Operations | Forecourt Marketing
Forecourt Marketing
Strategies Evolve The past year proved an opportunity for c-stores to fine-tune their marketing strategies and find new ways to bring fuel customers in-store. Isabelle Gustafson • Associate Editor
C-stores continue to evolve to attract and retain customers from the forecourt to the store, starting with a clean, welcoming exterior and a distinct brand identity. Video displays and offers encourage in-store visits, and loyalty programs and mobile payment options keep customers coming back for a better, more seamless experience.
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CSTORE DECISIONS •
July 2021
cstoredecisions.com
