leena normington poet and booktuber

Leena is a poet and YouTuber who has amassed over 11 million views with her video essays and thought-poems, as well as commentary on the publishing industry. Leena started out working in bookselling at Waterstones, then made the leap into publishing by working on the marketing and PR side of the industry, predominantly in social media at Penguin Random House.

“Working as a bookseller at Waterstones was invaluable. So many of my colleagues in publishing had never really interacted with readers, whereas I spent my days at Waterstones talking to book buyers and hearing all about what they loved reading and why, or why they had picked up a particular book over another. That insight was crucial in my second role where I was helping shape how we, as a publisher, reach those readers.”