WE’RE CAPABLE OF HITTING YOUR TARGET!
2011 Retail Advertising Rates YOUR A UDIENCE D ELIVERED :
240,000* Advertisers can earn discounts from the open rates noted below by contracting with The Augusta Chronicle. Advertisers who have an annual agreement with The Augusta Chronicle can also take advantage of a discount pick-up rate of 50% off the open rate on their second ad within 6 days. The discount applies to the lowest valued ad. Pick-ups are not applicable to Sundays, holidays or expanded circulation days. See your representative for details. Custom contracts available.
Volume Contracts Contract Level Mon.-Thurs. Open $1000-$6250 $6251-$18,695 $18,696-$36,715 $36,716-$54,790 $54,791-$73,000 $73,001-$100,000 $100,001-$177,600 $177,601-$288,000 $288,001-$615,000 $615,001-$978,000 $978,001+
$54.41 $48.54 $48.09 $47.52 $47.07 $46.56 $46.10 $45.60 $45.08 $44.63 $42.44 $41.51
Fri.-Sat.
Sun.-Holiday
$62.97 $56.90 $56.32 $55.76 $55.14 $54.63 $54.05 $53.49 $52.92 $52.29 $49.86 $48.66
$69.73 $63.49 $62.80 $62.17 $61.52 $60.92 $60.31 $59.00 $58.48 $58.32 $55.64 $54.33
Political Rates All political advertising payable in advance. Local retail rates apply. Political advertising rate is extended to local political candidates and organizations for advertising placed complete at one time and paid for at that time.
+
74%* 51%*
Monthly reach of The Augusta Chronicle and augustachronicle.com
Combined reach of The Augusta Chronicle in print and online in the Augusta area of readers of The Augusta Chronicle have annual income of $50,000 or more
64%*
of readers of The Augusta Chronicle have attended at least come college
58%*
of The Augusta Chronicle readers have children under age 18 at home
80%*
WE’RE BROADER THAN THE REST! The Augusta Chronicle dominates as the advertising medium in Augusta with higher market share and more audience than any other choice. The Augusta Chronicle www.augustachronicle.com
The Citizen News www.thecitizen.com
North Augusta Today of area adults own their home
85,000*
www.northaugustatoday.com
The People-Sentinel Area adults that access augustachronicle.com each month
*2007-2008 Belden Associates Augusta Market Study
+
Through our portfolio of print and online products, we provide unmatched advertising options in the marketplace. We get your message in the right hands, with the right results.
www.thepeoplesentinel.com
Hampton County Guardian www.hamptoncountyguardian.com
Sylvania Telephone www.sylvaniatelephone.com
Apartment Finder The Jefferson News and Farmer www.thenewsandfarmer.com
Color Rates Mon. - Thurs. with no minimum size requirements. Prices shown are net. One color ...........................................................................................................$755 Two colors ..........................................................................................................$881 Three colors................................................................................................... $1,004
Fri. - Sun. with no minimum size requirements. One color ...........................................................................................................$818 Two colors ..........................................................................................................$943 Three colors................................................................................................... $1,067
For double truck color, double the rates above.
The most comprehensive news & advertising source in the CSRA
McDuffie Mirror www.mcduffiemirror.com
Augusta Magazine www.augustamagazine.com
Augusta Family www.augustafamily.com
The Columbia County News-Times www.newstimesonline.com
Augusta Auto www.auto.augusta.com
Augusta Real Estate www.homes.augusta.com
Augusta Jobs www.augustajobs.com
ONLINE
725 Broad Street PO Box 1298 Augusta, GA 30901 706-724-0851
A. NORTH POSITION $10 Business Name:
t .PTU EPNJOJOBOU BE UPQ QBHF QSFTFODF t "WBJMBCMF PO "-- QBHFT
Account Number:
Address:
B. SKYSCRAPER 1 POSITION
Phone:
Date:
$15 t -BSHFTU BE MBSHFS UIBO /PSUI 1PTJUJPO
Effective Agreement Period: Number:
Multimedia Account Executive:
C. LARGE RECTANGLE (LREC)
1) ADVERTISING: Advertiser agrees to a minimum of _____________ inches, ____________ preprints, or __________ online per ___________ or to spend ____________ per year. For which the effect term and rates stated below apply.
$15
2) TERM: The term of this agreement shall be _____________________________________ from the date of ____________________.
t 6TVBMMZ GPVOE PO *NDEX & STORY pages
3) RATE CARD: The terms and conditions of the Newspaper’s rate card, a copy of which is available to the advertiser, are incorporated herein by reference. In the event that any terms or conditions of the rate card conflict with the terms of this Agreement, the terms of this Agreement shall govern. The newspaper may revise its advertising rates at any time upon 30 days written notice to Advertiser, and Advertiser may, without penalty, cancel this Agreement at any time prior to the time the new rates become effective upon prior written notice to the Newspaper. The cancellation option applies if the Advertisers is trending to fulfill their contractual agreement.
D. SOUTH POSITION $10 t "WBJMBCMF BU UIF CPUUPN PG "-- QBHFT
4) PAYMENT FOR ADVERTISING: Advertiser shall pay for the advertising purchased under this Agreement according to 30 day net terms. In the event that the advertiser fails to make timely payment as provided for the invoices, the Newspaper may reject advertising copy and/or immediately cancel this agreement, and Advertisers agrees to indemnify the Newspaper for all expenses incurred in connections with collection of amount payable under this agreement, including court costs and attorney’s fees. If this agreement is canceled due to Advertiser’s failure to make timely payment, the Newspaper my re-bill the Advertiser for the outstanding balance due at the open or earned contract rate on the applicable rate card.
DIRECT EMAIL CAMPAIGN
5) INCORRECT RATES IN ORDER FORMS: When orders are forwarded by Advertiser or its Agency which contain incorrect rates or conditions, the advertising called for will be inserted and charged at the correct rate in force governing such advertising, as may be revised pursuant to Paragraph (4) above, and in accordance with the condition contained herein. Incorrect billing must be resolved within 90 days of insertion.
Target your audience by using our registered readers who have opted in to receive offers and information. COST PER EMAIL NUMBER OF EMAILS 15 cents 12 cents 10 cents
P OLICY Joint and Several Liability: If advertiser utilized an agency (“Agency”), Advertiser and Agency shall be jointly and severally liable for complying with all the terms of the advertising Agreement and rate card. No Sequential Liability: The advertising Agreement renders void any statements concerning liability which appear on correspondence from Agency/Advertiser and the agreement is binding without the written consent of the Newspaper’s Credit Department. It is further agreed that the Newspaper does not accept advertising orders or space reservations claiming sequential liability. Typographical errors, incorrect insertions or omissions: The advertising Agreement cannot be invalid for typographical errors, incorrect insertions or omissions in advertising published. The Newspaper agrees to run a corrective advertisement for the portion of the first insertions which may have been
6) EARNED RATE ADJUSTMENT: If at the end of this agreement, the Advertiser has failed to place the minimum advertising stated in the first paragraph above, to the extent that a different rate would be applicable for the advertising already placed according to the Newspaper’s current rate schedule, the Advertiser’s Rate for all space used during the year shall be changed to the appropriate rate indicated on said rate card, and Advertiser shall pay for the difference.
6OEFS 25,001 – 80,000 Over 80,000
rendered valueless by such typographical error, wrong insertion or omission. Advertiser shall notify the Newspaper of such errors in time for correction before the second insertion. The newspaper shall not be otherwise liable to Advertiser for any other loss or damage that results from the incorrect publication for omission of its advertisement. Indemnification: Advertiser agrees to indemnify, defend and hold harmless the Newspaper from all claims (whether valid or invalid), suits, judgments, proceedings, losses, damages, costs and expenses of any nature whatsoever (including reasonable attorney’s fees) for which the Newspaper or any of its affiliates may become liable by reason of Newspaper’s publication of Advertiser’s advertising. Ownership of Advertising Copy: All advertising copy which represents the creative effort of the Newspaper and/or the utilization of creativity, illustrations, labor,
composition or material furnished by it, is and remains the property of the Newspaper, including all rights and copyright therein. Advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any such advertising copy for use in any other medium without the Newspaper’s prior written consent. Taxes: In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be billed to and paid by the Advertiser. Assignment: Advertising agreements may not be assigned or transferred by Advertiser without written consent of the Newspaper. Credit Check: An advertising Agreement is subject to a satisfactory credit check on Advertiser and/or Agency.
7) ENTIRE AGREEMENT: This agreement and the rate card applicable this date constitute the complete understanding of the parities and supersedes all prior agreements, understanding, negotiations and/or arrangements between the parties and cannot be amended except in writing and signed by both parties. This Agreement shall be governed by and construed in accordance with the laws in the Sate of Georgia. 8) ONLINE DELIVERY: The software used to schedule and track impressions is set to deliver impressions within a standard margin of error. Completed campaigns which have delivered within a seven percent margin (i.e., + or -) will be considered to have been delivered in full. In addition, when advertisers run multiple online impression based campaigns during a month, the combined total number of impressions delivered for a given ad type will be compared to the total number of online impressions ordered to determine if ordered impressions have been fulfilled. In Witness Whereof, duly authorized representatives of the parties have executed the Agreement as of the date noted above.
Newspaper:
Advertiser:
Agency:
Multimedia Sales Representative
Authorized Signature
Authorized Signature
Multimedia Sales Manager
Title
Title
Sales Director
Printed Name
Printed Name
Date
Date
Date
DEADLINES
PROOFS
Front Page Strips are available on various sections within The Augusta Chronicle and many of its Community Sections. Additional pricing is available upon request. SECTION
OPEN RATE
13 INSERTS
26 INSERTS
A maximum of two proofs of advertisements, 6 column inches or larger are provided for correction purposes only. All proofs must be returned within four hours of proof-out.
52 INSERTS
Tear sheets are delivered electronically and can be sent as ads run or at the end of the month. Newsprint tear sheets can be provided at a cost of 25 cents each. Speak to account representative for additional details.
Main Mon-Sat Sun
$400 $300 $275 Includes 20,000 online banner impressions on augustachronicle.com
$250
$350 $300 $275 Includes 20,000 online banner impressions on augustachronicle.com
$250
$350 $300 $275 Includes 20,000 online banner impressions on augustachronicle.com
$250
TEARSHEETS
Metro Mon-Sat Sun
CREATIVE SERVICES
Mon-Sat Sun
Business Sun
Your Life Sun
$300 $275 $350 Includes 20,000 online banner impressions on augustachronicle.com
$250
$300 $275 $350 Includes 20,000 online banner impressions on augustachronicle.com
$250
Today’s Home Sun
$300 $275 $350 Includes 20,000 online banner impressions on augustachronicle.com
S PECIAL P AGES , F SECTION
Buisness, Sports, Metro
E A TU R E S RUN DATES Daily
&P
UBLICATIONS
SECTION
RUN DATES Wednesday & Sunday
Applause
Thursday
Entertainment guide Monday
Richmond County Neighbors
Thursday
Tuesday Hyper-local news for Richmond County
News, advice, fashion and more for teens
Religion Fun, educational piece for children
Thursday
Monday
Thursday
Tuesday
Friday
Wednesday
Saturday
Wednesday Thursday
Columbia County News-Times (Wed.) Columbia County News-Times (Sun.)
1.5556� 3.2778� 5.0�
r col. r DPM r col.
Applause
Friday Wednesday Monday Thursday Monday
Your Life (Sun.)
Wednesday
Business (Sun.)
Thursday
6.7222� 8.4444� 10.1667�
ADVE R T I S I N G MANAGEMENT
Tabloid page measurements are the same column widths as ROP, however, a full page is ďŹ ve columns wide by 11.625â€?.
Tuesday, Wednesday, Friday, North Augusta Today Wednesday & Sunday Free publication delivered to residents of North Augusta, SC Food, fashion, travel, arts, trends, health, etc.
Mini Page
Wednesday
North Augusta Today
r DPM r col. r col.
Your LIfe
Xtreme
Friday
Standard page requirements:
Column Widths ROP:
Newspaper delivered individually and with The Chronicle to residents of Columbia County
Your Business
Tuesday
Richmond County Neighbors
Tabloid Page Measurements:
Columbia County News-Times
Thursday
MECHANICAL The Augusta Chronicle is published by the offset method. 85 line screen - black and white; 100 line screen - color. There are six columns per page. Page depth is 21.25�. Full page layout size is 11.625� x 21.25�.
$250
Monday
Sunday Main
Design services including the use of clipart are provided at no charge to our advertisers. There is a $50 charge per hour for custom services such as original illustrations, logo design and other special requests.
Sports
DEADLINE : 5 P.M.
PUBLICATION
Today’s Home Highlights local neighborhoods and homes
Saturday
Sunday
FILE FORMAT The preferred ďŹ le format for a camera-ready advertisemtn is an Acrobat PDF with all fonts and graphics embedded. This ensures top quality. You may send native ďŹ les in Quark Xpress or Adove InDesign, provided you include all supporting art ďŹ les and all fonts. All layout ďŹ les and art must use Grayscale or CMYK colors - NO PANTONE OR SPOT COLORS.
FILE DELIVERY Ads can be delivered electorinically to The Augusta Chronicle in a variety of ways. The preferred vehicle of delivery is via The Augusta Chronicle FTP (File Transfer Protocol) site. This provides the quickest, most reliable vehicle of delivery. You may send PDFs of all native ďŹ les and fonts via FTP (you will need to have software that can access an FTP site). Please contact you sales rep to set up an individual customer account. PDFs mas also be sent via ad delivery services such as AP, Adsend, Fastchannel, or Ad Direct. Ads may also be sent by email, provided the ďŹ le size is less than 2.5 MB. This is the least reliable vehicle, as there are many factors that may disrupt the delivery on an email. If you use a compression program, please make ure that it can be decompressed using StufďŹ t Expander or is saved as a SEA (Self Expanding Archive). Additionally, ads may be sent on CD-ROM. Please notify your account representative prior to transmission. The following information should be supplied with each ad that is submitted: Advertiser name, run date, ad size, ďŹ le name, software/version, and black-and-white or color.
NATHAN EDWARDS | VP OF SALE S nathan.edwards@augustachronicle.com 706-823-3400
RYAN GORDON | AD V E RTISIN G DIRE CTOR ryan.gordon@augustachronicle.com 706-823-3664
ERIKA MILLER | DIG ITAL ME D IA SALE S DIRE CTOR erika.miller@augustachronicle.com 706-823-3267 KRIS FISHER | MU LTIM E D IA SALE S MAN G E R kris.fisher@augustachronicle.com 706-823-3618 BRETT MILLER | MU LTIM E D IA SALE S MAN AG E R brett.miller@augustachronicle.com 706-828-3282
N ICHE P UBLICATIONS N AME
P RE P R I N T A D VE R T I S I N G
P UBLISH D ATES N AME
P UBLISH D ATES
Published in January; Best & Brightest available year round honors area high school seniors selected as the “Best & Brightest”
Brides & Bouquets magazine-style area bridal guide
January
All-Area Football highlights players selected for GA, SC, and Independent All-Area Football Teams
January
tabloid that accompanies the annual event
week-long coverage of the Masters Tournament with special publications and daily wraps
ATES
Frequency rates quoted are cost per thousand (CPM). Customized zoning is available upon request. Surcharges may apply to distribution quantities less than 25,000*.
P REPRINT F REQUENCY R ATES – Sundays and Holidays 25,000 quantity to full circulation required Thanksgiving Day
Holiday Gift Guide Glossy Magazine, gift ideas from local businesses, holiday decorating and entertaining ideas, and much more
Futurity
Masters® Coverage
May
R
November
The Augusta Chronicle Christmas Light-Up Spectacular
tabloid section that highlights the Masters Week; annual downtown event, which first full week of April serves as the city’s kick-off to the holiday season
96-119 120-145
146+
Size
1-2
3-12
13-25
26-47
48-95
Card
45.50
38.50
37.50
36.50
35.50
35.00
34.50
33.50
4 tab/ 2 std/ 8 flexi
52.50
46.50
44.50
42.50
41.50
40.50
39.50
38.50
6 tab/ 12 flexi
64.50
54.50
53.50
51.50
49.50
46.50
44.50
41.50
8 tab/ 4 std/ 16 flexi
75.50
64.50
62.50
59.50
56.50
52.50
49.50
44.50
12 tab/ 6 std/ 24 flexi
82.50
69.50
67.50
64.50
60.50
56.50
53.50
47.50
16 tab/ 8 std/ 32 flexi
87.50
74.50
71.50
68.50
64.50
60.50
56.50
50.50
20 tab/ 10 std/ 40 flexi
92.50
77.50
75.50
70.50
67.50
63.50
59.50
52.50
24 tab/ 12 std/ 48 flexi
94.50
79.50
77.50
72.50
68.50
65.50
61.50
53.50
28 tab/ 14 std/ 56 flexi
97.50
82.50
79.50
75.50
70.50
66.50
62.50
54.50
32 tab/ 16 std/ 64 flexi
100.50
84.50
81.50
77.50
72.50
68.50
64.50
56.50
P REPRINT F REQUENCY R ATES – Monday - Saturday 25,000 quantity to full circulation required Size
1-2
3-12
13-25
26-47
48-95
Card
42.25
36.25
35.25
34.25
33.75
33.25
32.25
31.75
4 tab/ 2 std/ 8 flexi
49.25
43.25
41.25
40.25
39.25
38.25
37.25
36.75
Call your account representive or call 706-724-0851 for more information.
6 tab/ 12 flexi
60.25
51.25
50.25
48.25
46.25
43.25
41.25
39.25
8 tab/ 4 std/ 16 flexi
70.25
60.25
58.25
55.25
52.25
49.25
46.25
41.25
12 tab/ 6 std/ 24 flexi
77.25
65.25
63.25
60.25
56.25
53.25
50.25
44.25
16 tab/ 8 std/ 32 flexi
82.25
69.25
67.25
64.25
60.25
56.25
53.25
47.25
20 tab/ 10 std/ 40 flexi
86.25
72.25
70.25
66.25
63.25
59.25
55.25
49.25
24 tab/ 12 std/ 48 flexi
88.25
74.25
72.25
68.25
64.25
61.25
57.25
50.25
28 tab/ 14 std/ 56 flexi
91.25
77.25
74.25
70.25
66.25
62.25
58.25
51.25
32 tab/ 16 std/ 64 flexi
94.25
79.25
76.25
72.25
68.25
64.25
60.25
53.25
S PONSORSHIPS All-Area Football
Black History Essay Contest & Banquet
/E VE N T S
H O L I D AY E
DITIONS
New Years Day
Saturday, January 1
Martin Luther King
Monday, January 17
January
February
President’s Day
Monday, February 21
St. Patricks Day
Thrusday, March 17
Masters Best & Brightest
May
Memorial Day Labor Day Columbus Day
CareFair for Women
Sunday April 3 - Monday April 11 Monday, May 31 Monday, September 5 Monday, October 10
August
Veterans Day Thanksgiving Day Think Pink
2011
October
Christmas Eve
Friday, November 11 Thursday, November 24 Saturday, December 24
P REPRINT D ELIVERY
P REPRINT – Total Market
Coverage Select market coverage distributed to non-subscribers
Size
96-119 120-145
146+
The Augusta Chronicle offers solutions to fit any need and at any budget. Target near your business or to certain areas of the market. We can help you target exactly where you want your message delivered and utilize the size and color to enhance image. Rates are turn-key to include design, printing and insertion.
CPM
Preprints are accepted prepaid at the loading dock (News Building) Monday through Friday 8 a.m. to 6 p.m. Preprints should arrive strapped on pallets in turns designated on the outside of the pallet so we can verify your complete order has been received. Preprint turns should be made in as high a count as possible (100 or more). We have found it advantageous to our advertisers to have the date of distribution appear on the masthead of inserts. Preprints should be shipped to: Debbie Sherman, The Augusta Chronicle 109 7th St. – Loading Dock Augusta, GA 30901
Card
28.00
4 tab/ 2 std/ 8 flexi
28.00
6 tab/ 12 flexi
39.00
8 tab/ 4 std/ 16 flexi
39.00
12 tab/ 6 std/ 24 flexi
46.00
16 tab/ 8 std/ 32 flexi
51.00
20 tab/ 10 std/ 40 flexi
58.00
24 tab/ 12 std/ 48 flexi
63.00
P REPRINT S IZE S PECIFICATION
28 tab/ 14 std/ 56 flexi
69.00
32 tab/ 16 std/ 64 flexi
75.00
Single sheet – 80 lb. minimum wt. Minimum size 8.5”x11” Smaller sizes subject to review and additional charge
Delivery Policy: The Augusta Chronicle’s tracking & delivery method is set to deliver preprints within a standard margin of error. Completed campaigns which have delivered within a 5 percent margin will be considered to have been delivered in full.
* Paritial distribution rates are also available! Please ask your sales representative for more information.
THE COLUMBIA COUNTY Y
NEWS - TIMES
ADVERTISING RATES Deadlines
$20.50 $21.50 Rates per column inch $28.75 Wednesday ........................................................................ $20.50 Sunday ............................................................................... $21.50 Sunday & Wednesday ....................................................... $28.75 Add Color: .......................................................................... $5 PCI Dollar Volume: Sun. Wed. Combined. D/C From Open Open..................... $21.50 $20.50 $28.75 25% 1000-2500............. $18.30 $17.45 $24.45 1530% % 35% 2501-5000............. $17.20 $16.50 $23.00 20 % 5001-8000............. $16.12 $15.40 $21.15 2540% % 45% 8001-12000........... $15.05 $14.35 $20.35 30 % 50% 12001-17000......... $14.00 $13.35 $13.35 35 % 17001-23000......... $13.00 $12.30 $12.30 40 % 23,001-30000........ $11.85 $11.30 $11.30 45 % 30001-40000+....... $10.75 $10.75 $10.75 50 %Wed Sun ....$9.00 Sun. $9.50 Wed. Pick up Richmond County Neighbors: $8.00 $8.50 Open rate ........................................................... $9.00 $9.50 Contract rate....................................................... $8.00 $8.50 Thurs Thurs. Pick up into Richmond County Neighbors: $4.25 Open rate...................................................................... $4.25 $4.00 contract rate................................................................. $4.00 .................. Pick up into Community Papers: North Augusta Today, McDuffie Mirror, . Barnwell, Edgefield, JNF............................................. $5.00 PCI Add Color ................................................................... $5.00 PCI . . . .*Circulation . . . . . . totals . . . .subject . . . .to. change. ................................... When you place your ad in the Columbia County News-Times, you get a BONUS PICK UP run of the same ad in the McDuffie Mirror.
Wednesday publication Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 pm Copy approved. . . . . . . . . . . . . . . . . . . . . . . . Monday, 5 pm Sunday publication Space. . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday, 5 pm Copy approved. . . . . . . . . . . . . . . . . . . . . . . Thursday, 5 pm Business Spotlight Publish 40 column inches of advertising at $18.83 per column inch and receive a 40” feature story on your business. Front Page Full Color Strip Wed 52 weeks..................................................$105 26 weeks..................................................$115 13 weeks..................................................$125 1 week......................................................$140
Sun $100 $110 $120 $130
Published Wednesday & Sunday Wednesday Total Paid Circulation ........................................ 16,870* Sunday Total Paid Circulation ............................................... 20,250* The Columbia County News-Times is inserted every Wednesday and Sunday into The Augusta Chronicle.
The Columbia County News-Times 4272 Washington Rd. Suite 3B, Evans, GA 30809 Phone: (706) 868-1222 Ext. 128 t Fax: (706) 650-2841
Richmond County Neighbors - Thursday (16,695* Circulation) ROP rates apply for purchase of more than 4 zones. *Circulation totals subject to change.
DISCLAIMER OF LIABILITY By submitting your advertisement for publication, you agree that the newspaper shall have no liability for errors or omissions in the text of the advertisement as submitted by you. You further agree to indemnify the newspaper for liability arising from the text submitted to it. For any error in the text caused by the newspaper, or any error in the publication date, the newspaper’s liability shall be limited to the cost of the advertisement or republication thereof, and the newspaper shall have no liability for any consequential, direct or general damages of any other sort.
Revised 07.26.11
delivered with The Columbia County News-Times, Columbia County’s hometown news source, is delivered to individual subscribers, and is combined with the edition of The Augusta Chronicle delivered in the area each Sunday and Wednesday. 58% of Columbia County residents surveyed subscribe to The Augusta Chronicle.* 72% of Columbia County residents asked have read The Augusta Chronicle in the past 7 days.*
Columbia County readers are:
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44%
of Columbia County residents have attended college* *2007-2008 Belden Associates Augusta Market Study