RETAIL ADVERTISING RATES Effective January 1, 2012
Advertisers can earn discounts from the open rates noted below by contracting with The Augusta Chronicle. Advertisers who have an annual agreement with The Augusta Chronicle can also take advantage of a discount pick-up rate of 50% off the open rate on their second ad within 6 days. The discount applies to the lowest valued ad. Pick-ups are not applicable to Sundays, holidays or expanded circulation days. See your representative for details. Custom contracts available.
Volume Contracts Contract Level Mon.-Thurs. Open $1000-$6250 $6251-$18,695 $18,696-$36,715 $36,716-$54,790 $54,791-$73,000 $73,001-$100,000 $100,001-$177,600 $177,601-$288,000 $288,001-$615,000 $615,001-$978,000 $978,001+
$54.41 $48.54 $48.09 $47.52 $47.07 $46.56 $46.10 $45.60 $45.08 $44.63 $42.44 $41.51
Fri.-Sat.
Sun.-Holiday
$62.97 $56.90 $56.32 $55.76 $55.14 $54.63 $54.05 $53.49 $52.92 $52.29 $49.86 $48.66
$69.73 $63.49 $62.80 $62.17 $61.52 $60.92 $60.31 $59.00 $58.48 $58.32 $55.64 $54.33
+
We’re capable of hitting your target!
2012 Retail Advertising Rates Your Audience Delivered: reach of The Augusta Chronicle and 240,000* Monthly augustachronicle.com
74%* 51%*
iPad
+
Political Rates All political advertising payable in advance. Local retail rates apply. Political advertising rate is extended to local political candidates and organizations for advertising placed complete at one time and paid for at that time.
of readers of The Augusta Chronicle have annual income of $50,000 or more
of The Augusta Chronicle have attended at 64%* ofleastreaders come college Chronicle readers have children under 58%* ofageThe18Augusta at home
80%* MacBook
Combined reach of The Augusta Chronicle in print and online in the Augusta area
of area adults own their home
adults that access augustachronicle.com 85,000* Area each month *2007-2008 Belden Associates Augusta Market Study
Through our portfolio of print and online products, we provide unmatched advertising options in the marketplace. We get your message in the right hands, with the right results.
We’re broader than the rest! The Augusta Chronicle dominates as the advertising medium in Augusta with higher market share and more audience than any other choice. The Augusta Chronicle
www.augustachronicle.com
The Citizen News www.thecitizen.com
North Augusta Today
www.northaugustatoday.com
The People-Sentinel
www.thepeoplesentinel.com
Hampton County Guardian
www.hamptoncountyguardian.com
Sylvania Telephone
www.sylvaniatelephone.com
Apartment Finder
www.csraapartmentfinder.com Color Rates Mon. - Thurs. with no minimum size requirements. Prices shown are net. One color............................................................................................................$755 Two colors...........................................................................................................$881 Three colors.................................................................................................... $1,004
Fri. - Sun. with no minimum size requirements. One color............................................................................................................$818 Two colors...........................................................................................................$943 Three colors.................................................................................................... $1,067
For double truck color, double the rates above.
The most comprehensive news & advertising source in the CSRA
The Jefferson News and Farmer
www.thenewsandfarmer.com
McDuffie Mirror
www.mcduffiemirror.com
Published Daily & Sunday Mailing Address: P.O. Box 1928 • Augusta, Georgia 30903 Shipping Address: 725 Broad Street • Augusta, Georgia 30901 Phone: (706) 823-3795
Augusta Magazine
www.augustamagazine.com
Augusta Family
www.augustafamily.com
The Columbia County News-Times www.newstimesonline.com
Online
725 Broad Street PO Box 1298 Augusta, GA 30901 706-724-0851
A. North Position $10 • Most domininant ad, top page presence • Available on ALL pages
Business Name:
B. Skyscraper 1 Position
Phone:
Account Number:
Address:
Date:
$15 • Largest ad (32% larger than North Position)
Effective Agreement Period:
Multimedia Account Executive:
C. Large Rectangle (LREC)
Number:
1) Advertising: Advertiser agrees to a minimum of _____________ inches, ____________ preprints, or __________ online per ___________ or to spend ____________ per year. For which the effect term and rates stated below apply.
$15
2) Term: The term of this agreement shall be _____________________________________ from the date of ____________________.
• Usually found on Index & Story pages
3) Rate Card: The terms and conditions of the Newspaper’s rate card, a copy of which is available to the advertiser, are incorporated herein by reference. In the event that any terms or conditions of the rate card conflict with the terms of this Agreement, the terms of this Agreement shall govern. The newspaper may revise its advertising rates at any time upon 30 days written notice to Advertiser, and Advertiser may, without penalty, cancel this Agreement at any time prior to the time the new rates become effective upon prior written notice to the Newspaper. The cancellation option applies if the Advertisers is trending to fulfill their contractual agreement.
D. South Position $10 • Available at the bottom of ALL pages
4) Payment for Advertising: Advertiser shall pay for the advertising purchased under this Agreement according to 30 day net terms. In the event that the advertiser fails to make timely payment as provided for the invoices, the Newspaper may reject advertising copy and/or immediately cancel this agreement, and Advertisers agrees to indemnify the Newspaper for all expenses incurred in connections with collection of amount payable under this agreement, including court costs and attorney’s fees. If this agreement is canceled due to Advertiser’s failure to make timely payment, the Newspaper my re-bill the Advertiser for the outstanding balance due at the open or earned contract rate on the applicable rate card.
Direct Email Campaign
5) Incorrect rates in order forms: When orders are forwarded by Advertiser or its Agency which contain incorrect rates or conditions, the advertising called for will be inserted and charged at the correct rate in force governing such advertising, as may be revised pursuant to Paragraph (4) above, and in accordance with the condition contained herein. Incorrect billing must be resolved within 90 days of insertion.
Target your audience by using our registered readers who have opted in to receive offers and information. Cost per Email Number of Emails 15 cents 12 cents 10 cents
P olicy Joint and Several Liability: If advertiser utilized an
agency (“Agency”), Advertiser and Agency shall be jointly and severally liable for complying with all the terms of the advertising Agreement and rate card. No Sequential Liability: The advertising Agreement renders void any statements concerning liability which appear on correspondence from Agency/Advertiser and the agreement is binding without the written consent of the Newspaper’s Credit Department. It is further agreed that the Newspaper does not accept advertising orders or space reservations claiming sequential liability. Typographical errors, incorrect insertions or omissions: The advertising Agreement cannot be invalid for typographical errors, incorrect insertions or omissions in advertising published. The Newspaper agrees to run a corrective advertisement for the portion of the first insertions which may have been
6) Earned rate adjustment: If at the end of this agreement, the Advertiser has failed to place the minimum advertising stated in the first paragraph above, to the extent that a different rate would be applicable for the advertising already placed according to the Newspaper’s current rate schedule, the Advertiser’s Rate for all space used during the year shall be changed to the appropriate rate indicated on said rate card, and Advertiser shall pay for the difference.
Under 25,000 25,001 – 80,000 Over 80,000
rendered valueless by such typographical error, wrong insertion or omission. Advertiser shall notify the Newspaper of such errors in time for correction before the second insertion. The newspaper shall not be otherwise liable to Advertiser for any other loss or damage that results from the incorrect publication for omission of its advertisement. Indemnification: Advertiser agrees to indemnify, defend and hold harmless the Newspaper from all claims (whether valid or invalid), suits, judgments, proceedings, losses, damages, costs and expenses of any nature whatsoever (including reasonable attorney’s fees) for which the Newspaper or any of its affiliates may become liable by reason of Newspaper’s publication of Advertiser’s advertising. Ownership of Advertising Copy: All advertising copy which represents the creative effort of the Newspaper and/or the utilization of creativity, illustrations, labor,
composition or material furnished by it, is and remains the property of the Newspaper, including all rights and copyright therein. Advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any such advertising copy for use in any other medium without the Newspaper’s prior written consent. Taxes: In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be billed to and paid by the Advertiser. Assignment: Advertising agreements may not be assigned or transferred by Advertiser without written consent of the Newspaper. Credit Check: An advertising Agreement is subject to a satisfactory credit check on Advertiser and/or Agency.
7) Entire agreement: This agreement and the rate card applicable this date constitute the complete understanding of the parities and supersedes all prior agreements, understanding, negotiations and/or arrangements between the parties and cannot be amended except in writing and signed by both parties. This Agreement shall be governed by and construed in accordance with the laws in the Sate of Georgia. 8) Online delivery: The software used to schedule and track impressions is set to deliver impressions within a standard margin of error. Completed campaigns which have delivered within a seven percent margin (i.e., + or -) will be considered to have been delivered in full. In addition, when advertisers run multiple online impression based campaigns during a month, the combined total number of impressions delivered for a given ad type will be compared to the total number of online impressions ordered to determine if ordered impressions have been fulfilled. In Witness Whereof, duly authorized representatives of the parties have executed the Agreement as of the date noted above.
Newspaper:
Advertiser:
Agency:
Multimedia Sales Representative
Authorized Signature
Authorized Signature
Multimedia Sales Manager
Title
Title
Sales Director
Printed Name
Printed Name
Date
Date
Date
Front Page Strips are available on various sections within The Augusta Chronicle and many of its Community Sections. Additional pricing is available upon request.
Section Main
Mon-Sat Sun
Metro Mon-Sat Sun
Sports Mon-Sat Sun
Business Sun
Your Life Sun
Open Rate
13 Inserts
26 Inserts
$250
$350 $300 $275 Includes 20,000 online banner impressions on augustachronicle.com
$250
$350 $300 $275 Includes 20,000 online banner impressions on augustachronicle.com
$250
$300 $275 $350 Includes 20,000 online banner impressions on augustachronicle.com
$250
$300 $275 $350 Includes 20,000 online banner impressions on augustachronicle.com
$250
Today’s Home Sun
$300 $275 $350 Includes 20,000 online banner impressions on augustachronicle.com
Buisness, Sports, Metro
Daily
Mechanical
The Augusta Chronicle is published by the offset method. 85 line screen ‑ black and white; 100 line screen ‑ color. There are six columns per page. Page depth is 21.25”. Full page layout size is 11.625” x 21.25”.
Column Widths ROP: • 1 col. • 2 col. • 3 col.
Run Dates Wednesday & Sunday
Thursday
Entertainment guide
Richmond County Neighbors
Thursday
Tuesday Hyper-local news for Richmond County
News, advice, fashion and more for teens
Religion Fun, educational piece for children
Thursday
Today’s Home
7.708” 9.667” 11.625”
Tabloid page measurements are the same column widths as ROP, however, a full page is five columns wide by 11.625”.
Applause
Mini Page
• 4 col. • 5 col. • 6 col.
Tabloid Page Measurements:
Tuesday, Wednesday, Friday, North Augusta Today Wednesday & Sunday Free publication delivered to residents of North Augusta, SC Food, fashion, travel, arts, trends, health, etc.
Xtreme
1.833” 3.792” 5.75”
Highlights local neighborhoods and homes
Saturday Sunday
File Formats
The preferred file format for a camera-ready advertisemtn is an Acrobat PDF with all fonts and graphics embedded. This ensures top quality. You may send native files in Quark Xpress or Adove InDesign, provided you include all supporting art files and all fonts. All layout files and art must use Grayscale or CMYK colors ‑ NO PANTONE OR SPOT COLORS.
File Delivery
Ads can be delivered electorinically to The Augusta Chronicle in a variety of ways. The preferred vehicle of delivery is via The Augusta Chronicle FTP (File Transfer Protocol) site. This provides the quickest, most reliable vehicle of delivery. You may send PDFs of all native files and fonts via FTP (you will need to have software that can access an FTP site). Please contact you sales rep to set up an individual customer account. PDFs mas also be sent via ad delivery services such as AP, Adsend, Fastchannel, or Ad Direct. Ads may also be sent by email, provided the file size is less than 2.5 MB. This is the least reliable vehicle, as there are many factors that may disrupt the delivery on an email. If you use a compression program, please make ure that it can be decompressed using Stuffit Expander or is saved as a SEA (Self Expanding Archive). Additionally, ads may be sent on CD-ROM. Please notify your account representative prior to transmission. The following information should be supplied with each ad that is submitted: Advertiser name, run date, ad size, file name, software/version, and black-and-white or color.
Deadline: 5
p.m.
Monday
Thursday
Tuesday
Friday
Wednesday
Monday
Thursday
Tuesday
Friday
Wednesday
Saturday
Wednesday
Sunday Main Columbia County News-Times (Wed.) Columbia County News-Times (Sun.) Richmond County Neighbors
Standard page requirements:
Your LIfe
Monday
Tearsheets
Design services including the use of clipart are provided at no charge to our advertisers. There is a $50 charge per hour for custom services such as original illustrations, logo design and other special requests.
Newspaper delivered individually and with The Chronicle to residents of Columbia County
Your Business
Publication
Creative Services
$250
Run Dates Section Columbia County News-Times
Proofs
Tear sheets are delivered electronically and can be sent as ads run or at the end of the month. Newsprint tear sheets can be provided at a cost of 25 cents each. Speak to account representative for additional details.
S p e c i a l P a g e s , F e a tu re s & P u b l i c a t i o n s Section
Deadlines
A maximum of two proofs of advertisements, 6 column inches or larger are provided for correction purposes only. All proofs must be returned within four hours of proof-out.
52 Inserts
$400 $300 $275 Includes 20,000 online banner impressions on augustachronicle.com
Special Services
North Augusta Today Applause
Thursday Friday Wednesday Monday Thursday Monday
Your Life (Sun.)
Wednesday
Business (Sun.)
Thursday
A dve r t i s i n g M a n ag e m e n t Nate Edwards | VP of Revenue Development jodi.bell@augustachronicle.com | 706-828-3400
Ryan Gordon | Display Advertising Director krishna.dorr@augustachronicle.com | 706-823-3664 Melanie Smith | Digital Media Sales Manager bethanne.cudnik@augustachronicle.com | 706-823-3400 Kris Fisher | Multimedia Sales Manager kris.fisher@augustachronicle.com | 706-823-3618 Brett Miller | Classified Multimedia Sales Manager brett.miller@augustachronicle.com | 706-823-3282
Niche Publications Name Brides & Bouquets
magazine-style area bridal guide
Preprint Adver tising Rates
Publish Dates Name
Publish Dates
Published in January; Best & Brightest available year round honors area high school seniors selected as the “Best & Brightest”
May
Frequency rates quoted are cost per thousand (CPM). Customized zoning is available upon request. Surcharges may apply to distribution quantities less than 25,000*.
Preprint Frequency Rates – Sundays and Holidays 25,000 quantity to full circulation required Size
All-Area Football
January
highlights players selected for GA, SC, and Independent All-Area Football Teams
January
tabloid that accompanies the annual event
week-long coverage of the Masters Tournament with special publications and daily wraps
Thanksgiving Day
Glossy Magazine, gift ideas from local businesses, holiday decorating and entertaining ideas, and much more
Futurity
Masters® Coverage
Holiday Gift Guide
The Augusta Chronicle Christmas Light-Up Spectacular
November
tabloid section that highlights the Masters Week; annual downtown event, which first full week of April serves as the city’s kick-off to the holiday season
Card
1-2
45.50
3-12
13-25
26-47
48-95
4 tab/ 2 std/ 8 flexi
52.50
46.50
44.50
42.50
6 tab/ 12 flexi
64.50
54.50
53.50
8 tab/ 4 std/ 16 flexi
75.50
64.50
12 tab/ 6 std/ 24 flexi
82.50
16 tab/ 8 std/ 32 flexi
All-Area Football
Black History Essay Contest & Banquet
Best & Brightest
January
February
August
34.50
33.50
41.50
40.50
39.50
38.50
51.50
49.50
46.50
44.50
41.50
62.50
59.50
56.50
52.50
49.50
44.50
69.50
67.50
64.50
60.50
56.50
53.50
47.50
87.50
74.50
71.50
68.50
64.50
60.50
56.50
50.50
20 tab/ 10 std/ 40 flexi
92.50
77.50
75.50
70.50
67.50
63.50
59.50
52.50
24 tab/ 12 std/ 48 flexi
94.50
79.50
77.50
72.50
68.50
65.50
61.50
53.50
28 tab/ 14 std/ 56 flexi
97.50
82.50
79.50
75.50
70.50
66.50
62.50
54.50
32 tab/ 16 std/ 64 flexi
100.50
84.50
81.50
77.50
72.50
68.50
64.50
56.50
Preprint Frequency Rates – Monday - Saturday 25,000 quantity to full circulation required Card
42.25
13-25
26-47
48-95
4 tab/ 2 std/ 8 flexi
49.25
43.25
41.25
40.25
6 tab/ 12 flexi
60.25
51.25
50.25
8 tab/ 4 std/ 16 flexi
70.25
60.25
H o l i d ay E d i t i o n s 2011
12 tab/ 6 std/ 24 flexi
77.25
New Years Day
Saturday, January 1
16 tab/ 8 std/ 32 flexi
Martin Luther King
Monday, January 17
President’s Day
Monday, February 21
St. Patricks Day
Thrusday, March 17
Memorial Day
Columbus Day Veterans Day Thanksgiving Day
Think Pink
October
35.50
3-12
Labor Day CareFair for Women
36.50
1-2
Masters May
37.50
Christmas Eve
146+
35.00
Size
S p o n s o r s h i p s /E ve n t s
38.50
96-119 120-145
Sunday April 3 - Monday April 11 Monday, May 31
Monday, October 10 Friday, November 11 Thursday, November 24 Saturday, December 24
35.25
34.25
33.75
146+
33.25
32.25
31.75
39.25
38.25
37.25
36.75
48.25
46.25
43.25
41.25
39.25
58.25
55.25
52.25
49.25
46.25
41.25
65.25
63.25
60.25
56.25
53.25
50.25
44.25
82.25
69.25
67.25
64.25
60.25
56.25
53.25
47.25
20 tab/ 10 std/ 40 flexi
86.25
72.25
70.25
66.25
63.25
59.25
55.25
49.25
24 tab/ 12 std/ 48 flexi
88.25
74.25
72.25
68.25
64.25
61.25
57.25
50.25
28 tab/ 14 std/ 56 flexi
91.25
77.25
74.25
70.25
66.25
62.25
58.25
51.25
32 tab/ 16 std/ 64 flexi
94.25
79.25
76.25
72.25
68.25
64.25
60.25
53.25
Preprint Delivery Preprint – Total Market
Coverage Select market coverage
distributed to non-subscribers
Size Card
Monday, September 5
36.25
96-119 120-145
CPM 28.00
Preprints are accepted prepaid at the loading dock (News Building) Monday through Friday 8 a.m. to 6 p.m. Preprints should arrive strapped on pallets in turns designated on the outside of the pallet so we can verify your complete order has been received. Preprint turns should be made in as high a count as possible (100 or more). We have found it advantageous to our advertisers to have the date of distribution appear on the masthead of inserts. Preprints should be shipped to: Debbie Sherman, The Augusta Chronicle 109 7th St. – Loading Dock Augusta, GA 30901
4 tab/ 2 std/ 8 flexi
28.00
6 tab/ 12 flexi
39.00
8 tab/ 4 std/ 16 flexi
39.00
12 tab/ 6 std/ 24 flexi
46.00
16 tab/ 8 std/ 32 flexi
51.00
20 tab/ 10 std/ 40 flexi
58.00
24 tab/ 12 std/ 48 flexi
63.00
Preprint Size Specification
28 tab/ 14 std/ 56 flexi
69.00
32 tab/ 16 std/ 64 flexi
75.00
Single sheet – 80 lb. minimum wt. Minimum size 8.5”x11” Smaller sizes subject to review and additional charge
Delivery Policy: The Augusta Chronicle’s tracking & delivery method is set to deliver preprints within a standard margin of error. Completed campaigns which have delivered within a 5 percent margin will be considered to have been delivered in full.
* Paritial distribution rates are also available! Please ask your sales representative for more information.