Maximizing the Exposure of Your Home
NO ONE KNOWS THE PRESTIGIOUS COMMUNITIES AND UNIQUE LIFESTYLES OF SOUTHWEST FLORIDA BET TER THAN JOHN R. WOOD PROPERTIES.
TA B L E O F C O N T E N T S
The Leader in Southwest Florida
6
Local Expertise
8
Global Exposure
10
Marketing Resources
16
Digital Advertising
24
Our Legacy & Heritage
38
JohnRWood.com
T H E U N R I VA L E D LEADER IN R E A L E S TAT E
Representing exquisite properties like yours in a unique luxury market like Southwest Florida is an endeavor we perform exceptionally, time and time again. It takes passionate dedication at all levels to our profession, our principles and our distinguished customers. When you select John R. Wood Properties,® you leverage the influence and insight of the region’s top-performing real estate experts, with enviable marketing resources at our fingertips. Our goal is to make the entire experience effortless and enjoyable for you, from start to finish. In fact, all we ask of you is to bring us your highest expectations—for legendary service, expedient transactions and extraordinary results.
6
O U R B R A N D L E G A C Y, B U I LT O N I N T E G R I T Y A N D E X P E R T I S E I N O U R L O C A L M A R K E T, I S A U N I Q U E A N D I N VA L U A B L E A D VA N TA G E T O O U R C U S T O M E R S .
LOCAL EXPERTISE
UNSURPASSED EXPERTISE Engaging a Realtor® who has marketed properties in your area and understands entire market dynamics is immeasurably rewarding. We fully understand the multitude of factors which contribute to your property’s market value. We know how neighborhoods and communities were planned and developed. The companies and individuals who built them. And what makes the homes in one subdivision measurably more valuable than those in another. Our research department produces ongoing detailed analyses to ensure the soundness of every decision and real estate investment our customers make.
GUIDED BY EXCELLENCE We hold ourselves to the same exemplary standards of conduct and character in business to which we hold ourselves as individuals: To give back to the communities where we live and work. To treat everyone with respect. To speak candidly and act ethically and compassionately. To go above and beyond at every opportunity. And to be of service always to the best of our ability.
8
JohnRWood.com
GLOBAL EXPOSURE
AN INTERNATIONAL LUXURY BRAND At John R. Wood Properties, our global reach is profound and prestigious. We were selected for inclusion by three highly exclusive international real estate affiliations based on a variety of criteria, enhancing our multimedia marketing influence immeasurably—to the benefit of our customers and agents. • Leading Real Estate Companies of the World® comprises the world’s market-leading independent residential brokerages in 70 countries, with 550 firms, 4,600 offices and 150,000 sales associates producing 1.3 million global transactions. This by-invitation-only network is based on the unparalleled performance and trusted relationships that result in exceptional customer experiences.
#1 NETWORK
$296 BILLION
John R. Wood has the #1 Network in the World
Over $296 Billion in Sales Last Year Alone
1.3 MILLION Producing 1.3 Million Global Transactions Annually
10
• As its luxury marketing division, Luxury Portfolio International® offers John R. Wood Properties a comprehensive program of tools designed to promote our listings to a global, affluent audience. LPI markets more than 50,000 of the world’s most remarkable homes annually and attracts over three million high-net-worth visitors a year by presenting a gallery of the finest luxury properties worldwide. • The Realty Alliance is a network of North America’s elite real estate firms, serving luxury markets from Canada in the north to Panama in the south. Membership is by invitation only and gives John R. Wood Properties access to ideas and solutions which make us the most qualified representatives to provide expert guidance to you.
S E T T I N G T H E S TA N D A R D F O R L U X U R Y R E A L E S TAT E Our highly esteemed customers entrust us with their most personally meaningful real estate transactions. They appreciate our agents consistently leading the market. They know our rich history. And of course, notice the impressive sales volumes we achieve. Discover how powerful our affiliations are in distinguishing our brand and your property. And review our unrivaled global marketing resources—from traditional to digital.
12
FOR MORE THAN 60 YEARS, JOHN R. WOOD PROPERTIES HAS S E T A S TA N D A R D O F L E G E N D A R Y SERVICE, IMPECCABLE ETHICS A N D P H I L A N T H R O P Y. T H E S E PRINCIPLES MAKE US THE LEADING LOCAL LUXURY BROKERAGE IN SOUTHWEST FLORIDA.
70+ COUNTRIES
550+ AFFILIATED INTERNATIONAL BROKERAGES
GLOBAL EXPOSURE
LONDON, UK
3M+ HIGH-NET-WORTH CUSTOMERS
14
4,600 OFFICES
150K+ AFFILIATED INTERNATIONAL AGENTS
$3.6B+ IN WRITTEN SALES VOLUME
19
LOCATIONS FROM MARCO ISLAND TO SANIBEL & CAPTIVA
650+ AGENTS THROUGHOUT SOUTHWEST FL
A LOCAL LEGACY OF ACHIEVEMENT
NAPLES, FL
AMONG REAL TRENDS #71 TOP 500 BROKERS (2020)
ESTABLISHED BY 1958 YEAR VISIONARY JOHN R. WOOD
HEADQUARTERED IN NAPLES, FLORIDA
INDEPENDENTLY OWNED & OPERATED; NOT A FRANCHISE
REACHING THE MOST PROMISING BUYERS WITH ENVIABLE SUCCESS
16
JohnRWood.com
MARKETING RESOURCES Having unrivaled marketing resources enables us to capture the eyes and imaginations of qualified, interested buyers across a range of multimedia platforms. Most buyers begin their searches online, so conveying a powerful first impression is the most critical marketing strategy.
TRANSLATE
SEARCH
NEIGHBORHOODS
RESOURCES
BUYERS
SELLERS
CONTACT
VIDEOS
CUSTOMER LOGIN
ABOUT
18
JohnRWood.com
PHOTOGRAPHY AND VIDEO Rich, high-definition imagery is essential. We hire professional photographers to capture every angle of your home, inside and out. High definition photography and video will be needed to create a spectrum of digital and print marketing elements.
P R O F E S S I O N A L S TA G I N G To prepare your home for its debut on the market, occasionally rearranging furnishings and other décor to facilitate photography and video shoots is needed.
TELEVISION We cast, shoot and produce our own TV series, SoWeFlo Life. You can find new episodes weekly on our website, social media and YouTube channel. We showcase why we love where we live—and what our agents are most passionate about. Viewers discover new spots and revisit favorite destinations which make our paradise amazing and dynamic.
20
YouTube.com/user/JohnRWoodNaples
TRANSLATE
NEIGHBORHOODS
RESOURCES
BUYERS
SELLERS
CONTACT
VIDEOS
CUSTOMER LOGIN
ABOUT
WEBSITES The phenomenal functionality of JohnRWood.com simplifies searches for criteria affluent buyers expect and fully leverages capabilities such as 360-degree video and virtual tours with extensive galleries of dynamic photography. Through our affiliation with Leading Real Estate Companies of the World® and Luxury Portfolio International®, our listings appear prominently on 570 websites worldwide.
570
websites worldwide
22
70
countries
680M+
unique visitors in 6 months
Global Reach (Sample Countries) - ARGENTINA | ARUBA | AUSTRALIA | BAHAMAS | BARBADOS | BELGIUM | BELIZE | BRAZIL | BRITISH VIRGIN ISLANDS | BULGARIA CANADA | CAYMAN ISLANDS | CHINA | COLUMBIA | COSTA RICA | CZECH REPUBLIC | ENGLAND | FRANCE | FRENCH WEST INDIES | GERMANY | GREECE GUAM | ICELAND | ITALY | JAMAICA | JAPAN | LEBANON | MALAYSIA | MAURITIUS | MEXICO | MONACO | NETHERLANDS | NEW ZEALAND | PANAMA PHILIPPINES | PORTUGAL | PUERTO RICO | QATAR | REPUBLIC OF KOREA | ROMANIA | RUSSIA | SOUTH AFRICA | SPAIN | SWEDEN | SWITZERLAND THAILAND | TRINIDAD & TOBAGO | TURKEY | TURKS & CAICOS | UNITED ARAB EMIRATES | URUGUAY | U.S. VIRGIN ISLANDS | ZAMBIA
JohnRWood.com
D I G I TA L A D V E R T I S I N G By optimizing geofencing, geotargeting and cookie technologies, we serve compelling digital banner ads to potential customers whose browsing behavior and location indicate a meaningful interest in luxury real estate purchases in Southwest Florida. We use the most targeted marketing available to pinpoint buyers.
A legacy in Southwest Florida real estate with six decades of service and expertise. LEARN MORE
Selling is easy when you're powered by John R. Wood LEARN MORE
Visit our Open Houses this weekend and discover your dream home.
24
EXPLORE LISTINGS
STRATEGIC TARGETING
TARGETED DIGITAL ADS TARGETED DIGITAL ADS
TARGETED DIGITAL ADS
TARGETED DIGITAL ADS
JUST LISTED
OPEN HOUSE
LISTING ALERTS AND TARGETED EMAIL Our email platform allows us to laser-focus listing eblasts sent to potential buyers based on specific geographic and demographic criteria.
355 15th Avenue S Naples, FL $7,495,000 H957 Masterfully built Aqualane Shores home with sleek coastal contemporary design & world class finish built by Hemmer Construction and ideally situated 31/2 blocks to the beach & walking distance to the historic 3rd Street Shopping/ Dining District. The exterior elevation is enveloped in lush tropical environs w/ landscape lighting and features architectural gutters, decorative wood corbels, solid mahogany front & garage doors. The floorplan is spacious and welcoming with large volume ceilings, Master Suite and another guest suite on the 1st floor. Open concept design that has aspects of greatroom style living and multiple living spaces. This is the pinnacle in Aqualane Shores living!
Request A Private Showing
Agent Name (239) 555-1234 agent@johnrwood.com View Website
482 Ridge Drive Naples, FL $6,900,000 Situated on over an acre of manicured grounds, in the center of the prestigious Pine Ridge neighborhood is a unique and inspiring residence, known as Chateau Monet. Reminiscent of a traditional French countryside chateau, blended with all of the modern, state-of-the-art conveniences and exquisite decor. Created to enjoy the fruits of life, the floor plan provides open sightlines to multiple entertaining areas of the home, with soaring 35' ceilings. The great room is made for large gatherings & opens to the inviting lanai, pool and spa, with water features & firepots. Summer kitchen, fireplace, grill and built-in pizza oven. Lg. backyard has a putting green & a fire pit.
Request A Private Showing
Agent Name (239) 555-1234 agent@johnrwood.com View Website
26
JohnRWood.com
SOCIAL MEDIA Affluent buyers are on the same platforms we are— Facebook, Instagram, Twitter, LinkedIn and YouTube. Posts with HD video and imagery capture attention and make your home’s digital presence irresistible to luxury buyers.
17M+
annual views
300K+
annual clicks
Facebook.com/JohnRWoodRealtors Instagram.com/JohnRWoodProperties
MEDIA COVERAGE AND PUBLIC REL ATIONS Our relationships with the media and their ongoing interest in our brand puts our customers and their homes at an advantage as the focus for feature stories in regional print publications and broadcast programs.
Other Publications - ACTIVITY GUIDE
| ARTIS-NAPLES | AT HOME | BAY WATCH NEWS | BONITA CHAMBER | BONITA SPRINGS MAGAZINE | CONCIERGE’S IMAGE | GULFSHORE LIFE
FORT MYERS SCENE | ISLAND SCENE | LIFE IN NAPLES | LUXURY PORTFOLIO | MARCO CHAMBER | MARCO ISLAND MAGAZINE | NAPLES ILLUSTRATED | NAPLES ON THE GULF NAPLES PORTFOLIO | NORTH NAPLES NEWS | OLD NAPLES NEWS | PELICAN BAY MEMBER GUIDE | PELICAN BAY POST | THE WALL STREET JOURNAL | VISITORS GUIDE
30
JohnRWood.com
PRINT MARKETING We publish our listings or buyer generating ads in prominent upscale lifestyle magazines. We engage readers in multiple editions of the most read newspapers as well as select community newsletters. John R. Wood Properties publishes proprietary periodicals— all with affluent audiences.
HOMELOOK® PREVIEW HomeLook Preview is a special newspaper insert, ranging from 4 to 8 pages, featuring open houses and new listings. It is published in the Naples Daily News on Sundays. This weekly tool, along with its sister publication HomeLook, are powerful methods for reaching potential purchasers.
PRINT AND DIGITAL PUBLICATIONS
HOMELOOK® MAGAZINE Our most widely read and recognized proprietary publication delivers John R. Wood Properties’ featured listings extensively throughout Collier and Lee counties. Published monthly in either print or digital formats, HomeLook has proven to be highly effective at generating interest in buyers.
John R Wood Properties
4
5
John RWood .com
COVER FEATURE HOME
AQUALANE SHORES
$7,950,000
355 15th Ave S - Masterfully built home with sleek coastal contemporary design and world-class finish built by Hemmer Construction and ideally situated 3½ blocks to the beach and walking distance to the historic 3rd Street shopping/dining district. Exterior is enveloped in lush tropical environs with landscape lighting and features architectural gutters, decorative wood corbels, solid mahogany front and garage doors. 5+Den/4(+1Half ) JRWeb# H957 Bill Earls, 777-6622, Larry Lappin, 571-8247
32
John R Wood Properties
J ohnRW ood. com
PINE RIDGE
$6,900,000
482 Ridge Dr - On over an acre of manicured grounds, in the center of the prestigious Pine Ridge neighborhood is a unique and inspiring residence known as Chateau Monet. Reminiscent of a traditional French countryside chateau, blended with all of the modern, state-of-the-art conveniences and exquisite decor. The floor plan provides open sightlines to multiple entertaining areas of the home, with soaring 35’ ceilings. 4/5(+1Half ) JRWeb# H106 Bill Earls, 777-6622, Larry Lappin, 571-8247
JohnRWood.com
ESTATE LIFESTYLES® With a focus on the Southwest Florida lifestyle and topics relevant to luxury real estate, this unique proprietary publication intrigues readers with our portfolio of estate listings, conveniently organized by community. Estate Lifestyles is distributed three times per year mailed directly to subscribers and on display in locations with affluent clientele.
Local Homes
Global Exposure
DIRECT MAIL AND CUSTOM BROCHURES Reaching potential buyers in their mailboxes is still one of the most effective ways to attract the attention of discerning homebuyers who already appreciate the lifestyle of Southwest Florida. We create custom, high-production-value brochures and postcards showcasing your home’s most photogenic features.
Local Homes
Global Exposure
Just Listed in Royal Harbor
Royal Harbor 1325 Marlin Drive Exclusively Listed by John
R. Wood
JohnRWood.com | 239.262.1900
1325 Marlin Drive Exclusively Listed by John R. Wood
34
Estates at Bay Colony Golf Club
JohnRWood.com
For those who seek a secluded sanctuary with world-class amenities, The Estates at Bay Colony offers an exclusive enclave of homes surrounded by a championship golf course, beautiful clubhouse, tennis and beach club. No other neighborhood affords such stunning natural beauty, where privacy is paramount to your investment.
MARKET SUMMARY OF $1M+
MARKET SUMMARY OF $1M+
42
2020 Closed Sales
44
2020 Closed Sales
50
17
2019 Closed Sales
32
2019 Closed Sales
33
2019 Closed Sales
1
20
Active Listings
16
Active Listings
24
Active Listings
4 $3,891,667
7 Bay Colony
Barefoot Beach
6
3
3 1
ANNUAL LUXURY REPORT Our compiled statistics for Collier and Lee counties, community by community, offer incomparable insight into luxury real estate trends. We send this expert analysis on million-dollar-plus properties to area million-dollar homeowners the first quarter of the year, highlighting the dynamics driving property values, listing activity and average closed prices for the previous calendar year.
2019
2018
0 2017
YEARGolf Club EstatesSALES at BayBY Colony
employees, and professional statisticians hired by the Wood firm. Accuracy of the information is not guaranteed; it should be independently verified if any person intends to engage in a transaction, relying on such data.
2020
1 2015
2013
2014
2011
2017
2019
2018
2020
2016
2015
2013
2014
SALES BY YEAR
SALES BY YEAR
2016
3
26
25
33
4
54
50 42
41
48
49 39
2019
2018
2020
2017
2016
2015
2013
2014
2011
2012
2019
2020
2018
2017
2016
2015
2013
2014
2012
Aqualane Shores
The source of this real property information is the copyrighted and proprietary database compilation of Southwest Florida MLS, © 2021, and the proprietary compilation of that data by John R. Wood Properties, its
5
0
0
0
SALES BY YEAR
2011
32 27
27
25
21
24
23
28 22
10
0
Average Sales Price
8 50
18
17
10
Months of Supply: 60.00
$3,485,420
44
42 29
20
24
27
19
20
27
35 19
40 30
20
Months of Supply: 20.13
Average Sales Price
3
Months Supply 16 Average of 2019 Sale Price: $2,600,000
2012
$5,072,621
MARKET SUMMARY OF $1M+ 2020 Closed Sales
Average of 2019 Sale Price: $4,293,322 Months Supply 5.76
Months2019 of Supply Average Sale Price: $3,399,0784.36 Months Supply: 9.75 AverageofSales Price $3,283,705
2012
Active Listings
40
2011
from the Gulf of Mexico. Mangrove forests and pristine beaches border this exceptional community.
MARKET SUMMARY OF $1M+ 2019 Closed Sales
Months ofSales Supply: 20.25 Average Price
4
neighborhood that offers luxurious high-rise condominiums and grand estate homes steps
2020 Closed Sales
Months of Supply Average 2019 Sale Price: $4,921,3995.71
30
Bay Colony, located within Pelican Bay in North Naples, is a private, intimate
BAY COLONY GOLF ESTATES
Just south of Bonita Beach on Little Hickory Island is Barefoot Beach, a pristine area of Naples which includes one of Southwest Florida’s most unique and desirable luxury gated communities. Here you’ll find singlefamily beachfront estates and single-family bayside homes with boat docks and Gulf access, as well as townhouses, villas and beautiful Gulf view, mid-rise condominiums. Many homes are situated directly on the beach or just a few steps away with Gulf access by watercraft. Amenities include the beach, tennis and dining clubs, boardwalks, swimming pools, and fitness clubs.
BAY COLONY
Aqualane Shores is situated between the splendor of Port Royal and the ambiance of Old Naples, offering a quiet setting where deep-water canals entice boat owners of every variety. Wide coves and passages wind throughout Aqualane, allowing the residents to take full advantage of their prime waterfront lifestyles.
BAREFOOT BEACH
AQUALANE SHORES
NAPLES AREA
5
OPEN HOUSES Touring your residence in person makes the most enduring and powerful impact on potential buyers. Its outstanding features and finishes, amenities and architecture are not only on display, but emphasized and highlighted by the expertise of your agent.
MYOPENHOUSE.ME As a proprietary domain of our firm, entering MyOpenHouse.me in a web browser produces an exclusive page showcasing our luxury homes with open house events.
No other real estate company knows the prestigious communities and lifestyle opportunities of Southwest Florida better. Over the decades, John R. Wood Properties has evolved into a formidable luxury real estate brand with more than 650 best-in-class agents in 19 offices, from Marco Island to Sanibel and Captiva. In 1958, our founder, John R. Wood, established our first office in Naples when it was merely a quiet seaside village. He saw the remarkable potential and irresistible appeal of this entire region. We credit his success and our firm’s remarkable longevity to courageous risk-taking—sometimes breaking from conventional wisdom—and the agility to respond quickly to changing buyer expectations. John Wood’s commitment to philanthropy, ethics and legendary service defines us and distinguishes us from our peers to this day.
38
JohnRWood.com | (877) 262-1300
