Join PMQ's Second National Independent Pizzeria Promotion!

WHY NOW?

Vegan pizza has never been more popular than it is now. Here’s a look at the numbers:

• 60% of Americans have started to eat a more plant-based diet since the beginning of the pandemic, according to a recent poll of 2,000 adults by OnePoll. Respondents cited health as the No. 1 reason for this change, but they also cited a desire to consume less animal products and lead a more sustainable lifestyle. The same poll revealed that 39% of people ages 18 to 25, and 23% of people ages 26 to 41, already exclude animal products from their diets.

• ADM reports that 44% of U.S. consumers identify as flexitarians—those who eat a mostly vegetarian diet, with occasional servings of meat.

• According to a study conducted by OnePoll and So Delicious Dairy Free, the average American eats four meat-free meals per week, and 50% of Americans are trying to incorporate more plant-based meals in their daily lives.

• 25% of customers are looking for vegan pizza options, but only 25% of pizzerias are offering them.

• In 2019, plant-based food sales had increased by 31% over the last two years, according to the Plant Based Foods Association.

• Plant-based options are the fastest growing section on pizza menus today, notes trends expert Daniel Levine of the Avant-Guide Institute in New York City.

How It Works

As a participating pizzeria:

• Provide a link to your online ordering (through the Facebookbased service Tap The Table or your own ordering link), an image, and a description of your vegan pizza offering.

• Display point-of-sale elements, such as a window cling, box topper, table tent, door hanger and social media graphics, from November 1 to December 1, 2020. These materials are provided by PMQ Pizza Magazine upon registration.

• Maintain the inventory needed for your vegan pizza throughout the month of November!

PMQ WILL:

• Provide a promotional artwork kit that can be customized with your pizzeria’s brand.

• List your pizzeria in the PizzaVegan.com directory.

To register, simply visit pizzavegan.com/register. You can quickly sign up through Facebook Messenger or fill out an online form. Register now, and get your vegan pizza closer to consumers!