LinkedIn: Social Media Marketing Tool for Professionals Enhance Your Brand and Widen Your Reach!! LinkedIn has become the most popular social media marketing tool in professional network in most parts of the world. Clearly, it has several advantages over traditional job portals thanks to its social media strengths and the fact that it is primarily driven by quality content. LinkedIn allows its members to connect with each other. You can connect with like-minded individuals from the same profession and explore available job opportunities through this network. It is a handy research tool. Most companies worth their name are present on LinkedIn with specialized digital marketing teams continuously generating content or strategizing to make their presence felt online. You can utilize this content along with inputs from your network to research a potential employer and their business before an interview. You can identify the people that matter. Within minutes, LinkedIn can offer you insights into who the key persons in your area of interest are at a company you want to work with-as an employee, as a vendor, as a business partner, and so on. You can connect and engage with them to explore the possibility of a potential opportunity in their company. You can build credibility. Your profile provides details about the people in your professional network, the companies you have worked with, and the capabilities you bring to the table, among other factors. Features like endorsements and recommendations add even greater credibility to your profile. How to Make the Most of LinkedIn? Develop your LinkedIn profile like you would your resume. Highlight your strengths and capabilities early in your profile page. Create interesting content and share it with your network. This will help establish you as a subject matter expert. The more original content you post the greater the benefits, including search engine rankings. Build your network. Identify people within your industries of interest and connect with them. Join relevant groups and make your presence felt within these micro-networks. Post regularly on various forums and comment on topics that can demonstrate your expertise and show that you have a unique perspective on matters of interest to your network. Use the right keywords while building your profile and even while posting in forums. This will help both, your search engine rankings and your association with certain specific skills and capabilities.
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