5.DigitalAssetManagement(DAM)

DAM is the process of managing digital assets – especially content. The key to success with digital marketing is to create a DAM that is as efficient as possible. This can be done through centralized or decentralized solutions. Some of the benefits of centralized technology include greater agility, better scalability, and reduced overall risk. On the other hand, decentralized technologyoffersmorecontrol,betterscalability,andlessrisk.

6.TargetAudienceAnalysis

After the basic fact-based research, the nextstepinthemarketingprocessistoanalyzecustomer behaviors and needs to understandtheirmotivationsandbuyinghabits.Inordertodothis,you’ll want to use customer segmentation tools to distinguish between different customer groups. For example, you might want to target your most profitable customers to increase your chances of meeting or exceeding your goals. Or you might want to focus your marketing efforts on the weekendaftertheholidayssoyoucanmeettheincreasedholidaydemand.

7.AnalyticsandOptimization

After you’ve determined what your customers want, you can start to build an efficient online marketing strategy. Here are some steps to take: - Identify the sources of competition and weaknesses in your current marketing strategy. - Plan a course of action to address each identifiedissue.-Testyournewmarketingstrategyandseewhatresultsyouachieve.

8.Conclusion

An online presence is a vital component of any business’s success. In order for your online presence to be successful, it is essential to create a strong strategy Tocreateastrongstrategy,it is important to do your research and know what is necessary for success in digital marketing. Now that you know what digital marketing is and how itworks,it’stimetoputyourknowledge tothetestandcreateabusinessstrategythatworks.