DIGITAL SOLUTIONS IN A VIRTUAL WORLD
JohnRWood.com
THE NEED FOR AN INCREASED D I G I TA L P R E S E N C E H A S N E V E R B E E N S O I M P O R TA N T. Recent events have changed the landscape and forced our industry to get on board. Virtual showings are now common vernacular along with virtual listing presentations and video walkthroughs. As a company, we are making a shift and decreasing our newspaper and magazine print ads and will focus more on the digital space. Although newspaper advertising is still a large part of our marketing strategy, distribution has been on a steady decline and will continue to do so. We will replace those insertions with digital impressions. Our new digital strategy is a comprehensive plan that is focused on increasing website traffic to promote the sale of existing listings, getting new listings and driving traffic to your open houses.
D I S P L AY A D V E R T I S I N G
Programmatic display is designed to get our message in front of our market with online banner advertising. It is highly targeted and is integrated with all the major data exchanges. We have the ability to target our customers in multiple ways: demographically, behaviorally, based on like content, their location and also at specific times of day that they are more likely to see it.
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DEVICE ID & GEO FENCING
TARGETED DIGITAL ADS TARGETED DIGITAL ADS
TARGETED DIGITAL ADS
TARGETED DIGITAL ADS
Our analytics tell us that 50% of our website visitors are coming to us on a mobile device. Mobile phones now provide a unique view into customer behaviors, frequently visited locations, habits, interests and much more. We are now targeting our customers on their mobile phones based on these criteria through Device ID and Geo Fencing.
P R E-R O L L V I D E O
We are also placing Programmatic video which is running our television commercial within and prior to online video content, commonly referred to as Pre-roll Video. This will increase our Brand recognition and is also highly targeted in some of the same ways as Display Advertising: demographically, behaviorally and geographically.
YouTube.com/user/JohnRWoodNaples
PA I D S E A R C H
Have you searched for something on Google lately? We pay for strategic key terms that our customers use on Google to search real estate. This will enhance our placement in the search results, which will create more clicks through to our website and your listings.
SOCIAL MEDIA All listings $300K and above with at least two photos in MLS will receive a 5-day promotion on social media through Boost by Homespotter. Your listing will be seen by thousands of potential buyers with targeted placements on Facebook, Instagram and affiliated websites. In addition, we are running targeted company campaigns every month promoting the sale of your existing listings, getting new listings and driving traffic to your open houses.
2020 Boost Digital Marketing Numbers
17M+
PEOPLE REACHED 1.4M+/Month*
300K+
TOTAL CLICKS 25K+/Month*
*average
PRINT ADVERTISING J R W P R O P R I E TA R Y M A G A Z I N E S
NEWSPAPER
HomeLook® & Estate Lifestyles®
Homelook® Preview & MyOpenHouse.me
Our new print schedule will be slightly modified with an emphasis on the seasonal months. On the months we are not printing the magazine, a digital version will be available and will be promoted online.
We have established a new URL and landing page to promote our open houses on a weekly basis: MyOpenHouse.me. We are promoting this in print and digitally to drive traffic to the landing page. We have a stand alone ad in both Florida Weekly and Naples Daily News every week.
*Deadline - Must have an MLS#, Active Status and Ad Copy in Agent Central to be included. Open Houses must also be scheduled before this date.
Homelook Preview will be printed and inserted in the Naples Daily News twice a month. One issue will strictly promote your open houses and the other will include a mix of listings. Deadline for scheduling open houses in Agent Central is 9AM Monday prior to Sunday insertion. *An RSVP email is sent out at 9:30AM on Tuesday by Julie Littman to fill the “featured listings” back page. Cost is $175 per space. Reservations are on a first come, first served basis in response to the RSVP email.
PL ACEMENT & DEADLINES HOMELOOK PREVIEW Naples Daily News HomeLook
Estate Lifestyles
Issue
Type
Deadline*
July
Digital
6/28
Aug
Digital
7/26
Sept
Digital
8/30
Oct
9/13
Nov
10/11
Dec
Digital
11/15
Issue Oct
The Marco Eagle
Issue
RSVP*
Issue
RSVP*
Sign Up
July 11
6/29
July 9
7/1
Sept
July 25
7/13
July 23
7/15
Aug 8
7/27
Aug 13
8/5
Aug 22
8/10
Aug 27
8/19
Sept 15
9/24
Sept 10
9/2
Sept 19
9/7
Sept 24
9/16
Oct 3
9/21
Oct 8
9/30
Oct 17
10/5
Oct 22
10/14
Oct 31
10/19
Nov 5
10/28
Nov 14
11/2
Nov 19
11/10
Nov 28
11/6
Dec 3
11/24
Dec 12
11/30
Dec 17
12/9
Dec 26
12/14
In today’s digital world, our new marketing plan is designed to reach people in their mobile and active lives. We are very excited about our new direction and the increased exposure and impressions in the digital space. With this shift, we will be able to market your listing to more buyers, attract more sellers and increase our overall share of voice in market.