RPR: YOUR OPEN HOUSE SECRET WEAPON By Realtors Property Resource®
The Promotion: These days, social media is your best friend and a great way to add some sizzle to your open house. It’s called emotional storytelling and it can do wonders. Take two to three pictures of the home, or one really nice one, and create a post for your Facebook feed. Include some anecdotes and observations about certain features of the home, and of course, the address, date and time, and your contact information. (Be sure If you’re thinking of holding an open house, this article is for you. We’ll tackle to also do a quick Facebook live stream the day of the event, as well.) You should also consider conducting a video walk-through on your Instagram the basics of prep and planning, and tips for how to promote and host. We’ll also cover important ways using RPR (Realtors Property Resource) can help Story a few days before the big day. And, you might even want to try TikTok. you sell this listing (and hopefully line up some new prospects.) It’s the fastest growing social media platform and it’s not just for dancing teenagers anymore. Do a search for “TikTok real estate The Open House Prep open houses” and you’ll see what we mean. Any or all of these social media tips are highly encouraged. Be sure Once you and your client decide to hold an open house, there Pro Tip are a few basics that need to be taken care of and thought to also include open house dates in your newsletters, Here’s another way out ahead of time. Here are few ways to prep and plan to find emails and website, as well as using door hangers in the success: immediate neighborhood a few days before. Neighbors to use the reports: know buyers and word of mouth works! print out one copy • The Date: Most open houses are held on Saturdays or and leave it in a high Sundays, starting in the late morning or early afternoon, and scheduled for three to four hours. And of course, traffic area. Then, when that’s because people tend to have the most spare time a guest starts reading on weekends. However, you might also want to consider it, you can break the other days and times. For example “Happy Hour” open houses are quite popular nowadays. Pick a weeknight, ice and say, “Isn’t that Thursdays are great because the weekend is close, and Property Report, great? hold it from 5-8PM. Promote it as a casual, after work, happy hour with beverages and snacks. Working singles, Unfortunately, it’s my and moms and dads who have busy weekends, will find it last copy. But I can send especially appealing. So far, the 2022 housing market is a sequel to 2021: inventory is still low and listings are tough to come by. However, a million or so homes are still actively for sale, and every state has lifted pandemic restrictions. Which means, everything is open!
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Open House Prep
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The House: This is common knowledge for most agents, but in case we have some new agents out there… Before you open it, the house needs to be presentable! Decluttered, depersonalized, cleaner than a whistle, and perhaps even staged. Crank up the curb appeal by having the gardener come the day before, too. You’d be surprised how much a freshly mowed lawn does for first impressions. Also, any little nagging repairs such as paint touch ups, squeaky doors, carpet stains, pet odors etc., should all be taken care of in advance. And of course, no owners or pets in the house on open house day.
you one directly. I just need your number… ” This conversationstarter is a keen lead generation tactic that helps you connect with prospects, without coming on too strong.
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