How to Get Started in the Pizza Business With

from PMQ Pizza - March 2020

THE SECRETS OF PINSA PERFECTION

Do you have a unique dough recipe and want to get started in the pizza business? Or do you simply want to add a new dough to your menu? Have you considered getting your unique formula made by a manufacturer or reaching out to an expert with a unique, ready-to-go recipe? Whether you’re a small startup or a national pizza chain—if you have an idea, it can happen.

Deiorio’s specializes in private labeling and recipe replication—and it’s not as intimidating as it may seem! Here’s how it works:

Step 1: The Consultation: Everything starts with an initial discussion regarding general concept viability, in which you and the DeIorio’s team exchange nondisclosure agreements for ideation/product protections. The brief call would include focuses like: What is the recipe idea? What sizes are you looking for? How often do you plan to buy the product, and what are your market goals?

The success of your business is always the goal, and DeIorio’s will point you in the direction for increased success and opportunity. Since there are no associated costs for consultation, it’s a low-risk/high-reward situation.

Step 2: The NPD Laboratory: Once you’ve completed your consultation, the NPD team creates lab samples, analyzing and testing your dough’s recipe to get exactly what you’re seeking in a proprietary finished good. The aim is to always create a product that stays true to the original product while still functioning in the plant.

Step 3: The Production Floor: Once the recipe is suited for production in the plant, your product will be run in real time, tested and processed to ensure perfection from the production floor. Once the product runs efficiently, product pricing will be available to you.

Step 4: Approval: The dough is sent to you and awaits your approval. Once approved, it’s time to put it on the market!

From day one, your dough gets the VIP treatment it needs to be a success. From classic dough balls to alternative doughs (like cauliflower dough), you are a part of the process and an integral part in leading your dough in the best direction for your company.

If you don’t have your own recipe but are looking for a pizza dough that’s new and innovative, look out for DeIorio’s 2020 lineup, including ketofriendly pizza shells, plant-based dough balls and vegan options! To see these doughs in action, meet DeIorio’s at Booth 2523 at the Pizza Expo in Las Vegas, March 31 to April 2.