Best WordPress SEO Checklist to Follow

Let’s check out the best tips to execute SEO on your WordPress website:

#15 Optimize the 404 Pages & Fix the Broken Links

Fixing the broken links is a crucial WordPress SEO practice since the users may get frustrated when they click on a link and see “Error 404”, which means the page doesn’t exist. That may lead to them quitting your website and moving on to the next alternative.

So monitor and identify the 404 errors through a popular SEO tool and fix the broken links.

You may also try optimizing the 404 pages to ensure the visitors don’t click off.The 404-page optimization includes adding useful info, adding branding, and using a friendly tone. You should also add a CTAto the sign-up form or other relevant pages.

There are two ways to go about fixing the broken links:

You may have to remove the broken link if the page no longer exists.

If the link is broken because that page has moved to a different link, make sure to redirect the old link with the new one.