Instant Noodle

Instant Noodle

The instant noodle market is expected to grow only a slight 6 per cent. This year for a total value of BT 11.6 billion due to reduced consumer spending says the Kasikorn Research (K Research) in a report.

The forecast of 6 per cent is lower than last year’s growth of 10 per cent. Although the cost of living has dropped, due mainly to falling oil prices and interest rates, both of which look set to fall further this year consumers continue to wait and see how the continuing political uncertainty will be resolved K Research said in a report.

Last year’s flooding in the North was partly responsible for the 10 per cent growth but demand is expected to return to the more normal rate of 6 per cent this year.

To boost sales this year, instant noodle manufactures must devise new and more aggressive marketing concepts to promote their products, especially in term of advertising and event marketing.