Building Dynamic Foodservice Dayparts

Whether

Marilyn Odesser-Torpey • Associate Editor

Which daypart drives the most sales for a c-store often depends on the market, but innovation, promotions and offering hot-ticket items throughout the day can help retailers lift foodservice sales across breakfast, lunch and dinner. The breakfast daypart in particular offers a big opportunity for c-stores, and operators are finding ways to capitalize on this trend.

Lunch has traditionally been the hero at Kwik Stop’s c-store locations in Nebraska and Colorado. But over the past two years, the company has been achieving great success with building its breakfast business, according to M. David May, director of food service, Kwik Stop, which operates 27 locations, 13 of which offer foodservice.