Offset Vs. Digital Printing – What is the difference and Why you should care
• Printing is printing be it using digital or offsets, so you may wonder the reason for differentiating digital printing to offset printing. • If you have an online printing business selling brochures, business cards, custom apparel, leaflets, photo, and promotional products, you know you will have to create a print-ready design, layout, copy, color scheme, etc.
Digital Printing vs Offset Printing
• All these can be done using web-to-print software easily. But you may wonder which printing technique should be preferred either digital or offset. • So to make it easier for you to select the best-suited technique for your business, we have covered the major factors, benefits, and drawbacks of both of them. • Stick till the end of the article and you will be taking your decision easily. How digital printing differs from offset printing?
Offset Printing:
• Offset printing technology uses plates of aluminum to transfer the image onto a rubber “blanket”. • The reason for offset being called offset is that ink is not directly applied to the print surface but is first transferred to the cylinder. • These laser-etched plates affixed to the plate cylinder roll the ink in the shape of an image.
Benefits of offset printing:
• High-quality images which are distinct and clean without any streak or spots. • Versatile and work well with every kind of material. • Good color fidelity: Images with a perfect blend of balance in design and accuracy of colors. • Better value for your money on large volume jobs. A good investment option with a high return on investments.
Few Drawbacks:
• High cost for small volume jobs. • Time-consuming setup. • In case of error, the process starts from beginning again.
Digital Printing:
• Digital printing excludes all the mechanical steps and techniques like rubber, proofs, and plates. • It directly applies the design on the printing surface with liquid ink or powdered toner. • Different digital printing businesses may have different sizes of machines but the purpose of all is .’the same.
Benefits of digital printing:
• • • •
Not compatible with all materials. High cost for large-volume jobs. Lower quality crispness, and sharpness. Less color fidelity.
Consider these factors before choosing a printing process.
Size of the sheet Speed
Shorter Runs
Sample
Materials Required
Customization
Turnaround Time
Do inkjet printers offer more advantages than electrophotographic printers?
Accuracy Customization Size Price Advanced Technology
Verdict
• Your preference solely depends on your online printing business needs and you can easily decide which technique to prefer using the factors mentioned above such as image quality, volumes required, image size, individual needs, surface material, and delivery time. • For a web 2 print company to get the perfect value for money, these pointers are enough to decide which way to go. So choose wisely and satisfy your customers accordingly.
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