Confections | Chocolate
Chocolate’s FutureLooks Sweet for 2022 The $3.1 billion chocolate candy category showed healthy growth across dollar sales, units sold and volume for the latest 52 weeks ending Dec. 26, 2021, according to IRI. Category total dollar sales were up 8.9%, and units increased 4.7%.
to combine with chocolate. Tied for fourth place were mint and coconut. In its “Global Candy Market 20212026” report, Mordor Intelligence research firm noted that several trends support the growth of the chocolate candy industry, including frequent snacking, indulgent tastes, unique and attractive design factors and infusions, like fruits, nuts and seeds. Additionally, continued innovation in packaging and flavors by chocolate candy manufacturers, such as sweet and salty flavor-based candy, is anticipated to drive the market’s growth in the coming years.
Bigger sizes (greater than 3.5 ounces) were the clear winners, with dollar sales up 15% and units 7.6%. Smaller sizes (less than 3.5 ounces) also rose 7.9% and units 4.5%. “Chocolate has always been a consumer favorite, accounting for 60% of all confectionery sales in the U.S.,” said John Downs, president and CEO of the National Confectioners Association (NCA). “Preferences for type and format vary widely based on consumers’ age, income and lifestyle.” While traditional branded milk chocolate still sells best, NCA’s report “Sweet Insights: Getting to Know Chocolate Consumers 2021” showed that the preference for dark chocolate rises with age. In an almost neck-andneck ranking, almonds edged out peanuts/peanut butter and caramel/toffee as the top ingredients consumers like
INNOVATION SPURS INTEREST
At FriendShip Stores’ 29 Ohio locations, January 2021 to January 2022 unit sales increases confirm the experts’ optimism about the present and future growth of the chocolate candy category. While the traditional brands continue to sell best, innovation in the category helps to maintain consumer interest and spur trial, explained Aaron Hirt, the chain’s category manager and business analyst. When it comes to packaging, king size still reigns supreme, he pointed
out. This especially applies to buytwo-get-one-free promotions. Chocolate candy is such a big category at FriendShip that Hirt is currently going through a reset of the displays with his wholesalers. He is expanding the inline display to 12 feet, showcasing king-size bars and other top sellers of regular-size packages at queue stations under the checkout counters and using shippers as power wings next to the end caps. De Lone Wilson, president of Cubby’s convenience stores with 36 locations in Nebraska, Iowa and South Dakota, said he has not seen much change year-to-year in his chocolate sales, though manufacturers are constantly putting out new products. “They are trying to come up with different flavors and combinations,” he said, “and although we carry the new products, it’s always the old standards that make up the majority of sales.” In addition to the candy aisle, Wilson strategically places shippers throughout the store. He also frequently includes chocolate as one of the stores’ ‘suggested sale’ items for a week or month at the checkout counters and on Cubby’s app.
Chocolate Candy Stays Sweetly Steady Chocolate candy as a whole rose just under 10% to $3.17 billion, with sugar-free chocolate outperforming itself with a jump of 56.9% compared to a year ago, and gift box chocolate seeing gains of 31.4%. Novelty chocolate showed the largest annual drop at nearly 23%, followed by snack sizes, which dropped by 13.7%.
Dollar Sales
Unit Sales
Price Per Unit
Product
Current
1-Year % Change
Current
1-Year % Change
Current
1-Year Change
Chocolate candy
$3.17 B
8.9%
1.64 B
4.7%
$1.93
$0.07
Chocolate candy box/bag/bar < 3.5oz
$2.61 B
7.9%
1.42 B
4.5%
$1.84
$0.06
Chocolate candy box/bag/bar > 3.5oz
$441 M
15.0%
161 M
7.6%
$2.74
$0.18
Chocolate candy snack size
$1.27 M
-13.7%
295,226
-18.6%
$4.32
$0.24
Novelty chocolate candy
$745,732
-22.9%
326,726
-18.9%
$2.28
-$0.12
Sugar-free chocolate candy
$665,737
56.9%
188,559
44.5%
$3.53
$0.28
Gift box chocolates
$646,558
31.4%
132,231
-40.4%
$4.89
$2.67
Source: IRI Market Advantage - TSV Total U.S. Convenience data for the 52 weeks ending Dec. 26, 2021
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CSTORE DECISIONS •
March 2022
cstoredecisions.com
