Building a Winning Corporate Culture

New-to-Market Curby’s Opens First Store

Curby’s, a fresh-concept c-store, opened its doors for the first time in Lubbock, Texas, with a focus on speed and convenience, evidenced in all aspects of its design and menu.

Emily Boes • Editorial Assistant

In a new initiative to offer a convenient, quick-service concept to the southern market, Lubbock, Texas-based Curby’s opened its first store on Feb. 1. Given that cases of the COVID-19 omicron variant have spiked, the on-the-go service is expected to be well-received.

The grand opening celebration of the first Curby’s Express Market is projected for Feb. 5, but the company has ambitious growth plans. Curby’s has another two stores, currently being built from the ground up, scheduled to open this year, and it aspires to reach 20-35 stores by the end of 2024.

The Curby’s mission is to serve busier consumers with everything they like about the speed of convenience, with everything they crave in highquality food and drink, and with an unshakable commitment to be fast — all in a modern and progressive environment.

The concept’s mission is all about enhancing the customer experience in traditional convenience retailing.

“Our desire is to deliver craveable food and beverages, and obviously convenience items, to the customer — always in line with speed and convenience. That goes from the culture that we’ve tried to create to the people that we’ve hired,” said Grant Gafford, founder of Curby’s.