Introducing
an Exclusive Opportunity for
Made in Italy
The Challenge Ulta makes significant investments (including advertising & couponing) to attract customers to its stores.
Ulta’s expected customer loyalty benefit from these investments is being eroded by the increasing availability of salon professional hair care brands (like Paul Mitchell, Redken, etc.) in grocery stores, drug stores, and mass retailers ‌ and Ulta is further limited by its inability to sell these brands online at Ulta.com.
SOLUTION Lock-in customer loyalty by converting salon products customers to the Italian-made Ice Cream by Inebrya brand ‌ an Ulta exclusive! Ice Cream by Inebrya is currently sold worldwide in more than fifty countries; Ulta would be the exclusive USA distributor.
And Ice Cream products can be sold online at Ulta.com!
30 Ice Cream by Inebrya products have been nominated for the 2013 Allure “Best of Beauty” Awards.
Hair Care Solution Center • Advanced technologies in Ice Cream salon professional products provide solutions for all of your customer’s hair care needs • Customers are attracted to Ice Cream’s colorful, professional quality, multi-lingual packaging • The Ice Cream plan-o-gram is designed to promote multi-item purchases • Shelf talkers, the “silent salesperson”, complement recommendations for Ice Cream products from Ulta sales associates
KERATIN RESTRUCTURING SHAMPOO
KERATIN MILK SPRAY
KERATIN RESTRUCTURING MASK
• Cleanses, restructures, hydrates & nourishes • Eliminates frizz & leaves hair brilliant • Sulfate Free
• Ultra penetrating, restructuring treatment • Ideal for softening & detangling fine hair • Seals cuticles and eliminates frizz
• Deeply restructures • Detangles, softens & eliminates frizz • Restores brilliance, strength & tone
SHECARE DEEP RECONSTRUCTOR MASK • Deeply penetrates hair shaft (Phase 2) • Reconstructs damaged, stressed, & chemically treated hair • Detangles, nourishes, softens & deeply hydrates
SHECARE BALANCE RECONSTRUCTOR CONDITIONER • Revitalizing conditioner for fine hair (Phase 2) • Reconstructs & protects damaged hair structures • Restores softness, elasticity, vitality & shine
SHECARE INTENSIVE RECONSTRUCTOR LOTION SUPREME • Keratinizes, conditions & eliminates static (Phase 2) • Seals cuticles & strengthens hair structure • Leaves hair detangled, nourished, soft & shiny
MADE IN ITALY
The Professional Hair Repair System
ARGAN-AGE PRO-AGE SHAMPOO • Anti-oxidizing shampoo with Argan Oil • Cleanses, restructures, nourishes & hydrates • Enriched with Jojoba and Sunflower oils & UV filter
ARGAN-AGE PRO-AGE MASK • Argan oil detangles, softens & eliminates frizz • Protects against free radical scavengers • Enriched with Jojoba and Sunflower oils & UV filter
ARGAN-AGE PRO-AGE CONDITIONER • Argan oil detangles, softens & eliminates frizz • Weightless formula perfect for fine hair • Enriched with Jojoba and Sunflower oils & UV filter
MADE IN ITALY
GREEN SENSITIVE SHAMPOO • Soothing shampoo for sensitive scalps • Enriched with organic Aloe Vera & eco-certified Zanthalene • Gently hydrates, calms & soothes sensitive & dry scalps
GREEN SENSITIVE SCALP LOTION • Soothing lotion for sensitive scalps • Calming & hydrating action reduces scalp irritation & itching • Restores natural scalp pH after salon services
GREEN MOISTURE GENTLE SHAMPOO • Gentle hydrating shampoo for all hair types • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Mineral salts & polysaccharides restore tone
MADE IN ITALY
Ultra Delicate Professional Hair Care
KERATIN VELVET KERATIN CREAM
• Leave-in spray cream with 15 actions • Restructures, nourishes, softens & detangles • Eliminates frizz, split ends, and more!
• Leave-in restructuring treatment for split ends • Weightless formula seals cuticles & eliminates frizz • Apply to damp or dry hair
SHECARE INSTANT RECONSTRUCTOR SPRAY • Hydrating acidifier spray (Phase 3) • Leave-in treatment with Keratin bio-molecules • Instantly seals cuticles
Keratin: restore body and strength to the hair structure
AGE THERAPY HAIR LIFT SHAMPOO • Anti-aging formula that gently cleanses & thickens • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair revitalized and younger looking with more volume
fix damaged hair.
ARGAN-AGE PRO-AGE TREATMENT • Hydrates, nourishes leaving hair soft & instantly brilliant • Weightless, anti-frizz formula prevents split ends • Protects against free radical scavengers
The Supreme Argan Treatment
KERATIN ONE MULTI-ACTION
• Instantly restructures with micro-Keratin molecules • Restores energy & texture; ceramides eliminate frizz • Non-sticky, resin-free formula
want frizz free hair?
MADE IN ITALY
Restructuring Hair Treatments
SHECARE BASIC RECONSTRUCTOR SHAMPOO • Internal restructuring shampoo for damaged hair (Phase 1) • Gently cleanses and restructures chemically treated hair • Leaves hair soft, hydrated & tonic, even where most damaged
KERATIN TEXTURIZER
ARGAN-AGE PRO-AGE OIL • Sun protection for all hair types with Argan Oil • Protects hair from UV rays, sea salt, chlorine, wind & smog • Leaves hair brilliant, soft & easy to manage
ARGAN-AGE SOFT & SHINE SPRAY • Great for dry, frizzy, and dull hair • Restores weightless brilliance, softness & hydration • Anti-humidity and anti-frizz action
GREEN POST-TREATMENT SHAMPOO PH 5.0 • Ultra-gentle cleansing & regenerating shampoo for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services
Ceramides: external protection of hair shaft and deep nourishing action
AGE THERAPY HAIR LIFT CONDITIONER • Anti-aging conditioner for mature, porous & treated hair • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair silky soft, supple & easy to comb
MADE IN ITALY
want silky smooth hair?
GREEN MOISTURE INTENSIVE MASK • Intensive action nourishing mask • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Detangles & leaves hair soft, healthy & naturally brilliant
• Keratin Restructuring Shampoo 300ml • Keratin Milk Spray 150ml • Velvet Keratin Cream 100ml
Ageless Beauty
ARGAN-AGE HAND CREAM • Protective hand cream with Argan Oil • Deeply hydrates, leaving skin soft & supple • Absorbs rapidly; no build-up
GREEN POST-TREATMENT CONDITIONER • Ultra-gentle regenerating conditioner for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services
GO UP ON HAIR • Volumizing mousse • Fixes styles by wrapping protective film around hair shaft • Nourishes, hydrates, restores elasticity & doesn’t build up
KERATIN TRIO KITS
ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp
ENERGY
NO-YELLOW SHAMPOO • Anti-yellow shampoo for bleached or gray hair • Contains silk proteins and extracts of pressed grape • Tones down unwanted yellow & restores shine
NO YELLOW
Extract of Bamboo: restructures hair squama and reinvigorates the bulb
AGE THERAPY HAIR LIFT SERUM • Regenerating fluid for mature, porous & treated hair • Anti-aging action leaves hair incredibly soft & brilliant • Protects from oxidation and damage from free radicals
look younger.
ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp
Milk Proteins: regenerate and nourish, leaving hair strong and full of body
BALANCE SHAMPOO • Sebum regulating shampoo for oily hair & scalps • Formulated with birch, olive oil, and Limnanthes Alba • Cleanses & tones hair; rebalances & soothes scalp
BALANCE
RELAX
IceCreamBeauty.com
ENERGY SHAMPOO • Anti-hair loss cleansing shampoo • Oligo-elements tone & purify • Extracts of Capsicum energize the scalp
want to stop hair loss?
RELAX SCALP FLUID • Peeling treatment formulated to purify scalp • Helps eliminate dry & greasy dandruff • Dermo-purifying fluid rebalances sensitive scalps
IceCreamBeauty.com
IceCreamBeauty.com
CLEANY SHAMPOO • Anti-dandruff shampoo for delicate scalps • Extracts of orange & lemon for revitalizing & astringent • Also contains Piroctone Olamine, an antimicrobial
CLEANY
IceCreamBeauty.com
GO up
CURL SHAMPOO • Ideal for gently cleansing curly, wavy & permed hair • Restores elasticity, hydrates & performs anti-frizz action • Silk proteins provide incredible brilliance
CURLY
GO CRAZY LOGIC STYLE • Extra strong hold ecological lacquer • Dries quick, gives defined hold, restores shine & elasticity • Protects hair from thermal, mechanical & environmental stress
GO crazy
DRY-T SHAMPOO • Cleanses dry, frizzy & treated hair • Nourishes with silk and wheat proteins • Leaves hair silky soft, full of shine, and easy to comb
DRY- T
GO CRAZY MAXX GEL • Extreme hold gel fluid • Defines each single detail • Dries rapidly & with no build-up
CURL MASK • Deep conditioner for curly, wavy & permed hair • Weightless formula detangles, hydrates & fights frizz • Enhances elasticity, leaving curls full of bounce & shine
GO CRAZY MUBBER GEL • Ultra strong gel with a gloss effect • Sculpts & defines trendy styles • Does not leave build-up
GO ROUND ROLL UP • Curl defining cream for natural, wavy & permed hair • Models, defines & strengthens curls • Restores elasticity, texture & shine
GO round
FREQUENT BEST CARE CONDITIONER • Linseed Oil conditioner for all hair types • Detangles & volumizes • Restores elasticity & leaves hair soft
GO CRAZY MATT PASTE • Matte defining paste • Light hold for shaping hair of any length • Does not leave residue
GO CRAZY FLOSSY PASTE • Fibrous shaping paste • For creativity & fantasy • Apply to dry hair
FREQUENT INSTANT DETANGLER • Instantly detangles • Fight breakage & split ends • Makes hair soft & brilliant
fix dry, frizzy & chemically stressed hair.
DRY-T DRY-T LEAVE-IN CONDITIONER FLUID STAR • Ideal for dry hair • Contains Linseed Oil for dry hair • Sunflower extract nourishes • Restores hydration & shine • Weightless formula • Prevents split ends
GO SLEEK SAFE STRAIGHT • Thermal protective spray • Protects hair from excessive heat when straightening • Anti-static action leaves hair soft & full of shine
SMO O T H
GO CRAZY PEARL DEFINER • Extra strong hold gel • Perfect for creating high structured & destructured styles • Leaves hair brilliant
GO SLEEK LISS PERFECT • Thermal protective smoothing fluid • Disciplines unruly hair • Leaves hair compact, silky soft & full of shine
GO sleek
SMOOTHING SHAMPOO • Straightening shampoo rich in Cotton Oil • Cleanses & deeply hydrates, making straightening easier • Reduces frizz
want styling control?
DRY-T LASTING CARE LOTION • Leave-in restructuring lotion with Keratin • For colored, dry or chemically treated hair • Silicone microemulsions restore softness, shine & tone
GO ROUND FRIZZ FREE • Anti-frizz fluid • Weightlessly defines wavy & curly hair • Leaves hair looking soft & full of shine
want curl control?
F REQUENT
GO CRAZY MAD POWER • Creamy gel with extra strong hold • Gives high control & hold when modeling well defined styles • Apply to clean hair, dry or wet
MADE IN ITALY
DRY-T CONDITIONER • Conditions & nourishes dry, frizzy & treated hair • Leaves hair silky soft, brilliant and easy to comb • Use as a leave-in conditioner by applying less product
GO ROUND DUO STYLE • Curly-smooth fluid • Ideal for disciplining & controlling • Leaves hair soft & easy to manage during styling
FREQUENT DAILY SHAMPOO • Perfect pH for daily cleansing of all hair types • Enriched with Ceramides & Silk Proteins • Nourishes, hydrates, and leaves hair soft & brilliant
want bouncy curls?
New Active Styling Direction
DRY-T MASK • Nourishing mask for dry, frizzy & treated hair • Deeply conditions, detangles, protects & tones • Leaves hair soft, shiny & full of life
GO UP TOP JAM • Fixing gel for maximum volume • Restores body & hold to roots • Apply to damp or dry hair
want volume?
MADE IN ITALY
VOL UME
GO CRAZY EXTRA SHAPE • Extra Strong Mousse allowing maximum creativity • Fixes styles by wrapping a protective film around the hair shaft • Nourishes, hydrates, restores elasticity to hair
GO UP OVER THE SKY • Volumizing spray for fine & lifeless hair • Restores body & hold to roots • Wraps a protective & elastic film around hair shaft
New Active Styling Direction
VOLUMIZING CONDITIONER • Provides volume to roots • Strengthens & restores vitality to fine & lifeless hair • Weightless formula hydrates & detangles
VOLUMIZING SHAMPOO • Restores body, volume & shine to fine, lifeless hair • Enriched with wheat proteins & a mix of tropical fruits • Gentle weightless cleansing action
GO UP LOGIC VOLUME • Ecological volumizing lacquer with rapid drying action • Gives hold & leaves hair supple & full of shine • Doesn’t leave build-up & can be easily brushed out
GO UP TOTAL VOLUME • Volumizing hair spray with strong hold • Weightless formula gives a light & elastic look • Protects hair & resists humidity
SMOOTHING MASK • Straightening mask that softens & detangles • Makes curly & coarse hair easier to straighten • Controls even the most rebel hair
want smooth hair?
GO LIGHT CRYSTAL BEAUTY • Glossing & laminating fluid • Softens, seals cuticles & refines hair surface • Gives hair an incredibly silky & luminous look
GO LIGHT BRIGHT LUX • Glossing Spray • Leaves hair bright & shiny • No residue
COL OR
COLOR MASK • Deep conditioning treatment for color treated hair • Anti-oxidizing formula with Vitamin E • Nourishes damaged hair & keeps color intense
IceCreamBeauty.com
GO LIGHT STAR WAX • Defining shine wax • Models & restores brilliance • Weightless; apply to dry hair
GO light want shine?
COLOR SHAMPOO • Cleanses & nourishes with extract of honey • Anti-oxidizing formula with Vitamin E • Helps maintain hair color intensity & brilliance
IceCreamBeauty.com
IceCreamBeauty.com
COLOR CONDITIONER • Specially formulated for color care maintenance • Anti-oxidizing formula with Vitamin E • Linseed oil leaves hair soft, shiny & easy to comb
want longer lasting color?
IceCreamBeauty.com
Your hair gets its shape consistency, strength & firmness from tightly bonded chains of keratin molecules.
This keratin structure gets damaged from salon chemical services, thermal tools like curling irons, straightening irons & blow dryers, and even UV rays from the sun, air pollution and stress.
Ice Cream’s Keratin Restructuring Treatments replace your damaged keratin, restoring both body and strength to your hair structure. Ice Cream Keratin also deeply nourishes your hair with the use of bamboo extract that adds strength & shine, and uses Ceramides to provide oustanding external protection.
KERATIN RESTRUCTURING SHAMPOO • Cleanses, restructures, hydrates & nourishes • Eliminates frizz & leaves hair brilliant • Sulfate Free
KERATIN RESTRUCTURING MASK • Deeply restructures • Detangles, softens & eliminates frizz • Restores brilliance, strength & tone
KERATIN MILK SPRAY • Ultra penetrating, restructuring treatment • Ideal for softening & detangling fine hair • Seals cuticles and eliminates frizz
MADE IN ITALY
Restructuring Hair Treatments
KERATIN TEXTURIZER
• Instantly restructures with micro-Keratin molec • Restores energy & texture; ceramides eliminate • Non-sticky, resin-free formula
want frizz free
ADVANCED HAIR CARE & STYLING PRODUCTS
Made in Italy
Keratin: restore body and strength to the hair structure
Milk Proteins: regenerate and nourish, leaving hair strong and full of body
Ceramides: external protection of hair shaft and deep nourishing action
Extract of Bamboo: restructures hair squama and reinvigorates the bulb
ures with micro-Keratin molecules & texture; ceramides eliminate frizz free formula
KERATIN ONE MULTI-ACTION
KERATIN VELVET KERATIN CREAM
• Leave-in spray cream with 15 actions • Restructures, nourishes, softens & detangles • Eliminates frizz, split ends, and more!
• Leave-in restructuring treatment for split ends • Weightless formula seals cuticles & eliminates frizz • Apply to damp or dry hair
rizz free hair?
Keratin: restore body and strength to the hair structure
KERATIN TRIO KITS
• Keratin Restructuring Shampoo 300ml • Keratin Milk Spray 150ml • Velvet Keratin Cream 100ml
Ceramides: external protection of hair shaft and deep nourishing action
Extract of Bamboo: restructures hair squama and reinvigorates the bulb
Milk Proteins: regenerate and nourish, leaving hair strong and full of body
IceCreamBeauty.com
Ice Cream’s Shecare is an emergency hair reconstruction system for damaged and lifeless hair. This intelligent, 3-stage system is formulated to reconstruct and regenerate all hair types using special interceptor molecules that identify the areas where your hair structure is most damaged, then carries out a diversified, deep, inner reconstruction of your hair.
Ice Cream’s Shecare products are concentrated bio-molecular formulas boosted with Keratin, Poliquaternium 7-82, and Wheat Proteins, giving your hair renewed and long-lasting strength, elasticity & shine.
SHECARE BASIC RECONSTRUCTOR SHAMPOO • Internal restructuring shampoo for damaged hair (Phase 1) • Gently cleanses and restructures chemically treated hair • Leaves hair soft, hydrated & tonic, even where most damaged
SHECARE DEEP RECONSTRUCTOR MASK • Deeply penetrates hair shaft (Phase 2) • Reconstructs damaged, stressed, & chemically treated hair • Detangles, nourishes, softens & deeply hydrates
SHECARE BALANCE RECONSTRUCTOR CONDITIONER • Revitalizing conditioner for fine hair (Phase 2) • Reconstructs & protects damaged hair structures • Restores softness, elasticity, vitality & shine
SHECARE INTENSIVE RECONSTRUCTOR LOTION SUPREME • Keratinizes, conditions & eliminates static (Phase 2) • Seals cuticles & strengthens hair structure • Leaves hair detangled, nourished, soft & shiny
MADE IN ITALY
The Professional Hair Repair System
SHECARE INSTANT RECONSTRUCTOR SPRAY • Hydrating acidifier spray (Phase 3) • Leave-in treatment with Keratin bio-molecules • Instantly seals cuticles
fix damaged hair.
Cleansing and preparation
BASIC SHAMPOO
2
PHASE RECONSTRUCT
Inner reconstruction of damaged hair
DEEP MASK BALANCE CONDITIONER INTENSIVE LOTION
3
PHASE COMPLETE
Acidifying and sealing for a completing action
INSTANT SPRAY
Keratin: restores body & strength to the hair structure
Wheat Proteins: rebalancing & hydrating action deep within the heart of the hair fibre
Poliquaterniam-7: for an elevated conditioning, protecting & stabilizing action
Pomegranate Flowers: delicate perfume
ADVANCED HAIR CARE & STYLING PRODUCTS
Made in Ita Italy t ly ta l
1
PHASE CLEANSE
Exposure to the elements, stress, use of thermal styling tools, and repeated chemical services can cause your hair to lose its natural luminosity, leaving it looking dull and lifeless; it can become dry, frizzy and fragile; breaking, developing split ends, and difficult to comb and manage.
Ice Cream’s Argan-Age treatments, boosted with Argan Oil, Jojoba Oil and Sunflower Extract, provide intense, internal restructuring, nourishing and hydration for stressed hair and restores illuminating brilliance, all with light-weight formulas that won’t leave your hair feeling heavy.
ARGAN-AGE PRO-AGE SHAMPOO • Anti-oxidizing shampoo with Argan Oil • Cleanses, restructures, nourishes & hydrates • Enriched with Jojoba and Sunflower oils & UV filter
ARGAN-AGE PRO-AGE MASK • Argan oil detangles, softens & eliminates frizz • Protects against free radical scavengers • Enriched with Jojoba and Sunflower oils & UV filter
ARGAN-AGE PRO-AGE CONDITIONER • Argan oil detangles, softens & eliminates frizz • Weightless formula perfect for fine hair • Enriched with Jojoba and Sunflower oils & UV filter
ARGAN-AGE PRO-AGE TREATMENT • Hydrates, nourishes leaving hair soft & instantly brilliant • Weightless, anti-frizz formula prevents split ends • Protects against free radical scavengers
MADE IN ITALY
The Supreme Argan Treatment
ARGAN-AGE PRO-AGE OIL • Sun protection for all hair types with Argan Oil • Protects hair from UV rays, sea salt, chlorine, wind & smog • Leaves hair brilliant, soft & easy to manage
ARGAN-AGE SOFT & SHINE S • Great for dry, • Restores weigh • Anti-humidity
want silky sm
h Argan Oil wind & smog manage
ADVANCED HAIR CARE & STYLING PRODUCTS
Made in Italy
Argan Oil: hydrates & nourishes stressed hair to restore brilliance to dull hair
Sun Filter: transforms harmful UV rays into harmless infra-red energy to protect hair against sun damage
Jojoba Oil: prevents premature aging of hair and skin while restoring shine and reducing frizz
Sunflower Extract: prevents oxidation of lipoproteins and formation of free radicals
ARGAN-AGE SOFT & SHINE SPRAY • Great for dry, frizzy, and dull hair • Restores weightless brilliance, softness & hydration • Anti-humidity and anti-frizz action
ARGAN-AGE HAND CREAM • Protective hand cream with Argan Oil • Deeply hydrates, leaving skin soft & supple • Absorbs rapidly; no build-up
ilky smooth hair?
ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp
ENERGY
ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp
ENERGY SHAMPOO • Anti-hair loss cleansing shampoo • Oligo-elements tone & purify • Extracts of Capsicum energize the scalp
want to stop hair loss?
IceCreamBeauty.co
molecules
REGENERATIN
From the ages of 35 to 45, your hair structure undergoes significant physiological changes; it becomes visibly thinner, porous & dull, and loses elasticity, volume REGENERATING ANTI-AGE & consistency. This causes hair coloring to fade faster and styling to not hold as long as it once did.
RITUAL
Now you can visibly reduce the signs of aging hair with Ice Cream’s Age Therapy. Ice Cream’s Age Therapy treatments 1 DETERSIONE Cleansing - Reinigung - Lava are a youthful ritual inspired by the unique and exceptionally Detersión - Limpeza Shampoo - Shampoo - Champú effective properties of Collagen and Elastine, and strengthened Shampooing by Shampoo Sapphire Micro-Crystals for healthy, vital, and young looking hair … all without leaving it feeling heavy.PRINCIPI ATTI
Active Principles - Principes Actifs -
1 DETERSIONE
2 IDRATAZIONE
Cleansing - Reinigung - Lavage Detersión - Limpeza Shampoo - Shampoo Shampooing - Champú Shampoo
Hydration - Feuchtigkeit - Hydratation Hidratación - Hidratação Conditioner - Conditioner Revitalisant - Aconditionador Conditioner
PRINCIPI ATTIVI
3 COLLA
COLLAGEN Protec COLÁGENO Pro COLLAGEN
Collagen: a natural
protein that- Wirkstoffe revitalizes Active Principles - Principes Actifs - Principios Activos - Principios Ativos
hair to restore strength, body and volume
ELAST ZAFFIR ELASTINE
COLLAGENE
SAPPHIRE ELASTINA ZAFIRO - S ELASTIN SAPHIR
COLLAGEN - COLLAGENE COLÁGENO - COLÁGENO COLLAGEN
AGE THERAPY HAIR LIFT SHAMPOO • Anti-aging formula that gently cleanses & thickens • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair revitalized and younger looking with more volume
AGE THERAPY HAIR LIFT CONDITIONER • Anti-aging conditioner for mature, porous & treated hair • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair silky soft, supple & easy to comb
MADE IN ITALY
Ageless Beauty
AGE THERAPY HAIR LIFT SERUM • Regenerating fluid for mature, porous & treated hair • Anti-aging action leaves hair incredibly soft & brilliant • Protects from oxidation and damage from free radicals
look younger.
ELASTINA
BALANCE SHAMPOO • Sebum regulating shampoo for oily hair & scalps • Formulated with birch, olive oil, and Limnanthes Alba • Cleanses & tones hair; rebalances & soothes scalp
Sapphire: microcrystals with precious illuminating anti-oxidizing & regeneraring properties
BALANCE
IceCreamBeauty.com
OLIO D
1 DETERSIONE
2 IDRATAZIONE
3 PROTEZIONE
Cleansing - Reinigung - Lavage Detersión - Limpeza Shampoo - Shampoo Shampooing - Champú Shampoo
Hydration - Feuchtigkeit - Hydratation Hidratación - Hidratação Conditioner - Conditioner Revitalisant - Aconditionador Conditioner
Protection - Schutz - Protection Protección - Proteção Serum - Serum Serum - Serum Serum
PRINCIPI ATTIVI Active Principles - Principes Actifs - Principios Activos - Principios Ativos - Wirkstoffe
IDRATAZIONE
- Feuchtigkeit - Hydratation tación - Hidratação ditioner - Conditioner talisant - Aconditionador Conditioner
3 PROTEZIONE
ZAFFIRO
COLLAGENE Protection - Schutz - Protection COLLAGEN - COLLAGENE Protección - Proteção COLÁGENO - COLÁGENO COLLAGEN Serum - Serum
SAPPHIRE - SAPHIR ZAFIRO - SAFIRA SAPHIR
ELASTINA ZAFFIRO
OLIO DI COTONE
Serum - Serum Serum
rincipios Ativos - Wirkstoffe
ELASTINE SAPPHIRE- ELASTINE - SAPHIR ELASTINA - ELASTINA ZAFIRO - SAFIRA ELASTIN SAPHIR
Elastine: a protein that leaves the hair fiber more supple and stronger
OIL OF COTTON - HUILE DE COTON ACEITE DE ALGODÓN - ÓLEO DE ALGODÃO BAUMWOLLÖL
24
OLIO DI COTONE
OIL OF COTTON - HUILE DE COTON ACEITE DE ALGODÓN - ÓLEO DE ALGODÃO BAUMWOLLÖL
Oil of Cotton: nourishes and softens while countering free radicals 24
ADVANCED HAIR CARE & STYLING PRODUCTS PRODUCT
Made in It Italy ta
-AGE RITUAL
Ice Cream’s Green is a “green” line of professional, ultra-delicate haircare products formulated with Organic and EcoCertified active ingredients that minimize the risk of allergies and irritation. Ice Cream’s Green products are certified SLS and SLES Free, Paraben Free, Colorant Free, Fragrance Free (or with fragrances that are free from allergens), with extremely low levels of nickel, chrome & cobalt … 10 times below the current European guidelines. Perfect for sensitive scalps, Ice Cream’s Green has Post-Treatment formulas designed to naturally complete and stabilize your hair after coloring, bleaching, straightening or perming; Sensitive formulas to gently sooth sensitive and dry scalps; and Moisture formulas to provide natural hydration and deep nourishment to your hair.
GREEN SENSITIVE SHAMPOO • Soothing shampoo for sensitive scalps • Enriched with organic Aloe Vera & eco-certified Zanthalene • Gently hydrates, calms & soothes sensitive & dry scalps
GREEN SENSITIVE SCALP LOTION • Soothing lotion for sensitive scalps • Calming & hydrating action reduces scalp irritation & itching • Restores natural scalp pH after salon services
GREEN MOISTURE GENTLE SHAMPOO • Gentle hydrating shampoo for all hair types • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Mineral salts & polysaccharides restore tone
MADE IN ITALY
Ultra Delicate Professional Hair Care
GREEN MOISTURE INTENSIVE MASK • Intensive action nourishing mask • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Detangles & leaves hair soft, healthy & naturally brilliant
GREEN POST-TREATM • Ultra-gentle cl • Enriched wit • Protects & h
e Vera
ADVANCED HAIR CARE & STYLING PRODUCTS
Made in Italy
, together with the incredible properties of the other natural act ples carries out its effective ILLUMINATING PRO-AGE action Argan Oil Argan Oil is extremely rich in cosmetic properties: it contains
Sunflower Extract: prevents oxidation of lipoproteins and formation of free radicals
very high levels of essential fatty acids (oleic acid and The EXTRACT SUNFLOWER is extremely linoleic acid) as well asOF special antioxidizing molecules that restore a superior level of stability to counter the oxidizing process and tothese provide effective protection againstanti-oxidizers free Polyphenols. natural are us radical scavengers. preventing the oxidation lipoproteins and counte It hydrates and nourishes stressed hair, toof restore brilliance to dull hair. formation of free radical scavengers. The multiple uses of this popular oil have been confirmed by
Argan Oil: hydrates & nourishes stressed hair to restore brilliance to dull hair
strict scientific studies. In-depth chemical analysis have revealed that Argan Oil is a naturally rich mix of active substances, Vitamin A, Vitamin E, Vitamin F, fatty essential oils, linoleic acid, linolenic acid, Omega 3 and Omega 6.
Nyamplung Oil: softens & protects with anti-oxidant properties
Aloe Vera: protects, hydrates, refreshes & regenerates
For centuries Argan Oil has protected the skin of Arabian women from the damaging effects of the desert sun. Argan Oil has extraordinary medicinal properties, it has been used to heal scars and burns, to soothe red and irritated skin, to treat psoriasis, chicken-pox and teenage acne. The same laborious and accurate traditional artisan methods are still used today. It takes an entire day of work and 100 kg of nuts to produce one litre of Argan Oil.
OIL OF JOJOBA is is rapidly absorbed and penetrates within the hair fibre. It is ideal for con premature ageing of both the hair and the skin, it car a scalp rebalancing action. It restores extraordinar and reduces frizz.
The SUN FILTER transforms the harmful UV rays ab by the hair structure into harmless infra-red energ transformation helps protect the hair fibre from cellular ageing caused by refracted UVA and UVB ra Certification
GREEN POST-TREATMENT SHAMPOO PH 5.0 • Ultra-gentle cleansing & regenerating shampoo for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services
GREEN POST-TREATMENT CONDITIONER • Ultra-gentle regenerating conditioner for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services
All the products are enriched with NATURAL active principles, that come from organic cultivation certified by: RELAX
NO-YELLOW SHAMPOO • Anti-yellow shampoo for bleached or gray hair • Contains silk proteins and extracts of pressed grape • Tones down unwanted yellow & restores shine
SCALP FLUID • Peeling treatment formulated to purify scalp • Helps eliminate dry & greasy dandruff • Dermo-purifying fluid rebalances sensitive scalps
• Ecocert, international and independent association of certification that certifies and controls organic agriculture
NO YELLOW
RELAX
CLEANY SHAMPOO • Anti-dand • Extracts o • Also cont
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FOR BIG BODY HAIR WITH EXTRA VOLUME
FOR WEIGHTLESS GLORIOUS SHINE
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FOR HIGH ENERGY, SOFT & DEFINED CURLS
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All Ice Cream products are innovative smog-free longer-lasting
ADVANCED HAIR CARE & STYLING PRODUCTS
Made in Ita Italy t ly ta l
FOR STRONG HOLD & LASTING CONTROL
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GO GO c c
GO sle GO s l eek e k
GO styling boosted with humidity & technology for styling effects.
“The Original” SOFT & BRILLIANT SUPER STRAIGHT LOOK
Made in Italy
ADVANCED HAIR CARE & STYLING PRODUCTS
KERATIN RESTRUCTURING SHAMPOO
KERATIN MILK SPRAY
KERATIN RESTRUCTURING MASK
• Cleanses, restructures, hydrates & nourishes • Eliminates frizz & leaves hair brilliant • Sulfate Free
• Ultra penetrating, restructuring treatment • Ideal for softening & detangling fine hair • Seals cuticles and eliminates frizz
• Deeply restructures • Detangles, softens & eliminates frizz • Restores brilliance, strength & tone
Restructuring Hair Treatments
Stop oily hair
Anti-Hair loss
SHECARE BASIC RECONSTRUCTOR SHAMPOO • Internal restructuring shampoo for damaged hair (Phase 1) • Gently cleanses and restructures chemically treated hair • Leaves hair soft, hydrated & tonic, even where most damaged
SHECARE DEEP RECONSTRUCTOR MASK • Deeply penetrates hair shaft (Phase 2) • Reconstructs damaged, stressed, & chemically treated hair • Detangles, nourishes, softens & deeply hydrates
SHECARE BALANCE RECONSTRUCTOR CONDITIONER • Revitalizing conditioner for fine hair (Phase 2) • Reconstructs & protects damaged hair structures • Restores softness, elasticity, vitality & shine
SHECARE INTENSIVE RECONSTRUCTOR LOTION SUPREME • Keratinizes, conditions & eliminates static (Phase 2) • Seals cuticles & strengthens hair structure • Leaves hair detangled, nourished, soft & shiny
MADE IN ITALY
The Professional Hair Repair System
ARGAN-AGE PRO-AGE SHAMPOO • Anti-oxidizing shampoo with Argan Oil • Cleanses, restructures, nourishes & hydrates • Enriched with Jojoba and Sunflower oils & UV filter
ARGAN-AGE PRO-AGE MASK • Argan oil detangles, softens & eliminates frizz • Protects against free radical scavengers • Enriched with Jojoba and Sunflower oils & UV filter
MADE IN ITALY
GREEN SENSITIVE SCALP LOTION • Soothing lotion for sensitive scalps • Calming & hydrating action reduces scalp irritation & itching • Restores natural scalp pH after salon services
KERATIN ONE MULTI-ACTION
KERATIN VELVET KERATIN CREAM
• Instantly restructures with micro-Keratin molecules • Restores energy & texture; ceramides eliminate frizz • Non-sticky, resin-free formula
• Leave-in spray cream with 15 actions • Restructures, nourishes, softens & detangles • Eliminates frizz, split ends, and more!
• Leave-in restructuring treatment for split ends • Weightless formula seals cuticles & eliminates frizz • Apply to damp or dry hair
SHECARE INSTANT RECONSTRUCTOR SPRAY • Hydrating acidifier spray (Phase 3) • Leave-in treatment with Keratin bio-molecules • Instantly seals cuticles
GREEN MOISTURE GENTLE SHAMPOO • Gentle hydrating shampoo for all hair types • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Mineral salts & polysaccharides restore tone
MADE IN ITALY
Ultra Delicate Professional Hair Care
Keratin: restore body and strength to the hair structure
AGE THERAPY HAIR LIFT SHAMPOO • Anti-aging formula that gently cleanses & thickens • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair revitalized and younger looking with more volume
fix damaged hair.
ARGAN-AGE ARGAN-AGE ARGAN-AGE PRO-AGE OIL PRO-AGE TREATMENT PRO-AGE CONDITIONER • Argan oil detangles, softens & eliminates frizz • Hydrates, nourishes leaving hair soft & instantly brilliant • Sun protection for all hair types with Argan Oil • Weightless, anti-frizz formula prevents split ends • Protects hair from UV rays, sea salt, chlorine, wind & smog • Weightless formula perfect for fine hair • Leaves hair brilliant, soft & easy to manage • Enriched with Jojoba and Sunflower oils & UV filter • Protects against free radical scavengers
The Supreme Argan Treatment
GREEN SENSITIVE SHAMPOO • Soothing shampoo for sensitive scalps • Enriched with organic Aloe Vera & eco-certified Zanthalene • Gently hydrates, calms & soothes sensitive & dry scalps
KERATIN TEXTURIZER
want frizz free hair?
MADE IN ITALY
ARGAN-AGE SOFT & SHINE SPRAY • Great for dry, frizzy, and dull hair • Restores weightless brilliance, softness & hydration • Anti-humidity and anti-frizz action
GREEN POST-TREATMENT SHAMPOO PH 5.0 • Ultra-gentle cleansing & regenerating shampoo for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services
• Keratin Restructuring Shampoo 300ml • Keratin Milk Spray 150ml • Velvet Keratin Cream 100ml
AGE THERAPY HAIR LIFT CONDITIONER • Anti-aging conditioner for mature, porous & treated hair • Enriched with Collagen, Elastine & Sapphire micro-crystals • Leaves hair silky soft, supple & easy to comb
MADE IN ITALY
Ageless Beauty
ARGAN-AGE HAND CREAM • Protective hand cream with Argan Oil • Deeply hydrates, leaving skin soft & supple • Absorbs rapidly; no build-up
want silky smooth hair?
GREEN MOISTURE INTENSIVE MASK • Intensive action nourishing mask • Enriched with Phyto Plant, Shea Butter, Nyamplung Oil & Aloe Vera • Detangles & leaves hair soft, healthy & naturally brilliant
KERATIN TRIO KITS
Ceramides: external protection of hair shaft and deep nourishing action
GREEN POST-TREATMENT CONDITIONER • Ultra-gentle regenerating conditioner for colored and treated hair • Enriched with natural Sunflower extract & eco-certified Argan Oil • Protects & helps maintain longer lasting results after salon services
ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp
ENERGY
NO-YELLOW SHAMPOO • Anti-yellow shampoo for bleached or gray hair • Contains silk proteins and extracts of pressed grape • Tones down unwanted yellow & restores shine
NO YELLOW
Eliminate yellowing of gray or bleached hair
Extract of Bamboo: restructures hair squama and reinvigorates the bulb
AGE THERAPY HAIR LIFT SERUM • Regenerating fluid for mature, porous & treated hair • Anti-aging action leaves hair incredibly soft & brilliant • Protects from oxidation and damage from free radicals
look younger.
ENERGY LOTION • Leave-in anti-hair loss lotion with intensive effect • Soya Proteins & Oligo-elements tone, nourish & stimulate • Formula contains Nettle & Rosemary to rebalance the scalp
Milk Proteins: regenerate and nourish, leaving hair strong and full of body
BALANCE SHAMPOO • Sebum regulating shampoo for oily hair & scalps • Formulated with birch, olive oil, and Limnanthes Alba • Cleanses & tones hair; rebalances & soothes scalp
BALANCE
RELAX
IceCreamBeauty.com
ENERGY SHAMPOO • Anti-hair loss cleansing shampoo • Oligo-elements tone & purify • Extracts of Capsicum energize the scalp
want to stop hair loss?
RELAX SCALP FLUID • Peeling treatment formulated to purify scalp • Helps eliminate dry & greasy dandruff • Dermo-purifying fluid rebalances sensitive scalps
IceCreamBeauty.com
IceCreamBeauty.com
CLEANY SHAMPOO • Anti-dandruff shampoo for delicate scalps • Extracts of orange & lemon for revitalizing & astringent • Also contains Piroctone Olamine, an antimicrobial
CLEANY
AntiDandruff
IceCreamBeauty.com
A Hair Care Solution Center designed to promote multiple item purchases. Fine, thinning hair needing volume Curly hair maintenance
GO UP ON HAIR • Volumizing mousse • Fixes styles by wrapping protective film around hair shaft • Nourishes, hydrates, restores elasticity & doesn’t build up
GO UP LOGIC VOLUME • Ecological volumizing lacquer with rapid drying action • Gives hold & leaves hair supple & full of shine • Doesn’t leave build-up & can be easily brushed out
GO UP TOTAL VOLUME • Volumizing hair spray with strong hold • Weightless formula gives a light & elastic look • Protects hair & resists humidity
GO up
GO UP OVER THE SKY • Volumizing spray for fine & lifeless hair • Restores body & hold to roots • Wraps a protective & elastic film around hair shaft
GO UP TOP JAM • Fixing gel for maximum volume • Restores body & hold to roots • Apply to damp or dry hair
want volume?
MADE IN ITALY
New Active Styling Direction
GO ROUND DUO STYLE • Curly-smooth fluid • Ideal for disciplining & controlling • Leaves hair soft & easy to manage during styling
GO ROUND ROLL UP • Curl defining cream for natural, wavy & permed hair • Models, defines & strengthens curls • Restores elasticity, texture & shine
GO round
GO ROUND FRIZZ FREE • Anti-frizz fluid • Weightlessly defines wavy & curly hair • Leaves hair looking soft & full of shine
GO SLEEK SAFE STRAIGHT • Thermal protective spray • Protects hair from excessive heat when straightening • Anti-static action leaves hair soft & full of shine
want curl control?
GO SLEEK LISS PERFECT • Thermal protective smoothing fluid • Disciplines unruly hair • Leaves hair compact, silky soft & full of shine
GO sleek
IceCreamBeauty.com
Smooth, straight hair VOLUMIZING CONDITIONER • Provides volume to roots • Strengthens & restores vitality to fine & lifeless hair • Weightless formula hydrates & detangles
VOLUMIZING SHAMPOO • Restores body, volume & shine to fine, lifeless hair • Enriched with wheat proteins & a mix of tropical fruits • Gentle weightless cleansing action
CURL SHAMPOO • Ideal for gently cleansing curly, wavy & permed hair • Restores elasticity, hydrates & performs anti-frizz action • Silk proteins provide incredible brilliance
VOL U ME
C U R LY
CURL MASK • Deep conditioner for curly, wavy & permed hair • Weightless formula detangles, hydrates & fights frizz • Enhances elasticity, leaving curls full of bounce & shine
FREQUENT DAILY SHAMPOO • Perfect pH for daily cleansing of all hair types • Enriched with Ceramides & Silk Proteins • Nourishes, hydrates, and leaves hair soft & brilliant
want bouncy curls?
FREQUENT BEST CARE CONDITIONER • Linseed Oil conditioner for all hair types • Detangles & volumizes • Restores elasticity & leaves hair soft
SMOOTHING SHAMPOO • Straightening shampoo rich in Cotton Oil • Cleanses & deeply hydrates, making straightening easier • Reduces frizz
FREQUENT INSTANT DETANGLER • Instantly detangles • Fight breakage & split ends • Makes hair soft & brilliant
FR E Q U E N T
S M O O TH
SMOOTHING MASK • Straightening mask that softens & detangles • Makes curly & coarse hair easier to straighten • Controls even the most rebel hair
want smooth hair?
IceCreamBeauty.com
Frequent, daily use
GO CRAZY EXTRA SHAPE • Extra Strong Mousse allowing maximum creativity • Fixes styles by wrapping a protective film around the hair shaft • Nourishes, hydrates, restores elasticity to hair
GO CRAZY LOGIC STYLE • Extra strong hold ecological lacquer • Dries quick, gives defined hold, restores shine & elasticity • Protects hair from thermal, mechanical & environmental stress
GO crazy
GO CRAZY MAXX GEL • Extreme hold gel fluid • Defines each single detail • Dries rapidly & with no build-up
GO CRAZY MUBBER GEL • Ultra strong gel with a gloss effect • Sculpts & defines trendy styles • Does not leave build-up
GO CRAZY MAD POWER • Creamy gel with extra strong hold • Gives high control & hold when modeling well defined styles • Apply to clean hair, dry or wet
GO CRAZY MATT PASTE • Matte defining paste • Light hold for shaping hair of any length • Does not leave residue
GO CRAZY FLOSSY PASTE • Fibrous shaping paste • For creativity & fantasy • Apply to dry hair
GO CRAZY PEARL DEFINER • Extra strong hold gel • Perfect for creating high structured & destructured styles • Leaves hair brilliant
want styling control?
MADE IN ITALY
New Active Styling Direction
GO LIGHT CRYSTAL BEAUTY • Glossing & laminating fluid • Softens, seals cuticles & refines hair surface • Gives hair an incredibly silky & luminous look
GO LIGHT BRIGHT LUX • Glossing Spray • Leaves hair bright & shiny • No residue
GO LIGHT STAR WAX • Defining shine wax • Models & restores brilliance • Weightless; apply to dry hair
GO light want shine?
IceCreamBeauty.com
Add shine
Strong hold DRY-T SHAMPOO • Cleanses dry, frizzy & treated hair • Nourishes with silk and wheat proteins • Leaves hair silky soft, full of shine, and easy to comb
D RY-T
DRY-T MASK • Nourishing mask for dry, frizzy & treated hair • Deeply conditions, detangles, protects & tones • Leaves hair soft, shiny & full of life
DRY-T CONDITIONER • Conditions & nourishes dry, frizzy & treated hair • Leaves hair silky soft, brilliant and easy to comb • Use as a leave-in conditioner by applying less product
DRY-T LASTING CARE LOTION • Leave-in restructuring lotion with Keratin • For colored, dry or chemically treated hair • Silicone microemulsions restore softness, shine & tone
fix dry, frizzy & chemically stressed hair.
Dry, frizzy hair
DRY-T DRY-T LEAVE-IN CONDITIONER FLUID STAR • Ideal for dry hair • Contains Linseed Oil for dry hair • Sunflower extract nourishes • Restores hydration & shine • Weightless formula • Prevents split ends
COLOR SHAMPOO • Cleanses & nourishes with extract of honey • Anti-oxidizing formula with Vitamin E • Helps maintain hair color intensity & brilliance
COLOR
COLOR MASK • Deep conditioning treatment for color treated hair • Anti-oxidizing formula with Vitamin E • Nourishes damaged hair & keeps color intense
COLOR CONDITIONER • Specially formulated for color care maintenance • Anti-oxidizing formula with Vitamin E • Linseed oil leaves hair soft, shiny & easy to comb
want longer lasting color?
Color Care
IceCreamBeauty.com
For over 65 years Pettenon Cosmetics S.p.A. has been a leading Italian and international group that develops and manufactures high quality professional hair products
Ice Cream products are 100% Made in Italy.
Ice Cream advanced hair care & styling products are Made in Italy by Pettenon Cosmetics, S.p.A., Italy’s largest and most trusted manufacturer of professional hair care products.
SYNERGY OF A GROUP A Reliable Supplier for Ulta
Today, Pettenon Cosmetics S.p.A. is the Mother-Company of a group of ancillary companies involved in the Professional Hair Care business and committed to sell and distribute worldwide Products, Tools, Furniture, Services (incl. Logistics)
Pettenon Cosmetics currently produces over 23 million kg of beauty products annually, and has the manufacturing capacity to satisfy Ulta’s requirements.
Since its founding in 1946, Pettenon Cosmetics has strongly invested in its world renowned research & development laboratories which constantly monitor the quality and safety of its products. The company also maintains a team of expert formulators, exploring the latest beauty science and continuously working to create technological advances in hair care.
Made in Italy
For more information, visit IceCreamBeauty.com