How to Adapt and Stay Strong During the COVID-19 Crisis

from PMQ Pizza - May 2020

Marketing: The Investment in Your Pizzeria’s Future Sales

With traditional restaurant dining rooms closed, pizzerias are uniquely positioned to grow. Some key points to keep in mind:

• Pizzerias can take advantage of the 44% to 64% increase in local business searches for takeout and fast food.

• Market analysts are giving “buy” ratings for stock in pizza delivery chains due to expected growth.

• You can power up your pizza dough productivity with an American Eagle spiral mixer.

The COVID-19 crisis has increased pizza demand as more consumers choose restaurants with takeout/delivery, which is a core business strength for pizzerias. Consider adapting to this trend by expanding your ordering options. For example, pizzerias can offer bake-at-home pizza kits as an option for families who don’t want the hassle of making dough but still want an easy family activity while kids stay indoors. In the news, a variety of kindhearted sponsors have purchased “pizza-grams” for hospital workers taking care of patients. Demand for pizza will stay strong.

With markets stalling and overstocked equipment dealers, 2020 can be an opportunity to invest in your capacity. Federally guaranteed loans through the SBA with very low interest rates can provide a needed capital boost. For pizza operators, a mixer is one of the most essential pieces of equipment, and American Eagle spiral mixers offer the lowest total-cost of ownership with decades-long lifespans, providing the best value in the marketplace.

WHY A SPIRAL MIXER FOR PIZZA DOUGH?

For over 25 years, American Eagle has offered value by providing quality pizza mixers with best-in-class reliability and versatility. Spiral mixers can help you meet increased demand at a lower cost than traditional 60-quart planetary mixers. Superior design features, like a powerful 3-phase dualmotor system, evenly distribute the workload and result in extra long-term reliability.

Most spiral mixers on the market today use sheet metal housing, but American Eagle’s spiral mixers have no welds, sharp edges, rivets or bolts. Featuring single-mold cast-iron housing and a polished, 100% stainlesssteel bowl/guard, the seamless workmanship keeps out contaminants and moisture while easily wiping clean. Time-tested internal parts like the multiple V-belt drive transmission translate into a quiet, efficient powerhouse.

Scan the QR code to see a video of the American Eagle 80-quart spiral mixer in action! Learn how American Eagle spiral mixers outclass the competition. For more information, call 800-836-5756 or visit americaneaglemachine.com

GRANDE FIOR•DI•LATTE

Did you know that 48% of consumers are interested in Neapolitan-style pizza? Grande Fior•di•Latte provides a distinctively pleasant flavor that’s reminiscent of fresh mozzarella handmade in the Italian countryside. It’s all-natural with no artificial colors, whiteners or preservatives, ensuring that you get a traditional authentic product to serve your pizzeria’s customers. 800-847-2633, GRANDECHEESE.COM

Portion Padl

Square and rectangular Portion PadLs help you keep up with today’s evolving pizza styles. Portion PadLs are custom-made to your pizza size and cut application. These Portion PadLs can be made with or without a handle to accommodate your kitchen footprint and serving needs. And the innovative design allows the use of rocker or roller knives as well as scissors to cut pizzas into equal portions. 330-608-5928, PORTIONPADL.COM

Marra Forni

The easy-to-use touchscreen technology of Marra Forni’s Rotator oven offers full control of crucial functions such as temperature, deck rotation speed, direction and automatic on and off. This smart brick oven cooks pizzas evenly in a half rotation in under 90 seconds. It eliminates the need to hire highly trained chefs and will produce creative, healthy and costeffective food options for your patrons. 888-239-0575, MARRAFORNI.COM

One Fat Frog

One Fat Frog describes itself as the nation’s largest food truck manufacturer and the only one born in the kitchen. One Fat Frog has a passion for helping others build their own business through the power of food on the move. Their 15 years of experience in building commercial kitchens has resulted in a line of food trucks and trailers that will suit you no matter where you are in your business journey. 407-480-3409, ONEFATFROG.COM

Somerset

Pizzeria employees can make dough balls the easy way with the SDR-400 dough rounder from Somerset. This high-production rounder can make up to 7,200 pieces per hour and round dough from 1 to 36 ounces. Made in the U.S.A., this extremely compact, heavy-duty rounder is built with innovative, nonstick, lightweight materials, and its patented design allows for easy operation and cleaning. 800-772-4404, SMRSET.COM

Our Town America

The restaurant business is not “business as usual” right now. Dine-in has taken a back seat to delivery and curbside takeout. How will consumers know about your new offerings? One thing hasn’t changed: They’re still checking their mailboxes. Our Town America helps you connect with them via direct-mail avenues like New Mover Marketing, Saturation Postcards and Targeted Demographic Postcards. 800-497-8360, OURTOWNAMERICA.COM

FLOUR

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