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15 minute read
Customers Reach for Snacks
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Think Beyond the Obvious Cold Front Forecast
Literature Holder Don’t judge a literature holder by its cover... these coated-wire multi-taskers can be used to accommodate anything Think Beyond the Obvious Literature Holder Think Beyond the Obvious Literature Holder Don’t judge a literature holder by its Think Beyond the Obvious Literature Holder Don’t judge a literature holder by its Paint the Town Red Zip Track® Merchandiser that is best displayed upright. Rather Don’t judge a literature holder by its cover... these coated-wire multi-taskerscover... these coated-wire multi-taskers than stacking that merchandise flat on cover... these coated-wire multi-taskers can be used to accommodate anything can be used to accommodate anything shelves, show off features and benefits can be used to accommodate anything that is best displayed upright. Rather that is best displayed upright. Rather where customers can fully view the that is best displayed upright. Rather than stacking that merchandise flat on than stacking that merchandise flat on entire item. Creatively deploy these to than stacking that merchandise flat on shelves, show off features and benefits shelves, show off features and benefits sell almost anything, including games, shelves, show off features and benefits where customers can fully view the where customers can fully view the mirrors, frames, clocks, puzzles, life where customers can fully view the entire item. Creatively deploy these to entire item. Creatively deploy these to vests, baking sheets, and — for entire item. Creatively deploy these to sell almost anything, including games, sell almost anything, including games, traditionalists —even product literature. sell almost anything, including games, mirrors, frames, clocks, puzzles, life mirrors, frames, clocks, puzzles, life Call 800-444-4665 | TrionOnline.com mirrors, frames, clocks, puzzles, life vests, baking sheets, and — for vests, baking sheets, and — for traditionalists —even product literature. vests, baking sheets, and — for traditionalists —even product literature. traditionalists —even product literature. Call 800-444-4665 | TrionOnline.com Call 800-444-4665 | TrionOnline.com Call 800-444-4665 | TrionOnline.com
Use ZIP Track® storewide for a wellorganized display of spray paint cans, and other craft items. Works well with caulking tubes in hardware too. This is the most versatile system of its kind on the market. Easy to install, ZIP Track® components clip on a front rail allowing lanes to adjust quickly, even when full or to add additional facings. Use actual product to set lane width from 2" up to 3 3/4 ". Slide product front-to-back to “ZIP” each track together. ZIP Track® offers a wide range of adjustability for changing merchandise selections.
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Air Flow Baffle The forecast is a cold cooler front when you use Trion’s Air Flow Baffle in coolers. Product temperature can be difficult to maintain at the front of a cooler. This Air Flow Baffle ensures that cold air is forced forward to keep items at their ideal temperature. Use as part of your cooler outfitting strategy, along with WonderBar® Bar Merchandisers and hooks, EWTTM Expandable Wire Tray System, and cooler capable Clear Scan® label holders.
Call 800-444-4665 | TrionOnline.com For Base Deck and More Think Beyond the Obvious
Clear Dividers & Stops Truth or dare? The truth is that Trion’s ShelfWorks® Clear Dividers and Product Stops are up to any dare. Choose straight, reversible, or interlocking-front clear dividers to align, stack, divide, and organize almost any product you want to sell. Another truth is Trion’s products are durable, high-quality items that will work as hard as you do. Try to find better Literature Holder Don’t judge a literature holder by its cover... these coated-wire multi-taskers can be used to accommodate anything that is best displayed upright. Rather than stacking that merchandise flat on shelves, show off features and benefits where customers can fully view the entire item. Creatively deploy these to sell almost anything, including games, For Base Deck and More Clear Dividers & Stops Truth or dare? The truth is that Trion’s ShelfWorks® Clear Dividers and Product Stops are up to any dare. Choose straight, reversible, or interlocking-front clear dividers to align, stack, divide, and organize almost any product you want For Base Deck and More Clear Dividers & Stops Truth or dare? The truth is that Trion’s ShelfWorks® Clear Dividers and Product Stops are up to any dare. Choose straight, reversible, or interlocking-front clear dividers to align, stack, divide, and organize almost any product you want to sell. Another truth is Trion’s products For Base Deck and More Clear Dividers & Stops Truth or dare? The truth is that Trion’s ShelfWorks® Clear Dividers and Product Stops are up to any dare. Choose straight, reversible, or interlocking-front clear dividers to align, stack, divide, and organize almost any product you want to sell. Another truth is Trion’s products Oversize? No Problem! WonderBar® EWTTM Large If you think the WonderBar EWT is great, wait till you meet its big brother! Oversized just like some of your products, this weightlifter stays strong on both metal and open wire shelves and bar. One-piece installation means you can drop this bad boy right into place, adjust as needed, and watch merchandising solutions. We double-dog mirrors, frames, clocks, puzzles, life to sell. Another truth is Trion’s products are durable, high-quality items that will are durable, high-quality items that will the revenue increase. The EWT takes dare you. vests, baking sheets, and — for are durable, high-quality items that will work as hard as you do. Try to find better work as hard as you do. Try to find better over from there, automatically feeding Call 800-444-4665 | TrionOnline.com traditionalists —even product literature. Call 800-444-4665 | TrionOnline.com work as hard as you do. Try to find better merchandising solutions. We double-dog dare you. merchandising solutions. We double-dog dare you. Call 800-444-4665 | TrionOnline.com merchandising solutions. We double-dog dare you. Call 800-444-4665 | TrionOnline.com product to the front and billboarding merchandise for maximum visibility. Call 800-444-4665 | TrionOnline.com Call 800-444-4665 | TrionOnline.com
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Best Selection Guaranteed Containers Well Contained Holders & Strips on HooksBest Selection Guaranteed Best Selection Guaranteed Cooler Capable AMT®
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You’ll be hooked on these Clear Scan® Label Holders when you see how easily they accommodate drop-in plain paper labels. Promote product and price or features and benefits so customers can choose easily... and so can you! Make your selection of Clear Scan Label Holders from a variety of profiles, colors and lengths, then add them to hooks with flip-front or FISH-TipTM mounts. Skip the mess of sticky adhesive labels and trade up to easy-to-use plain paper label holder systems. Call 800-444-4665 | TrionOnline.com Best Selection Guaranteed Holders & Strips on Hooks You’ll be hooked on these Clear Scan® Label Holders when you see how easily they accommodate drop-in plain paper labels. Promote product and price or features and benefits so customers can choose easily... and so can you! Make your selection of Clear Scan Label Holders from a variety of profiles, colors and lengths, then add them to hooks with flip-front or FISH-TipTM mounts. Skip the mess of sticky adhesive labels Holders & Strips on Hooks You’ll be hooked on these Clear Scan® Label Holders when you see how easily they accommodate drop-in plain paper labels. Promote product and price or features and benefits so customers can choose easily... and so can you! Make your selection of Clear Scan Label Holders from a variety of profiles, colors and lengths, then add them to hooks with flip-front or FISH-TipTM mounts. Skip the mess of sticky adhesive labels and trade up to easy-to-use plain paper Holders & Strips on Hooks You’ll be hooked on these Clear Scan® Label Holders when you see how easily they accommodate drop-in plain paper labels. Promote product and price or features and benefits so customers can choose easily... and so can you! Make your selection of Clear Scan Label Holders from a variety of profiles, colors and lengths, then add them to hooks with flip-front or FISH-TipTM mounts. Skip the mess of sticky adhesive labels and trade up to easy-to-use plain paper Neatly and effectively display cooler and freezer items, including yogurt, dips, puddings, ice cream, single-serve foods, and more. Our small Adjustable Merchandising Tray (AMT) fits a range of 4- to 6-ounce cups; the medium AMT organizes mid-range offerings; and the large AMT gives ice cream lovers pause to browse and choose a pint of their favorite flavor (hmmm ...why not get both Cherry Vanilla and Rocky Road?). This manual-feed tray ensures that products remain faced and accessible. Time to re-stock? Just lift out and refill. Add Clear and trade up to easy-to-use plain paper label holder systems. label holder systems. Scan® Label Holder, and you’re finished! label holder systems. Call 800-444-4665 | TrionOnline.com Call 800-444-4665 | TrionOnline.com Call 800-444-4665 | TrionOnline.com Call 800-444-4665 | TrionOnline.com
ICC’s and Shams
Inventory Control Keep those carded products tidy and easy to see when you add inventory control clips (ICCs) to your standard, medium, Best Selection Guaranteed Holders & Strips on Hooks You’ll be hooked on these Clear Scan® ICC’s and Shams Inventory Control ICC’s and Shams Inventory Control Keep those carded products tidy and easy ICC’s and Shams Inventory Control Keep those carded products tidy and easy Super Hooks! WonderBar® Hooks WonderBar® Displays are the versatile heroes of the Trion product family, heavy or extra heavy wire hook displays. Label Holders when you see how easily Keep those carded products tidy and easy to see when you add inventory control to see when you add inventory control coming to the rescue when you need These handy clips keep merchandise they accommodate drop-in plain paper to see when you add inventory control clips (ICCs) to your standard, medium, clips (ICCs) to your standard, medium, muscle and good looks to merchandise faced and double as a marker to let labels. Promote product and price or clips (ICCs) to your standard, medium, heavy or extra heavy wire hook displays. heavy or extra heavy wire hook displays. items of all sizes. These Bar Hooks can you know when it’s time to reorder or features and benefits so customers can heavy or extra heavy wire hook displays. These handy clips keep merchandise These handy clips keep merchandise lift heavy loads in their capable arms. re-stock products. Available in Rabbit Ear choose easily... and so can you! Make These handy clips keep merchandise faced and double as a marker to let faced and double as a marker to let Display or Scan, Saddle Mount or Plug ICC and circular Sham configurations. Or your selection of Clear Scan Label faced and double as a marker to let you know when it’s time to reorder or you know when it’s time to reorder or in, there are Trion WonderBar Hooks order with half-moon ATICC Inventory Holders from a variety of profiles, colors you know when it’s time to reorder or re-stock products. Available in Rabbit Ear re-stock products. Available in Rabbit Ear for every need. control clips already pre-mounted on the hook for you. and lengths, then add them to hooks with flip-front or FISH-TipTM mounts. Skip the mess of sticky adhesive labels and trade up to easy-to-use plain paper label holder systems. re-stock products. Available in Rabbit Ear ICC and circular Sham configurations. Or order with half-moon ATICC Inventory control clips already pre-mounted on the ICC and circular Sham configurations. Or order with half-moon ATICC Inventory control clips already pre-mounted on the hook for you. ICC and circular Sham configurations. Or order with half-moon ATICC Inventory control clips already pre-mounted on the hook for you. hook for you.
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The ART OF Merchandising®
Merchandising is more than fitout and fixtures. It’s the art of creating an attractive, well-organized retail presentation. as with any artistic composition, a wide variety of tools may be used to create your masterpiece. In retail Visual Merchandising, a gondola, pegboard, slatwall or shelf is your blank canvas. When combined with tools such as display hooks, label and sign holders, bar merchandisers, tray systems, and merchandising accessories, there are endless ways to effectively display all kinds of products and inspire your target audience to make a purchase. As one of the world’s top retail fixture manufacturers, Trion offers a generous palette of over 25,000 components with 55 years of experience using them to execute precise planogram solutions, store designs and retail displays. call us to turn your vision into an inspired retail masterpiece.
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terms, but it’s important to remember the field of DEI (and its cousin, anti-racism) are vast. There is still a lot I don’t know, and that’s okay. I’m learning.
RACE RELATIONS
4. A person of color is not automatically an expert in DEI.
This is the same logic as assuming a tall person is good at basketball. If a person has not had the opportunity to study DEI (or chooses not to), regardless of race, they will not be able to speak to the field and all its nuances. It’s better to start by educating yourself. I recommend reading “Uncomfortable Conversations with a Black Man” by Emmanuel Acho.
5. When a person of color speaks about a racist incident they experienced, they are reliving trauma.
I had no idea racial trauma existed until someone mentioned it to me, which speaks to the depth of white privilege. Research shows that people of color may experience shock, shame and even PTSD symptoms after a race-related event — feelings that can be resurfaced when a person recounts the incident. It’s a really big deal for someone to share a racist incident with you, so respond accordingly with empathy (“That must have been terrible for you to go through.”) and thanks (“Thank you for trusting me with your story.”).
BEING WHITE
6. As a white person, I have several unearned advantages that should be universal.
I can turn on the television and see people who look like me. I can go to a hairdresser and find someone who can cut my hair. I can buy picture books and dolls featuring white people. Due to these small, everyday events, I spend my day knowing I belong. Yet these same events cause many people of color to feel alienated. Dr. Peggy McIntosh identifies more unearned advantages (and shares what to do with them) in her article “White Privilege: Unpacking the Invisible Knapsack.”
7. Some 75% of white people do not have any family or friends who are people of color.
Until recently, the findings from this 2016 study applied to me. This was also the period of my life when I was most skeptical about the existence of racism. This is not to suggest you should drop your white friends. I’m pointing out that the people we talk to the most often reinforce our beliefs. This is especially true if our friends and family — our circle of trust — look like us. So if you are a white person with a white social network who is skeptical about racism (like I was), then listen to people of color. I recommend Brené Brown’s podcast interview with Dr. Yaba Blay on identity to start.
ALLYSHIP
8. Ask specific questions and offer support.
It can be exhausting for a person of color to explain to a white person why they should care about racism. People of color often field the question, “What should I do?” and sometimes they have to argue for their points to be heard. I’ve found that authentic support (“These protests have been overwhelming. I hope you are okay.”) and specific questions (“That comment felt uncomfortable. Did you feel called out?”) are more valuable for both parties.
9. When someone points out racism as it is happening, respond with thanks.
This has been one of the biggest lessons on my DEI journey. At several points in my life, I have been called out for being racist, and for a long time I responded with anger and disbelief. As a child, I was taught the U.S. was a post-racial society; this caused me to feel shame when I was called racist.
Ibram X. Kendi’s “How to be Antiracist” helped me to see how widespread racism is, that being called racist is a learning moment, and that I should not feel shame when learning. Instead, I should thank the person for taking the time to teach me about racism.
10. Don’t underestimate the power of showing up.
“Showing up” means demonstrating solidarity for a group of people who are marginalized. I’ve struggled with the idea of attending a racial injustice protest because I felt like I did not belong. That I could not and should not contribute. I pushed past this discomfort and went because how we spend our time is meaningful. I don’t always say the right thing, but if I listen and speak from a place of compassion, then I develop connections I did not think were possible.
DEI is not just for people of color, but for everyone. Studying DEI has wonderful personal benefits (see point two above.)
Practicing DEI at work allows people to show up as their full selves, resulting in higher morale and performance. Yet white people often stop their DEI journey or deny its significance due to anger, guilt or shame. By honestly sharing my mistakes and lessons, I hope others feel like DEI is more accessible. I encourage my white readers to begin or continue their DEI journey through education and allyship. It’s never too late — start where you are.