Parker’s Prioritizes Personalization

Savannah, Ga.-based Parker’s Kitchen, which has 74 stores across Georgia and South Carolina, is one c-store that is always working to improve its technology, especially when it comes to meeting the needs and wants of its customers.

CStore Decisions is recognizing Parker’s as part of our Tech Innovation Awards for its drive and dedication to enhancing its technology to better connect with customers and provide them with the services that best fit their needs.

Improved Rewards App

Parker’s launched its Rewards app in 2016, and since then, the company has been ahead of the game when it comes to exploring contactless and frictionless payments.

As the company grew and more customers began using the app, Parker’s wanted to be able to better connect with customers, which led the company to spearhead the new app.

“Parker’s strives to constantly be at the cutting edge of technological advances where it makes the most sense as a benefit to the guest,” said

Nick Hand, loyalty and brand manager for Parker’s. “There was a large disconnect between Parker’s and the guests with the previous app experience, and we’re excited to see how this new app will increase personalized engagement.”

With its customers in mind, Parker’s relaunched the Rewards app with a new user-friendly design that allows users to have a better experience with coupons and rewards that fit their needs, along with increased security.

“The app update’s primary focus was to provide a cleaner, updated look that is not only more userfriendly but also allows for much more personalized content that can be curated to each guest’s preference and behavior,” said Hand.

Since the app’s relaunch, Parker’s has even seen an increase in customer interactions inside its stores.

“We’ve seen a dramatic increase in engagement with and coupon awareness even in the short time the app update has been live — having control over where and how the coupons are made known is a key factor in bringing the best value to the guest,” said Hand.

With the new Rewards app, coupons, rewards and messaging can be updated instantly and require no development efforts to change them. The new platform will also allow for future integrations, including gamification, native online ordering, subscription management and more.

Parker’s relaunched its Rewards app with a cleaner, updated look. The user-friendly app allows for more personalized content and a better experience with coupons. and well,”

“We are also adding more items to the center store for mobile ordering. We are even going to partner with delivery services like Uber Eats, Grubhub and DoorDash to allow people to get delivery from the Rewards app as well,” said Scott Smith, senior director of information technology for Parker’s.