BEVERAGE
6 Beverage
Trends
for 2021
Managers from Charlotte City Club and Victoria National GC offer their takes on what members will want to “drink in” this year. By Megan Freitas, Contributing Editor
ANTICIPATING MEMBER TRENDS AT the start of any year can be a challenge, but 2021 feels like even more of a wild card. Will members be more environmentally, socially, and health-conscious? Are digital menus, to-go cocktails, and social-media bartenders here to stay? Danny Strom, Bar Manager of Charlotte (N.C.) City Club, and Matthew Hagnauer, Assistant General Manager at Victoria National Golf Club (Newburgh, Ind.), see six primary beverage trends emerging in 2021.
1. DRINKING FOR A CAUSE When it comes to responsible sourcing, both Strom and Hagnauer look to support local businesses as much as possible. Strom in particular seeks to purchase wine, beer, and spirits produced locally, sustainably, and from companies run by women and minorities whenever possible.
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Club + Resort Chef
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