The Secret Message

Use these 10 tips to craft a text marketing strategy that will make opt-in customers feel like true insiders.

BY RICK HYNUM

We all know texting is a surefire way to get in touch with someone. In fact, a lot of people would rather text than talk on the phone, and this likely goes for your customers, too. According to Mobivity, a text marketing platform for restaurants, texting is the second most common use for a mobile phone (checking the time is No. 1). Eighty percent of customers use texting on a regular basis, and the open rate for text messages is a whopping 98%. And 90% of people read their texts within three minutes of receiving them.