Postcard Sizes A Guide to the Dimensions
Are you thinking about the best size postcard for your marketing message?
In this blog post, we will try to cover all you need to know about standard postcard size as well as oversized or larger postcards. All of these will effectively help to build print to business online.
Before we begin, there are some major things that you should essentially keep in mind as you go through and choose your postcard format and size:
The cost of printing is determined by the postcard dimensions.
The cost of mailing varies depending on the postcard size prints.
Each postcard size serves a completely different purpose.
The design must be scaled to fit with the postcard size.
Each of the postcard sizes possesses its own set of advantages.
4×6 Postcards – Standard Size
Costs of Printing and Mailing
The price of printing 4×6 postcards is the lowest when compared to the other sizes provided by your printer, and it could be $0.14, $0.04, or even $0.60 per postcard, depending on how many you order.
The lower the price each piece will be, the more postcards you have printed. Additionally, if you opt to apply a coating, the cost of printing your postcards will be affected.
If you’re mailing 500 or more postcards, 4×6 postcards qualify for the First-Class “Postcard” rate. Because postage costs are roughly 40 cents for each piece, printing as well as mailing your 4×6 postcards might cost around 50 cents for each postcard.
You may be eligible for First Class Non-Presort mailing if you mail fewer than 500, 4×6 postcards.
Key Purpose Served By 4×6 Postcards
The room for content on 4×6 postcards is restricted due to their modest size or small dimensions.
As a result, many marketers only utilize 4×6 postcards if their resources are very limited, or if they want to send out updates or thank you notes rather than promotional messages.
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Presentation Source - Postcard Sizes
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