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Sheetz Meeting the Charge for Talent Acquisition
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Sheetz Meeting the Charge for Talent Acquisition
James Colino heads the recruiting efforts for the 621-store chain, which has met every challenge during the coronavirus pandemic, while simultaneously expanding its fleet of stores.
James Colino, head of talent acquisition, Sheetz Inc.
John Lofstock • Editor-in-Chief
Sheetz Inc. is a dynamic and growing family-owned and -operated restaurant and convenience chain. The Altoona, Pa.-based company operates 621 stores Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina and has more than 20,000 employees.
The company is focused on continuing to deliver on its mission to provide total customer focus across all the communities it serves with the safety of all who walk through its doors as the top priority.
Since the start of the pandemic, Sheetz has established several safety measures to protect the health and wellness of its employees and customers. This includes conducting employee wellness checks before every shift and implementing enhanced routine daily cleaning procedures with a focus on high-touch surface areas such
Sheetz is working to create more ways to engage with talent and hiring managers via their mobile devices and to make its process more convenient using human-assisted technology.
pumps, order points, countertops, checkout lines, door handles and more.
All of its hard work has not gone unnoticed. Sheetz is a two-time CStore Decisions Chain of the Year (1994 and 2017) and was named 2020 Best Regional Fast Food Chain by USA Today’s “10Best Readers’ Choice” travel awards. Its role in the community extends far beyond the food counter and gas pumps. Sheetz is deeply committed to supporting the local communities it calls home and has been a national supporter of Special Olympics for over 25 years. The company also makes a positive impact in communities through its Made-to-Share food donation program and the Sheetz for the Kidz holiday donation campaign for children in need.
A company this busy, and which serves more than 1.5 million customers every day, needs to have the right people in the right places. This is especially challenging now as recruiting and retaining good people has become a complicated process. Heading the charge to acquire great talent at Sheetz is James Colino, head of talent acquisition, whose job it is to help extraordinary people find a home at Sheetz.
Colino sat down with CStore Decisions to discuss talent acquisition and how the labor market will evolve over the next few years.
CStore Decisions (CSD): How do you develop a sound talent acquisition strategy when the labor, technology and business environment is changing so rapidly?
James Colino (JC): When I work on strategy, I don’t place my big bets on trying to predict changes that will happen in the future. Instead, I focus on the things that will always be true no matter what is happening inside or outside of the company. That means observing what people are doing today and extrapolating on the behaviors or preferences that will remain constant three, five or even 10 years into the future. For example, a few years ago, people became dependent on their mobile phones to the point where almost no one will answer a call or read their email. I have strategic bets that this will continue. So we’re working hard at Sheetz to create more ways to engage with talent (and hiring managers) via their mobile device and make our process more convenient using human-assisted technology.
CSD: What do you mean by human-assisted technology?
JC: Well, there are recruiting processes today that are fully automated. You don’t even need to speak to a human to apply, interview or get a job offer. While that is incredibly efficient, it’s not built for a company like Sheetz where we care deeply about the human-to-human connection that we have with each other as coworkers and with our customers. So even in places where we have automation or technology, there’s a friendly recruiter somewhere behind the scenes waiting to lend a hand. It’s hard to
