog and your posts are shown on multiple other sites, therefore increasing your site’s visibility. Thanks to the incredible widespread availability of all kinds of content on the web, you can now increase the reach of your online campaign by automatically and instantly cross-posting your blog or website entries on different Web 2.0 services, such as macro and micro blogging services (Twitter, Facebook, etc.). It is another fantastic way to build communication and connect to your audience, and it can have a far-reaching effect on your campaign, particularly by getting the attention of people who have never visited your website. The entries on your blog can appear on countless other platforms simultaneously, therefore getting the attention of new audiences, and opening up new channels of communication. There are multiple benefits to this approach. The first is that you drive more visitors, and thus eventual supporters, to your own blog campaign. Also, it has the effect of lengthening the lifetime of your blog entries by generating a cycle of sharing and promotion that can be easily picked up by the search engines. First of all you will need to decide which platforms you wish to use. This is my list, which you can adjust to suit your own preferences:1. Twitter 2. Live Spaces 3. Multiply 4. SPN Babble 5. FriendFeed 6. MyBlogLog 7. Ping.fm 8. Xanga 9. Live journal 10. Tumblr 11. Posterous 12. Faceboook 13. Blogger 14. Vox 15. Identica 16. Plurk 17. Jaiku Http://www.sueworthington.com
18. YouAre You will need an account at each of these sites, before you can begin to link your blogs together. Some care is needed in setting up each link. You will need to avoid duplicate postings, which can easily happen. Wordpress have a number of plugins enabling cross postings, and you will need to utilise plugins, RSS feeds and Facebook applications, to link correctly. Rather than turn this into an extremely long post, I have outlined the process step by step for you, and also provide a mindmap, so that you can see exactly how it works. OK so here we go! I am going to assume that you have made your choices of blogs and micro blogs you wish to create and join together. If not, then that is your first step. Go to each of the sites listed above and create your account. Here are some more suggestions for sites you may wish to investigate. • • • • • • • • • • • •
Ning LinkedIn Brightkite Bebo Yammer Delicious Friendster Tagged Flickr Laconica Seesmic Typepad
This is a personal choice, but this guide utilises my choices as listed in 1-18 above. So when you have created your accounts, make a note of all your log in information of course! Ok lets begin linking your accounts!
1. Twitter Use the 'Twitter Tools' Wordpress plug in. When this is installed and set up in your Wordpress blog. with your account details, Http://www.sueworthington.com
notification of your new blog posts will automatically be posted on Twitter, using a bit.ly link.
2. Live Spaces To enable auto posting to Live Space, I use the Wordpress Live Sync plugin. When this is installed and activated, you will need to go to the settings page, and enter your Live Spaces name and the secret word you used when you set up your Live Journal account. You will get a message at the top of the screen when your settings are correct. Now every time you make a post, that post will be duplicated in your Live Spaces blog.
3. Multiply I used another Wordpress plugin again – DJ Email Publish plugin. To activate this plugin you will need to enable postings by email in your Multiply account, and generate your email address. Enter this email address in your plugin activation page. Make sure you click 'publish type' Full Text', and email encoding 'None'. Simple as that! 4. SPN Babble Yet another simple Wordpress plugin to install and activate, called SPN Babble. Simply enter your SPN Babble user name and password on the plugin settings page, along with your Wordpress blog name, and you're good to go.
5. FriendFeed To enable postings to your FriendFeed account simply go to the settings page of your FriendFeed account, and go to services. Under the heading Blogging simply add you blog URL and your feed will be activated.
6. MyBlogLog In your settings page simply enter your blog name and feed address to activate your linking.
7. Ping.fm This is linked through another Wordpress plugin called PingPressfm. You will need to create an account at Ping.fm. When you have downloaded and activated this plugin, you will need to enter your Ping.fm
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API key, and create the triggers. My tip here is to download version 2.2.6. of the PingPressfm plugin This is because the latest version 2.2.7 has some issues, but the previous version works fine so please ensure you install version 2.2.6. Go to Triggers – select a trigger. The drop down box will give you some options – please select Blog Entry – unlimited length. This will allow posting to your blogging platforms in full, and to your microblogs in a shortened format. Do not activate other triggers since this will create duplicate postings. In your Ping.fm account set up the following accounts to enable Ping.fm to post to these accounts from Wordpress. Go to your settings page in Ping.fm, click on update settings at the bottom of this page. Activate numbers 8-14 above, to enable blog posting via Ping.fm. 8. Xanga 9. Live journal 10. Tumblr 11. Posterous 12. Facebook 13. Blogger 14. Vox
When these accounts are enabled in Ping.fm, every time you post a new blog post it will be replicated in these accounts. OK we are up to number 15 on the list now We have now enabled cross posting in all the above accounts and now let us consider your microblogs. Most people will post micro blog posts, ie 140 character posts at Twitter. However if you wish to automate your micro posts to several other micro blogging platforms here is how to do it. Rather than creating your 'tweets' on Twitter you can tweet on Ping.fm This will mean that all your tweets get posted to all the accounts set up in Ping.fm.
So go ahead and add:15. Identica
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16. Plurk 17. Jaiku 18. YouAre to your Pingfm account. Now when you post directly to Ping.fm it will post your 'tweets' to every one of your accounts you have set up, ie numbers 8-18. Finally, don't forget to add 1. Twitter 3. Multiply 5. FriendFeed to your Ping.fm account too so that your tweets get posted to these sites too.
So here is a Recap on Ping.fm When you post your Wordpress blog posts they go via Pingpressfm plugin to accounts numbered 8-14 above (1-7are posted via other plugins), 15-18 are micro blogs only so dont support full blog posts. When you post your tweet posts directly to Ping.fm, these tweets get posted to not only 814 above but also to numbers 1, 3,5, 15-18 as well. The missing numbers are 2, Live Spaces, 4, SPN Babble, and 6, MyBlogLog. At the current time Ping.fm does not support these accounts. And that is all there is to it! If you have any questions please contact me via a comment on my blog, and please stop by to let me know what you think of this guide.
Finally, as promised, here is the link to the MindMap which will help you to visualize how your blogs link together:http://www.mindomo.com/view.htm?m=a5bd55b185284c1899ca7d430efe159f
Don't forget to look out for the next 2 reports in my 'Simple Strategy Series' coming soon! Subscribe to my newsletter at http://www.sueworthington.com to receive these reports automatically.
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